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Montebello Rock
Crowd at Rockfest 2014
Genre
DatesJune
Location(s)Montebello, Quebec,Canada
Years active2005, 2007–2019
FoundersAlex Martel
Websitewww.montebellorock.com

Montebello Rock,formerly known asAmnesia RockfestandMontebello Rockfest,was an annual outdoorRock festivalthat took place each June inMontebello, Quebec.Founded in 2005 by then 17-year-old local resident Alex Martel, it became the largest rock music festival in Canada and one of the largest in North America.[1][2]

With a local population of 978 residents, the small town of Montebello attracted over 200,000 festival-goers during its peak years.[1]The event offers a diverse lineup with mainstream acts, as well as cult bands, reunions, rarities and emerging talent.[2]Aside from its lineup, the festival is known for its countryside setting, camping areas, carnival vibe and parties in the village throughout the weekend.[3]Past headliners includeRammstein,System of a Down,Linkin Park,Blink-182,Mötley CrüeandQueens of the Stone Age.[2][4]

History

[edit]

The festival was founded in 2005 by then 17-year-old local resident Alex Martel.[5]Tired of having to travel to bigger cities to attend concerts and wanting to promote his own bandDeadly Apples,he decided to start his own event in his hometown of Montebello, which he called Petite-Nation Rockfest.[6]The first edition was almost canceled due to a tornado destroying most of the site a few hours before the start of the event.[7][1]Three bands played the inaugural edition, which attracted 500 attendees: Martel's bandDeadly Applesopened, followed by local punk band UKKO and headlinerGrimSkunk.[6]

After a break in 2006, Rockfest came back in 2007 with the same format as the first edition andVulgaires Machinsas headliner.[8]In 2008, the event expanded to a full day of music with two stages and was the first edition to attract attendees from outside the area, garnering press for its lineup which featured every single major Quebec band in the punk, rock and metal scenes, includingGrimSkunk,Anonymus,Mononc' Serge,Deadly ApplesandThe Sainte Catherines.[6]

Rockfest 2009 continued in the same format with a third stage added and featured Canadian bands such asGob,PriestessandMononc' Serge.[9][10]The 2010 edition expanded to two days and featured more international acts such asAnti-Flag,MisfitsandAlexisonfire.[11]It was the last year thatDeadly Applesperformed before going on a 7-year hiatus while Martel focused on the growth of Rockfest.[12]

In 2011, the event was renamed D-TOX Rockfest with the D-TOX clothing retailer chain becoming the title sponsor. It was the first major year for the event, featuring bands such asNOFX,Lamb of Godplaying their sole 2011 show,Pennywise,Hatebreedand many more.[13][14]

Rockfest 2012 continued the expansion of the event with artists such asKorn,Sublime with Rome,Bad ReligionandDream Theater.[15][16]Tony Slyplayed his last show withNo Use for a Nameat Rockfest 2012, before his death.[17][18]Mitch Luckeralso played his last Canadian show withSuicide Silenceat Rockfest 2012, before his death.[19][20]To honour their memories, the event named its two new hardcore and punk stages after the late frontmen the following year.[21]

In 2013, the event was renamed to Amnesia Rockfest, as the Amnesia clothing retailer chain became the new title sponsor.[22][23]The 2013 edition expanded to five stages and a larger line-up featuringRise Against,The Offspring,Marilyn Manson,Alice Cooper,Deftones,Social Distortion,RancidandLamb of God.[23]The festival tripled its attendance and received many complaints because of logistical issues.[24][25]In response, organizers announced major logistical changes for 2014 by hiring theQuebec City Summer Festivalproduction team, theOttawa Bluesfestsite coordinator and Gatineau Beerfest organizers Orkestra to handle the production, hospitality, logistics, campgrounds and parking lots.[26]

The 2014 edition was praised by fans and critics for its massive line-up, as well as the top-notch production and logistics.[27]Attracting a record crowd, the lineup featuredBlink-182,Mötley Crüefor the first show of their Final Tour,Weezer,Alice in Chains,Megadeth,Billy Talent,Primus,Five Finger Death Punch,Cypress Hill,NOFXandA Day to Remember.[28]Despite not officially performing at the festival that year,RancidfrontmanTim Armstrongplayed two secret acoustic sets on the streets of Montebello.[1]As part of promoting the festival, Martel was interviewed by Armstrong'sTim Timebombradio show and byNikki SixxofMötley Crüeon hisSixx Senseradio show.[29][30]

