Troxy

Troxy

Former names	Troxy Cinema, London Opera Centre, Top Rank Bingo, Mecca Bingo
Address	490 Commercial Road LondonE1 0HX England
Location	Stepney
Owner	Ashburn Estates Ltd
Operator	Ashburn Estates Ltd
Type	Early 20th century art deco cinema
Seating type	Fixed tiered seating and booths in the circle
Capacity	3,100
Construction
Built	1932
Opened	11 September 1933
Renovated	2012-2013
Construction cost	£250 thousand (£89.2 million in 2023 pounds)
Architect	George Coles
Website
Venue Website

Troxyis aGrade II-listedArt Decomusic venueonCommercial Roadin Stepney,London.Built as a cinema in 1933, it closed in 1960 and became a training school for theLondon Opera Centre.In the 1980s the building was used as a bingo hall, and the Troxy was converted to a live events space in 2006. The building is considered a vital part ofEast London's history and wasGrade II listedin 1990.It has a capacity of 3,100.

History

Opened in 1933 on the site of an old brewery, Troxy cost £250,000 to build and when it first showed films had a capacity of 3,520, making it the largest cinema in England at that time.Inside the building the cinema had luxurious seating, arevolving stage,mirror-lined restaurants and customers were served by staff wearing evening dress. To add to the sense of luxury, Troxy staff sprayed perfume during film showings. The cinema showed all the latest major releases and had a floodlit organ which rose from the orchestra pit during the interval, playing popular tunes.

Troxy was designed byGeorge Coles,the architect of many art deco cinemas in London. The first film shown at the cinema wasKing Kong,which is now celebrated by graffiti on the side of the building.Big names from the film and music industry were regular sights at Troxy, with stars such asThe Andrews Sisters,Gracie Fields,Petula Clark,Cliff RichardandClark Gablevisiting it.

The damage inflicted on theEast End of Londonby theBlitzinWorld War IIand the clearance of local slums robbed Troxy of much of its original audience as the giant cinema closed in 1960, with the last film shown on 19 November that year, featuringDonald SindeninThe Siege of Sidney Street.

Between 1960 and 1963 Troxy stood empty until theRoyal Opera House,Covent Garden, took over and created theLondon Opera Centreschool for the training of opera singers and professionals, which was based there from 1963 to 1977.Its purpose was a rehearsal space, using an extended stage to create exactly the same dimensions as the Royal Opera House stage. The team made changes to the internal and basement areas of Troxy, creating multiple rooms for the orchestras to use as well as the stage. The Royal Opera House continued to use Troxy until 1990. The following year the building earnedGrade II Listedstatus withEnglish Heritage.

In the 1980sMecca Bingotook over the venue and bingo sessions were held twice a day, seven days a week until 2005 when the rise of online gambling led to Mecca taking the decision to stop using the building.

Troxy today

The Google Christmas Funfair held at Troxy in 2013

The venue was reborn as a live events space in 2006, and has continued to be used for concerts and other events ever since, hosting prestigious awards ceremonies, gigs, film screeningsincludingSecret Cinemascreenings and sporting events. In 2013 it hosted theNME Awards,with the magazine's editorMike Williamsdescribing the Troxy as one of London's "oldest, coolest and most iconic venues".The same year Google chose Troxy as the venue for its annual Christmas party for 1,500 guests.

Troxy now hosts live concerts and gigs including some of the biggest bands to play in the capital. In June 2016 Troxy hosted the annualKerrang! Awardsfor the fourth consecutive year and is also regularly used forMMAfight nights. Since it reopened, Troxy has held concerts by bands such as theJesus and Mary Chain,Flying Lotus,Jarvis Cocker,Beady Eye,Garbage,Morrissey,Doves,Pixies,City and Colour,Stereophonics,Patti SmithandSiouxsie.

Great care was being taken to bring Troxy into the 21st century while preserving its history.The current owners have invested heavily in restoring the venue as much as possible to its original glory while making it suitable for modern audiences. Troxy was the first venue inEMEAto permanently install theJBLVTX A12 loudspeaker system.

