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No Apology:
The Case for American Greatness
AuthorMitt Romney
LanguageEnglish
SubjectU.S. politics
PublisherSt. Martin's Press
Publication date
March 2, 2010
Publication placeUnited States
Media typePrint (HardcoverandPaperback)
Pages336
ISBN978-0-312-60980-1
Preceded byTurnaround: Crisis, Leadership, and the Olympic Games
Followed byN/A
This article is part of a series about
Mitt Romney
Governor of Massachusetts
Presidential campaigns
U.S. Senator from Utah

No Apology: The Case for American Greatnessis a book by former Massachusetts governor, two-time U.S. presidential candidate and U.S. SenatorMitt Romney,detailing his vision for the United States. It was published on March 2, 2010, bySt. Martin's Press.[1] The book debuted atop theNew York TimesBest Seller listfor the week of March 12, 2010.[2]A paperback version was released in 2011.[3]

Background and themes

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Romney wrote the book over a six-month period from his office inLexington, Massachusetts,and his beachside home inLa Jolla, California,studying findings from think tanks and reading treatises on global economics.[4][5]Romney originally found aghostwriterto produce the book, but after being dissatisfied with the early results, decided to write it himself, with the help of a research assistant.[5][6] The title makes reference to Romney's contention that PresidentBarack Obamahad apologized for past American actions during trips abroad, and the subtitle to Romney's belief inAmerican exceptionalism.

The book avoids anecdotes about Romney's personal or political life and focuses much of its attention on a substantive presentation of his views on economic and geopolitical matters, including his inveighing against the resurgence ofpopulism.[4][7]Government is seen as having some valuable roles, such as fostering innovation and expanding health insurance coverage to everyone.[4]The book largely avoids discussion of social issues.[4][7]

Romney states generally that Americans "need to stimulate the economy, not the government." However, he defends theBush administration's efforts through theTroubled Asset Relief Program(TARP) that he believes "prevented a systemic collapse of the national financial system". In terms offinancial regulationand tax reform, he states that "personal taxes on dividends, interest, and capital gains for all middle-income families should be completely eliminated."[8]

Romney writes about the need to expandAmerican militaryprograms and their funding. He recommends adding a minimum of 100,000 soldiers to theMarinesand theArmyspecifically. He writes as well about updatingAmerica's nuclear stockpile,building amissile defense system,and researching intocyber-warfare.[8]

Promotional efforts

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Romney launched a 19-state book tour to promote the volume, and also appeared on television programs such as theToday ShowandThe View.[9]He spoke before thousands in the hall at theSalt Palace Convention Centerin one of his home states, in an event that had the feel of a presidential campaign rally,[10]much as the book itself was a blueprint for an eventual Romney run in the2012 United States presidential election.[4][7]Ben SmithofPolitico.comreported that contractually enforced bulk purchases of the book were a part of the promotional tour plan: "his publisher, according to the document from the book tour − provided on the condition it not be described in detail − asked institutions to pay at least $25,000, and up to the full $50,000 price, in bulk purchases of the book."[11]

Commercial and critical reception

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Romney said he did not expect the book would be a best seller, saying he had not written the kind of personal account that people like to read and saying he would fall far short ofSarah Palin's sales for her memoir,Going Rogue: An American Life.[4]Nevertheless, St. Martin's Press did commit to an initial printing of 200,000 copies.[4]

No Apologydebuted at the top of theNew York TimesBest Seller listfor the week of March 12, 2010.[2]TheTimesstated that stores were reporting bulk orders for the book.[2]The following week, the book slipped to the number four position.

