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The Verge

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The Verge
Type of site
Technology NewsScience,Entertainment
Headquarters85Broad Street
New York City,NY10004
U.S.
OwnerVox Media[1]
Created by
EditorNilay Patel[3]
URLtheverge.com
CommercialYes
RegistrationOptional
LaunchedNovember 1, 2011;12 years ago(2011-11-01)[4]
Current statusOnline
OCLCnumber867048487

The Vergeis an Americantechnology newswebsiteheadquarteredinLower Manhattan,New York Cityand operated byVox Media.The website publishes news, feature stories, guidebooks, product reviews,consumer electronicsnews, andpodcasts.[3][5]

The website was launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus.[6][7]In 2014,Nilay Patelwas namededitor-in-chiefand Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017.[8][9]The Vergewon fiveWebby Awardsfor the year 2012 including awards for Best Writing (Editorial), Best Podcast forThe Vergecast,Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.[10][11]

History[edit]

Original The Verge wordmark (2011–2016)
Second The Verge wordmark (2016–2022)

Origins[edit]

Between March and April 2011, up to nine ofEngadget's writers, editors, and product developers, includingeditor-in-chiefJoshua Topolsky,leftAOL,the company behind that website, to start a new gadget site.[12][13][14]The other departing editors included managing editorNilay Pateland staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow, and Dan Chilton.[12][15][16]In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news websiteSB Nation,debuting some time in the fall.[15][17]Topolsky laudedSB Nation'ssimilar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools.[15][16]SB Nation'sJim Bankoffsaw an overlap in the demographics of the two sites and an opportunity to expand SB Nation's model..[15]Bankoff previously worked at AOL in 2005, where he led theirEngadgetacquisition.[18]Other news outlets viewed the partnership as positive for bothSB Nationand Topolsky's staff, and negative for AOL's outlook.[19][20][21][22]

Bankoff,chairmanandCEOofVox Media(owner ofSB Nation), said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company.[23]Development of Vox Media'scontent management system(CMS), Chorus, was led by Trei Brundrett, who later became thechief operating officerfor the company.[24]

This Is My Next[edit]

Following news of his untitled partnership withSB Nationin April 2011, Topolsky announced that theEngadgetpodcast hosted by Patel, Paul Miller, and himself would continue at an interim site calledThis Is My Next.[15][25]By August 2011, the site had reached 1 million unique visitors and 3.4 million page views.[25]By October 2011, the site had 3 million unique views per month and 10 million total page views.[2]Timelisted the site in its Best Blogs of 2011,[25]calling the prototype site "exemplary".[26]The site closed uponThe Verge's launch on November 1, 2011.[citation needed]

On June 11, 2014,The Vergelaunched a new section called "This Is My Next", edited by former editor David Pierce, as a buyer's guide for consumer electronics.[27]By 2022, this section had been retitled simply "Buying Guide".[28]

Launch[edit]

The Vergelaunched November 1, 2011,[4]along with an announcement of a new parent company: Vox Media.[2]According to the company, the site launched with 4 million unique visitors and 20 million pageviews.[29]At the time of Topolsky's departure,Engadgethad 14 million unique visitors.[12][21]Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012.[29]The Vergehad 12 former Engadget staffers working with Topolsky at the time of launch.[2]It hired Tom Warren, formerNeowineditor-in-chief and WinRumors blogger, as their new United Kingdom based senior editor.[30]In 2013,The Vergelaunched a new science section,Verge Science,with formerWirededitor Katie Drummond leading the effort.[31]Patel replaced Topolsky as editor-in-chief in mid-2014.[32]JournalistWalt MossbergjoinedThe Verge'sediting team after Vox Media acquiredRecodein 2015.[3]By 2016, the website's advertising had shifted from display advertisements, matched with articles' contents, to partnerships and advertisements adjusted to the user.[33]

2016–present[edit]

2016–2022 logo

Vox Media revampedThe Verge'svisual design for its fifth anniversary in November 2016.[34]Its logo featured a modifiedPenrose triangle,animpossible object.[35]On November 1,The Vergelaunched version 3.0 of its news platform, offering a redesigned website along with the new logo.[36]

In September 2016,The Vergefired deputy editor Chris Ziegler after it learned that he had been working forApplesince July.[37]Helen Havlak was promoted to editorial director in mid-2017.[38]In 2017,The Vergelaunched "Guidebook" to host technology product reviews.[39]In May 2018,Verge Sciencelaunched aYouTubechannel, which had more than 638,000 subscribers and 30 million views by January 2019. The channel received more than 5.3 million views in November 2018 alone.[40]As of August 2023, the channel has over 100 million views and 1.15 million subscribers.

