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Sony SAB

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(Redirected fromSAB TV)
This article is about TV channel. For other use, seeSAB (disambiguation).

Sony SAB
CountryIndia
Broadcast areaWorldwide
HeadquartersMumbai,Maharashtra
Programming
Language(s)Hindi
Picture format1080iHDTV
(downscaled to 16:9576ifor theSDTVfeed)
Ownership
OwnerSony
ParentCulver Max Entertainment
Sister channelsSeeList of channels owned by Culver Max
History
Launched23 April 1999;25 years ago(1999-04-23)
Former namesSAB TV (1999–2011)
Links
WebsiteSony SAB
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2(India)Check local frequencies
Streaming media
SonyLIVWatch Sony SAB TV Live(India)
Sling TVInternet Protocol television

Sony SABis an IndianHindi-languagegeneral entertainmentpay televisionchannel owned byCulver Max Entertainment.[1][2]The channel was launched on 23 April 1999, the channel was formerly known asSAB TV.

History[edit]

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4]and rebranded it as Sony SAB, with a new focus on general entertainment[5]and eventually turning itself into a youth channel.[6]In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]

Thehigh-definitionfeed of the channel was launched on 5 September 2016.[8]

Yes Bossis one of the longest-running show on the channel. AfterYes Boss,Taarak Mehta Ka Ooltah Chashmahbecame the longest-running show.[9]

Programming[edit]

Main article:List of programmes broadcast by Sony SAB

Sony SAB's current programming includesTaarak Mehta Ka Ooltah Chashmah,Wagle Ki Duniya – Nayi Peedhi Naye Kissey,Pushpa Impossible,Dhruv Tara – Samay Sadi Se Pare,VanshajandBadall Pe Paon Hai.

References[edit]

  1. ^"Will Sony SAB's rebranding efforts pay off? - The Financial Express".www.financialexpress.com.29 July 2019.Archivedfrom the original on 4 August 2019.Retrieved4 August2019.
  2. ^"Watch Sony SAB HD Live at SonyLiv".20 July 2023.[permanent dead link]
  3. ^"Adhikaris sell SAB TV brand to Sony for $13 m".The Financial Express (India).14 March 2005.Archivedfrom the original on 21 August 2017.Retrieved21 August2017.
  4. ^indiantelevision.com Team (11 May 2005)."Smart Buy: Making of the Sony-Sab deal".Indiantelevision Dot Com.Archivedfrom the original on 9 April 2018.Retrieved21 August2017.
  5. ^"SAB TV shifts from pure comedy to general entertainment".28 October 2005.Archivedfrom the original on 14 January 2018.Retrieved14 January2018.
  6. ^"SAB TV reinvents itself".Hindustan Times.27 June 2008.Archivedfrom the original on 7 May 2018.Retrieved8 December2022.
  7. ^Mohanty, Meera (30 August 2008)."SAB to reposition itself as family-oriented comedy channel".Archivedfrom the original on 19 October 2021.Retrieved17 October2018.
  8. ^"SAB HD to launch on 5 September".TelevisionPost.com.Archived fromthe originalon 2 September 2016.Retrieved24 July2017.
  9. ^"Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning".Mumbai Mirror.Archivedfrom the original on 20 September 2020.Retrieved7 May2020.
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