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Me!

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"Me!"
Cover artwork of "Me!" by Taylor Swift featuring Brendon Urie
SinglebyTaylor SwiftfeaturingBrendon UrieofPanic! at the Disco
from the albumLover
ReleasedApril 26, 2019(2019-04-26)
Studio
Genre
Length3:13
LabelRepublic
Songwriter(s)
Producer(s)
  • Taylor Swift
  • Joel Little
Taylor Swiftsingles chronology
"Getaway Car"
(2018)
"Me!"
(2019)
"You Need to Calm Down"
(2019)
Brendon Uriesingles chronology
"Roses"
(2018)
"Me!"
(2019)
"Censory Overload Termination [Remix]"
(2020)
Music video
"Me!"onYouTube

"Me!"(stylized inall caps) is a song by the American singer-songwriterTaylor SwiftfeaturingBrendon Urieof the American bandPanic! at the Disco,released on April 26, 2019, as the lead single from Swift's seventh studio album,Lover,byRepublic Records.Written by Urie, Swift, andJoel Little,and produced by the latter two, "Me!" is an upbeatbubblegum popandsynth-poptrack driven by amarching banddrumline.It is about embracing one's individuality, self-affirmation, and self-love.

Music critics described the production as cheery orcampy;they either found the track catchy andtongue-in-cheekor deemed it immature and cloying. On the USBillboardHot 100,"Me!" debuted at number 100 and jumped to number two the next week, breaking the record for thebiggest single-week jumpin the chart's history. The single was certifieddouble-platinumby theRecording Industry Association of America.It reached the top ten and receivedplatinum or higher certificationsin Australia, Canada, Poland, and the United Kingdom.

Swift andDave Meyersdirected themusic videofor "Me!", which features bright and colorful aesthetics. Critics commented that it was a symbolic departure from the dark aesthetics of Swift's past album,Reputation(2017). The video claimed theVevorecord for the highest 24-hour views, amassing over 65.2 million views within its first day of release. In 2019, it wonBest Visual Effectsat theMTV Video Music Awards,Best Videoat theMTV Europe Music Awards,and Best Female International Artist Video at theMTV Video Music Awards Japan.

Background and release

[edit]

On April 13, 2019, a countdown to midnight on April 26 appeared onTaylor Swift's website, leading to speculation about the release of new music.[1]On April 25, various news outlets reported that a mural of a butterfly inThe Gulchneighborhood ofNashville, Tennessee,painted by street artistKelsey Montague,[2]was connected with the upcoming release.[3]A crowd of several hundred gathered at the mural as the word "Me!" was added to it by Montague.[3][4]While Montague was initially told that the mural was commissioned as promotion forABC,ESPNand the2019 NFL draft,[5]Swift appeared at the mural and revealed that it was in fact part of her countdown promotion and that she would be interviewed byRobin Robertsduring the NFL Draft broadcast with further information.[6]At the interview she confirmed the release of a new song and music video at midnight, sharing the title as well as the feature from Urie.[7]

Composition

[edit]

With a pop song, we have an ability to get a melody stuck in people's heads, and I just want it to be one that makes them feel better about themselves, not worse.

— Swift talking about "Me!"[8]

"Me!" is abubblegum[9]andsynth-popsong,[10]driven by amarching banddrumline.[11]It was written by Swift,Joel LittleofGoodnight NurseandBrendon UrieofPanic! at the Disco,and produced by Swift and Little. The song was initially developed as a slow,acoustic,pianoballad.[12]

Brendon Urie performing onstage in a brown jacket.
Brendon UrieofPanic! at the Discois featured in the song, who also co-wrote the song. "Me!" is Swift's first lead single to have a featured artist.

