Norma (supermarket)

Norma Warenhandels-GmbH

Norma store in Prague, Czech Republic
Company type	GmbH
Industry	Retail (grocery)
Founded	1960s
Headquarters	Fürth,Germany
Products	Mainly own brand, with a few larger and regional brands
Revenue	about 6 billionEuro
Total assets	914,493,344 Euro (2017)
Number of employees	14,679 (2017)
Website	www.norma-online.de

Normais a fooddiscount storewith more than 1,300 stores inGermany,France,theCzech RepublicandAustria.The stores are appearing asNormaandNorma-Rodi,as Norma has acquired the company Rodi.

Company

In 1921, the family companyGeorge RothinFürth,Germany, was founded.Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company. On April 5, 2010 the company owner Manfred Georg Roth died.The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón.In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG. Another foundation was set up to manage the real estate holdings.

Concept

In common with other large German discount supermarket chains such asAldiandLidl,Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.

External links

• Norma