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Opium (record label)

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Opium
Parent companyUniversal Music Group
Founded2019;6 years ago(2019)
FounderPlayboi Carti
Distributor(s)
Genre
Country of originUnited States
LocationAtlanta,Georgia
Official websiteopiumopium.com

Opiumis an Americanrecord labeland rap collective founded in 2019 by American rapperPlayboi Carti.[1]The label, which is based inAtlanta, Georgia,currently holds three acts all of whom are natives to the city; rappersKen Carson,Destroy Lonely,and the duo Homixide Gang. The label is also affiliated with a variety of producers including KP Beatz andF1lthy,who all worked extensively on Playboi Carti's second studio album,Whole Lotta Red.[2]

Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlantarage rapscene and is influenced by the 70s and 80spunk rockera. The niche style of its artists strays away from mainstream trap rappers and has garnered its owncultlike fanbase.[3]

History

[edit]

On July 8th 2022,Ken Carson,who signed to Opium in 2019, released his second studio albumX,which debuted at number 115 on the USBillboard200chart, and number 50 on the USTop R&B/Hip-Hop Albumschart.[4][5][6]On August 12th 2022,Destroy Lonely,who signed to Opium in 2021, released his fifth mixtapeNo Stylist,which debuted at number 91 on the USBillboard200and number 57 on the USTop R&B/Hip-Hop Albumschart.[5][6][7][8]In October 2022, Ken Carson released deluxe edition toX,titledXtended,containing 5 additional tracks.[9][10]In November 2022,Destroy Lonelyreleased a deluxe edition toNo Stylist,titledNS+ (Ultra),containing several new tracks.[11][12]

In May 2023,Destroy Lonelyreleased his debut studio albumIf Looks Could Kill,[13][14][15]which was supported by thelead single of the same name,released on March 3, 2023, after the unreleased snippet became viral onTikTok.[16][17]The single debuted at number 30 on the USHot R&B/Hip-Hop Songschart.[18]If Looks Could Killreceived mostly positive reviews from music critics. The album debuted at number 18 on the USBillboard200,earning 29,000album-equivalent unitsin its first week, becoming Lonely's highest-charting album.[19][20]In July 2023,Playboi Cartiannounced the dates for a global tour called "Antagonist Tour", alongsideKen Carson,Destroy Lonely,and Homixide Gang.[21][22]Later in September 2023, the U.S. leg of the tour was rescheduled to early 2024.[23][24][25][26][27]

In September 2023,Destroy Lonelyreleased the deluxe edition ofIf Looks Could Kill,subtitledDirector's Cut,containing all tracks from every edition (includingvinyl,CDanddigital versions).[28][29]In October 2023,Ken Carsonreleased his third studio albumA Great Chaos,which debuted at number 11 on the USBillboard200,earning 49,000album-equivalent unitsin its first week, and becoming Carson's first US top 20 album.[30]The album was supported by the release of one single: "I Need U",which released onValentine's Day.[31]On May 31, 2024, Homixide Gang released their third studio albumI5u5we5,being the duo’s first release underInterscope Records.[32][33]On July 5, 2024, Ken Carson released the deluxe version ofA Great Chaos,containing 7 new additional tracks; one of them being the single, "Overseas".[34][35]

Destroy Lonely released his second studio album,Love Lasts Forever,on August 30, 2024.[36]The album debuted atop of the USHot R&B/Hip-Hop Songs,marking his first number one on the chart. The album had also debuted at number 10 on the USBillboard200,earning 37,500album-equivalent unitsin its first week.[37]On September 4th, 2024, Destroy Lonely released the deluxe version of his albumLove Lasts ForeversubtitledV2.5which added 10 new tracks to the project.[38]

Current artists

[edit]
Artists Year

signed

Releases

under the label

Notes
Ken Carson 2019 3 Jointly with Interscope, formerly with Foundation
Destroy Lonely 2021 3 Jointly with Interscope andIngrooves
Homixide Gang 4 Jointly with Interscope, formerly with Foundation and Ingrooves

Discography

[edit]

Seven studio albums and two mixtapes have been released through the label.