In an interview with Robin Roberts, Swift described the song as about "embracing your individuality and really owning it".[13]

The song is performed in the key ofC majorincommon timewith atempoof 91 beats per minute. It follows an I–vi–IV–V chord progression known as the'50s progression(in C major, this is C–Am–F–G). The song's vocals span from F3to E5.[14]

On August 21, 2019, it was reported that the lyric "Hey, kids, spelling is fun!" was removed from all digital and streaming versions of the song, including the album version.[15]

Critical reception

[edit]

"Me!" received mostly negative reviews frommusic critics.Forbes's Hugh McIntyre wrote that it "isn't just a pop song, it's the momentary escape we all need".[16]Roisin O'Connor ofThe Independentwrote that "Swift once again proves her mastery of the infectious pop hook in one of the most drastic reinventions of her career to date".[17]Time's Raisa Bruner noted that Swift "veers away from her normally specific songwriting to instead offer up an anthem ofself-love",and added that even though it" doesn't hit the emotional notes of her [Swift's] most memorable work, it makes a strong statement ".[11]

In an article titled "'ME!' Is Everything Wrong With Pop",The Atlantic's Spencer Kornhaber wrote that the song "has almost none of the elements that once made [Swift] interesting, but it does have a dolphin screech for a chorus".[18]Rob Harvilla ofThe Ringeropined "'Me!' is a cloyingly goofyDisney-pop confection with an earworm chorus and a certain try-hard insidiousness to it ".[19]Writing forPitchfork,Anna Gaca stated that it "is a showcase for the worst and weakest aspects of Swift's work", and added "it is not hard to write a better song than this".[20]NME's Rhian Daly wrote that the lyrics of "Me!" "are just surface messaging about self-love andacceptance,the kind of hollow #positivity that is slapped on greeting cards and slogan t-shirts and sold as empowering ".[21]Writing for theLos Angeles Times,Mikael Wood stated that the song features "her weakest lyrics ever" and that "nothing about this song advances our thinking about Swift".[22]Slate's Carl Wilson called it "fluffy and immaterial", adding that Swift and Urie "just traipse through a kiss-and-make-up number out of a teen musical".[23]Writing forThe Daily Telegraph,Kate Solomon opined that "she's concocted what might be her most pop song to date," and went on to say that "the low point might be Swift shouting out, 'Spelling is fun, kids!' like a manic summer camp counsellor because she's noticed that 'you can't spell awesome without me'".[24]The Spinoff's Alice Webb-Liddall wrote "I was prepared to like it until Taylor yelled 'Spelling is fun' and from that point in the video I felt a little bit sick".[25]Matthew McAuley from the same magazine opined that Urie "pulled out all of the stops to try and ruin this one".[25]Writing forThe Independent,Alexandra Pollard stated that the song is "so blandly uncontroversial that there is literally nothing to say about it", and that it "has proven something of a damp squib".[9]

Awards and nominations

[edit]
Year Ceremony Category Result Ref.
2019 MTV Europe Music Awards Best Video Won [26]
MTV Video Music Awards Best Collaboration Nominated [27]
Best Visual Effects Won
Best Cinematography Nominated
MTV Video Music Awards Japan Best Female International Artist Video Won [28]
People's Choice Awards Music Video of 2019 Nominated [29]
Teen Choice Awards Choice Song: Female Artist Nominated [30]
Choice Pop Song Nominated
Dance Magazine Awards Best Music Video Won [31]
Guinness World Records Most Viewed Vevo video in 24 hours Won [32]
Most Views of a New Music Video from a Solo Artist in 24 hours on YouTube Won [33]
2020 iHeartRadio Music Awards Best Music Video Nominated [34]
Favorite Music Video Choreography Nominated
Nickelodeon Kids' Choice Awards Favorite Music Collaboration Nominated [35]
ASCAP awards Award-winning Song Won [36]
Hito Music Awards Best Western Song Won [37]
BMI Pop Awards Award-winning Song Won [38]
Publisher of the Year (Sony/ATV) Won

Commercial performance

[edit]

