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Mentos

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For the Jamaican folk music style, seeMento.

Mentos
Mentos boxes
Product typeScotch mints
OwnerPerfetti Van Melle
CountryNetherlands
Introduced1932;92 years ago(1932)
MarketsWorldwide
Previous ownersVan Melle NV
Tagline"Can't Say No To Mentos"
Websitewww.mentos.com

Mentosare a brand of packagedscotch mintsor mint-flavored candies sold in many stores andvending machines.First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporationPerfetti Van Melle.[1]The mints are smalloblate spheroids,with a slightly hard exterior and a soft, chewy interior.

They are typically sold in rolls which contain 14 mint discs, although the "Sour Mix" variety contains only 11 discs per roll. Smaller versions also exist, which typically contain 4 to 6 discs per roll. Certain flavors are sold in boxes in Australia, the United States, Malaysia, Indonesia, Brazil and the United Kingdom. The current slogan of Mentos is "Stay Fresh",[2]while the line previously used extensively in the 1980s and 1990s was "The Freshmaker". Some Mentos packages describe the mints as "chewydragées".The typical Mentos roll is approximately 2 cm (0.79 in) in diameter and weighs 38 grams (1.3 oz)." Mentos "is the singular form.[3]

Ingredients

Mint-flavored Mentos contain sugar, wheatglucose syrup,hydrogenatedcoconut oil,rice starch,natural flavors,gum arabic,sucrose estersof fatty acids,gellan gum,carnauba wax,and beeswax.[4]Fruit-flavored Mentos contain sugar, wheat glucose syrup, hydrogenated coconut oil, citric acid, fruit juices from concentrate (strawberry, orange, lemon) (1%), rice starch, gum arabic, natural flavors, sucrose esters of fatty acids, gellan gum, carnauba wax, colors (beta-carotene, beetroot red), and beeswax.[5]The formulation can vary based on country of manufacture.[6]

Flavors

Mentos are available in several flavors includingmint,mixed fruit, cola, bubble gum, and in an assortment oforange,strawberry,andlemon.Mentos first appeared as aliquorice-flavored sweet which can still be purchased in theNetherlandsas "Drop Mentos". New flavors were initially test-marketed in the Netherlands and throughout Europe; however, most of the flavors have been available worldwide recently.

Other flavors includegreen apple,cinnamon,strawberry, mixed fruit (which contains a mix of cherry, strawberry, orange, and lemon flavors),grape,wintergreen,grapefruit,peach,plum,spearmint,strawberry yogurt,lemon yogurt, pineapple (pine fresh), red apple,currantand two versions ofblack licorice-flavored Mentos. Two varieties of the mint flavor, known as "Mentos Strong" and "Air action Mentos" are sold in the Netherlands. Also available in the Netherlands is the Special Mix 4 pack, containing the flavors mint, fruit, berry mix, strawberry, banana, cherry, and mango orange. Two varieties of themintflavor are also sold in China, known as "Mint" and "Strong Mint". Grape and 'N Cream (presumably Apples and Cream), Strawberry 'N Cream, and Banana 'N Cream are also marketed in Asia.ChocolateMentos were produced in 1989, but the flavor was discontinued. The chocolate variant is still available in some Asian countries. In 2006, the citrus mango flavor was introduced to the Japanese market. In the Philippines, a "Dalandan Fresh" variant is available. Other varieties of Mentos include: Mentos Sours, which recently became available in the United States, featuring Watermelon, Green Apple, and Lemon flavors; caffeinated "Energy" Mentos, sold mainly inGermany,where one roll equals the amount of caffeine in two cups of coffee; "Fresh Cola" -flavored Mentos released in New Zealand, Australia and parts of Europe and Asia; and "AIR Mentos" containingmenthol,which are sold primarily in Belgium and the Netherlands. In India, the major flavors available are mint, lemon, strawberry, orange, watermelon andcola.

Mentos also make chewing gum, available in various flavors. It is available in Germany, Australia, Greece, China, Canada, Brazil, Turkey, the Netherlands, Poland, the Philippines, the United Kingdom and recently, the United States in blisters and bottles, both in three different flavors. In the Netherlands, Mentos Gum is sold in blisters and bottles in six different varieties: Pure (four flavors), Fruit (four flavors), Regular (five flavors), Bubblegum, Cubes (four flavors) and White (three flavors).

Mentos Sugar Free

In August 2005, the variety of the mint which comes in "mixed berries" and "cool mint" flavors was changed to be sweetened withsucralose.In the Netherlands the flavors mint, licorice and fruit are also available in the sugar-free variety.

Australian varieties of Mentos are Fruit, Rainbow, Mint, Spearmint, Soft Drink and Smoothies.

The UK has five current flavors of rolls:

  • Fruit (Orange, Lemon and Strawberry)
  • Mint
  • Rainbow (with 2 dragees each of: Strawberry, Apple, Raspberry, Orange, Watermelon, Blueberry and Pink Grapefruit (the last two were new flavors for 2015, replacing Grape and Pineapple).
  • Spearmint
  • Tutti-Frutti - bubblegum flavored - new for 2012.

