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Started

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For a definition of the term "started", see the Wiktionary entrystarted.
"Started"
Color photograph of Iggy Azalea
SinglebyIggy Azalea
from the albumIn My Defense
Released3 May 2019(2019-05-03)
Recorded2018
Genre
Length3:06
Label
Songwriter(s)
Producer(s)J. White Did It
Iggy Azaleasingles chronology
"Sally Walker"
(2019) 		"Started"
(2019) 		"Boys Like You"
(2019)
Music video
"Started"onYouTube

"Started"is a song recorded byAustralianrapperIggy Azaleafor her second studio albumIn My Defense.The song was written by Azalea alongside Ronny Wright and produced byAmericanrecord producerJ. White Did It.It was released by Bad Dreams andEmpireon 3 May 2019 as the second single from the album.

It has had over 100 million streams on Spotify becoming the first track from the album to do so.

An accompanying music video for the track, directed byColin Tilley,was shot the prior month inLos Angeles,Californiaand also premiered that day.

Composition

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"Started" is ahip hopsong, with a length of three minutes and six seconds. It was written by Azalea and Ronny Wright and produced by J. White Did It, who had also produced Azalea's previous single "Sally Walker".[1]The track finds Azalea boasting, "I started from the bottom and now I'm rich... You started out hating, now you love my drip."[2]It is described as an unapologetic "brag-heavy cut [...] club banger about making your way to success after having nothing" and was noted to borrowing and twisting theDrakeline "started from the bottom,"by adding" and now I'm rich ".[3][4][5]

Music video

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Background and release

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A music video for the track was shot in April 2019 in aLos Angelesmansion inCalifornia.[6]It was directed byColin Tilley,who also directed the music videos for Azalea's previous singles, "Savior","Kream"and"Sally Walker".Azalea said she considered it her best yet by tweeting," Started is the best video I've ever made. "[7]After changing her Twitter layout and unveiling the cover artwork, Azalea followed up her announcement tweet with: "Imagine NOT knowing anAnna Nicole Smithquote when you see one. Can’t relate, "and implied the visuals would reference Smith.[8]She then regularly shared more stills from the video on social media, with the presence of a "sugar daddy"and flaunting a lavish lifestyle suggesting the main themes to be wealth andgold digging.[9][10][6]She also posted pictures on set of the visuals with drag queenTrixie Matteland tweeted: "I wrote a scene just for her in sallywalker but she was on tour so I HAD to write her into the story for started when I found out she’d be in town."[11][4]Azalea confirmed the video would be dropping on the same day.[12]

Synopsis

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The video, which includes an appearance fromTrixie Mattelin a skit, as well asVanessa Vanjie Mateo(who previously made an appearance in the video for "Sally Walker"), features Azalea playing asugar babyafter it opens with her marriage to an older man in a wheelchair, who uses anoxygen mask.Azalea is seen in a short white gown and donning many different looks throughout, including a diamond wig during a pool scene and a suit made out of hundred-dollar bills. Halfway through the video, Azalea starts to grow tired of him until another version of herself and Mattel appear in aninfomercialfor Die Slow Cake Co., a poison cake mix to kill a sugar daddy, with thejingle:"If your name's in his will and you want your bread/ Call 1-833-DADDYS-DEAD." She then attempts to suffocate him with a cushion on their bed and he eventually dies during a feast. Azalea is left to enjoy her new life on her own by redecorating, with the help of Mateo, and hosting a lavish party afterwards to celebrate her wealth. In the context of the video, the song's lyrics reference how the sugar baby character's many naysayers believed she would not become rich, and has managed to prove them wrong.[5][13]

Credits

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Charts

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Chart (2019) Peak
position
Australia Digital Tracks (ARIA)[15] 37
Canadian Hot Digital Songs (Billboard)[16] 30
France Downloads (SNEP)[17] 122
Greece Digital Songs (Billboard)[18] 10
Hungary (Single Top 40)[19] 12
Ireland (IRMA)[20] 73
New Zealand Hot Singles(RMNZ)[21] 11
Scotland(OCC)[22] 43
UK Singles(OCC)[23] 76
UK Independent Singles (OCC)[24] 12
USBubbling Under Hot 100 Singles(Billboard)[25] 20
USBubbling Under R&B/Hip-Hop Singles(Billboard)[26] 3

Certifications

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Region Certification Certified units/sales
United States (RIAA)[27] Gold 500,000‡

‡Sales+streaming figures based on certification alone.

