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Techno Cumbia

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This article is about the song by Selena. For the musical genre, seeTecnocumbia.

"Techno Cumbia"
A cover album of a cropped picture of Selena wearing a jacket and a white midriff in a pose.
SinglebySelena
from the albumDreaming of You
A-side"Dreaming of You"
ReleasedAugust 14, 1995(1995-08-14)
Genre
Length
  • 3:47(original version)
  • 4:45(remix version)
Label
Songwriter(s)
Producer(s)
Selenasingles chronology
"Dreaming of You"
(1995) 		"Techno Cumbia"
(1995) 		"El Toro Relajo"
(1995)
Music video
"Techno Cumbia"onYouTube

"Techno Cumbia"is a song recorded by American singerSelenafor her fourth studio album,Amor Prohibido(1994). It was posthumously released as theb-sidetrack to "Dreaming of You"throughEMI Latinon August 14, 1995. Techno Cumbia would be put on her fifth and final studio albumDreaming of You(1995) and would be the fourth single for Dreaming Of You. "Techno Cumbia" was written byPete Astudilloand co-written and produced by Selena's brother-producerA.B. Quintanilla.The song is adance-popandtecnocumbiarecording with influences ofdancehall,rap,Latin dance,andclub music.Lyrically, Selena calls on people to dance her new style the "techno cumbia" and calls out those who cannot dance.

"Techno Cumbia" garnered acclaim from music critics, who believed it to be one of the better recordings found onAmor Prohibido.Musicologists believed "Techno Cumbia" predated the Latinurban musicmarket and found that Selena spearheaded a new style of music. The song posthumously peaked at number four on the United StatesBillboardHot Latin SongsandRegional Mexican Airplaycharts. The recording received theTejano Music Awardfor Tejano Crossover Song of the Year in1995and received nominations for Single of the Year at theBroadcast Music Inc.'s pop awards and Music Video of the Year at the1996 Tejano Music Awards.

Background and release

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"Techno Cumbia" was written bySelena y Los Dinosbackup dancer and vocalistPete Astudillo[1]andSelena's brotherA.B. Quintanillawho also arranged the piece and served as producer.[1]In 2002, A.B. spoke on howAmor Prohibido(1994) wasexperimentaland commented on how "Techno Cumbia" was an example of his ideas of keeping the band's image modern.[1]During the recording sessions, Selena addedrap versesto the song; A.B. believed it to be first of its kind for the genre.[1]Selena wasshot and killedbyYolanda Saldívar,her friend and former manager of the singer'sSelena Etc.clothing boutiques, on March 31, 1995.[2]The song was included on the track listing of the posthumously released albumDreaming of You(1995).[3]A.B. flew to Manhattan to meet up with R&B groupFull Forcewho remixed "Techno Cumbia" along with updating their remix version of Selena's 1992 song "Missing My Baby".[3][4]San Antonio Express-Newswriter andBillboardLatin music correspondent, Ramiro Burr believed the addition of "Techno Cumbia" were "remastered, injecting extrapercussionsto spice them up. "[5]The album's remix version andradio editof "Techno Cumbia" was released as theb-sidetrack to thelead single"Dreaming of You".[6]

Composition

[edit]
"Techno Cumbia (remix)" (1995)
The remix version of "Techno Cumbia" peaked at number-four on the Hot Latin Tracks, while the original version peaked at number-one on two music charts onBillboard.
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"Techno Cumbia" is a Spanish-languageuptempotechno-popcumbiasong.[3]It draws influences fromLatin dance,[7]dancehall,rap,[8]andclub music.[9]MusicologistsIlan StavansandHarold Augenbraumcalled it a hip-hop fusion song.[10]Billboardmagazine Latin music correspondent, John Lannert wrote the liner notes ofDreaming of Youand called "Techno Cumbia" a "dancehall thumper".[3]Musicologist James Perone found the recording to be the "richest track" off ofAmor Prohibidobecause of its "rhythmic and textural contrast".[7]Perone compared it to the '90s Americandance musicscene and commented on how the "techno aspect of the piece is muted; however, Selena's voice is electronically processed for part of the recording."[7]"Techno Cumbia" incorporates "rhythmic shifts from accentuation onoff-beatsto accentuation on the beat ".[7]The "hey, ho" is a reference to American soul singerRay Charles'call and response1950s single "What'd I Say",used under a" Latin-style drumbeat ".[7]