Albums

[edit]

Studio albums

[edit]
Artist Album Details
Ken Carson Project X[39]

(released with Foundation)

  • Released: July 11, 2021
  • Chart position: —
  • RIAA Certification: —
Ken Carson X[40]

(released with Interscope)

  • Released: July 8, 2022
  • Chart position: #115 U.S.[41]
  • RIAA Certification: —
Homixide Gang Homixide Lifestyle[42]

(released with Foundation)

  • Released: November 22, 2022
  • Chart position: —
  • RIAA Certification: —
Homixide Gang Snot or Not[43]

(released with Foundation)

  • Released: April 27, 2023
  • Chart position: —
  • RIAA Certification: —
Destroy Lonely If Looks Could Kill[44]

(released with Interscope)

  • Released: May 5, 2023
  • Chart position: #18 U.S.[45]
  • RIAA Certification: —
Ken Carson A Great Chaos[46]

(released with Interscope)

  • Released: October 13, 2023
  • Chart position: #11 U.S.[30]
  • RIAA Certification: Gold[47]
Homixide Gang I5u5we5[48]

(released with Interscope)

  • Released: May 31, 2024
  • Chart position: —
  • RIAA Certification: —
Destroy Lonely Love Lasts Forever[49]

(released with Interscope)

  • Released: August 30, 2024
  • Chart position: #10 U.S.[50]
  • RIAA Certification: —

Mixtapes

[edit]
Artist Album Details
Destroy Lonely No Stylist[51]

(released withInterscopeand Ingrooves)

  • Released: August 12, 2022
  • Chart position: #91 U.S.[52]
  • RIAA Certification: —
Homixide Gang 5th Amndmnt[53]

(released with Ingrooves)

  • Released: October 27, 2023
  • Chart position: —
  • RIAA Certification: —

See also

[edit]

