Supersize
Supersizemeans "larger than average or standard sizes; extremely large".[1][importance?]The phrase was particularly used byMcDonald'srestaurants to upsize theirFrench friesandsoft drinksto an extra-large size. In theUnited States,McDonald's introduced the supersized option in the summer of 1987.[2]
For Disney's 1988 filmWho Framed Roger Rabbit,instead of running aHappy Mealpromotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience".[3]The same held true for the 1993 Steven Spielberg filmJurassic Park,when McDonald's introduced their Dino-Sized drink and fry options.[4]
In March 2004, six weeks after the debut ofMorgan Spurlock's heavily critical documentarySuper Size Me,[5]McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.[6]
See also[edit]
References[edit]
- ^"Supersize - Definition and More from the Free Merriam-Webster Dictionary".Merriam-webster.com. 2012-08-31.Retrieved2013-10-05.
- ^Liebig, Jason (2012-01-10),McDonald's - Super Summer Sizes - SuperSize - trayliner placemat - 1987,retrieved2021-07-23
- ^"Roger Rabbit and McDonald's".Austin American-Statesman.1988-07-03. p. 166.Retrieved2021-07-23.
- ^McDonalds Jurassic Park Dino Sized Commercial (1993),archivedfrom the original on 2021-12-14,retrieved2021-07-23
- ^McLagan, Meg. "Imagining Impact: Documentary Film and the Production of Political Effects". In McLagan, Meg; McKee, Yates (eds.).Sensible Politics: The Visual Culture of Nongovernmental Politics.Zone Books. p. 304.
- ^"McDonald's phasing out super-size fries, drinks".NBC News.2004-03-03.Retrieved2013-10-05.
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