Romney earned at least $100,000 from publishing the book; the money was donated to several charities, including theJoey Fundand theCystic Fibrosis Foundation,Sabin Children's Foundation,theNational Multiple Sclerosis Society,theDana Farber Cancer Institute Jimmy Fund,Homes For Our Troops,and theBoston Boys & Girls Club.[12]

Conservative print/online magazineHuman Eventsran a positive review by Jedediah Bila. Bila wrote that the "overall tone of the text is analytical. Like any practical businessman, Romney loves his data." She highlighted Romney's ideas on energy development, healthcare reform, education reform, and expanding U.S. 'soft power' as well as 'hard power'. She concluded, "All in all, Romney's book provides a well-organized display of his stand on key issues."[8]

Three nonpartisanfact-checkingoutlets starkly disputed Romney's titular claim that Obama had ever staged an "apology tour".[13][14][15]

Paperback edition

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The softcover edition of the book came out in February 2011, when Romney was nearing theJune 2011 formal announcement of his 2012 presidential campaign.[16]Now with a different subtitle,No Apology: Believe in Americafeatured a new introduction that explicitly focused on themes of theTea Party movementsuch as freedom and devotion to theU.S. Constitution.[3]While much of the book's text remained unchanged from the hardcover edition, material onthe 2009 stimulus packagewas rewritten to be more negative about the act's effects and material about what Romney saw as the differences between"Romneycare"and"Obamacare"was recast to add defenses of the former and be more aggressively opposed to the latter.[3][17]According toPolitiFact.com,Romney engaged in "some strategic editing" by removing "a defense of state-level choice − not a pitch for a mandatory national approach."[18]

Romney staged a two-day media tour to promote the new edition, appearing on shows such asThe View,Good Morning America,Piers Morgan Tonight,and theLate Show with David Letterman.[16]

References

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  1. ^Romney, Mitt (2 March 2010).No Apology: The Case for American Greatness (9780312609801): Mitt Romney: Books.ISBN978-0312609801.
  2. ^abcZimmermann, Eric (2010-03-13)."Romney tops bestseller list, but with an asterisk – The Hill's Blog Briefing Room".The Hill.Retrieved2010-06-13.
  3. ^abcBernstein, David S. (February 10, 2011)."Mitt Rewrites Himself".The Boston Phoenix.
  4. ^abcdefgIssenberg, Sasha (2010-03-02)."Mitt Romney's 'No Apology' is not light reading".The Boston Globe.Retrieved2010-06-13.
  5. ^abIssenberg, Sasha(August 30, 2009)."The Long-Distance Runner".The Boston Globe Sunday Magazine.
  6. ^Scherer, Michael (January 24, 2011)."Mitt Romney Readies a Different Kind of Campaign".Time.Archived fromthe originalon January 24, 2011.
  7. ^abcAltman, Alex (2010-03-03)."The Skimmer: Mitt Romney's" No Apology "".Time.Archived fromthe originalon March 6, 2010.Retrieved2010-06-13.
  8. ^abcBila, Jedediah (March 2, 2010)."Book Review: Mitt Romney's No Apology: The Case for American Greatness".Human Events.Archived fromthe originalon May 6, 2010.RetrievedMarch 26,2022.
  9. ^"Mitt Romney's book tour: first stop on the campaign trail?".The Christian Science Monitor.2010-03-03.Retrieved2010-06-13.
  10. ^Derek P. Jensen (2010-03-14)."Thousands of fans hail Romney in SLC".Salt Lake Tribune.Retrieved2010-06-13.
  11. ^Ben Smith (2010-10-15)."How Romney made a best-seller".The Politico.Retrieved2010-10-15.
  12. ^Viser, Matt (August 12, 2011)."Romney's net worth pegged at $190-$250M".The Boston Globe.
  13. ^"Mitt Romney said Barack Obama began his presidency with an apology tour".PolitiFact.com.August 31, 2012.RetrievedSeptember 13,2012.
  14. ^Farley, Robert (August 31, 2012)."Romney's Sorry 'Apology' Dig".FactCheck.org.RetrievedSeptember 13,2012.
  15. ^Kessler, Glenn (February 22, 2011)."Obama's 'Apology Tour'".The Washington Post.RetrievedSeptember 13,2012.
  16. ^abAskar, Jamshid Ghazi (February 2, 2011)."Romney relishes his LDS faith in media blitz".Mormon Times.
  17. ^Lizza, Ryan(June 6, 2011)."Romney's Dilemma".The New Yorker.Archived fromthe originalon November 10, 2012.RetrievedMarch 26,2022.
  18. ^PolitiFact.com(September 22, 2011)."Rick Perry says Mitt Romney shifted stance when he deleted health care line from his book".St. Petersburg Times.
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