References

[edit]
  1. ^Satten, Vanessa (April 12, 2022)."Playboi Carti Gives Rare Interview on New Music, Fatherhood, More".XXL Mag.Archivedfrom the original on March 5, 2023.RetrievedAugust 23,2022.
  2. ^"Recording Academy Unveils The 2023 Class Of #GRAMMYsNextGen Ambassadors & Advisors | GRAMMY.com".www.grammy.com.RetrievedJanuary 25,2024.
  3. ^McMackon, Cassidy (September 12, 2023)."The Opium aesthetic is spreading like wildfire".The Queen's Journal.Archivedfrom the original on November 6, 2023.RetrievedNovember 5,2023.
  4. ^Quincy (July 8, 2022)."Listen To" X "By Ken Carson".RATINGS GAME MUSIC.Archivedfrom the original on September 30, 2022.RetrievedNovember 10,2023.
  5. ^abCabison, Rosalie (January 2, 2013)."Billboard 200™".Billboard.Archivedfrom the original on December 13, 2021.RetrievedNovember 10,2023.
  6. ^abdevops (January 2, 2013)."Top R&B/Hip-Hop Albums".Billboard.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  7. ^Schube, Will (August 13, 2022)."Destroy Lonely Returns With New Project, 'No Stylist".uDiscoverMusic.Archivedfrom the original on September 14, 2022.RetrievedSeptember 14,2022.
  8. ^"Music - Destroy Lonely".Destroy Lonely.August 12, 2022.Archivedfrom the original on March 2, 2023.RetrievedMarch 1,2023.
  9. ^Barlas, Jon (October 30, 2022)."Ken Carson drops 'Xtended' version of album 'X'".Our Generation Music.Archivedfrom the original on October 31, 2022.RetrievedOctober 31,2022.
  10. ^"Ken Carson Relishes Dangerous Thrills On New Song" Freestyle 3 "".Genius.Archivedfrom the original on December 26, 2022.RetrievedNovember 10,2023.
  11. ^"Playboi Carti Signee Destroy Lonely Drops New Project 'NS+ (ULTRA)'".Hypebeast.November 22, 2022.Archivedfrom the original on June 2, 2023.RetrievedNovember 10,2023.
  12. ^Galindo, Thomas (November 17, 2022)."Destroy Lonely delivers five new songs on 'NS+ ULTRA'".Our Generation Music.Archivedfrom the original on November 18, 2022.RetrievedNovember 18,2022.
  13. ^"Destroy Lonely's 'If Looks Could Kill' set to drop on May 5".Our Generation Music.Archivedfrom the original on March 21, 2023.RetrievedApril 29,2023.
  14. ^"Destroy Lonely Drops 'If Looks Could Kill' Album With A Bloody Short Film".iHeart.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  15. ^Williams, Aaron (May 5, 2023)."The Best New Hip-Hop This Week".UPROXX.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  16. ^"Destroy Lonely kicks off a new era with the hazy single" if looks could kill "".Alternative Press.Archivedfrom the original on March 3, 2023.RetrievedApril 29,2022.
  17. ^Cowen, Trace William."Destroy Lonely Drops Long-Awaited Track" If Looks Could Kill "".Complex.Archivedfrom the original on August 1, 2023.RetrievedNovember 10,2023.
  18. ^devops (January 2, 2013)."Bubbling Under Hot 100".Billboard.Archivedfrom the original on July 21, 2022.RetrievedNovember 9,2023.
  19. ^@billboardcharts (May 15, 2023)."Debuts on this week's #Billboard200..."(Tweet).RetrievedMay 16,2023– viaTwitter.
  20. ^"Archived copy".Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.{{cite web}}:CS1 maint: archived copy as title (link)
  21. ^"Playboi Carti announces 'Antagonist' 2023 tour".Crack Magazine.July 12, 2023.Archivedfrom the original on November 9, 2023.RetrievedNovember 10,2023.
  22. ^Garcia, Thania (July 12, 2023)."Playboi Carti Sets Dates for Global 'Antagonist' Arena Tour".Variety.Archivedfrom the original on November 5, 2023.RetrievedNovember 10,2023.
  23. ^"Playboi Carti Reschedules Antagonist Tour Into 2024".Pitchfork.August 31, 2023.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  24. ^Blistein, Jon (September 1, 2023)."Playboi Carti Postpones 'Antagonist' Tour to 2024".Rolling Stone.Archivedfrom the original on September 21, 2023.RetrievedNovember 10,2023.
