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Sprinkles Cupcakes

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Sprinkles Cupcakes
Company typePrivate
IndustryBakery
Founded2005 inBeverly Hills, CA,United States
FoundersCandace Nelson,Charles Nelson
Headquarters
Austin, Texas
,
United States
ProductsCupcakes
Cakes
Cookies
Chocolates

Sprinkles Cupcakesis a bakerychainestablished in 2005. It is considered the world's first cupcake bakery.[1][2][3]

History

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Sprinkles makes real celebrations taste better with premium, baked-fresh daily cupcakes, cakes, chocolates, cookies and more. Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast to coast.

Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first.

In 2002,Candace Nelsonand her husband Charles Nelson, bothinvestment bankers,[4]visited Candace's sister in New York and tried the cupcakes atMagnolia Bakery.Candace decided that it was "time for cupcakes to stop being the backup dancer to cakes."[5]Having started a custom cake business after attending Tante Marie's Pastry Program in San Francisco, she set her sights on cupcakes. "I was taking orders for special occasion cakes which I came to realize are, by definition, reserved for special, infrequent occasions," she said. "I wanted to create an artful and handcrafted dessert, yet one which people could eat on a daily basis...which led me to reinvent and elevate the lowly cupcake."[6][7]

Although starting a cupcake bakery was a "high-risk venture"[1]and the bakery business was in a four-yearno carbdecline,[8]the Nelsons pursued their dream. Their "sleek, minimalistic" store was designed by an architect fromVienna[9]and the logo and packaging were created by a formerMartha Stewartemployee with design help from graphic designers Kevin Hagen and David Irvin.[9]On April 13, 2005,[9]the Nelsons opened Sprinkles' first store on LittleSanta Monica BoulevardinBeverly Hills.On the first day, the cupcakes sold out in three hours,[9]and 2,000 cupcakes were sold the first week.[4]

Candace is described as taking a "sophisticated" twist on the classic cupcake, using ingredients like sweet creambutter,pureNielsen-MasseyMadagascar Bourbon vanilla,Callebautchocolate, fresh bananas and carrots, real strawberries, and natural citrus zests.[10]She also creates products such asveganandgluten-freecupcakes[11]and even cupcakes with dog-friendly ingredients.[12]The cupcakes are baked fresh daily and are free frompreservatives,trans fats,andartificial flavors.[13]

In 2018, Sprinkles began offering layer cakes in varying flavors.

Locations

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Sprinkles has 25 locations throughout the United States (Beverly Hills,Chicago,Dallas,Georgetown,The Grove,Downtown Los Angeles,Westlake Village,Houston,La Jolla,New York City,Palo Alto,Scottsdale,Las Vegas,Tampa,San Ramon,andNewport Beach),[14]with plans to open in 15 more cities includingLondonandTokyo.[9]The Nelsons also started a traveling "Sprinklesmobile", aMercedesSprinter van designed by Sprinkles architect Andrea Lenardin and built by "Pimp My Ride's" West Coast Customs.[15]In February 2011 Sprinkles released aniPhoneapp that features free cupcakes and virtual gifting.[16]

Sprinkles Cupcakes opened its first New York City store on May 13, 2011.[17]In late 2016, a location opened inDowntown Disneyat theDisneyland ResortinAnaheim, California.[18]

Cupcake ATM

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Sprinkles Cupcake ATM in Las Vegas, Nevada

On March 6, 2012, Sprinkles Cupcakes opened the world's first CupcakeATMin Beverly Hills. The second opened a few months later in Chicago. A third is at the company's bakery in Dallas, and the fourth outside theLexington Avenuebranch in New York City. The Cupcake ATMs dispense cupcakes and doggie cupcakes (pupcakes) 24 hours a day and are continuously restocked with freshly baked cupcakes. Each can hold up to 600 cupcakes at a time.[19]Sprinkles currently has 30 ATMs located in areas such as malls and airports.

