Titoni
 | This articlecontains content that is written likean advertisement.(May 2016) |
 | |
| Company type | Private[1] |
|---|---|
| Industry | Watch Manufacturing |
| Founded | 1919[2] |
| Founder | Fritz Schluep |
| Headquarters | |
Key people | Daniel Schluep (CEO), Marc and Olivier Schluep (Operative Leadership)[3] |
Number of employees | 60 |
Titoni Ltd.is a Swiss watchmaker that was founded in 1919[2]by Fritz Schluep in the Swiss town of Grenchen[2]under the name Felca Ltd. The company, which is now owned and operated by the third and fourth generation of its founding family,[3][4]currently employs around 60 people.
Expansion to China
[edit]Chinese sailors bought them watches Felca was selling in Singapore and Hong Kong.[2]The founder's son, Bruno Schluep, first established contacts with one of these Chinese businessmen, Koh Mui Yew, in 1944.[2]
In 1960 the Chinese State Import Authority ordered Titoni watches after Felca invited a delegation to Switzerland. The company name was soon extended to Felca & Titoni Watches Ltd.[2]and later Titoni Ltd. Felca branded watches continued to be sold in Europe, while the Titoni brand was used in Asia.[2]
Titonimanufactures watches in the mid-price range. During China's planned economy rule a maximum price of CHF 80 was prescribed by the communist regime.[2]
Quality
[edit]Titoni watches have a reputation for high quality at a reasonable price, and is considered a prestigious status symbol especially in Asia.[2] During the 1970s watch crisis due to the introduction of quartz watches, Titoni opted for a mix of traditional mechanical watches with quartz watches.[2]
References
[edit]- ^"Certificate of registration".
- ^abcdefghijMessmer, Matthias (2013). "Titoni Ltd.: An Independent Swiss Watchbrand in China".Business Transformation Essentials.Surrey, England: Gower Publishing Limited.ISBN9781472426987.
- ^abToggweiler, Andreas (8 August 2022)."Generationenwechsel bei Titoni – und was es alles braucht, um ein eigenes Uhrwerk zu entwickeln".Grenchner Tagblatt.Grenchen.
- ^"Sponsored Post: TITONI Celebrates A Century Of Independent Swiss Watchmaking With In-House T10 Movement/".aBlogtoWatch.9 November 2022.Retrieved9 September2023.
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