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Not 4 Sale(Kardinal Offishall album)

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Not 4 Sale
Studio albumby
Kardinal Offishall
ReleasedSeptember 9, 2008
Recorded2006–2008
GenreHip hop
Length63:03
Label
ProducerKardinal Offishall(exec.),Akon(exec.),Devyne Stephens(exec.),Shawn Holiday(exec.),Nottz,Supa Dups,Jake One,DJ Kemo& hAZEL,Alex da Kid,Boi-1da,Shea Taylor,Hakim Abdulsamad
Kardinal Offishallchronology
Fire and Glory
(2005) 		Not 4 Sale
(2008) 		A.M.T.R.I.M.
(2012)
SinglesfromNot 4 Sale
  1. "Dangerous"
    Released: March 2008
  2. "Burnt"
    Released: July 15, 2008
  3. "Set It Off"
    Released: July 15, 2008
  4. "Numba 1 (Tide Is High)"
    Released: September 2008

Not 4 Saleis the fourthstudio albumby CanadianrapperKardinal Offishall,released September 9, 2008 onKonvict MuzikandInterscope Records.It is his second international major-label album afterQuest for Fire: Firestarter, Vol. 1,released in 2001. It was a critical success, and included the top fiveBillboardHot 100single "Dangerous",and the minor hit"Numba 1 (Tide Is High)".

Background

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On July 2, 2007, the single "Graveyard Shift", featuring Akon, was premiered onSirius Satellite Radio'sHip-Hop Nationchannel. It was originally the album's first single.[1]In March 2008, the first single "Dangerous",also featuring Akon, was released. It proved to be Kardinal's most successful single, peaking at number five on theBillboardHot 100.[2]

In June 2008, Kardinal released the mixtape,Limited Time Only,which had snippets of five songs that would appear on the album. One of those songs, "Burnt", featuringLindo P,was accompanied by amusic videoin late June. On July 15, "Burnt" and "Set It Off" featuringClipse,were released oniTunes;[3]In August, a music video was released for "Set It Off". The song "Numba 1 (Tide Is High)",featuringRihanna,is a cover of the reggae song "The Tide Is High".[4]The version featuringKeri Hilsonis the album's fourth single. A music video was released for the song "Nina", though it was not released as a single.

Kardinal's idea for the album title was from a custom-made T-shirt which read "Not 4 Sale" and had a bar code on it. Kardinal explained why he choseNot 4 Saleas the title:

My idea was something provocative — that went beyond gender, went beyond race, went beyond what type of music you're into. And people would literally stop me on the street, telling me how dope the shirt was, how similarly they felt. The concept grew in my head based on that reaction. There's energy you can't buy — the essence of people that can't be bought or bottled, and lives within them. That's how I feel about myself — I can't be bought.[4]

Reception

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Professional ratings
Review scores
SourceRating
AllMusic[5]
Blender[6]
Eye Weekly[7]
People[8]
PopMatters6/10[9]
RapReviews7/10[10]
USA Today[11]

The album sold 11,869 copies in the United States in its first week of release. It entered theBillboard200at number 40.[12]As of February 15, 2009, the album has sold 34,822 copies.[13]In Canada, it entered theCanadian Albums Chartat number eight, with 4,247 copies sold in the first week.[14]

The album received generally favorable reviews from music critics.AllMusicgave it 4 out of 5 stars, calling it "an entirely solid album," also stating "this freedom fighting and socially conscious writing is tempered with hooky club tracks that never fail."[15]USA Todaygave it 3 out of 4 stars, noting "his potent blend of hip-hop and dancehall gives him a flavor all his own."[16]PopMattersgave the album a 6/10 rating, writing "although many of the tracks here are glossy pop productions, Kardinal has not really changed since he was first heard in the '90s."[17]The album won the award forRap Recording of the Yearat the2009 Juno Awards.[18]