Texas Monthlyeditor, Joe Nick Patoski believed "Techno Cumbia" contained the "most popular rhythm [at the time] coursing through the Latin music world".[11]Patoski further wrote that the track "honored" it by "updating it with vocal samples, second line drumming fromNew Orleans,andhorncharts inspired bysocafromthe Caribbean."[11]This was echoed by word for word from author Deborah Paredez on her book on Selena's fandom.[12]Patoski further wrote that the remix version "may have been laced with such exotica as areggaetoastmaster talking over a teeth-rattling bass line ", and called it an" electronic mishmash ", and a" pan-Caribbean attack that included soca and Hi Life from the Trinidad ".[13]Written in thekeyofG minor,thebeatis set incommon timeand moves at a moderate 91beats per minute.[14]The remix version onDreaming of Youhas akey signatureset inC minorand moves at a moderate 90 bpm.[15]The remix employs apiano,güira,tambourine,French hornanddrums.[15]Lyrically, Selena calls on people to dance her new style the "techno cumbia" dance and "humorously" calls out people who cannot dance cumbia.[7]Italian essayists Gaetano Prampolini and Annamaria Pinazzi described the lyrics of "Techno Cumbia" that "summons everyone to the dance floor".[16]Patoski found it to resemble the "nonsensicalnovelty"song byShirley Ellis' 1964 single "The Name Game".[13]

Critical reception and chart performance

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Because of its mixture of different cultural music genres, "Techno Cumbia" reminded authors Sara Misemer and Walter Clark of Chicano performance artistGuillermo Gómez-Peña's suggestion that "cultures are being superimposed".[17]According to Ed Morales who wrote in his bookThe Latin Beat,"Techno Cumbia" is easily "forgettable throwaways" among the average listener, but found the recording "catchy" and "sticks in your gut".[18]Author Michael Corcoran wrote in his music guide onTexan musicthat "Techno Cumbia" has "Michael Jackson-like trills ".[19]Patoski believed "Techno Cumbia" was aimed towards the Spanish international market, calling it "the most compelling tune".[11]Author Norma Elia Cantú called "Techno Cumbia", "La Tracalera" (1990), and "La Carcacha" (1992) the "auditory of Tejano music".[20]Morales believed the song "may have been an indirect influence on the fin de siècle collective of disc jockeys from the borderlands aroundTijuanacalledNortec".[9]Stavans and Augenbraum called "Bidi Bidi Bom Bom", "No Me Queda Más", and "Techno Cumbia" to have been the "key hits of [Amor Prohibido] ".[10]Lannert wrote in theDreaming of Youliner notes that Selena "amazingly and quickly reverses field [from the previous track"Tú Sólo Tú"] to reveal a playful cooing growl".[3]

"Techno Cumbia" debuted at number 13 on the United StatesBillboardHot Latin Trackschart on October 7, 1995.[21]In its second week the song rose to number nine, receiving airplay honors that week.[22]On October 21, 1995, "Techno Cumbia" jumped to number five and subsequently debuted at number seven on the U.S.Regional Mexican Airplaychart.[23]The following week the recording gained more airplay spins at radios, however it remained at number five on the Hot Latin Tracks chart while the song moved to number six on the Regional Mexican Airplay chart.[24]On November 4, 1995, "Techno Cumbia" reached its peak at number four on the Hot Latin Tracks chart.[25]In the issue dated November 11, 1995, "Techno Cumbia" received increased airplay spins from the previous tracking week and peaked at number four on the Regional Mexican Airplay chart.[26]

