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Sportsnet

From Wikipedia, the free encyclopedia
This article is about the group of Canadian regional sports networks. For other uses, seeSportsnet (disambiguation).
Not to be confused withThe Sports Network.

Sportsnet
Sportsnet's logo used since October 3, 2011.
CountryCanada
Broadcast areaNational
HeadquartersRogers Building,Toronto,Ontario
Programming
Picture format1080i(HDTV)
(HD feed downgraded toletterboxed480iforSDTVs)
4K(UHDTV)(part-time, selected broadcasts)
Ownership
OwnerRogers Sports & Media[1]
Sister channelsTV:
Sportsnet One
Sportsnet World
Sportsnet 360
TVA Sports
WWE Network
Sportsnet Radio:
CJCL,CFACandCISL
History
LaunchedOctober 9, 1998;25 years ago(1998-10-09)
Former namesCTV Sportsnet
(1998–2000)
Sportsnet
(2000–01 and 2011–present)
Rogers Sportsnet
(2001–2011)
Links
Websitesportsnet.ca
Availability
Streaming media
Sportsnet Nowwatch.sportsnet.ca(Canadian television subscribers only; requires login from pay television provider or OTT subscription to access content)

Sportsnetis aCanadianEnglish-languagediscretionarysportsspecialty channelowned byRogers Sports & Media.It was established in 1998 asCTV Sportsnet,a joint venture betweenCTV,Liberty Media,andRogers Media.CTV parentBell Globemediathen was required to divest its stake in the network following its 2001 acquisition of competing networkTSN.Rogers then became the sole owner of Sportsnet in 2004 after it bought the remaining minority stake that was held byFox.[1][2]

The Sportsnet license comprises four 24-hour programming services; Sportsnet was originally licensed by theCanadian Radio-television and Telecommunications Commission(CRTC) as acategory A service,operating as a group ofregional sports networksoffering programming tailored to each feed's region (in contrast to TSN, which was licensed at the time to operate as a national sports service, and could only offer limited regional opt-outs).[3]Since 2011, the service has operated under deregulatedcategory Clicensing, which allows Sportsnet to operate multiple feeds with no restrictions on alternate programming. In each region, only the local Sportsnet channel is available on analogue cable, but all four channels are available nationally viadigital cable(subject toblackoutsfor some out-of-market teams).

The four Sportsnet feeds air some common programming and simulcast major, national events, but are capable of airing programming autonomously—most prominently regional programming. Sportsnet is the national cable rightsholder of theNational Hockey League,and also holds full regional rights to three (and partial regional rights to one) of the league's Canadian franchises. It is also the national rightsholder ofMajor League Baseballin Canada (although most ofESPN's MLB broadcasts are sub-licensed to rival networkTSN), and the exclusive broadcaster of the co-ownedToronto Blue Jays.It splits regional coverage of the NHL'sToronto Maple Leafsand national coverage of theNBA'sToronto Raptorswith TSN; Rogers Communications and TSN's parent companyBell Canadaown a joint majority stake in theteams' parent company.

The Sportsnet brand has since been extended beyond the original regional channels, now encompassing the national channelsSportsnet 360,Sportsnet One(and its regional part-time companion channels), andSportsnet World;Sportsnet Radiostations in Toronto, Vancouver and Calgary; andSportsnet Magazine.With these brand extensions, Rogers now generally uses "Sportsnet" (by itself) to denote its sports media properties as a whole, and on-air promotions for programs being carried nationally by these four regional feeds often list all four channels separately, or refer to the Sportsnet "regional" (or "main" ) channels, to avoid any ambiguity. However, standalone mentions of "Sportsnet" in reference to a specific channel can still generally be assumed to be referring to the four regional channels (or the specific regional channel available locally on analogue cable).

