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Playdom

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Playdom, Inc.
Company typeSubsidiary
Industryvideo games,social network service
FoundedDecember 6, 2008;15 years ago(2008-12-06)
FoundersDan Yue
Chris Wang
Ling Xiao
DefunctSeptember 1, 2016;8 years ago(2016-09-01)
FateClosure, absorbed into Disney Interactive
SuccessorLibrary:
Disney Interactive
Headquarters
Palo Alto, California
,
U.S.
Key people
John Pleasants, former CEO (resigned from Disney, November 2013)
David Sobeski, former CTO (left Disney, December 2013)
Christa Quarles, CFO (left Disney May 2014)
Brad Serwin, former COO (left Disney, March 2012)
ParentDisney Interactive Studios
(2010–2016)
Websiteplaydom.com
Footnotes / references
[1]

Playdomwas an onlinesocial network gamedeveloper popular onFacebook,Google+andMyspace.The company was founded in theSan Francisco Bay Area[2]byUniversity of California, Berkeleygraduates Ling Xiao and Chris Wang andSwarthmore Collegegraduate Dan Yue. In 2009, the market for games played onsocial networkingsites was valued at $300 million, consisting mostly of online sales of virtual goods.[3]

It was a wholly owned subsidiary ofDisney Interactive,itself a division ofThe Walt Disney Company.On September 1, 2016, Disney announced the closure of the remaining Playdom games,Marvel: Avengers Allianceand its mobile sequel at the end of the month, effectively shuttering the studio.[4]

History

[edit]

On November 12, 2009, Playdom acquired Green Patch and Trippert Labs.[5]In September 2009, competitor Zynga initiated a trade secrets lawsuits against Playdom and 22 other rivals,[6]including Green Patch. These lawsuits were finally settled in November 2010, less than 4 months after Disney's acquisition of Playdom in July 2010.[7]

On March 31, 2010, Playdom announced the acquisition of Argentina-based online game developer Three Melons for an undisclosed amount.[8]In April 2010, Playdom closed all but one of the games from the Green Patch studio six months post-acquisition.[9]On April 26, 2010, Playdom announced the acquisition of Merscom, a North Carolina-based social game developer.[10]On May 19, 2010, they acquiredAcclaim Games.[11]On June 7, 2010, Playdom announced the acquisition of gaming developer Hive7 after a $33 million funding round. This marked Playdom's sixth acquisition over the prior year.[12]On July 8, 2010, Playdom announced it acquiredMetaplace, Inc.The pricing of the deal was not disclosed.[13]

On July 27, 2010,The Walt Disney Companyacquired Playdom in a $763 million deal. Disney initially paid $563 million for Playdom, which was the No. 3 social game company with about 42 million monthly players at the time of the acquisition. The deal also included a further $200 million in additional payments if Playdom achieves certain growth thresholds.[14]

In May 2011, Playdom has been ordered by the Federal Trade Commission to pay $3 million in fines for collecting and disclosing children's information without parental approval.[15]

In April 2014, Playdom announced the closure of all online games on the Playdom site, includingGardens of Time,Marvel: Avengers Alliance,Kitchen Scramble,Pirates of the Caribbean: Isles of War,Ghosts of Mistwood,Disney City Girl,andDisney Words of Wonder.The games closed on April 25, 2014.RockYouacquired the Facebook gamesGardens of Time,Words of Wonder,andDisney City Girl(renamed toCity Girl Life).[16]

On September 1, 2016, Disney Interactive Media Group announced the end ofMarvel: Avengers Allianceand its mobile-only sequel,Marvel: Avengers Alliance 2,bringing a close to the studio.[17]

Games

[edit]

Gardens of Timewas the most successful Facebook game created by Playdom, with a peak of 17 million monthly active users and 4 million daily active users.[18]

Sold games

[edit]

The following games were sold toRockYoubetween April and October 2014.

  • Disney City Girl(now renamed "City Girl Life")
  • Disney Words of Wonder(now renamed "Words of Wonder")
  • Gardens of Time
  • Kitchen Scramble

Discontinued games

[edit]
  • Guardians of the Galaxy: The Universal Weapon (GotG)
  • Social City– A casual strategy game in which the player develops a city.Social Citywon the 2010Game Developers Choice Online Awardfor Best Social Network Game.[19]Inside Social Games ratedSocial Cityas the #2 Best Facebook Game of the first half of 2010.[20]Social Cityalso received an honorable mention on Gamasutra's list of the Top 5 Facebook Social Games in 2010.[21]GamezeboratedSocial Cityat 3.5 out of 5, highlighting balanced gameplay and "adorable" graphics. However, it was criticized for its lack of complexity: "Once you’ve mastered the game’s ecosystem of manufacturing/residential/leisure, all you’ll be doing is visiting your town to keep this balance in check and grow your city. Growing your city remains exciting throughout, but by the time you hit level 15 or so you just start wishing there was something more."[22]Social City was closed on December 20, 2011.[23]
  • Armies of Magic
  • Big City Life
  • Blackwood & Bell Mysteries
  • Bloodlines
  • Bola
  • Botkin's Hidden Cove
  • City of Wonder
  • Deep Realms
  • Disney Animal Kingdom Explorers
  • Disney Dream Kingdom
  • Disney Ghosts of Mistwood
  • Disney Gnome Town
  • Disney Hidden Worlds
  • Disney Club Penguin: Card-Jitsu Snow
  • ESPNU College Town
  • ESPN Return Man
  • ESPN Sports Bar & Grill
  • Fanglies
  • Fish Friends
  • Full Bloom
  • The Incredible Machine
  • (Lil) Farm Life
  • (Lil) Green Patch
  • Market Street
  • Marvel: Avengers Alliance
  • Marvel: Avengers Alliance 2
  • Marvel: Avengers Alliance Tactics
  • Mobsters – Facebook
  • Mobsters – MySpace
  • Mobsters: Overdrive
  • Mobsters 2: Vendetta
  • Mobsters: Criminal Empire
  • My Vineyard
  • NBA Dynasty
  • Pet Resort
  • Pirates of the Caribbean: Isles of War
  • Poker Palace
  • ScribbleMix
  • Sorority Life
  • Star Wars Commander
  • Threads of Mystery
  • Tiki Farm
  • Tiki Resort
  • Treetopia
  • Verdonia
  • Wild Ones

