McWord

AMcWordis a word containing theprefixMc-,derived from the first syllable of the name of theMcDonald'srestaurant chain. Words of this nature are either official marketing terms of the chain (such asMcNugget), or areneologismsdesigned to evoke pejorative associations with the restaurant chain or fast food in general, often for qualities of cheapness, inauthenticity, or the speed and ease of manufacture. They are also used in non-consumerismcontexts as apejorativefor heavily commercialized orglobalizedthings and concepts.

Examples

Official McDonald's products and branding concepts

A screenshot of the video gaming websiteIGNunder "McIGN" branding circa September 2003

• Mayor McCheese
• McCafé
• McDonaldland
• McInternet – A freeWi-Fiservice in someU.S.McDonald's restaurants. InVenezuelaandBrazil,it is anInternet cafeservice offered in several McDonald's restaurants.
• McState, now McHire – The McDonald's job and career search service.
• McWorld– The term was used in a mid-1990s McDonald's advertising campaign depicting a world ruled by children. It is also used in a critical way to emphasize the deprecation of local culture in favor of a global culture prescribed by large corporations.
• McNuggets
• McChicken
• McDouble
• McRib
• McFlurry
• McArabia
• McMuffin

McWords not officially related to McDonald's

See also:wikt:Category:English terms prefixed with Mc- (derogatory)

• McChurch– Amegachurch.
• McDonaldization– the process by which a society takes on the characteristics of a fast-food restaurant.
• McDojo– Amartial artsschool (dojo) seen as sacrificing pedagogic principles in favor of offering rapid advancement through the various ranks, often requiring a fee to be paid to achieve a higher rank (often denoted by a colored belt, hence the use of another pejorative name, "belt factory", analogous to adegree mill).
• McJob– A low-paying job in which one serves as an interchangeable cog in a corporate machine; originally appearing in an article inThe Washington Postin 1986 and later popularised byDouglas Coupland's novelGeneration X: Tales for an Accelerated Culture.
• McLibel caseandMcLibel(film)
• McMansion– Quickly-builtmansions;a group of large houses built in the same style in the same area.
• McMindfulness – A term coined by Ron Purser debunking the "mindfulnessrevolution ".
• McOndo– A Latin American literary movement. The name is a spoof on the fictional village ofMacondo.
• McPaper (or McNews) – A newspaper that is considered manufactured and "for the masses" because of its simplistic prose style and flashy use of colors. Typically used in reference toUSA Today.
• McRefugee– people who stay overnight in a 24-hour McDonald's.

See also

• Cocacolonization
• Disneyfication
• Walmarting
• "Tesco Value"for a similar usage in the UK, referring to the supermarketTesco's own budget brand.
• Internet-related prefixes