History[edit]

Sportsnet was approved by the CRTC in September 1996 under the tentative nameS3,withBaton Broadcasting Inc.(later renamed to CTV Inc.) holding a 40% controlling interest in the network, and 20% minority stakes held byRogers MediaandLiberty Media(in turn aspin-offofTCI,an Americancable-televisiongroup). The network proposed a structure with an emphasis onregionalprogramming, operating four feeds to serve different areas of the country.[4]

The network launched on October 9, 1998, asCTV Sportsnet,under the ownership of CTV, Rogers, and Liberty; the latter which owned some of theFox Sports Netoperations that Fox ran in the United States after which the channel was named.[5]

The new network gained credibility before it went on the air, having acquired national cable rights to theNational Hockey Leaguefrom long-time holderTSN.From1998–99until2001–02,Sportsnet airedNHL gamesto a national audience throughout the regular season, and covered first-round playoff series not involving Canadian teams. Its first live sports event was an NHL opening night telecast between thePhiladelphia FlyersandNew York Rangers.The national cable rights to the NHL returned to TSN in 2002, though Sportsnet retained regional broadcast rights for most Canadian NHL teams.[5]

Acquisition by Rogers[edit]

When CTV purchased NetStar, the former parent company of TSN, in 2000, the CRTC ordered CTV to sell either TSN or its stake in Sportsnet. CTV ultimately chose to retain TSN, and sell its stake in Sportsnet. The other shareholders had first right of refusal; as Rogers was the only interested party, it acquired CTV's stake in the summer of 2001, and soon after renamed itRogers Sportsnet.During part of the transition period, during which time the channel was known as "Sportsnet", CTV was allowed to control programming on both networks, and some cross-affiliation and programs that were going to be tape-delayed on TSN, most notablyfigure skating,were given to Sportsnet.[citation needed]In 2004, Rogers then bought the remaining 20 percent stake from Fox.[1][6]

While Sportsnet had been based there from the beginning, TSN's operations would move to CTV's suburban Toronto complex,9 Channel Nine Court,following the acquisition. This led to some peculiarities related to the fact that the two rival sports channels were only separated by a "parking lot",leading to jokes and references from both networks. On April 30, 2008, Rogers Sportsnet moved its broadcast operations from 9 Channel Nine Court to theRogers Building,a cluster of buildings in the Mount Pleasant-Jarvis Street area ofDowntown Toronto.[citation needed]

Expansion[edit]

In 2010, Rogers began to extend the Sportsnet brand beyond the original regional networks with the August 14 launch of RogersSportsnet One– a national companion channel promising 800 hours of live events per year. The channel was also accompanied by additional part-time feeds to serve as overflow channels for its regional NHL coverage.[7]

Sportsnet's original "Player" logo maintained the same basic form until 2011. The logos are of pre-launch, 1998–2001, 2001–2010, and 2010–2011

In January 2011, Rogers'sports radiostations,CJCLToronto( "The Fan 590" ) andCFACCalgary( "The Fan 960" ), were rebranded as "Sportsnet Radio Fan 590" and "Sportsnet Radio Fan 960" respectively. Critics speculated that the Sportsnet Radio branding was intended to increase synergy with its television counterparts, upon rumors that TSN would be launching asports radio network of its own.[8]

In July 2011, Rogers announced that it would be rebranding its premium international sports channel Setanta Sports Canada as "Sportsnet World"on October 3, 2011 – a move that would allow the channel better opportunities for cross-promotion with other Sportsnet services. As part of the transition,Setanta Sportssold its minority ownership interest in the channel to MLM Management.[9][10]

On September 29, 2011, Rogers published the first issue ofSportsnet Magazine,a bi-weeklysports magazinepositioned "for Canadian sports fans", covering professional sports from a Canadian perspective. Sports writerStephen Bruntleft his position atThe Globe and Mailnewspaper to become the magazine's back page columnist.[11]

"Fuelled By Fans" re-launch[edit]

On October 3, 2011, Rogers Sportsnet underwent a major rebranding, introducing a revamped logo and visual appearance designed in conjunction withTroika Design Group,and a new image campaign ( "Fuelled By Fans" ). Additionally, the network's official name was shortened to justSportsnet.The new logo does not incorporate the previous "player" emblem that had been used in the network's branding since its original launch, as research performed by Rogers indicated that its association with Sportsnet did not resonate well with viewers. The redesign of Sportsnet was overseen by Dean Bender, who served as the network's creative director upon its original launch as CTV Sportsnet.[12][13]

2013–2018[edit]

On August 25, 2012, Rogers announced that it would acquire the television assets ofScore Media,owners of The Score Television Network (a competing sports network which primarily airs sports news and highlights, alongside event coverage), in a transaction valued at $167 million. The acquisition itself closed on October 19, 2012, at which point Score Media's digital assets (including its website andmobile apps) were spun off into another company,theScore Inc.,in which Rogers Media would retain a 10% interest. Score Media's TV properties were immediately placed into ablind trust,under trustee Peter Viner, pending final CRTC approval.[14][15]Rogers plans to continue running the network as a sports news service.[16]