The song broke fourAmazon Musicrecords that includes most first-day streams, most first-week streams and most on-demand voice requests withAlexaof a single debut on the platform.[39]OnSpotify,"Me!" opened at number one on the Global Spotify charts with 7.94 million streams dated April 26, 2019,[40]beating her 2017 hit, "Look What You Made Me Do",which opened with 7.90 million streams dated August 25, 2017.[40]

In the US, "Me!" debuted at number 100 on theBillboardHot 100,and ascended 98 spots to its peak of number two in its second week, behind "Old Town Road"byLil Nas XfeaturingBilly Ray Cyrus,becoming thebiggest single-week jump in the Hot 100's history,beating the record previously set byKelly Clarkson's "My Life Would Suck Without You".[41]The song debuted at number one on theBillboardDigital Song Saleschart, as Swift's record-extending sixteenth chart topper, with 193,000 sold, and at number two onBillboard'sStreaming Songschart, with 50 million US streams garnered within a week. In Canada, "Me!" had a very similar run on the charts as it did in the US. On theCanadian Hot 100,"Me!" opened at number two, while debuting atop the Canadian Digital Songs Sales chart.[42]

On theUK Singles Chart,"Me!" debuted and peaked at number three, making it Swift's ninth top five and twelfth top ten hit in the region. It also sold 67,000 downloads within its first week in the UK, making it the second biggest female sales debut of the year in the country, behindAriana Grande's "7 Rings".[43]"Me!" garnered the most video streams in the UK among Swift's collaborations, at 18.4 million streams.[44]In Scotland, "Me!" debuted at number one, becoming Swift's fourth chart-topper and twelfth top ten hit in the country.[45]"Me!" opened at number four in Iceland, becoming Brendon Urie's highest-charting single in the country.[46]In Ireland, "Me!" debuted at number five on theIrish Singles Charton May 4, 2019.[47]In the rest of Europe, "Me!" peaked at number one in Hungary, number three in Croatia and Israel, number four in Iceland, Greece, Latvia, and Slovakia, number five in the Czech Republic, Estonia, and Lithuania, number seven in Austria, number nine in Norway and Slovenia, and number ten in Poland.[citation needed]

"Me!" debuted and peaked at number two on theARIASingles Chart dated May 4, 2019, becoming Swift's seventeenth top ten hit in Australia. In New Zealand, "Me" debuted at number three on the New Zealand singles charts, tallying Swift's fourteenth and Urie's first top 10 in the country.[48]

Music video

[edit]

The music video for "Me!" premiered onYouTubeat midnightEDT(04:00UTC) on April 26, 2019, in a live premiere format, prefaced by a Q&A chat in the live chat text with Swift.[49][50]It was directed by Swift andDave Meyers.On April 27, 2019, it was announced that the music video amassed 65.2 million views within its first day of release, breaking the 24-hourVevorecord previously held byAriana Grande's "Thank U, Next".The video also broke Swift's personal record set in 2017 with the"Look What You Made Me Do"music video, which garnered 43.2 million views on August 28, 2017. The music video also became the most-viewed video in 24 hours by female artist, a record that was later surpassed byBlackpink's "How You Like That"video in June 2020.

Swift has stated that there are multipleEaster eggsin the video, and that there are three levels of them in the video, from most obvious to least obvious, which point to clues about the upcoming album, single, and tour. It was revealed that "You Need to Calm Down",a line Urie says to Swift at the beginning in French, would be the second single, and an" old-timey, 1940s-sounding instrumental version "of the song plays in the background in the same scene.[51]The album titleLover[52]was correctly guessed in advance.[53]Other potential titles that were speculated of being on the album were "Kaleidoscope",[54]"Home"[55]and "Awesome".[56]The portrait ofThe Chickswas later revealed to be a reference to a collaboration for the song "Soon You'll Get Better"on the album.[57]

The music video received three nominations at the2019 MTV Video Music Awards,winningBest Visual Effects.[58]A lyric video was released May 1, 2019.[59]

Synopsis

[edit]
Swift sits on a unicorn-shaped eave as the dress turns into a waterfall. The word "Lover" in the background was an example ofEaster eggsthat Swift placed in the video, as it was later revealed to be thealbum title.