Ordering Cupcakes

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There are 3 ways to order based on your zip code – 1. Local Bakery Pickup, 2. Local Bakery Delivery, or 3. Nationwide Shipping. Orders can be placed via website, Sprinkles App, by phone, or in-bakery. Via website, Sprinkles offers local and national shipping. Sprinkles LOCAL is the fastest way to order cupcakes, cookies, and brownies for pick-up or delivery from any of the local bakeries. Sprinkles NATIONAL is perfect for sending orders to addresses outside of the local bakery delivery radius. They ship to all U.S. states excluding Alaska and Hawaii.

Sprinkles Chocolates

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Sprinkles has launched a new line of premium chocolates inspired by some of their iconic cupcake flavors. New Chocolate Bars and Mini Chocolates are now available at all bakeries. The chocolates are also currently sold in Walmart and Targets across the country. Chocolate bars are made with real chocolate from Rainforest Alliance Certified farms. They are offered in four flavors including Red Velvet, Salted Caramel, Sprinkle, and Milk Chocolate. The Sprinkles Mini Chocolate Bites include Red Velvet and Salted Caramel. Embossed with the Sprinkles logo and its signature modern dot, the chocolate bars and the minis make for easy snacking and sharing.

Sprinkles Ice Cream

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On May 24, 2012, Sprinkles expanded its dessert brand with the opening of Sprinkles Ice Cream next door to its cupcake bakery in Beverly Hills, and later in 2013, in Newport Beach's Corona del Mar Plaza and in Dallas in The Plaza at Preston Center. Ice cream is no longer available on the menu except at the Disney Springs location. However, they do offer other delicious treats in addition to cupcakes like freshly baked cookies, brownies, layer cakes and chocolates.

Celebrity endorsements

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Sprinkles has gained many celebrity endorsements.[20][21]Oprah Winfrey,Barbra Streisand,Tyra Banks,Katie Holmes,Paris Hilton,[22]Blake Lively,Ryan Seacrest,Tom Cruise,[23]andJake Gyllenhaalare among its customers.[24]

Barbra Streisand was one of Sprinkles' first customers and introduced Oprah Winfrey to the brand by sending her a box of cupcakes. Only eight months after opening Sprinkles, Charles and Candace received a call fromHarpo Studiosthat Oprah needed 300 cupcakes for her studio audience inChicagothe next morning forBreakfast with Oprah,wherein she showcases her favorite delicacies. The couple managed to catch an overnight flight, and the cupcakes were featured on Oprah's show. Soon after, sales in their Beverly Hills location increased 50%, to 1,500 cupcakes daily.[25]

Sprinkles has also appeared onThe Today ShowandNightline,[26]as well asEntourage[21]andThe Girls Next Door.[1]

Sprinkles played a role inTom Cruise's courtship ofKatie Holmes.[1]At Christmas in 2007, the Cruises sent out boxes of holiday-themed Sprinkles cupcakes to friends and associates.[25]

