Nicholas O'Shaughnessy

Nicholas Jackson O'Shaughnessyis a British academic. He isprofessorofcommunicationsand of post-Cold WarGerman history atQueen Mary, University of London.He is aFellowof theRoyal Society for the encouragement of Arts, Manufactures and Commerce,a Quondam Fellow ofHughes Hall,University of Cambridgeand has previously been a professor atKeele UniversityandBrunel University.He is considered an expert on political propaganda, particularly Nazi propaganda.

Life and education

His father is academicJohn O'Shaughnessyand his brother is historianAndrew O'Shaughnessy.He was educated atBedford SchoolandBedford College, University of London.He also holdspostgraduatedegreesfrom Cambridge University,Keble College, Oxford(where he was president of theOxford Uniondebating society in 1978), andColumbia UniversityinNew York.

Career

In the1983 general election,he stood as theConservativecandidate inSwansea East,coming in third place, behind theLiberalsandLabourincumbentDonald Anderson.In 1995 he wrote five reports on political communication, commissioned by the thenPrime Minister,John Major.

O'Shaughnessy is the author of a number of books. With his father, John O'Shaughnessy, he has writtenThe Marketing Power of Emotion(Oxford University Press, 2003), about the role of emotion in marketing, andPersuasion In Advertising(Routledge, 2003), about why advertising persuades.

Books

• The Phenomenon of Political Marketing(1990)
• Politics and Propaganda: Weapons of Mass Seduction(2004)
• Selling Hitler: Propaganda and the Nazi Brand(2016)
• The SAGE Handbook of Propaganda(2020) with co-editorsPaul BainesandNancy Snow