Plenti
 | |
| Founded | May 4, 2015 |
|---|---|
| Defunct | July 10, 2018 (3 years, 2 months and 6 days) |
| Fate | Discontinued byAmerican Express |
Area served | United States |
| Parent | American Express |
| Website | Archived official websiteat theWayback Machine(archive index) |
Plentiwas an Americanrewards programcreated byAmerican Expressin 2015 and discontinued in 2018. During its operation, Plenti let users earn points at one retailer and use them at the same or other retailers that were enrolled in the program.
History
[edit]Plenti launched on May 4, 2015. It allowed shoppers to earn rewards through a variety of purchases. Unlike other loyalty programs such as supermarket loyalty programs, Plenti was not tied to a single company or credit card issuer. Users could join for free and did not have to beAmerican Expresscardholders.[1]
Plenti was part of American Express' push to broaden its reach following the loss of its exclusive deals withCostco(which switched toCitiandVisa) andJetBlue(which switched toBarclaysandMasterCard).[2][3]
When 2017 ended,Direct Energy,Hulu,Nationwide,Enterprise,Alamo,andExpedialeft Plenti. On January 31, 2018, Macy's and Chili's announced that they were also leaving Plenti.[4]
An online marketplace where users could earn Plenti points through online retailers such asWalmart,Sam's Club,Target,Home Depot,Lowe's,andUnder Armourwas available from May 2015 through March 15, 2018. A member would log into the marketplace and then be directed to the desired retailer's website, thereby earning points for their account. At least one point was earned per $1 spent.
On April 16, 2018, Plenti confirmed that the program would end on July 10, 2018; it suspended new account sign-ups effective immediately.
Past Participating retailers
[edit]Retailers that participated in Plenti until 2018:[5]
Retailers that left Plenti in 2017:[6]
Mergers and acquisitions of affected partners
[edit]Upon the announcement that rival drugstore chainWalgreenswould purchase some Rite Aid stores, Walgreens said there would be no immediate changes to Rite Aid's loyalty program Wellness+. Walgreens' rewards program was never integrated into Plenti.[7]
FollowingAT&T's finalization of its purchase ofDirecTVtwo months after the launch of Plenti, DirecTV became a Plenti partner through its ownership by AT&T, but only through the bundling of DirecTV and AT&T's existing services; DirecTV as a standalone service wasn't a Plenti partner. On November 1, 2017, AT&T discontinued its Plenti partnership.[8][9]
References
[edit]- ^"AmEx to roll out loyalty program Plenti on Monday".CNBC.May 4, 2015.Archivedfrom the original on June 14, 2015.RetrievedJune 7,2015.
- ^Sidel, Robin (February 13, 2015)."AmEx-Costco Divorce Shakes up Card Industry".The Wall Street Journal.Archivedfrom the original on July 3, 2018.RetrievedJuly 2,2018.
- ^"American Express Starts Life After Costco by Rewarding Customers at Macy's and Hulu".Archivedfrom the original on July 3, 2018.RetrievedJuly 2,2018.
- ^"Macy's exits Plenti loyalty program".Archivedfrom the original on February 5, 2018.RetrievedFebruary 4,2018.
- ^"Plenti Partners".Plenti.com.Archivedfrom the original on June 19, 2015.RetrievedJune 7,2015.
- ^"Plenti's Rewards Coalition Loyalty Problem".February 5, 2018.Archivedfrom the original on July 14, 2018.RetrievedJuly 2,2018.
- ^"Walgreens' Acquisition of Rite Aid No Changes Announced for Loyalty Program Members".Archivedfrom the original on October 31, 2015.RetrievedNovember 12,2015.
- ^"DirecTV Customers Offered $500 in Credits for Switching Lines to AT&T".Archivedfrom the original on November 7, 2017.RetrievedSeptember 8,2017.
- ^"AT&T Plenti Rewards Program is Changing".Archivedfrom the original on November 1, 2017.RetrievedNovember 2,2017.
External links
[edit]- Official website(archived)