Sorority Life

[edit]
Sorority Life
Publisher(s)Playdom

Sorority Lifewas an onlinerole-playing gamepublished by Playdom on thesocial mediaplatformsFacebookandMyspacein 2008. Each player assumed the role of a collegesororitysister striving to increase her social status by improving her employment and wardrobe, the giving of gifts, and other activities.

By the summer of 2009,Steve Meretzky,a contributor to the game[24][25]and Vice-President of Game Design at Playdom at the time, wrote thatSorority Lifehad three millionmonthly active users.[25][26]By May 2010,Sorority Lifehad over 5 million monthly active users, and 600,000-700,000 daily users, on Facebook.[25][27]

On December 23, 2013,Sorority Lifeannounced an "extended downtime" on its Facebook page,[28]and on January 8, 2014, announced that the game would be permanently shut down.[29]

References

[edit]
  1. ^"PlayDom.com WHOIS, DNS, & Domain Info - DomainTools".WHOIS.Retrieved2016-08-21.
  2. ^Stone, Brad (16 December 2009)."Russian Facebook investor adds stake in Zynga".New York Times.Retrieved16 December2009.
  3. ^Wawro, Alex (16 December 2009)."Online sale of digital content breaks $1bn in 2009".PC World.
  4. ^"Disney Interactive Support".Disney. Archived fromthe originalon 3 September 2016.Retrieved2 September2016.
  5. ^"Playdom Announces Acquisitions Green Patch Trippert Labs"(Press release).RetrievedDecember 2,2011.
  6. ^"Zynga Goes To The Mattresses 22 Lawsuits Filed This Year And Counting".RetrievedDecember 2,2011.
  7. ^"Zynga is Extremely Pleased With Playdom Disney Litigation Settlement".23 November 2010.RetrievedDecember 2,2011.
  8. ^"Playdom Acquires Argentine Game Developer Three Melons".31 March 2010.Retrieved1 April2010.
  9. ^"Six Months After Acquiring It Playdom is Killing Off Lil Green Patch".29 April 2010.RetrievedDecember 2,2011.
  10. ^"Playdom Announces Acquisition of Merscom"(PDF).Playdom. 2010-04-26.Retrieved2012-07-03.
  11. ^Tom Ivan (2010-05-19)."Playdom Acquires Acclaim - Edge Magazine".Next-gen.biz. Archived fromthe originalon 2010-10-24.Retrieved2011-09-09.
  12. ^"Playdom Announces Acquisition of Hive7"(PDF).Playdom. 2010-06-24.Retrieved2012-07-03.
  13. ^Dean Takahashi, VentureBeat. "Playdom buys Metaplace, which forsook virtual worlds for social games."July 8, 2010.
  14. ^"Archived copy"(PDF).Archived fromthe original(PDF)on 2010-12-29.Retrieved2010-09-27.{{cite web}}:CS1 maint: archived copy as title (link)
  15. ^Don Reisinger, CNET. "FTC: Disney's Playdom violated child protection act."May 13, 2011. Retrieved May 13, 2011.
  16. ^VentureBeat.RockYou buys three Playdom games from Disney to keep them running
  17. ^Mat Paget, GameSpot. "Disney Shuts Down Both Marvel: Avengers Alliance Games."September 1, 2016. Retrieved July 21, 2017.
  18. ^"Disney's Playdom launches social game Gardens of Time on iPad".December 12, 2011.
  19. ^"Game Developers Choice Online Awards 2010 Recipients".Retrieved2011-11-22.
  20. ^Mack, Christopher (2010-06-30)."The Best Facebook Games of 2010".Inside Social Games.Inside Network.Retrieved2011-11-22.
  21. ^Caoili, Eric (2010-12-28)."Gamasutra's Best Of 2010: Top 5 Facebook Social Games".Gamasutra.UBM TechWeb.Retrieved2011-05-10.
  22. ^Squires, Jim (2010-04-04)."Social City Review".GameZebo. Archived fromthe originalon 2011-07-19.Retrieved2011-05-10.
  23. ^Playdom email sent to players 22 November 2011
  24. ^"Steve Meretzky Resume."Steve Meretzky.boffo.org.Retrieved 13 March 2020.
  25. ^abc"Two histories of Myst."John Gabriel Adkins.Medium.
  26. ^"Mini-Games, Maxi-Results."Steve Meretzky.Casual Connect,Summer 2009, p. 8.
  27. ^"Sorority Life: Playing Facebook's Mean-Girl Game."Jessica Coen.Jezebel.
  28. ^"Sorority Life".www.facebook.com.
  29. ^"Sorority Life".www.facebook.com.
[edit]
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