The acquisition and Rogers' proposed amendments (which included a reduction in the frequency of sports updates during live events) were approved by the CRTC on April 30, 2013; the same day, The Score also began to air more Sportsnet-produced programming, including a simulcast of CJCL's afternoon showTim & SidandHockey CentralPlayoffExtra.However, the CRTC rejected the use of a proposed winter sports competition, theSportsnet Winter Games,for its tangible benefits requirements.[17][18]

On June 4, 2013, Rogers announced that The Score would be rebranded as a Sportsnet channel; the channel changed its name toSportsnet 360on July 1, 2013.[19]As of 2014, Sportsnet is available in 8.2 million Canadian homes.[20]

On October 2, 2018, Scott Moore, Rogers' head of Sportsnet and NHL properties, stepped down.[21]

Regional feeds[edit]

Similarly to regional sports networks in the United States, Sportsnet is operated in four regional feeds. While the feeds carry national programming as well, they primarily broadcast sporting events tailored to the region they serve. The four regional feeds are listed in the table below.

All four feeds are available in bothstandardandhigh-definitionformats. Although cable providers in Canada are permitted to carry only the local Sportsnet feed on analogue cable packages, all four feeds can be carried on digital television services. However, in some instances, programming on the out-of-market Sportsnet feeds, particularly regional NHL games, areblacked outdue to league restrictions on teams' regional broadcast rights. Since the revival of theWinnipeg Jetsin 2011, regional Flames and Oilers games on Sportsnet West have also been blacked out in Manitoba, despite it being the "local" Sportsnet feed for that province.

Channel Description and programming Broadcast area
Sportsnet Pacific Regional feed forBritish ColumbiaandYukon;airs regionalVancouver Canucksgames.

The four Rogers Sportsnet regions

Sportsnet West Regional feed for thePrairies,theNorthwest TerritoriesandNunavut;airs regionalCalgary FlamesandEdmonton Oilersgames except inManitoba.
Sportsnet Ontario Regional feed for most ofOntario;airs regionalToronto Maple Leafsgames.
Sportsnet East Regional feed forEastern Ontario,QuebecandAtlantic Canada.

Programming[edit]

Jamie CampbellandGregg Zaunproviding Sportsnet coverage of a Toronto Blue Jays game in 2011

Sportsnet is the main television outlet forMajor League Baseballin Canada: it is the exclusive television outlet for theToronto Blue Jays(which are also owned by Rogers),airing all of its gamesand other Blue Jays-related programming throughout the season. It also holds Canadian rights toFox Saturday Baseball,theAll-Star Gameand the postseason (through Fox,TBSandMLB International). Sportsnet also carries other MLB games simulcast from U.S. regional sports networks.

Sportsnet began airingNational Football Leaguegames Starting with the 2005 season, splitting late games across the Pacific and West feeds, and the East and Ontario feeds. The games not shown in the opposite regions were carried out regionally byCity.It also had rights toThursday Night Footballand theAmerican Thanksgiving games.Sportsnet lost all NFL broadcasting rights for the 2017 season.

Sportsnet carried a large amount of soccer programming; it has been the Canadian broadcaster of thePremier Leaguesince 1998 until 2018/19 season[22](from 2013/14 to 2018/19 season, Sportsnet jointly held Canadian rights to the Premier League with TSN), and also held rights to theFA Cup,UEFA Champions LeagueandEuropa League.[23]Sportsnet lost UEFA coverage to TSN for 2015,[24]but gained rights toBundesligamatches beginning in the 2015–16 season until 2022–23 season.[25]Sportsnet aired theAmway Canadian Championship,an annual competition featuring Canada's five professional soccer teams –Toronto FC,CF Montréal,Vancouver Whitecaps FC,FC Edmonton,andOttawa Fury FC,until TSN acquired full rights in 2017.