Release history

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Region Date Format Label Ref.
Various 3 May 2019
[6]
United States 11 June 2019 Rhythmic contemporary [28]

References

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  1. ^Started on Spotify
  2. ^Roth, Madeline (15 March 2019)."Iggy Azalea and a bunch of Drag Race faves party at a funeral in 'Sally Walker' video".MTV.Archived fromthe originalon 17 March 2019.Retrieved15 March2019.
  3. ^"New Music: Iggy Azalea - 'Started'".Rap-Up.3 May 2019.Retrieved3 May2019.
  4. ^abNied, Mike (3 May 2019)."A Bop! Iggy Azalea Gets It Very Right With" Started "".Idolator.Retrieved3 May2019.
  5. ^abDaw, Stephen (3 May 2019)."Iggy Azalea Recruits Trixie Mattel & Miss Vanjie to Help Kill Her Sugar Daddy in Wild 'Started' Video: Watch".Billboard.Retrieved3 May2019.
  6. ^abcWass, Mike (29 April 2019)."Iggy Azalea's" Started "Video Is Shaping Up To Be Spectacular".Idolator.Retrieved30 April2019.
  7. ^"Iggy Azalea Announces New Single 'Started'".Rap-Up.19 April 2019.Retrieved19 April2019.
  8. ^@IGGYAZALEA (19 April 2019)."Imagine NOT knowing an Anna Nicole Smith quote when you see one. Can't relate"(Tweet).Retrieved30 March2019– viaTwitter.
  9. ^Zidel, Alex (26 April 2019)."Iggy Azalea Posts Photos With Her" Sugar Daddy "To Hype Up New Single".HotNewHipHop.Retrieved30 April2019.
  10. ^Dare, Angie (28 April 2019)."Iggy Azalea Teases Started Video W/ Beautiful Women Looking Bossed Up".SOHH.Retrieved30 April2019.
  11. ^Harper, Rosario (30 April 2019)."Iggy Azalea Shares More Sneak Peeks From New Started Video".SOHH.Retrieved30 April2019.
  12. ^Libardi, Manuella (2 May 2019)."Iggy Azalea Sizzles In Leopard-Print Bodysuit In New Instagram Photo".Inquisitr.Retrieved2 May2019.
  13. ^Nied, Mike (3 May 2019)."Iggy Azalea Is The Ultimate Gold Digger In Her" Started "Video".Idolator.Retrieved3 May2019.
  14. ^"Started - Iggy Azalea | Songs, Reviews, Credits | AllMusic".AllMusic.
  15. ^"ARIA Australian Top 40 Digital Tracks"(PDF).Australian Recording Industry Association.13 May 2019.Retrieved11 May2019.
  16. ^"Iggy Azalea – Chart history (Hot Canadian Digital Song Sales)".Billboard.Retrieved13 May2019.
  17. ^"Le Top de la semaine: Top Singles Téléchargés – SNEP (Week 19, 2019)"(in French).Syndicat National de l'Édition Phonographique.Retrieved13 May2019.
  18. ^"Iggy Azalea Chart History - Greece Digital Songs".Billboard.Archived fromthe originalon 13 August 2019.Retrieved13 August2019.
  19. ^"Archívum – Slágerlisták – MAHASZ "(in Hungarian).Single (track) Top 40 lista.Magyar Hanglemezkiadók Szövetsége. Retrieved 17 May 2019.
  20. ^"IRMA – Irish Charts".Irish Recorded Music Association.Retrieved11 May2019.
  21. ^"NZ Hot Singles Chart".Recorded Music NZ.13 May 2019.Retrieved10 May2019.
  22. ^"Official Scottish Singles Sales Chart Top 100".Official Charts Company.Retrieved 11 May 2019.
  23. ^"Official Singles Chart Top 100".Official Charts Company.Retrieved 11 May 2019.
  24. ^"Official Independent Singles Chart Top 50".officialcharts.com.Retrieved13 July2019.
  25. ^"Iggy Azalea Chart History (Bubbling Under Hot 100)".Billboard.Retrieved 13 May 2019.
  26. ^"Bubbling Under R&B/Hip-Hop: May 18, 2019".Billboard.Retrieved13 May2019.(subscription required)
  27. ^"American single certifications – Iggy Azalea – Started".Recording Industry Association of America.Retrieved10 August2021.
  28. ^"Top 40 Rhythmic Future Releases".All Access Media Group. Archived fromthe originalon 31 May 2019.Retrieved31 May2019.
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