References

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  1. ^abcdWollam, Allison (14 June 2010)."Sprinkles Cupcakes cashes in on Houston's sugar rush".Houston Business Journal.Archivedfrom the original on 20 January 2011.Retrieved22 October2010.
  2. ^Webb, Jaci (10 February 2012)."Cupcakes: They're not just for birthdays anymore".Billings Gazette.Archivedfrom the original on 14 February 2012.Retrieved23 March2012.
  3. ^Bhasin, Kim (2 March 2012)."Someone Has Created The First Ever ATM That Dispenses Cupcakes".Business Insider.Archived fromthe originalon 30 April 2013.Retrieved23 March2012.
  4. ^abDavidow, Audrey (3 June 2007)."So, Sweetie, I Quit to Bake Cupcakes".The New York Times.Archivedfrom the original on 8 April 2015.Retrieved22 October2010.
  5. ^della Cava, Marco R. (30 October 2007)."Cupcake bakeries cater to the kid in us".USA Today.Archivedfrom the original on 10 February 2009.Retrieved22 October2010.
  6. ^Kitchen Daily (2013-06-19)."Secrets from the World's First Cupcake Bakery".Kitchen Daily.Archivedfrom the original on 2014-08-05.Retrieved2015-05-18.
  7. ^Nelson, Candace;Winfrey, Oprah(14 July 2009)."The Story Behind Sprinkles Cupcakes".Oprah.com(video).Archivedfrom the original on 22 October 2010.Retrieved22 October2010.
  8. ^Davidow, Andrea (20 June 2007)."Playing with flour a rising obsession".The San Diego Union-Tribune.Archived fromthe originalon 17 July 2011.Retrieved16 August2010.
  9. ^abcdeGanus, Sara (3 October 2007)."Former investment bankers riding cupcake wave".The Oklahoman.Archivedfrom the original on 4 March 2016.Retrieved22 October2010.
  10. ^"Candace Nelson: How she empowers others".womensconference.org. 2010. Archived fromthe originalon 16 April 2013.Retrieved16 August2010.
  11. ^Prisco, Joanna (7 June 2010)."Q&A with Sprinkles Founder Candace Nelson".Parade.Archivedfrom the original on 22 February 2011.Retrieved24 October2010.
  12. ^Skatssoon, Judy (28 May 2007)."Shop till you drop in LA".Australian Associated Press.Archivedfrom the original on 13 June 2010.Retrieved25 October2010.
  13. ^Luna, Nancy (18 May 2006)."Sprinkles bakery to open in Corona del Mar".The Orange County Register.Archivedfrom the original on 2 January 2010.Retrieved22 October2010.
  14. ^"Locations".Sprinkles.com.sprinkles.com. 2010.Archivedfrom the original on 6 June 2024.Retrieved6 June2024.
  15. ^"Sprinklesmobile".sprinkles.com. 2010. Archived fromthe originalon 4 August 2010.Retrieved25 October2010.
  16. ^Lucchesi, Paolo (February 2, 2011)."Nightcaps: Pastrami, Zeitgeist, and a cupcake iPhone app - Paolo Lucchesi".San Francisco Chronicle.Archived fromthe originalon 16 July 2011.Retrieved6 February2011.
  17. ^Heyman, Marshall (13 May 2011)."Setting Up Shop in Manhattan".The Wall Street Journal.Archived fromthe originalon 14 March 2016.Retrieved17 May2011.
  18. ^McClintock, John (September 26, 2016)."Catch the Cupcake Wave! Sprinkles Arrives in Downtown Disney District at the Disneyland Resort in November".Disney Parks Blog.Archivedfrom the original on December 28, 2017.RetrievedJune 29,2017.
  19. ^William-Ross, Lindsay (2012-03-06)."24-Hour Sprinkles Cupcake 'ATM' Starts Serving Today!".LAist. Archived fromthe originalon 2015-03-15.Retrieved2015-05-18.
  20. ^Middleton, Diana (19 October 2006)."Shop sticks to its very own".The Florida Times-Union.Archivedfrom the original on 9 October 2009.Retrieved22 October2010.
  21. ^abStephens, John; Jennifer Burtness (7 November 2008)."United States: Sprinkles Cupcakes Is Seeing Red...Velvet, That Is!".Mondaq Business Briefing.Archivedfrom the original on 1 October 2011.Retrieved22 October2010.
  22. ^Yoshino, Kimi (21 August 2008)."A point of cupcake contention".Los Angeles Times.Archivedfrom the original on 12 April 2015.Retrieved22 October2010.
  23. ^"Candace Nelson".Food Network.2010. Archived fromthe originalon 10 August 2010.Retrieved16 August2010.
  24. ^"Sprinkles Cupcakes Make Its Big Texas Debut!".Business Wire.30 March 2007.Archivedfrom the original on 21 October 2012.Retrieved22 October2010.
  25. ^abSchermerhorn, John R. (2009).Exploring Management(2 ed.). John Wiley & Sons.ISBN978-0-470-16964-3.Archivedfrom the original on 2023-02-21.Retrieved2016-11-01.
  26. ^"Sprinkles Cupcakes Takes its Sugar Rush to the Windy City".PR Newswire.25 September 2009.Archivedfrom the original on 30 September 2009.Retrieved22 October2010.
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