Cultural impact and legacy

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"Techno Cumbia" is believed by musicologist to have predated the Latinurban musicgenre—which became one of the most popular subgenres ofLatin musicin the 2000s decade—and to have spearheaded a new style of music.[nb 1]During a 2002 interview, Astudillo spoke on how the success of "Techno Cumbia" and its cultural impact on Latin music "has set a new trend".[1]He further said that at the time of recording the song, he didn't envision the track to be as successful or impactful as it has been.[1]Following Selena's death, A.B. formed his own group theKumbia Kingsand released "Boom Boom"from his albumShhh!(2001); believed byBillboardto be the direct "descendants of Techno Cumbia".[27]AuthorCharles Tatum,found "Techno Cumbia" along with Selena's 1992 single "La Caracaha" and "Bidi Bidi Bom Bom" to have revolutionized the Tejano cumbia music scene.[31]Music analyst Guadalupe San Miguel wrote that "Techno Cumbia", "Como la Flor"(1992), and" La Carcacha "were Selena's" biggest cumbia hits ".[32]Selena popularized thetechnocumbiagenre during her career.[33]Vibemagazine reported that Full Force was awardedgold and platinum discsfor Selena's 1992 song "Missing My Baby"and" Techno Cumbia ".[34]The song was included on Selena's 2002 posthumous compilationOnes (album)

The music video of "Techno Cumbia" was released posthumously and used the remix version found onDreaming of You.[26]The video was choreographed byKenny Ortega,who later choreographed the music video of Selena's posthumously released "A Boy Like That"single in 1996.[35]The music video featured live performances of Selena singing the song at theHouston Astrodomeconcert on February 26, 1995, outtakes from her music video for "Bidi Bidi Bom Bom", and performances of the singer during her tour forAmor Prohibido(1994–95).[26]Cecilia Miniucchi served as the director of the video and found the project to be rather challenging to do.[26]"Techno Cumbia" was awarded theTejano Music Awardfor Tejano Crossover Song of the Year in1995.[36]During the awards ceremony, presenterRaul Yzaguirremistakenly read the Tejano Crossover Song of the Year award as beingShelly Lares.[37]The mistake was corrected during the awards "lengthy break" and Lares gave the award to Selena who was seen in tears and refused to accept the award from Lares, despiteJose Behar(president of EMI Latin) urging the singer to do so.[37]The song was nominated for Music Video of the Year at the1996 Tejano Music Awards,[38]and Song of the Year at the 1997Broadcast Music Inc.'s pop awards.[39]Mexican groupLiberaciónrecorded the song for thetribute albumMexico Recuerda a Selena(2005).[40]AllMusic's Alex Henderson commented on how Liberación gave "Techno Cumbia" a "grupero treatment".[41]Mexican groupBanda El Recodoperformed and recorded the track for the live televised tribute concertSelena ¡VIVE!in April 2005. "[42]

Charts

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Chart (1995) Peak
position
USHot Latin Songs(Billboard)[43] 4
USRegional Mexican Airplay(Billboard)[44] 4

Certifications

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Region Certification Certified units/sales
United States (RIAA)[45] Platinum (Latin) 60,000‡

‡Sales+streaming figures based on certification alone.

Credits and personnel

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Credits adapted fromDreaming of Youliner notes.[3]

See also

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Notes

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  1. ^According toSan Antonio Express-NewsandBillboardLatin music correspondent, Ramiro Burr found Selena to have "established one of the early templates for pop-cumbia-rap fusions".[27]Ed Morales found "Techno Cumbia" to have marked Selena's "work with a different accent".[28]Matt Doeden found the song to be a "new style" of music altogether,[29]while Herón Márquez wrote that it "signaled a new style of Tejano music."[30]