In the UK, Mentos Gum is also available in stick packs (peppermint, spearmint, pure white, air action (menthol) and fruit), Bottles (spearmint, peppermint and red fruit - which retails for approximately £0.99), as well as flip top boxes. Flavors include peppermint or spearmint with green tea extract, and a pure white with white tea extract. Sugar free versions are available, but these are rarer to find, usually only found in large supermarkets. Mentos gum holds a 4% market share of the UK gum market. A new Mentos 3 was launched in January 2011, in two flavors - mint and Strawberry/Apple/Raspberry, which are similar to Wrigleys' 5 in packaging. A new blackberry/kiwi/strawberry version was released into the UK market in January 2012.

In Greece, Mentos are very popular, and are available in the following flavors:

  • Mint
  • Strawberry
  • Melon
  • Watermelon
  • Fruit (Orange, lemon and strawberry)
  • Energy (each roll is equivalent to 2 cups of coffee)
  • Mentos gum in Bottles
  • Mentos Cube
  • Mentos in Boxes (mint and Fruit).
Cinnamon Mentos

Mini Mentos, somewhat smaller than ordinary Mentos, are available in the Netherlands in two varieties: Mini Mentos Fruitmix, which contains the flavors orange, lemon, strawberry and apple, and Mini Mentos Yoghurt, with the flavors strawberry yogurt, raspberry yogurt and blueberry yogurt. Also sold is Mentos KIDZ, a bag with 12 boxes containing 10 miniature candies, in the flavors strawberry, orange, lemon, apple and blueberry.

"Mentos Teens" is available in Brazil and the rest of Latin America. They come in a rectangular box. The mint is basically miniature Mentos roughly the size ofSkittles,and they come in mixed flavors: white grape (green), lemon (yellow), strawberry (pink), orange (orange), raspberry (blue), and cherry (red).

During the2014 FIFA World Cup,a Brazilian team Mentos was released in Brazil to support the national team. The mint was green apple and orange flavors.

In some countries, the Mentos Ice candy can be bought in flavors such as,cherry(red),green apple(green) andgrape(purple).

Ume,Fuji apple, and Pine Fresh (pineapple) Mentos are sold exclusively in Japan.

Flavors only available in certain countries; Enigma (Czech Republic) Rainbow (UK and US) Ume (Japan) Fuji Apple (Japan) Pine Fresh (Japan) Ice (Canada)

Marketing

Part of Mentos's popularity in the US and Canada can be attributed to itscampyTV commercialsand catchy jingle, which debuted in late 1991 and were used well into 2001 on American and Canadian television. Individuals facing various day-to-day dilemmas consume Mentos and are subsequently inspired to solve their problems at hand in a creative, often-humorous fashion. For example, a job interviewee sits on a freshly painted bench, staining his suit, and then solves the problem by rolling around on the bench until his suit has pinstripes. Another features a woman whose parked car is boxed in; she calls a crew of construction workers over who lift her car onto the road for her. These unusual behaviors are typically witnessed by nearby, sometimes antagonistic characters, and a roll of Mentos is boisterously displayed by the commercial's respective protagonist to the observer as an explanation for their actions.

The ad campaign was parodied in multiple television shows and music videos, including the Foo Fighters' "Big Me".[7]

Reaction with carbonated beverages

ADiet Cokebottle, shortly after Mentos were dropped into it
Main article:Soda geyser

First publicly demonstrated by chemistry teacher Lee Marek on theLate Show with David Lettermanon September 14, 1999,[8]and later popularized in a June 2006[9]viral Internet video byEepybird,a Mentos mint expedites a rapid release of carbon dioxide when dropped into acarbonated liquid,such as asoft drink.MythBustersconcluded that thepotassium benzoate,aspartame,and CO2gas contained in the Diet Coke, in combination with thegelatinandgum arabicingredients of the Mentos, all contribute to the formation of the foam.[10]However, kinetic experiments with various candies have shown that the presence of gelatin and gum arabic in candies does not enhance the fountain.[11]Rather, it is the physical structure of candies that conveys the fountain effect.