  25. ^"Playboi Carti Pushes 'Antagonist Tour' U.S. Dates to 2024".Hypebeast.September 1, 2023.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  26. ^"Playboi Carti reschedules U.S. leg of Antagonist Tour. See revised complete schedule and more".The Economic Times.September 1, 2023.ISSN0013-0389.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  27. ^Kaufman, Gil (September 1, 2023)."Playboi Carti Reschedules U.S. Leg of Antagonist Tour For Early 2024".Billboard.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  28. ^Schube, Will (September 30, 2023)."Destroy Lonely Shares 'If Looks Could Kill (Directors Cut)'".uDiscover Music.Archivedfrom the original on November 3, 2023.RetrievedNovember 10,2023.
  29. ^"Destroy Lonely surprises with six new songs on 'If Looks Could Kill (Director's Cut)'".Our Generation Music.September 29, 2023.Archivedfrom the original on November 10, 2023.RetrievedNovember 10,2023.
  30. ^ab@STRAPPEDUS (October 21, 2023)."Ken Carson's new album 'A Great Chaos' sold 49K units in its first week 🎉💿"(Tweet).RetrievedOctober 21,2023– viaTwitter.
  31. ^"Here's what went down at Ken Carson's sold-out London show".Crack.September 3, 2023.Archivedfrom the original on October 18, 2023.RetrievedOctober 10,2023.
  32. ^"Atlanta's Dynamic Rap Duo, Homixide Gang, Release Highly Anticipated Project" I5U5WE5 "".www.newwavemagazine.com.RetrievedAugust 17,2024.
  33. ^"Homixide Gang Unleashes 'i5u5we5'".Hypebeast.June 1, 2024.RetrievedAugust 17,2024.
  34. ^"Ken Carson Unleashes 'A Great Chaos' Deluxe Edition".www.complex.com.RetrievedAugust 17,2024.
  35. ^Horvath, Zachary (July 5, 2024)."Ken Carson Lets" A Great Chaos "Rage On With Seven New Deluxe Cuts".HotNewHipHop.RetrievedAugust 17,2024.
  36. ^Kearns, Sarah (August 30, 2024)."Destroy Lonely Drops 'LOVE LASTS FOREVER' LP Featuring Lil Uzi Vert, Don Toliver and Ken Carson".Hypebeast.RetrievedSeptember 18,2024.
  37. ^Anderson, Trevor (September 11, 2024)."Destroy Lonely's 'Love Lasts Forever' Leads Top R&B/Hip-Hop Albums Chart".Billboard.RetrievedSeptember 18,2024.
  38. ^"When did Destroy Lonely release LOVE LASTS FOREVER V2.5?".Genius.RetrievedOctober 1,2024.
  39. ^"Project X 2021 - Apple Music".July 23, 2021.Archivedfrom the original on April 2, 2023.RetrievedJuly 23,2021– viaApple Music.
  40. ^"X by Ken Carson on Apple Music".July 8, 2022.Archivedfrom the original on July 8, 2022.RetrievedJuly 8,2022– viaApple Music.
  41. ^"DISCUSSION - PLAYBOI CARTI - Ken Carson new album debuts at #115 on the Billboard 200".LEAKED.July 18, 2022.Archivedfrom the original on June 10, 2023.RetrievedJune 10,2023.
  42. ^"Homixide Lifestyle by Homixide Gang on Apple Music".November 22, 2022.Archivedfrom the original on November 22, 2022.RetrievedNovember 22,2022– viaApple Music.
  43. ^"Snot or Not by Homixide Gang on Apple Music".April 27, 2023.Archivedfrom the original on May 2, 2023.RetrievedApril 27,2023– viaApple Music.
  44. ^"Destroy Lonely announces debut album 'If Looks Could Kill' - GRUNGECAKE™".grungecake.com.April 28, 2023.Archivedfrom the original on November 9, 2023.RetrievedNovember 9,2023.
  45. ^"If Looks Could Kill by Destroy Lonely - Music Charts".acharts.co.Archivedfrom the original on June 10, 2023.RetrievedJune 10,2023.
  46. ^Armstrong, Sam (October 8, 2023)."Ken Carson Announces New Album 'A Great Chaos'".uDiscover Music.Archivedfrom the original on October 18, 2023.RetrievedNovember 9,2023.
  47. ^"Gold & Platinum".RIAA.RetrievedJanuary 29,2025.
  48. ^i5u5we5,May 31, 2024,retrievedDecember 4,2024
  49. ^"Spotify".open.spotify.com.RetrievedDecember 4,2024.
  50. ^"Destroy Lonely Earns His First Top 10 Album With 'Love Lasts Forever'".Hypebeast.September 9, 2024.RetrievedOctober 8,2024.
  51. ^"NO STYLIST by Destroy Lonely on Apple Music".August 12, 2022.Archivedfrom the original on March 25, 2023.RetrievedAugust 12,2022– viaApple Music.
  52. ^"Billboard 200: Week of August 27, 2022".Billboard.Archivedfrom the original on November 2, 2022.RetrievedSeptember 14,2022.
  53. ^5TH AMNDMNT by Homixide Gang on Apple Music,October 27, 2023,retrievedDecember 4,2024


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