Amnesia Rockfest's 10th anniversary edition took place in Montebello in June 2015. The lineup was curated byFat MikeofNOFXandTim ArmstrongofRancidalong with Martel.[31][32]It was premiered byRolling Stoneand featuredSystem of a Down,Linkin Park(which ended up being their last Canadian show beforeChester Bennington's death),The Offspring(performingAmericanain full),Slayer,Snoop Dogg,Rob Zombie,Deftones(performingAround the Furin full),Tenacious D,Pixies,Rancid(performingAnd Out Come The Wolvesin full) andSublime with Rome.[33]Stand-up comedy was also added to the fest withMike Ward,Steve-OandTom Green.[33]As part of promoting the festival, Martel was interviewed by a nude woman on entertainment programNaked Newsand several of their hosts covered the 2015 edition naked.[34][35]

In early 2016, it was announced that festival founder Alex Martel had become a minority partner of Rockfest while Quebec entertainment companiesJust for Laughsand La Tribu became majority partners.[36][37]Martel remained as spokesperson and programmer of the event.[38]Later in 2016, famous Quebec businessmanAlexandre Tailleferalso became a partner in Rockfest when he bought out stakes of La Tribu through his Mishmash company.[39][40]

The 2016 edition was again curated byFat MikeofNOFXandTim ArmstrongofRancidalong with Martel.[41]It featuredBlink-182,Rise Against,Korn,Limp Bizkit,Jane's Addiction,Ice Cube,Bring Me the Horizon,A Day to Remember,Puscifer,Twisted Sisterfor their last Canadian performance,Lamb of God,Sum 41andNOFX.[42][43]Quebec stand-up comicMike Wardbecame spokesperson of the festival and hosted a Rockfest special on his podcast featuring Martel as guest.[44]

In 2017, the event was renamed to Montebello Rockfest and featuredRammstein,Queens of the Stone Age,Iggy Pop,Alexisonfire,The Offspring(performingIxnay on the Hombrein full),Megadeth,Wu-Tang Clan,Bullet for My Valentine,AFI,311,Bad ReligionandGood Charlotte.[4]Martel also reunited his bandDeadly Applesat Rockfest 2017, headlining the Quebec Stage.[45]A special opening night for Saint-Jean-Baptiste, Quebec's national holiday, featured Quebec bands such asLes Cowboys Fringants,Robert Charlebois,Les Trois AccordsandLoco Locass.[46]In order to accommodateRammstein's elaborate show, the festival brought the biggest stage and production of its history.[47]Organizers created a media frenzy in Quebec by inviting pop singerJeremy Gabriel,a disabled boy withTreacher Collins syndromewho sang for thePopeandCeline Dion,to perform a metal set at Rockfest.[48][49]

In early 2018, it was announced that Quebec promoterPiknic Electronikhad replacedJust for Laughsas partner in Rockfest.[50][51]As both partnersPiknic Electronikand La Tribu were owned byAlexandre Tailleferthrough his Mishmash company, Taillefer effectively gained control over the festival while founder Alex Martel continued as spokesperson and programmer.[50][52][53][54]

The 13th edition in 2018 featuredProphets of Rage,Five Finger Death Punch,Weezer,Godsmack,Tenacious D,A Day to Remember,Lamb of God,Stone Temple Pilots,Jimmy Eat World,Sum 41(performingDoes This Look Infected?in full),RancidandDropkick Murphys.[55]In February 2018, Alex Martel was invited as a guest on talk-showTout le monde en parle,Quebec's most watched TV show.[56]In May 2018, it was announced that Rockfest would become the first Canadian festival to ban the use of plastic straws.[57]

On June 21, 2018, the organizers (Outaouais Rock) filed for protection under theBankruptcyandInsolvencyAct citing an accumulated debt of over $5 million due to a massive drop in ticket sales.[58]Organizers made the decision hoping it would allow the festival to restructure its operations and ensure its survival. Unable to come to an agreement with its creditors, Outaouais Rock officially declared bankruptcy six months later on December 21, 2018.[59]In early 2019, it was revealed that former Rockfest majority partnerAlexandre Taillefer's taxi company Teo went bankrupt as well and that many of his other projects were having financial difficulties.[60][61]Alex Martel, the original founder and minority partner, released several statements criticizing the majority partners who made the decision.[62][63][52]