The structure of the Mentos is the most significant cause of the eruption due tonucleation.MythBustersreported that when fruit-flavored Mentos with a smooth waxy coating were tested incarbonated drinkthere was hardly a reaction, whereas mint-flavored Mentos (with no such coating) added to carbonated drink formed an energetic eruption, supporting the nucleation-site theory. According toMythBusters,the surface of the mint Mentos is covered with many small holes that increase thesurface areaavailable for reaction (and thus the quantity of reagents exposed to each other at any given time), thereby allowing CO2bubbles to form with the rapidity and quantity necessary for the "jet" -, "geyser" -, or "eruption" -like nature of the effusion.[12]

Thishypothesisgained further support whenrock saltwas used as a "jump start" to the reaction. A paper by Tonya Coffey, a physicist atAppalachian State Universityin Boone, North Carolina, confirmed that the rough surface of the Mentos candy helps speed the reaction. Coffey also found that theaspartamein diet soda lowers thesurface tensionand causes a bigger reaction, but that caffeine does not accelerate the reaction.[13][14]On the other hand, it has been shown that a wide variety of beverage additives such as sugars, citric acid, and natural flavors also enhance fountain heights. In some cases, dissolved solids thatincreasethe surface tension of water (such as sugars) also increase fountain heights.[15]These results suggest that additives serve to enhance geyser heights not by decreasing surface tension, but rather by decreasing bubble coalescence. Decreased bubble coalescence leads to smaller bubble sizes and greater foaming ability in water.[16]

AGuinness World Recordof 2,865 simultaneous geysers was set on 17 October 2010, in an event organized byPerfetti Van Melle(Philippines) at theSM Mall of AsiaComplex, inManila,Philippines.[17][18]This record was afterwards beaten in November 2014 by another event organized by Perfetti Van Melle andChupa ChupsinLeon, Guanajuato,Mexico where 4,334 Mentos and soda fountains were set off simultaneously.[19]

The resulting geyser can shoot as high as 6 m (20 ft). The unofficial record, reached inMythBusters,was over 34 ft (10 m) with the use of a nozzle.[20]

See also

References

  1. ^"Mentos Google +".Google+. Archived fromthe originalon 16 February 2014.Retrieved16 February2014.
  2. ^Brownsell, Alex (16 February 2013)."Mentos unveils 'Stay fresh' global campaign".Marketing.Retrieved19 March2013.
  3. ^"Mentos FAQ".Retrieved18 August2018.
  4. ^http://us.mentos.com/mentos-mint
  5. ^http://us.mentos.com/mentos-fruit
  6. ^"Mentos Fruit Roll | Mentos".
  7. ^"Foo Fighters Get Hit With Mentos; Excited About Unusual Grammy Nomination".Starpulse.com. 31 January 2006. Archived fromthe originalon 12 October 2012.Retrieved6 August2012.
  8. ^"Video of Lee Marek on David Letterman Show, September 14, 1999".Chem.uic.edu. Archived fromthe originalon 6 June 2010.Retrieved23 October2013.
  9. ^"Google Insights timeline histogram of search topic 'Diet Coke and Mentos'".Retrieved23 October2013.
  10. ^"Mentos and Soda".MythBusters.Season 4. Episode 14. 9 August 2006.Discovery Channel.
  11. ^Kuntzleman, Thomas S.; Annis, Jezrielle; Anderson, Hazel; Kenney, Joshua B.; Doctor, Ninad (2020). "Kinetic Modeling of and Effect of Candy Additives on the Candy–Cola Soda Geyser: Experiments for Elementary School Science through Physical Chemistry".Journal of Chemical Education.97(1): 283–288.Bibcode:2020JChEd..97..283K.doi:10.1021/acs.jchemed.9b00796.S2CID209710757.
  12. ^"Mythbusters: Diet Coke and Mentos MiniMyth".Discovery Channel.Archived fromthe originalon 2 May 2012.
  13. ^Muir, Hazel (12 June 2008)."Science of Mentos-Diet Coke explosions explained".New Scientist.Retrieved20 September2009.
  14. ^Coffey, Tonya Shea (June 2008). "Diet Coke and Mentos: What is really behind this physical reaction?".American Journal of Physics.76(6): 551–557.Bibcode:2008AmJPh..76..551C.doi:10.1119/1.2888546.
  15. ^Kuntzleman, Thomas S.; Davenport, Laura S.; Cothran, Victoria I.; Kuntzleman, Jacob T.; Campbell, Dean J. (23 February 2017). "New Demonstrations and New Insights on the Mechanism of the Candy-Cola Soda Geyser".Journal of Chemical Education.94(5): 569–576.Bibcode:2017JChEd..94..569K.doi:10.1021/acs.jchemed.6b00862.ISSN0021-9584.
  16. ^Katsir, Yael; Goldstein, Gal; Marmur, Abraham (1 May 2015). "Bubble the wave or waive the bubble: Why seawater waves foam and freshwater waves do not?".Colloids and Interface Science Communications.6:9–12.doi:10.1016/j.colcom.2015.10.002.
  17. ^"Most Mentos and soda fountains".Guinness World Records.17 October 2010.Retrieved27 May2011.
  18. ^"Most Mentos and soda fountains".Guinness World Records. 17 October 2010.Retrieved27 May2011.
  19. ^"Most Mentos and soda fountains".Guinness World Records.Retrieved5 February2015.
  20. ^"Mythbusters: Diet Coke and Mentos".TV.com. Archived fromthe originalon 18 July 2011.Retrieved20 September2009.
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