Tohato
Native name | |||||
|---|---|---|---|---|---|
| Japanese name | |||||
| Kanji | Chu thức hội xã đông ハト | ||||
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| Website | tohato | ||||
Tohato Inc.(Chu thức hội xã đông ハト,Kabushiki-gaisha Tōhato)is a Japanese food company that specializes insnack food.[1]They are known for their variety of thecaramel cornsnack, manufactured since 1971.[2][3][4][5]
Company history[edit]
In March 2003, Tohato applied for court protection from creditors after the failed operation of a golf course started during the asset-inflatedbubble period.Following that, Unison Capital andBandaiacquired Tohato's confectionary business and set up a new company under the name of Tohato to turn its operations around.[5]
Advertisement campaign[edit]
Tohato launched two new snacks brands, "Tyrant Habanero BurningHellHot "and"SatanJorquia Bazooka Deadly Hot "in 2007 in anengagement marketingcampaign, by combining multiplayer online gaming with advertising on a mobile phone. Customers were encouraged to join nightly battles at 4AM in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.[6]
Products[edit]
- All Raisin[7]
- Beano[8]
- Bōkun Habanero
- Caramel corn[9][10][11]
- ふわ hoàn (Fuwamaru)Ninjasnack[12]
- Harvest[13]
- Poteco[14]
- Chokobi(チョコビ)[15]
References[edit]
- ^"Company Overview of Tohato Inc".bloomberg.com.Bloomberg.RetrievedAugust 18,2016.
- ^Choi, Mary H.K. (7 December 2009)."Gluttony, with Mary HK Choi: Tohato Caramel Corn".theawl.com.The Awl.Retrieved14 December2019.
- ^"Snacking through Japan: Tohato Caramel Corn".tokyocreative.com.Tokyo Creative.Retrieved14 December2019.
- ^Dulik, Gracie."Japanese Snacks: Tohato's Caramel Corn, a Different Kind of Caramel Corn".seriouseats.com.Serious Eats.Retrieved14 December2019.
- ^ab"Yamazaki Baking to acquire over 60% stake in Tohato".The Japan Times. 6 July 2006.Retrieved14 December2019.
- ^Snow, Jean."Snack Armies Wage War in Mobile Game".Wired.RetrievedAugust 18,2016.
- ^"レーズン・マンゴー・クランベリー・パイン nhập りの “オールレーズングラノーラ” を thực べてみた ".17 September 2013.
- ^"Đông ハト／ kỳ gian hạn định “ビーノ あらびき hắc hồ tiêu vị” "[Tohato/Limited time “Vino Arabiki Black Pepper Flavor” ].makernews.biz(in Japanese). Archived fromthe originalon 2016-06-04.
- ^"Snacktion: Tohato's Caramel Corn".
- ^"Just Open: Eat Asia at Daiso, Sydney CBD".16 November 2015.
- ^"Dessert Recipes".
- ^"ふわっと tiêu える “Nhẫn giả スナック ふわ hoàn” を thực べてみたでござるの quyển ".10 March 2008.
- ^"スイートポテト phong vị の bạc thiêu きビスケット đông ハト".28 July 2016.
- ^"“ポテコ しおバター vị” phát mại ( đông ハト ) ".
- ^"“チョコビ” かじって “噛まれたら phụ け” のゲーム バンダイ ".2 November 2007.
External links[edit]
- (in Japanese)Tohato official site
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