In February 2019, Martel announced that Rockfest would be replaced with a return-to-the-roots type festival called "Montebello Rock" without any involvement by Rockfest's former majority partners.[64]In March 2019, Olivier Primeau, co-owner of Montreal's Beachclub and festivals such as Metro Metro and Escapade Music Festival, announced that he was joining forces with Martel as a minority partner.[65][66]

Put together in barely two months, the first edition of the newly branded and smaller Montebello Rock festival took place in June 2019 and featuredMxPx,Venom,Vulgaires Machins,88 Fingers Louie,The Sainte Catherinesand more.[67]In 2019, Martel was a guest on many podcasts to discuss the downfall of Rockfest and starting over with Montebello Rock.[68][69][70]

In the late 2019, the festival's team put together a sold-out benefit show for a local youth homeless centre at Montreal'sClub Sodawith Quebec artists such asMononc' Serge,Rymz,Obey the BraveandDeadly Apples.[71]

In November 2019, organizers confirmed a 2020 edition and rumours speculated that the Rockfest name would return, along with the festival's formula.[72]In January 2020, press outlets reported on thatKornwas confirmed for the 2020 edition.[73]The festival announced its dates for July 2020, one month later than its usual June dates and on the same weekend that now-defunct competing eventHeavy Montréalused to take place.[74]In early 2020, all Quebec festivals were cancelled by the government until at least August 31, 2020, in the midst of theCOVID-19 pandemic in Canada[75]and Martel confirmed that a postponement was being considered.[76]In April 2020,Fat MikeofNOFXconfirmed that the band was supposed to play the 2020 edition and that the Rockfest name was back.[77]In late April, organizers gave away camping gear to homeless shelters and lent various production equipment to local authorities to help during the coronavirus crisis.[78]In June 2020, organizers held a Virtual Rockfest edition while Quebec was still in confinement.[79]A classic edition of the festival was recreated in real-time during a full weekend by using archival footage.[80]Festival-goers were invited to live the experience in their own backyards.[81]

It was announced that Rockfest's return would be pushed back to 2021.[82]The festival's future seem to be on the ice due to the ongoing health restrictions in Quebec in 2021 as well as the uncertainty surrounding the return of live music in the context of the differentCOVID variants.[83]

Controversies

[edit]

During the 2012 edition, a festivalgoer leaving Rockfest died near Montebello in a car accident involving a police car responding to an emergency call at the festival.[84]The police officer, who was driving 181 kilometres per hour (112 mph) in a 90 kilometres per hour (56 mph) speed zone, was convicted of dangerous driving charges by the Quebec court at a second trial in 2019 and sentenced to community work and a $1,000 donation to a local charity.[84][85]

In 2013, the event faced several logistical issues and growing pains as the attendance tripled, including sanitary problems.[86]In response, the organizers fixed all these issues the following year by hiring theQuebec City Summer Festivalproduction team, theOttawa Bluesfestsite coordinator and Gatineau Beerfest organizers Orkestra to handle the production, hospitality, logistics, campgrounds and parking lots.[26]Prior to the 2013 edition, organizers received an anonymous threat accusing them ofSatanismbecause they invitedMarilyn MansonandAlice Cooperto perform at Rockfest.[87]

In 2014,Jello Biafradropped out of the festival when he found out that his former estranged bandDead Kennedysalso got booked at Rockfest.[88]Martel responded that both bands were slated to perform on different days, as was the case withBlack Flagand former frontmanHenry Rollinsand withMisfitsand former frontmanDanzig.[88]Despite this, Jello Biafra performed at the 2017 edition.[4]

During the 2014 edition, porn company AD4X and adult actress Pamela Kayne recruited festivalgoers to participate in pornographic videos filmed at the festival campground in tents and RV's without the festival's knowledge.[89][90][91]The company and another pornstar once again recruited festivalgoers at the 2016 edition, prompting Montebello's mayor to accuse AD4X of staging a publicity stunt.[92][93]

At the 2014 edition, a feud erupted betweenNOFXandFive Finger Death Punchafter the former band's frontmanFat Mikespent most of his set making fun of the latter. Five Finger Death Punch vocalistIvan Moodyresponded by dedicating their songBurn MFto NOFX.[87]