In 2006, Sportsnet aired coverage of theFIFA World Cupas part of a consortium with TSN and CTV.[26]From 2011 through 2014, beginning with the2011 FIFA Women's World Cup,CBC sub-licensed cable rights to FIFA tournaments to Sportsnet, including the2014 FIFA World Cup.[27]

On February 8, 2011, Sportsnet announced that it had signed a multi-year deal withTennis Canadato acquire early round rights to theRogers Cup.Sportsnet also acquired rights to theATP World Tour Masters 1000andATP World Tour 500 seriesevents.[28]As per an extension of Rogers' sponsorship rights to the tournament, Sportsnet holds sole rights to the Rogers Cup beginning in 2016.[29]In 2016, Sportsnet lost the ATP tours to TSN, but it still maintains exclusive rights to the Rogers Cup, as well as theDavis CupandFed Cup.[30]

In February 2013, Sportsnet announced that it would become the official Canadian broadcaster of theIndyCar Seriesbeginning in the2013 seasonin a five-year deal with the series. The new contract includes broadcasts on Sportsnet's networks and City, and French rights sub-licensed toTVA Sports.That season, Sportsnet also originated coverage from theHonda Grand Prix of St. Petersburg,Indianapolis 500andHonda Indy Toronto,withBill Adam,Todd Lewis andRob Faulds.Canadian driverPaul Tracyjoined Sportsnet as an analyst.[31]As of the 2019 season, all but the Honda Indy Toronto and Indianapolis 500 moved exclusively toSportsnet Worldand Sportsnet Now+.[32][33]

In May 2013, Sportsnet reached a six-year deal for rights to the national championships ofU Sports(then known as Canadian Interuniversity Sport), including coverage of theVanier Cup.[34]

Hockey coverage[edit]

Sportsnet is a major broadcaster ofNational Hockey Leaguegames; the network is the current national cable rightsholder to the league, and regularly airs nationally televised games on Wednesday, Saturday nights as part ofHockey Night in Canada,and Monday nights as part ofRogers Hometown Hockey.Sportsnet is also a major regional broadcaster of the NHL; its four regional feeds carry regional telecasts of five of the seven Canadian franchises, including theToronto Maple Leafson Sportsnet Ontario (split withTSN4beginning in 2014–15; Rogers andBell Canadaown a joint, majority stake in the team's parent companyMaple Leaf Sports & Entertainment),[35]theCalgary FlamesandEdmonton Oilerson Sportsnet West, and theVancouver Canuckson Sportsnet Pacific.[35]

In January 2014, Sportsnet lost theOttawa Senatorsto TSN, who acquired regional rights to the team in English and French under a 12-year deal, beginning in the 2014–15 season.[36]In September 2014, Sportsnet announced its acquisition of regional English-language television rights to the Montreal Canadiens under a 3-year deal, replacing the Senators on Sportsnet East and succeeding TSN as regional rightsholder, until 2016–17.[35][37]

Sportsnet held the rights to theCanadian Hockey Leagueunder a 12-year deal renewed in the 2014–15 season. Its coverage included a package of national broadcasts from the CHL's member leagues, coverage of theCHL Canada/Russia Seriesand theCHL/NHL Top Prospects Game,along with coverage of the season-endingMemorial Cuptournament. In the 2021–22 season, Sportsnet lost the rights toCBC SportsandTSN,with the latter covering theMemorial Cup.[38]

National NHL contracts[edit]

Main article:NHL on Sportsnet
Sportsnet covering the2017 NHL Entry Draft

From its launch through 2002, Sportsnet was the national cable broadcaster of the NHL in Canada, displacing the rival TSN; it aired a package of Tuesday night games, along with coverage of non-Canadian matchups from the first round of the Stanley Cup Playoffs.[5]

On November 26, 2013, Rogers Communications announced that it had reached a 12-year deal to become the exclusive national rightsholder for the National Hockey League, again displacing TSN, along withCBC,a deal which began in the 2014–15 season. Valued at $5.2 billion and covering both television and digital media rights to the league, the value of the contract surpassed the league's most recent U.S. rights deal withNBC.Alongside its existing regional rights, Sportsnet now airsScotiabank Wednesday Night Hockey,along with games duringHockey Night in Canada.[39][40][41][42][43]

Olympics coverage[edit]

In early 2005, Rogers Media andCTVglobemediajointly acquiredbroadcast rightsto theVancouver 2010 Winter Olympics,as well as theLondon 2012 Summer Olympics.This was considered a serious coup, as theCanadian Broadcasting Corporation(CBC) had consistently won Olympic broadcast rights from the1996 Summer Olympicsthrough to the2008 Summer Olympics.CTVandVwere the primary broadcasters; Sportsnet,TSNandRDSprovided supplementary coverage. Rogers announced in 2011 that it would not bid with CTVglobemedia's predecessorBell Mediafor the rights to the 2014 and 2016 games, citing scheduling and financial issues.

