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Mandatory (company)

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Mandatory
Type of site
Lifestyle, entertainment
Available inEnglish
Predecessor(s)CraveOnline (2004–2018)
Headquarters
United States
OwnerEvolve Media
URLmandatory.com
CommercialYes
LaunchedOctober 2004(2004-10)

Mandatory(formerlyCraveOnline Media) is a lifestyle website based inLos Angeleswith sales offices inNew York City,ChicagoandSan Francisco.[1]The site is owned by media company Evolve Media, LLC.[2][3]Mandatory focuses its contents into the male-lifestyle audience, but it has diversified into content for all. Mandatory owns nine websites and has partnered with more, producing various content for each site. As of February 2021, it is only available in English.

History

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CraveOnline.com was launched by the online media company AtomicOnline, the publishing division of Evolve Media, LLC, in late 2004.[4]CraveOnline was cited in the 2009 bookThe Man's Book: The Essential Guide for the Modern ManbyThomas Finkas a top website for men.[5]Regarding CraveOnline,AskMen.com said, "CraveOnline.com combines entertainment and other interests in one place. Great articles, nice pictures and other cool stuff that you won't want to miss."[6]

In March 2013, CraveOnline launched its 3D advertising cube for smartphones and tablets.[7]In May 2013, it launched its own production studio.[8][9]In August 2015, CraveOnline was relaunched. Aside from music, the website also began focusing on culture and lifestyle.[10][11]In March 2018, CraveOnline changed its name to Mandatory, after a popular section of the site of the same name, with a new tagline "Laugh. Learn. Do Some Good."[12]That same year, the company went through layoffs.[13]

Owned or associated websites

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References

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  1. ^tilters (March 27, 2018)."Evolve Media Announces CraveOnline Has Been Renamed Mandatory".The Tilt Publishing.RetrievedApril 7,2024.
  2. ^Dye, Faith (April 3, 2018)."PR Agency News: RIOT Media Group, Men's Style Site Mandatory, Ink & Roses & More".PR Couture | Career + Agency + Freelance Resources for Communication Pros.RetrievedApril 7,2024.
  3. ^Digiday (September 9, 2015)."CraveOnline plays up video as it offers broader male lifestyle content".Digiday.RetrievedApril 7,2024.
  4. ^"Main Page on Launch Day".October 1, 2004. Archived fromthe originalon October 1, 2004.RetrievedJuly 6,2012.
  5. ^Thomas Fink (May 6, 2009).The Man's Book: The Essential Guide for the Modern Man.Little, Brown, 2009.ISBN978-0-316-03364-0.
  6. ^Lightstone, Miranda."CraveOnline.com".AskMen.Archived fromthe originalon July 5, 2009.RetrievedJuly 2,2009.
  7. ^"CraveOnline introduces 3D mobile cube unit".Media in Canada.March 11, 2013.RetrievedAugust 28,2020.
  8. ^"CraveOnline Sets Up Its Own Production Studio".Socal Tech.May 3, 2013.RetrievedAugust 28,2020.
  9. ^"Evolve Builds Studio for CraveOnline".Los Angeles Business Journal.May 6, 2013.RetrievedAugust 28,2020.
  10. ^"CraveOnline Unveils Site Re-launch, Welcomes Former Flaunt EIC to Oversee New Editorial Focus on Lifestyle Content".Business Wire.August 6, 2015.RetrievedAugust 28,2020.
  11. ^"CraveOnline Relaunches With Special Guest Editor Julian Casablancas".Guest of a Guest.October 6, 2015.RetrievedAugust 28,2020.
  12. ^"Evolve Media Announces CraveOnline Has Been Renamed Mandatory".EContent.March 27, 2018.RetrievedAugust 28,2020.
  13. ^"In a brutal media environment, Evolve Media cuts staff".Digiday.June 1, 2018.RetrievedApril 7,2024.
  14. ^"ComingSoon.net Turns 15!".ComingSoon.net.August 27, 2013.RetrievedAugust 28,2013.
  15. ^"Men's Entertainment Aggregator CraveOnline Acquires HoopsVibe".cbsnews.com.CBS News. March 26, 2008.
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