In August 2014, organizers created a publicity stunt by sending a plane with a Rockfest banner to fly all weekend above competing festivalHeavy Montreal's festival grounds.[94]

In early 2015, a Montebello resident unsuccessfully sued the festival alleging that festivalgoers trespassed on his property during the 2013 edition and caused some damage.[95]

In May 2015, Martel was interviewed by a nude woman on entertainment programNaked Newsand several of their hosts covered the 2015 edition naked.[34][35]

At the 2015 edition, two intoxicated festivalgoers fell off a Ferris wheel and were taken to the hospital.[96]

In late 2015, Quebec French language activist group Impératif Français criticized Rockfest for moving its 2016 dates on the Saint-Jean-Baptiste, Quebec's national holiday weekend, while most performers at the festival sing in English.[97]Rockfest responded humorously by releasing a new version of its poster with all band names translated in French.[98][99]

After the 2016 edition, a member of theTwisted Sistercrew claimed that their experience performing at the festival, as part of the Twisted Sister farewell tour, was the "worst festival ever", and urged fans to go elsewhere for subsequent years, with one of the complaints being the absence of potato chips in the dressing room.[100]Despite the previous year's controversy, Twisted Sister frontmanDee Sniderreturned to perform at Rockfest in 2017 with his solo band.[101]

In 2017, the festival created a media frenzy in Quebec by inviting pop singerJeremy Gabriel,a disabled man withTreacher Collins syndromewho sang for thePopeandCeline Dion,to perform a metal set at Rockfest.[48][49]Gabriel had become a polarizing figure in Quebec over the past years for filing a complaint with the Quebec human rights commission against comedianMike Wardover a stand-up joke.[102][103]Ward had performed stand-up comedy at Rockfest 2015 and was the spokesperson for Rockfest 2016.[104][105]The publicity stunt resulted in death threats against Gabriel with a Montreal resident arrested by local police and sentenced to 30 days in prison.[106][107]Porn company AD4X sparked further controversy by offering $10,000 to Gabriel to shoot a pornographic film at the festival with adult actress Vandal Vyxen.[108]In May 2018, Gabriel threatened to sue the festival after it leaked a photo depicting Gabriel using drugs at Rockfest.[109][110]

At the 2017 edition, a festivalgoer in his 60s was found dead in the streets of Montebello after suffering a stroke.[111]

In April 2018, Rockfest announced it would become the first festival to allow marijuana during the event following legalization of the drug in Canada.[112]

In May 2018, ska bandStreetlight Manifestowas kicked off the festival for failing to honor the radius clause in its contract for a second time.[113]

During the 2018 edition, local police dismantled a vendor trailer that was set up on the festival grounds by Support 81, aHells Angelssupport group that sells merchandise of the motorcycle club.[114]

At the 2018 edition, a 25 year old festivalgoer died of a drug overdose at the festival campground.[115]

On June 21, 2018, the organizers (Outaouais Rock) filed for protection under theBankruptcyandInsolvencyAct citing an accumulated debt of over $5 million due to a massive drop in ticket sales.[58]Organizers made the decision hoping it would allow the festival to restructure its operations and ensure its survival. Unable to come to an agreement with its creditors, Outaouais Rock officially declared bankruptcy six months later on December 21, 2018.[59]In early 2019, it was revealed that former Rockfest majority partnerAlexandre Taillefer's taxi company Teo went bankrupt as well and that many of his other projects were having financial difficulties.[60][61]Alex Martel, the original founder and minority partner, released several statements criticizing the majority partners who made the decision.[62][63]In February 2019, Martel announced that Rockfest would be replaced with a return-to-the-roots type festival called "Montebello Rock" without any involvement by Rockfest's former majority partners.[64]In March 2019, Olivier Primeau, co-owner of Montreal's Beachclub and festivals such as Metro Metro and Escapade Music Festival, announced that he was joining forces with Martel as a minority partner.[65][66]

In April 2019, punk bandAnti-Nowhere Leaguewas kicked off the festival following backlash over homophobic lyrics.[116]

Two weeks before the 2019 edition of Montebello Rock, the event was forced to move its site because of major flooding of the Ottawa River.[117]