In March 2022, Dieter Bohn announced his resignation from The Verge in his position of Executive Editor, and that he would be moving to a new position atGoogle.[41]

The Vergerebranded and redesigned its website in September 2022 with a sharper, more simplistic logo, more colorful visual design, and new typefaces. Its new home page format resembled a Twitter feed, incorporating external conversations from social media and reporting from other publications. The new format will, in part, reduce aggregation reporting.[42]

Content[edit]

Podcasts[edit]

The Vergebroadcasts a live weeklypodcast,The Vergecast.The inaugural episode was November 4, 2011. It included a video stream of the hosts.[43]A second weekly podcast was introduced on November 8, 2011. UnlikeThe Vergecast,The Verge Mobile Showwas primarily focused on mobile phones.[44][45]The Vergealso launched the weekly podcastCtrl-Walt-Delete,hosted byWalt Mossberg,in September 2015.[46]The Verge'sWhat's Techpodcast was named among iTunes's best of 2015.[47]The podcastWhy'd You Push That Button?,launched in 2017 and co-hosted by Ashley Carman and Kaitlyn Tiffany,[48]received aPodcast Awardin the "This Week in Tech Technology Category" in 2018.[49][50]

Editor-in-chief Nilay Patel hosts a weekly interview podcast called Decoder.[51]On February 8th, 2024, Patel announced Decoder would now do two episodes per week.[52]

Video content[edit]

On The Verge[edit]

On August 6, 2011, in an interview with the firmEdelman,The Vergeco-founderMarty Moeannounced it was launchingThe Verge Show,aweb televisionseries. After its launch, the show was namedOn The Verge.The first episode was recorded on Monday, November 14, 2011, with guestMatias Duarte.[53]The show is atechnology newsentertainment show, and its format is similar to that of alate-night talk show,but it is broadcast over theInternet,not ontelevision.The show's first episode was released on November 15, 2011.

Ten episodes ofOn The Vergewere broadcast, with the most recent episode going out on November 10, 2012.[54]On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune.[55]

Other video content[edit]

On May 8, 2013, editor-in-chief Topolsky announced Verge Video, a website that contains the video backlog fromThe Verge.[56]

Circuit Breaker,agadgetblog, launched in 2016,[57]has amassed nearly one million Facebook followers and debuted a live show on Twitter in October 2017. The blog's videos average more than 465,000 views, and Jake Kastrenakes serves as editor-in-chief, as of 2017.[58]Also in 2016,USA NetworkandThe Vergepartnered onMr. Robot Digital After Show,a digitalaftershowfor the television seriesMr. Robot.[59]In December, Twitter and Vox Media announced alive streamingpartnership forThe Verge'sprograms covering theConsumer Electronics Show.[60]

The seriesNext Level,hosted and produced by Lauren Goode, debuted in 2017 and was recognized in the "Technology" category at the 47th annualSan Francisco / Northern California Emmy Awards(2018).[61][62]In August 2017,The Vergelaunched the web seriesSpace Craft,hosted by science reporter Loren Grush.[63]

In 2022, The Verge produced the showThe Future OfforNetflix.[64]

Controversy[edit]

2018 PC build guide[edit]

In September 2018,The Vergepublished the article "How to Build a Custom PC for Editing, Gaming or Coding" with a companion YouTube video entitled "How we Built a $2000 Custom Gaming PC". The video was criticized for containing errors on almost every step presented by its host, Stefan Etienne,[65]such as applying a liberal amount ofthermal pasteonto the processor as opposed to a small amount.[66]An online harassment campaign against Etienne ensued.[66]

In February 2019, lawyers fromThe Verge'sparent companyVox Mediafiled aDMCAtakedown notice, requesting that YouTube remove videos critical ofThe Verge's video, alleging copyright infringement. YouTube took down two of the videos, uploaded by YouTube channels BitWit and ReviewTechUSA, while applying a copyright "strike" to these two channels.[65][67]YouTube later reinstated the two videos and retracted the copyright "strikes" after a request fromVergeeditor Nilay Patel, although Patel acknowledged that he agreed with the legal argument that led to their removal.[68][69]Timothy B. Lee ofArs Technicadescribed this controversy as an example of theStreisand effect,saying that while law regardingfair useis unclear regarding this type of situation, "the one legal precedent... suggests... that this kind of video is solidly within the bounds of copyright's fair use doctrine."[65]

Nearly three years after the erroneous build, PC builder and YouTuberLinus Sebastiancollaborated with Etienne in a video entitled "Fixing the Verge PC build", to rectify the mistakes thereof. In it, Etienne admitted not being an experienced builder at the time (having built only four computers at that point, withThe Vergebuild being his first on camera), and revealed that before the video went live,The Vergewas unwilling to hear from him to address what he saw were editing issues, insisting that the video be uploaded regardless.[66]

See also[edit]

References[edit]

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External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=The_Verge&oldid=1229161437"