In 2009, Troxy screened its first film for more than 50 years, showing Secret Cinema'sBugsy Malone,complete with live music and custard pie fights.The venue marked its 80th birthday in 2013 by showingKing Kong,the first film it had showed in 1933.

Robbie Williams at Troxy, 2016

The venue has also hosted a number of prestigious award ceremonies and televised events withPlan BandKylie Minogueboth awarding accolades to their managers at the venue.Danny Boylepresented about theLondon 2012 OlympicsOpening Ceremony withThe Timesat Troxy andChannel 4hosted its Brexit debate at the venue attended by a host of celebrities includingWill Self,Sandie ShawandSheila Hancock.

In November 2016, Troxy hosted aBrits Iconconcert fronted byRobbie Williams.A new truss had to be installed above the circle to house the incoming production. This involved working with a structural engineer to test the weight load of the ceiling to make sure it could be done safely.As well as a TV audience of 2.35 million, the BRITS Icon event raised Troxy's profile in the UK music media. In 2017, Troxy was used as the filming location forSky One's talent contest,Sing: Ultimate A Capella.

DICEhas been running its ticketing operations since 30 August 2018.

The Troxy organ

The Troxy Wurlitzer console

One of the unique attractions of Troxy is itsWurlitzerorgan, the largest Wurlitzer theatre pipe organ in Europe, which was restored to its original condition in 2015 as the culmination of a six-year projectat a cost of £275,000.

The Wurlitzer has 1,728 pipes measuring between 16 feet (4.9 m) to 1 inch (25 mm) and is housed in four separate rooms. It has four keyboards, one pedal board and 241 stop keys.

The organ was originally in the Trocadero Cinema in Elephant and Castle, the sister theatre of Troxy, which opened in 1930. It was much larger than the original Wurlitzer at Troxy, which did not survive intact after the venue closed as cinema.The Trocadero was pulled down in 1963 but the organ had been purchased by theCinema Organ Societythree years previously and escaped the demolition. It was announced it was being moved to Troxy in 2009, bringing the instrument back to the sort of venue it was originally designed for.

Rated as one of the finest in the world, the Wurlitzer's console can be moved around inside Troxy depending on the occasion. The use of theWurlitzeris offered to anyone using the venue for their function, and special events are held so people can hear it played.

Awards

Troxy has won many awards over the years. In 2013 it was named Venue of the Year at the Eventex Awards and won bronze in the Unusual Venue category at the M&IT Awards in the same year. 2014 was a busy year for awards as Troxy was overall winner of the Eventia Best Venue Team and was named overall winner of Best Venue Team at the Live UK Music Business Awards, which it repeated in the same category in 2016.

Also in 2014 Troxy was highly commended in the Best Venue Space category at the Event Magazine Awards, an event it hosted. Troxy was a finalist for Best Venue at the Evcom Live Awards 2015, and a finalist in the Best Venue Category at the Event Production Awards in the same year.

In 2016 Troxy was awarded the Mark of Excellence in the London Venue Awards and named winners of the Best Venue Teamwork Theatre/Concert Hall at the Live UK Music Business Awards. It was also crowned Best Awards Venue at the inaugural Awards Awards. Helping make 2016 a year to remember was being names the bronze winner for Use of Venue at the EVCOM Live Awards.

In October 2017, Troxy was also crowned 'Best London Event Venue – 500 to 1,000 attendees' at the London Venue Awards.

Transport

Troxy is close toLimehouse stationwhich is served byDocklands Light Railway(DLR) and National Rail services.c2ctrains, to and fromFenchurch Street Station,toShoeburynessandGraysin Essex stop atLimehouse.Limehouse Station is in zone two, and sits betweenShadwellandWestferrystations on the DLR. Troxy is located on the A13, also known as Commercial Road. The building is served by the following bus numbers; 15,115, 135, D3, N15, N550, N551

External links

• Official website
• Present-dayPhoto Gallery