References

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  1. ^abcdefAmor Prohibido(Media notes).Selena.EMI Latin.2002. 724354099403.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  2. ^"October 12, 1995, the testimony of Norma Martinez".Houston Chronicle.October 12, 1995. Archived fromthe originalon July 15, 2007.RetrievedSeptember 27,2015.
  3. ^abcdefDreaming of You(Compact disc).Selena.EMI Latin/EMI Records. 1995. 724354096907.{{cite AV media notes}}:CS1 maint: others in cite AV media (notes) (link)
  4. ^Jackson 2014,p. 21.
  5. ^Burr 1999,p. 189.
  6. ^Lannert, John (September 23, 1995)."Selena Impossible to Forget".Billboard.Vol. 107, no. 38. p. 39.RetrievedApril 11,2015.
  7. ^abcdefPerone 2012.
  8. ^Ed Morales (1995)."Selena (Dreaming of You) EMI".Vibe.3(7).InterMedia Partners:200.RetrievedJuly 12,2011.
  9. ^abMorales 2007,p. 173.
  10. ^abStavans & Augenbraum 2005,p. 91.
  11. ^abcPatoski 1996,p. 125.
  12. ^Paredez 2009,p. 203.
  13. ^abPatoski 1996,p. 202.
  14. ^Quintanilla-Perez, Selena;Astudillo, Pete(1994).Amor Prohibido: Selena Digital Sheet Music.Musicnotes.com(Musicnotes).EMI Music Publishing.MN092893 (Product Number).
  15. ^abQuintanilla-Perez, Selena;Golde, Franne;Snow, Tom(1995)."Dreaming of You: Selena Digital Sheet Music".Musicnotes.com(Musicnotes). EMI Music Publishing. MN0048805 (Product Number).RetrievedApril 12,2015.
  16. ^Prampolini & Pinazzi 2013,p. 188.
  17. ^Misemer & Clark 2008,p. 140.
  18. ^Morales 2009,p. 267.
  19. ^Corcoran 2005,p. 132.
  20. ^Cantú 2002,p. 230.
  21. ^"Hot Latin Tracks > October 7, 1995".Billboard.Vol. 107, no. 40. October 7, 1995. p. 59.RetrievedApril 28,2016.
  22. ^"Hot Latin Tracks > October 14, 1995".Billboard.Vol. 107, no. 41. October 14, 1995. p. 37.RetrievedApril 28,2016.
  23. ^"Hot Latin Tracks > October 21, 1995".Billboard.Vol. 107, no. 42. October 21, 1995. p. 42.RetrievedApril 28,2016.
  24. ^"Hot Latin Tracks > October 28, 1995".Billboard.Vol. 107, no. 43. October 28, 1995. p. 40.RetrievedApril 28,2016.
  25. ^"Hot Latin Tracks > November 4, 1995".Billboard.Vol. 107, no. 44. November 4, 1995. p. 62.RetrievedApril 28,2016.
  26. ^abcd"Hot Latin Tracks > November 11, 1995".Billboard.Vol. 107, no. 45. November 11, 1995. p. 39.RetrievedApril 28,2016.
  27. ^abBurr, Ramiro (May 24, 2003)."Rap and Hip-Hop Fusion Fuel Regional Mexican Scene".Billboard.Vol. 115, no. 21. p. 23.RetrievedApril 28,2016.
  28. ^Morales 2009,p. 266.
  29. ^Doeden 2012,p. 38.
  30. ^Márquez 2001,p. 23.
  31. ^Tatum 2013,p. 1032.
  32. ^San Miguel 2002,p. 173.
  33. ^Espectador 1999,p. 18.
  34. ^"Music, Music, Music".Vibe.5(3). 1997.RetrievedJanuary 22,2012.Full Force were awarded gold and platinum plaques for 'Missing My Baby' and 'Techno Cumbia'.
  35. ^"Kenny Ortega's Resume".Msaagency.com.Archived fromthe originalon May 5, 2016.RetrievedApril 28,2016.
  36. ^Burr, Ramiro (February 25, 1995)."Selena Reigns At The Tejano Music Awards".Billboard.Vol. 107, no. 8.Prometheus Global Media.p. 154.RetrievedJuly 12,2011.
  37. ^abPatoski 1996,p. 149.
  38. ^"The 16th Annual Tejano Music Awards Nominees".Laonda.net.RetrievedApril 28,2016.
  39. ^"1997 BMI Pop Music Awards".Billboard.Vol. 109, no. 37. September 13, 1997. p. 85.RetrievedApril 28,2016.
  40. ^Mexico Recuerda a Selena(Compact disc). Univision Records. 2005.
  41. ^Henderson, Alex."Mexico Recuerda a Selena > Album Reviews".AllMusic.Rovi Corporation.RetrievedApril 28,2016.
  42. ^Clark, Michael (April 8, 2005)."Modern, traditional mix in vibrant Selena tribute".Houston Chronicle.RetrievedDecember 21,2011.
  43. ^"Selena Chart History (Hot Latin Songs)".Billboard.
  44. ^"Selena Chart History (Regional Mexican Songs)".Billboard.
  45. ^"American single certifications – Selena – Techno Cumbia".Recording Industry Association of America.

Sources

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