The setting of the video seems to be set within achrysalis.[60]The music video opens with a snake slithering on a floor which then explodes into a flock of colourful butterflies, symbolically ending her previous era,Reputation,where snakes were a motif, and welcoming the inception of the upcoming one.[60]The video pans up to an apartment unit in which Swift and Urie are engaging in an argument in French, withhard subtitlesprovided. In the argument, Swift refers to her cats Meredith and Olivia as her "daughters". Swift is wearing a black and white tulle dress with floral accents (which is similar to the black and white dress worn by actressGrace Kellyin the filmRear Window).[61]Swift then leaves the room without Urie and starts singing the song upon closing the door in the hallway. Swift walks down the hallway, and the camera briefly cuts onto a group of framed artwork hung on the apartment of chicks in sunglasses and a portrait ofThe Chicksduring the line "and there's a lot of cool chicks out there". Swift is then seen walking to the lobby accompanied with several thunderclouds, one of which is in the form of a snake that tries to swallow her up but turns to dust upon doing so. The video cuts to a scene where a suit-clad Swift dances with her backup dancers, who are holding office bags. Urie looks out onto the street from the apartment and jumps down the balcony on an umbrellaMary Poppins-style wearing a floral print suit.

He lands on the roof of a building with a unicorn-shapedeave,where Swift is seen sitting at the edge in a pink dress that turns into a waterfall. This is where theLoversign is spotted. Urie then tries and fails to win Swift over with classic and banal items such as a bouquet of flowers and a ring. He then awes her by presenting a cat, which Taylor later adopted as her third pet and named Benjamin Button. The camera cuts to Urie opening his heart, which is revealed to be akaleidoscope.Swift has revealed on anInstagramlivestream that this is a reference to her 2014 song "Welcome to New York",where she sings" kaleidoscope of loud heartbeats under coats ".[62]Urie and Swift then sing on a heart-shaped pinkish-orange stage, joined with a band of angels andgo-godancers wearing 1960s mod style clothing. As the bridge plays, Swift and Urie don blue marching band uniforms and dance with a group of dancers in the same attire, but pink. The video then cuts to a scene of the duo dancing on a floating window with a psychedelic-esque background. The last scene then depicts Swift in a blue attire that melts into what seems to be liquid bubblegum while a running Urie summons the same rain-like pastel liquid around the street. The video ends with the duo entering the same apartment building with an umbrella as the bubblegum rain continues on the street in the night.

In herNetflixdocumentaryMiss Americana,Swift describes the concept of the music video as having been based on the song's message of individualism and self-empowerment, by demonstrating the hobbies and characteristics that make herself and Urie unique:emokids and musical theatre for Urie, and cats, gay pride, and cowboy boots for Swift.[63]

Reception

[edit]

The video broke theVevo record,as well as the YouTube record for most views in the first 24 hours for a lead female video, and the third most-viewed overall earning 65.2 million views.[64]It also broke the Vevo record of the fastest video to reach 100 million views at the time, doing so in 79 hours.[65]

Chris Willman ofVarietydescribed the music video as a "phantasmagoricaldelight "that induces an instant" sugar rush "in a" bubblegumpsychedelia".[66]

Live performances, covers and usage in media

[edit]

On May 1, 2019, Swift and Urie opened the2019BillboardMusic Awardswith a performance of "Me!".[67][68]On May 21, 2019, Swift and Urie performed the song at the finale of thesixteenth seasonofThe Voice.[69]Swift and Urie also performed the song on June 1, 2019, at the 2019Wango Tango.[70]She performed a solo version of the song at the finale of thefourteen seasonofGermany's Next Topmodelon May 23,[71]onThe Graham Norton Showin the United Kingdom,[72][73]and at theeighth seasonof theFrench version ofThe Voicealong with "Shake It Off"on May 25, 2019.[74][75]On July 10, 2019, Swift performed the song at her headliningAmazon Prime Dayconcert along with "You Need to Calm Down"and a number of songs from her previous albums.[76]