In July 2021, Musika Montebello jazz festival promoter Yvan Tanguay insulted Rockfest fans by claiming that his event will attract a more cultured crowd.[118][119]He had made similar statements in 2019.[120]

See also

[edit]

References

[edit]
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  87. ^ab"Les 13 moments les plus controversés du Rockfest".99scenes.June 15, 2016.RetrievedOctober 19,2019.
  88. ^ab"Jello Biafra Lashes Out at Amnesia Rockfest over Booking" Scam, "Tells Dead Kennedys to" Get Right with Me "".Exclaim!.RetrievedOctober 18,2019.
  89. ^"Montebello Rockfest outraged after porn movie filmed on site".CBC News. April 18, 2015.RetrievedOctober 18,2019.
  90. ^Surges, Jacquie (April 17, 2015)."Sex and rock n' roll? Montebello raises eyebrow after porn films set at festival".Ottawa Citizen.RetrievedOctober 18,2019.
  91. ^"So, A Porn Was Shot At A Metal Festival With 12 Concert Goers".Metal Injection.April 24, 2015.RetrievedOctober 18,2019.
  92. ^"Un autre film porno bientôt tourné au Rockfest?".Le Droit(in French). April 29, 2016.RetrievedOctober 18,2019.
  93. ^ICI.Radio-Canada.ca, Zone Société-."Film porno au Rockfest: le producteur salue l'approche du maire de Montebello"(in Canadian French). CBC/Radio-Canada.RetrievedOctober 18,2019.
  94. ^"Le Rockfest de Montebello a fait de la publicité avec un avion pendant Heavy Montréal 2014".99scenes.August 12, 2014.RetrievedOctober 19,2019.
  95. ^"Le désastre du Rockfest 2013 refait surface".Le Droit(in French). January 7, 2015.RetrievedOctober 19,2019.
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  100. ^"Twisted Sister crew member slams Amnesia Rockfest".July 5, 2016.RetrievedJuly 6,2016.
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  102. ^Khandaker, Tamara (July 21, 2016)."A comedian was ordered to pay $42,000 because he insulted a child with a disability".Vice.RetrievedOctober 19,2019.
  103. ^"Comedian Mike Ward ordered to pay $35K to Jérémy Gabriel".
  104. ^Média, Bell."Jérémy Gabriel parmi les artistes invités au Rockfest 2017".iheartradio.ca(in Canadian French).RetrievedOctober 19,2019.
  105. ^Pilon-Larose, Hugo (June 18, 2015)."Rockfest de Montebello: ça rocke dans la Petite-Nation".La Presse(in French).RetrievedOctober 19,2019.
  106. ^Nguyen, Michael."Menaces contre Jérémy Gabriel au Rockfest: trente jours de prison pour un internaute".Le Journal de Montréal.RetrievedOctober 18,2019.
  107. ^"30 jours de prison pour avoir menacé Jérémy Gabriel".TVA Nouvelles.RetrievedOctober 18,2019.
  108. ^vedette, En."Proposition indécente pour Jérémy Gabriel!".En vedette(in Canadian French).RetrievedOctober 18,2019.
  109. ^Leclerc, Yves."Jérémy Gabriel pourrait mettre en demeure le Rockfest".Le Journal de Québec.RetrievedOctober 19,2019.
  110. ^"Jérémy Gabriel réagit à la photo controversée publiée par le Rockfest".TVA Nouvelles.RetrievedOctober 19,2019.
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  112. ^"Les fumeurs de pot seront bienvenus au Rockfest".Le Droit(in French). April 19, 2018.RetrievedOctober 19,2019.
  113. ^"Streetlight Manifesto plante publiquement le Rockfest pour leur annulation et Alex Martel réplique".99scenes.May 25, 2018.RetrievedOctober 19,2019.
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  116. ^Desfossés, Félix B. (April 30, 2019)."Anti-Nowhere League retiré de la programmation de festivals pour propos jugés homophobes".Vice(in French).RetrievedOctober 19,2019.
  117. ^"Le Montebello Rock forcé de quitter la marina".Le Droit(in French). May 31, 2019.RetrievedOctober 19,2019.
  118. ^"Un festival jazz à Montebello insulte les fans du Rockfest".99scenes(in French). July 15, 2021.RetrievedAugust 18,2021.
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