Track listing

[edit]
Standard edition[19]
No.TitleWriter(s)Producer(s)Length
1."Burnt" (featuringLindo P)
Shea Taylor4:56
2."Set It Off" (featuringClipse)
Boi-1da4:38
3."Dangerous"(featuringAkon)
4:11
4."Digital Motown" (featuringJ*Davey)
Jake One3:47
5."Gimme Some" (featuringThe-Dream)
Boi-1da4:16
6."Bad Like We Bad"HarrowKardinal Offishall3:40
7."Numba 1 (Tide Is High)"(featuringRihanna)
Supa Dups3:43
8."Ill Eagle Alien"
Nottz4:54
9."Nina"
Supa Dups3:14
10."Go Home with You" (featuringT-Pain)
Kardinal Offishall4:17
11."Going In"
Alex da Kid4:00
12."Bring the Fire Out"
  • Harrow
  • Samuels
Boi-1da3:06
13."Family Tree (Still Eyerize)" (featuringGlenn Lewis)
Kardinal Offishall4:00
14."Due Me a Favour" (featuringEstelle)
6:23
15."Lighter!"
  • Harrow
  • Samuels
Boi-1da4:12
iTunes Storebonus tracks[19]
No.TitleWriter(s)Producer(s)Length
16."Dangerous (Remix)" (featuring Akon andSean Paul)
  • DJ Kemo
  • hAZEL
4:35

Samples and interpolations

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Chart positions

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Chart (2008) Peak
position
Canadian Albums Chart[12] 8
French Albums Chart[20] 105
U.S.Billboard200[12] 40
U.S.BillboardTop R&B/Hip-Hop Albums[12] 10
U.S.BillboardTop Rap Albums[12] 7

Personnel

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Release history

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Region Date
Canada September 9, 2008
United States
Japan[21] September 24, 2008
United Kingdom[17] September 29, 2008

References

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  1. ^Mixtape Monday: Gucci Mane Shrugs Off Feud With Young Jeezy; Akon Spits AgainMTV. Accessed on August 27, 2008.
  2. ^Not 4 Sale > Charts & Awards > Billboard SinglesAllmusic. Accessed on October 2, 2009.
  3. ^Kardinal Offishall: DiscographyKardinalOffishall.com. Accessed on July 22, 2008.
  4. ^abKardinal Offishall: ArtistsArchived2009-01-07 at theWayback MachineKardinalOffishall.com. Accessed on July 3, 2008.
  5. ^Allmusic review
  6. ^Blender review[permanent dead link‍]
  7. ^Eye Weekly review[permanent dead link‍]
  8. ^"People review".Archived fromthe originalon 2012-12-03.Retrieved2008-11-26.
  9. ^PopMatters review
  10. ^RapReviews review
  11. ^USA Today reviewArchivedSeptember 28, 2008, at theWayback Machine
  12. ^abcdeNot 4 Sale - Kardinal OffishallBillboard. Accessed on October 2, 2008.
  13. ^Billboard 200. Nielsen SoundScan. Accessed on October 2, 2009.
  14. ^Canadian Albums Chart. Nielsen SoundScan. Accessed on September 21, 2012.
  15. ^Not 4 Sale > OverviewAllmusic. Accessed on October 2, 2009.
  16. ^This week's reviews: LL's 'Exit,' Jessica's gone countryArchivedSeptember 28, 2008, at theWayback MachineUSA Today. Accessed on October 2, 2009.
  17. ^abKardinal Offishall - Not 4 SalePopMatters. Accessed on October 2, 2009.
  18. ^Rap Recording of the Year[permanent dead link‍]JUNO Awards. Accessed on October 2, 2009.
  19. ^abNot 4 Sale(booklet).Kon Live,Geffen,Black Jays.2008.
  20. ^Kardinal Offishall - Not 4 Sale - Music ChartsaCharts. Accessed on December 23, 2009.
  21. ^Universal Music GroupJapan:Not 4 Sale (Kardinal Offishall album)
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