She performed the song along with "You Need to Calm Down" and "Shake It Off" at aGood Morning Americaconcert inCentral Parkon August 22.[77]On September 9, Swift performed the song at theCity of Loverone-off concert atL'Olympiain Paris, France.[78]She released this live version on digital music platforms on May 17, 2020. On October 19, she performed the song at the We Can Survive charity concert in Los Angeles.[79]She performed the song on theSukkiri Morning Showin Tokyo, Japan on November 7,[80]and theAlibabaSingles' DayGala in Shanghai, China on November 10.[81]On December 8, Swift performed the song atCapital FM'sJingle Bell Ball 2019in London.[82]On December 13, she performed the song atiHeartRadioZ100's Jingle Ball in New York City.[83]

Hours after the song's release,ABCandESPNused the song for their intro for night 2 of the2019 NFL draft,a day after Swift broke the news of the song's release, in an interview withABC'sRobin Roberts.The song was also used in a commercial Swift filmed in partnership withCapital Onein 2019.[84]The song was excluded from the set list forThe Eras Tour,but was performed as a surprise song on the November 20, 2023 show inRio de Janeiro.[85]

On May 29, 2019, American duoNiki and Gabireleased a parody of "Me!" on YouTube.[86]On June 28, 2021, a cover of "Me!" by Taiwanese singerTzuyu,a member of South Korean girl groupTwice,featuring Bang Chan ofStray Kids,was released. A 10-second teaser of the cover was posted to YouTube on June 22, 2021, which accumulated 1.7 million views in a day.[87]

Credits and personnel

[edit]

Credits adapted fromliner notesof "Me!" andTidal[88][89]

Personnel
  • Taylor Swift– vocals, songwriter, producer
  • Joel Little– producer, songwriter, drum programming, guitar, keyboards, record engineering, synthesizer programming
  • Brendon Urie– vocals, songwriter
  • John Rooney – record engineering assistance
  • Serban Ghenea– mix engineering
  • John Hanes – mix engineering
  • Randy Merrill – master engineering

Charts

[edit]

Certifications

[edit]
Certifications for "Me!"
Region Certification Certified units/sales
Australia (ARIA)[191] 5× Platinum 350,000
Austria (IFPIAustria)[192] Platinum 30,000
Brazil (Pro-Música Brasil)[193] Diamond 160,000
Canada (Music Canada)[194] Platinum 80,000
Denmark (IFPI Danmark)[195] Gold 45,000
Germany (BVMI)[196] Gold 200,000
Italy (FIMI)[197] Gold 35,000
Mexico (AMPROFON)[198] Gold 30,000
New Zealand (RMNZ)[199] Gold 15,000
Norway (IFPINorway)[200] Gold 30,000
Poland (ZPAV)[201] Platinum 20,000
Portugal (AFP)[202] Platinum 10,000
Spain (PROMUSICAE)[203] Gold 30,000
United Kingdom (BPI)[204] Platinum 600,000
United States (RIAA)[205] 2× Platinum 2,000,000
Streaming
Japan (RIAJ)[206] Gold 50,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

[edit]
Release dates and formats for "Me!"
Region Date Format(s) Version Label Ref.
Various April 26, 2019 Original Republic [207]
Italy Radio airplay Universal [208]
United States April 29, 2019 Adult contemporary radio Republic [209]
April 30, 2019 Contemporary hit radio [210]
Various May 1, 2019 2019 BBMAsexclusive live rehearsal [211]
Original [211][212]
China December 14, 2019 CD single Universal [213]
Various May 17, 2020
  • Digital download
  • streaming
Live Republic [214]

See also

[edit]

References

[edit]
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