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Odido

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Odido Netherlands B.V.
IndustryWirelesstelecommunications
PredecessorsT-Mobile Netherlands
Tele2 Netherlands
Founded2007;17 years ago(2007)
Headquarters
The Hague
,
Netherlands
Area served
Netherlands
Key people
  • Søren Abildgaard,CEO
  • Gero Niemeyer,CFO
  • Kim Larsen,CTO
  • Leon Toet, Business to Business director
  • Tisha van Lammeren, Consumer director
[1]
ProductsMobile telephony
Wireless broadband
Revenue€1.4 billion(2015)[1]
€500 million(2015)[1]
OwnerApax Partners(50 %)
Warburg Pincus(50 %)
Number of employees
1500 FTE(2015)[1]
ParentOdido Netherlands Holding B.V.
Subsidiaries
Websitewww.odido.nl

Odido Netherlands(formerlyT-Mobile Netherlands) is the largestmobile phonecompany in theNetherlands.[2]It was owned byDeutsche Telekombefore being sold to WP/AP Telecom Holdings IV B.V., a joint venture betweenWarburg PincusandApax Partners.From 2021–23, it licensed theT-Mobilebrand name from Deutsche Telekom. As of January 2024, it had 6.9 million customers.[3][4]

On 5 September 2023, both the T-Mobile andTele2Mobile were rebranded altogether under one brand asOdido.[5]

History[edit]

See also:Ben NL § History

Deutsche Telekom entered the Dutch market by the acquisition ofBenon 20 September 2002. In 2007, T-Mobile Netherlands, a wholly owned subsidiary of T-Mobile International, acquiredOrange NetherlandsfromFrance Télécomfor EUR 1.33 billion. This made it the third largest mobile telephone operator in the country behindKPNandVodafoneZiggo.Prior to its 2019 merger,Tele2 Netherlandsused to use T-Mobile's infrastructure for the old 3G and 2G bands, as it only had a licence for the 4G band.

On September 7, 2021, T-Mobile Netherlands was purchased by WP/AP Telecom Holdings IV B.V.; a joint venture betweenWarburg PincusandApax Partners.The transaction stood at 5.1 billion euros gaining full control of the company from the former shareholders ofDeutsche TelekomandTele2.[6][7]

Capacity problems[edit]

T-Mobileannounced in May 2010 that it was dealing with major capacity problems on its 3G network.[8][9]T-Mobile admitted the problems after much pressure from customers and the Dutch media. T-Mobile could not keep up with the growing data demand from smartphones, caused by the number of new customers who wanted aniPhone:T-Mobile in the Netherlands failed to keep up with the demand, and capacity problems on the network were the result. T-Mobile denied the problems at first by telling complaining customers that their mobile phone orSIM-cardwas causing the problem.[10]

The capacity problems occurred mostly in cities and densely populated areas. When affected, people could experience problems with calling or receiving calls, text messaging (SMS), or data services. A substantial number of customers were not able to use any of these services in cities or urban areas when the network capacity was overloaded, for instance, the cities ofAmsterdamandUtrechtwere heavily impacted.

After being put under pressure by several consumer interest groups and the Dutch media, as well as criticism from Dutch comedianYoup van 't Hek,[11]T-Mobile started a cash-back settlement for all consumers who had complained about failing communication services.

T-Mobile invested tens of millions of euros to upgrade its network. The upgrade was completed around the end of the first quarter of 2011.[12][13]

Acquisition of Vodafone Thuis[edit]

In August 2016, afterZiggoandVodafone Netherlandsannounced their merger, theEuropean Commissionrequired Vodafone to split off their fixed-line Internet business, as a condition to approve the merger.[14]T-Mobile Netherlands reached an agreement to acquire Vodafone Thuis in November 2016, taking over their 150,000 customers.[15]The deal was completed in December 2016.[16]The service was rebrandedT-Mobile Thuison 15 February 2017.[17]

Acquisition of Tele2 Netherlands[edit]

In December 2017, T-Mobile announced its intent to buyTele2 Netherlands.[18]After a delay because of a European Commission investigation, the merger was completed in January 2019.[19]

IPTV TV service Knippr[edit]

On 9 June 2016 T-Mobile Netherlands launched IPTV TV service Knippr in the Netherlands. After 2 years on 1 June 2018 the service has been stopped due to the lack of customers.

References[edit]

  1. ^abcd"Feiten en cijfers"[Facts and figures].T-Mobile Netherlands(in Dutch).Retrieved2016-12-01.
  2. ^"Netherlands: mobile network operators market share 2023".Statista.Retrieved2024-03-08.
  3. ^"Odido case study".ThoughtSpot.Retrieved2024-01-28.
  4. ^"Information in English | Odido".www.odido.nl.Retrieved2024-01-28.
  5. ^"T-Mobile Netherlands adopts 'Odido' brand for T-Mobile/Tele2 services".September 5, 2023.
  6. ^"Apax Funds and Warburg Pincus to acquire T-Mobile Netherlands".Techzine Europe.2021-09-07.Retrieved2023-09-28.
  7. ^"T-Mobile acquired by two investors for €5.1 billion | NL Times".nltimes.nl.Retrieved2023-09-28.
  8. ^van Beijnum, Iljitsch (7 June 2010)."iPhone overload: Dutch T-Mobile issues refund after 3G issues".arstechnica.com.Retrieved2012-03-24.
  9. ^"Netwerkprobleem T-Mobile door smartphones"[T-Mobile network problems because of smartphones] (in Dutch). NU.nl. 2008-05-28.Retrieved2012-03-24.
  10. ^Funnekotter, Wout (2010-05-28)."T-Mobile: Op korte termijn geen oplossing voor belproblemen"[T-Mobile: No short-term call problem solution] (in Dutch). tweakers.net.Retrieved2012-03-24.
  11. ^"Column | Klantenservice".NRC.22 October 2010.
  12. ^Schievink, Bauke (2010-06-16)."T-Mobile meldt oplossing voor 3g-problemen"[T-Mobile reports solution to 3g problems] (in Dutch). tweakers.net.Retrieved2012-03-24.
  13. ^"Bereik"[Coverage] (in Dutch). t-mobile.nl.Retrieved2012-03-24.In het eerste half jaar van 2010 investeerde T-Mobile een bedrag van tientallen miljoenen euro's in de optimalisering en verdere uitbreiding van het netwerk
  14. ^Julian Huijbregts (3 August 2016)."Europese Commissie keurt fusie Vodafone en Ziggo goed onder voorwaarden"[European Commission approves merger Vodafone and Ziggo, with conditions].Tweakers(in Dutch).
  15. ^Julian Huijbregts (4 November 2016)."T-Mobile bereikt overeenkomst met Vodafone over overname vastenetwerkdiensten"[T-Mobile and Vodafone reach agreement about fixed-line services].Tweakers(in Dutch).
  16. ^"Vodafone completes sale of Vodafone Netherlands' consumer fixed business to T-Mobile Netherlands".Vodafone.16 December 2016.
  17. ^Jarco Kriek (12 January 2017)."T-Mobile Thuis nieuwe naam Vodafone Thuis"[T-Mobile Thuis new name Vodafone Thuis].Totaal TV(in Dutch).
  18. ^Joris Jansen (15 December 2017)."T-Mobile Nederland neemt Tele2 over"[T-Mobile Netherlands acquires Tele2].Tweakers(in Dutch).
  19. ^Olaf van Miltenburg (2 January 2019)."T-Mobile en Tele2 ronden fusie af"[T-Mobile and Tele2 complete merger].Tweakers(in Dutch).

External links[edit]

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