ShopStyle
ShopStyleis a digital shopping platform owned byEbates.[1]Launched in 2007 as aWeb search enginefor fashion, it was thereafter transformed into a fashion marketplace and inspiration engine.[2]ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids' items. It drives $1 billion in gross sales to its global network of 1,400 retailers.[3]ShopStyle is also the commerce engine behind Collective Voice, a creator marketing company with over 14,000 bloggers, vloggers and social media users,[4]who use ShopStyle’s platform to earn money from the sales they drive to retailers.
History
[edit]ShopStyle was thought-up by San Francisco-based UK expat Andy Moss[5]in 2006 while he was running local e-commerce website Cairo[citation needed]and noticed that shoes were among the most popular items searched for there.[6][7]The technology behind ShopStyle was created by a group of engineers Moss had met while working at Ariba (nowSAP Ariba), including Trey Matteson,[8]Garrick Toubassi[9]and Mike Lenz.[10]The US website launched in February 2007 with a focus on aesthetics and user experience in an attempt to recreate a magazine-like experience digitally. It was variously described as an online equivalent of a shopping mall or a shoppable digital magazine.[7]
In September 2007PopSugarInc. (then Sugar Publishing) purchased ShopStyle for an undisclosed sum.[11][12]After the acquisition, ShopStyle focused its efforts on broadening out the product count, retailer expansion and becoming a search engine for fashion[13]By the end of 2015 ShopStyle’s global sites generated five million searches per week and listed 12 million products from 1,400 retailers.[14]
In 2017, ShopStyle was bought by Ebates, known now asRakuten Rewards.[15]
References
[edit]- ^"Ebates Acquires ShopStyle From PopSugar Inc".www.businesswire.com.2017-02-24.Retrieved2019-02-04.
- ^"ShopStyle: Expansion takes it from search to digital marketplace".fashionandmash.com.23 February 2016.
- ^Shields, Mike (12 February 2016)."PopSugar Wants to Become the Mobile Shopping Cart for Fashion"– via Wall Street Journal.
- ^Indvik, Lauren."ShopStyle Launches Product to Help Influencers Monetize Instagram".Fashionista.Retrieved2021-03-18.
- ^"Roadster's Andy Moss: A Different Kind of Silicon Valley Entrepreneur".Roadster Blog.2015-07-06.Retrieved2019-02-04.
- ^"Roadster's Andy Moss: A Different Kind of Silicon Valley Entrepreneur".roadster.com.6 July 2015.
- ^ab"Social Shopping at ShopStyle".businessoffashion.com.28 April 2009.
- ^"Trey Matteson".angel.co.
- ^"Garrick Toubassi: Executive Profile & Biography - Businessweek".bloomberg.com.
- ^"Mike Lenz".angel.co.
- ^"Sugar swallows Shopstyle — battle for women online continues".venturebeat.com.
- ^Malik, Om (2007-09-25)."Sugar Buys ShopStyle, Changes Name".gigaom.com.Retrieved2021-03-18.
- ^Kiss, Jemima (17 November 2008)."Elevator Pitch: ShopStyle wants to do online fashion just that little bit better".theguardian.com.
- ^"ShopStyle Changing The Game For Bloggers & Retailers - Fashion Trends Daily".fashiontrendsdaily.com.
- ^"Ebates Acquires ShopStyle From PopSugar Inc".Bloomberg.com.2017-02-24.Retrieved2023-01-26.