Plain folks

For the Amish and other Anabaptist religious groups, seePlain people.

"Plain folks"is a form ofpropagandaand alogical fallacy.A plain folks argument is one in which the speaker presents themselves as anaverage Joe— acommon personwho can understand and empathize with a listener's concerns.

The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense oftrustand comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. Also using an "ordinary background," such as a park or a building, depending on the item you areadvertising,will usually give it a higher possibility of more customers.