Oliver Sheldon

Oliver Sheldon
Oliver Sheldon
Born	13 July 1894
Died	7 August 1951
Occupation	CEOofRowntree Company

Oliver Sheldon(1894–1951) was a director of theRowntree'sinYork,England. He wrote on principles of public and business administration in the 1920s.

Life

Oliver Sheldon was born on 13 July 1894.^[1]He was educated atKing's College SchoolandMerton College, Oxford.^[1]InWorld War Ihe served as an officer in theRoyal Engineers,and wasmentioned in despatches.^[1]He joinedRowntree'sin 1919 as Personal Assistant toBenjamin Seebohm Rowntree,and in 1931 was appointed to the general Board of Directors at Rowntree.^[2]At Rowntree's, Sheldon was a colleague ofLyndall Urwickand, like Urwick, was an active member of theTaylor Society.^[3]^[4]He founded York Georgian Society in 1939 and was one of the four men who founded York Civic Trust in 1946.^[5]The University of York's Borthwick Institute for Archives cites Sheldon as its inspiration and creator in 1949 and 1950; and the Borthwick Institute was one of the founding elements of the University in 1963.^[6]The Civic Trust namedOliver Sheldon Houseafter him.^[7]

Management philosophy

Sheldon was closely involved in restructuring the management and organization of the growing confectionery company at a stage where its growth meant by necessity it had to move away from the personal, family-centred management of its founder,Joseph Rowntree,towards a more professional culture. Under the chairmanship of Joseph's son,Seebohm,the company adopted Sheldon's proposals for a more functional style of organisation, but he tempered this with a belief, shared by the Rowntree firm's senior managers, that industry existed for more than the profit of shareholders. Sheldon held that good management was about more than technique - it should be concerned with human understanding. "The leadership of men calls for patience, courage, and, above all, sympathy." Service to the community was the primary motive and fundamental basis of industry.

Human relations approach

Consequently, Sheldon advocated ahuman relationsstyle of management which placed the individual in a human context involving a range of emotional and psychological needs. In this, he disagreed fundamentally with contemporaries such asFrederick Taylor,who saw economic need as being the primary motivator of workers.^[8]Anticipating later writers such asElton MayoandFrederick Herzbergby some years, Sheldon argued that, while basic economic needs must be met, wider personal and community needs were equally important.

Industry was key to shaping society and the leaders and managers of industry consequently had to work to ethical considerations which were greater than purely financial. While stressing the need for efficiency, he saw service and democracy as complementary to this - reflecting long established Rowntree practices, introduced by Joseph and extended by Seebohm Rowntree and Oliver Sheldon, such as ensuring their workers were paid a "living wage",had decent working conditions and were consulted on and involved in decision making in the workplace. Both the firm and individual directors were closely involved in a range of community work, often motivated by theirQuakerreligious beliefs and/or theirLiberalpolitics.

Influence on Rowntree's

In 1904,Joseph Rowntreehad given away half his personal fortune and almost two-thirds of the shares in the company to threeTruststo pursue a range of charitable, social and political work. All three continue today in the forms of theJoseph Rowntree Charitable Trust,theJoseph Rowntree Foundation(which includes the Joseph Rowntree Housing Trust) and theJoseph Rowntree Reform Trust.All are still based inYork.^[9]

Although with the passage of time, the Rowntree company was to change and develop in new ways (particularly with new brands and marketing from the 1930s on), and in 1988 was controversially^[10]bought byNestlé,it retained a tradition of good management throughout, in keeping with the philosophy of its founder and those around him.^[9]Sheldon explored this in his 1923 book,The Philosophy of Management,which demonstrated his twin concerns for sound business and ethical practice when he stated: "The cost of building the Kingdom of Heaven will not be found in the profit and loss accounts of industry, but in the record of every man's conscientious service."

Writings

The Philosophy of Management,London: Pitman, 1923. Reprinted ed., 1930.
'The art of management: from a British point of view',Bulletin of the Taylor Society,Vol. 8, No. 6 (December 1923)
'Taylor the creative leader',Bulletin of the Taylor Society,Vol. 9, No. 1, (February 1924)
'Policy and policy-making',Harvard Business Review,Vol. 4, No. 1 (October 1925)
(with C. H. Northcott, J. W. Wardropper andL. Urwick)Factory Organization,London: Pitman, 1928
'The significance of rationalization',Harvard Business Review,Vol. 6, No. 3 (April 1928)

References

^^a ^b ^cLevens, R.G.C., ed. (1964).Merton College Register 1900-1964.Oxford: Basil Blackwell. p. 98.
^Rosamund Thomas,The British Philosophy of Administration: A comparison of British and American ideas 1900-1939,1978, p.255-7
^'The Art of Management: from a British Point of View',Bulletin of the Taylor Society(December 1923)
^'Taylor the Creative Leader',Bulletin of the Taylor Society(February 1924)
^"History of York Civic Trust – York Civic Trust".
^"Our origins - Borthwick Institute for Archives, The University of York".Archived fromthe originalon 27 September 2015.
^Webb, Katherine (2009).Oliver Sheldon and the Foundations of the University of York.York: Borthwick Publications. p. 80.ISBN 9781904497288.
^Quentin R. Skrabec, Jr. (17 June 2015).Benevolent Barons: American Worker-Centered Industrialists, 1850-1910.McFarland. pp. 197–.ISBN 978-0-7864-9494-1.
^^a ^bKatherine A. Webb,Oliver Sheldon and the Foundations of the University of York(York: Borthwick Institute, 2009).
^"UK: Nestle Rowntree - A bittersweet tale".Management Today.March 1993.