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No Fear

From Wikipedia, the free encyclopedia
This article is about the clothing brand. For the U.S. federal law, seeNo-FEAR Act.For other uses, seeNo Fear (disambiguation).
No Fear, Inc.
Company typePrivate
IndustryApparel/Retail
GenreClothing, lifestyle
Founded1989
FounderMark Simo
Brian SimoandBoris SaidwithMarty Moates
Headquarters
Carlsbad, California
,
United States
ProductsAction SportsApparel
Number of employees
450
ParentFrasers Group
DivisionsNo Fear MX 1999
WebsiteNoFear.com

No Fearis an Americanlifestyleclothing brand that was created in 1989 byTommy Middleton,Mark Simo,Brian Simo,Boris Said,andMarty Moates.[1]No Fear Inc. products are sold at various retail stores and company-owned stores. There are alsoenergy drinksunder the same brand, in ajoint venturewithSouth Beach Beverage Company.The company currently[as of?]employs about 450 people. On February 25, 2011,chapter 11bankruptcy was filed for the company.[2]The UK-based sports retailerFrasers Group—then known as Sports Direct International— bought No Fear in August 2011.[3]

Clothing

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No Fear T-shirts were very popular from the early-1990s to early-2000s, peculiarly not having been endorsed by any celebrities. Shirts typically featuredexistentialslogans or quotes that touted the virtues ofextreme sports.Common themes includeddeath anxiety,lack of laziness, contempt for social norms, and the law.[4]

No Fear energy drink

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Distribution of a No Fear energy drink was through partnership withSoBe.Flavors and versions currently consist of:

  • Original (grapefruit)
  • Sugar-free
  • Motherload (berry)
  • Bloodshot (orange/dragonfruit)

No Fear was the official energy drink of theWorld Extreme Cagefighting,and sponsored fighterUrijah Faber.[5]

Promotion

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No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants could use points earned to acquire No Fear gear. Grand prizes include admission to:

  • Mixed martial arts event
  • Motocross events
  • a surfing trip to Hawaii
  • a concert tour withLamb of God.[6]

On February 12, 2008,World Extreme Cagefightingannounced that the No Fear energy drink had been entered into a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day.[7]

No Fear had a sponsor for theNASCAR Sprint Cup Serieswith NASCAR driverBoris Said.It has also sponsoredTeam Pacquiaoon many occasions.

See also

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References

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  1. ^"What Happened To No Fear? The Rise and Fall of a SoCal Empire".Racer X Online.Retrieved2021-03-28.
  2. ^Eric Sanderson (March 2, 2011)."No Fear files for Chapter 11 bankruptcy - Bankruptcy News".Bankruptcy Home.Retrieved26 May2011.
  3. ^Gallagher, Victoria (August 30, 2011)."Sports Direct wins battle for No Fear".Drapers.EMAP Publishing Limited.
  4. ^Toews, James."CURRENTLY IN CULTURE: No Fear".M.B. Herald.Vol. 35, no. 14. Archived fromthe originalon November 11, 2003.Retrieved2008-01-23.
  5. ^"No Fear Energy".NoFear.com.Retrieved2009-04-19.
  6. ^"No Fear - Earn Some Cred".Pepsi-Cola Company. Archived fromthe originalon June 26, 2009.Retrieved2009-04-19.
  7. ^"No Fear Sponsors WEC"(Press release). Las Vegas, NV: WEC Holdings. February 12, 2008. Archived fromthe originalon April 15, 2008.Retrieved2008-02-12.
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