While Bell Media did attempt to partner with the CBC in 2011 to bid for coverage,[44]CBC reached a deal of its own in August 2012, winning the rights to the2014and2016Games.[45]On February 7, 2013, CBC announced that it had reached deals with Sportsnet and TSN for both networks to become their official cable partners, beginning at the2014 Winter Olympics.[46][47]CBC will continue this sub-licensing agreement through the2020 Summer Olympics.[48][49]

Sportsnet televised coverage of the2015 Pan-American Games,also as part of a sub-license with CBC; it aired coverage of the soccer tournaments, as well as a Men's basketball semi-final game involving Canada.[50][51]

Summary of sports rights[edit]

Baseball[edit]

Hockey[edit]

Basketball[edit]

Football[edit]

Tennis[edit]

Curling[edit]

Olympics[edit]

Original programs[edit]

Notable on-air staff[edit]

Notable alumni[edit]

This list includes the all time Sportsnet 360 staff dated to its days as The Score.

Other services[edit]

Sportsnet+[edit]

In 2014, Sportsnet announced the launch of a newTV Everywhereservice known asSportsnet Now,allowing online streaming of the Sportsnet regional channels, Sportsnet One, and Sportsnet 360 for cable subscribers.[56]On March 31, 2016, Rogers announced that Sportsnet Now would be made available as anover-the-topstreaming service for cord cutters, initially priced at$24.99 per-month, in addition to remaining available at no additional charge to cable subscribers.[57]

In October 2018, the price was dropped to $19.99, annual subscription options were added, and an additional tier known as Sportsnet Now+ was introduced, adding additional international soccer and rugby events, and out-of-market streaming of regional NHL games for Canadian teams whose rights are owned by Sportsnet.[58]NHL Live, the NHL's digitalout-of-market sports package,was later added to Sportsnet Now+ in January 2021.[59]

In April 2022, the plan structures were changed; a $24.99 tier was reintroduced which addsWWE Network,while Now+ was replaced with Sportsnet Now Premium, which is priced at $34.99 per-month and includes WWE Network[60]and out-of-market NHL games beginning the2022–23 season(replacing NHL Live).[61]The service was quietly renamedSportsnet+ahead of the2023–24 NHL season.[62]

High-definition television[edit]

Sportsnet operates fourhigh-definitionfeeds, one for each regional channel. Originally, Sportsnet operated one national feed that consisted primarily of a simulcast of Sportsnet Ontario, carrying nationally televised events, or separate content from other regional feeds. That feed was launched on September 1, 2003.

In 2007, Sportsnet began using a second high-definition feed in order to broadcast selected regional NHL games in HD, beginning in the2007–08 NHL season,[63]activated only in the regions where a game is set to be televised. On January 26, 2009, the national HD feed was replaced by individual HD feeds for each region.

4K[edit]

On October 5, 2015, Rogers announced that it planned to produce 101 sports telecasts in4K ultra-high-definitionformat in 2016, including all Toronto Blue Jays home games, and "marquee" NHL games beginning in January 2016. These broadcasts are offered via a part-time Sportsnet 4K channel on participating television providers.[64][65]

On January 14, 2016, in cooperation withBT Sport,Sportsnet broadcast the first everNBAgame produced in 4K, and the first live sporting event in 4K in Canadian history—aToronto Raptors/Orlando Magicgame atO2 ArenainLondon.Sportsnet's first domestic 4K telecast, a Toronto Maple Leafs/Montreal Canadiens game, aired January 23, 2016.[66][67]

See also[edit]

References[edit]

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  2. ^"Rogers Media sole owner of Sportsnet".Broadcaster Magazine. December 31, 2004. Archived fromthe originalon January 3, 2017.RetrievedJanuary 2,2017.
  3. ^"CRTC Decision 97-290".Canadian Radio-television and Telecommunications Commission.July 3, 1997.RetrievedDecember 24,2009.
  4. ^"Decision CRTC 96-601".CRTC.RetrievedDecember 3,2014.
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  9. ^2011-0846-5,CRTC.gc.ca, 2011-12-06.
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Sources[edit]

External links[edit]

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