Value meal

Avalue meal(not to be confused with avalue menu) is a group of menu items at arestaurantoffered together at a lower price than they would cost individually. They are common atfast food restaurants.A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g.,french fries) and a soft drink. Value meals are a commonmerchandisingtactic to facilitatebundling,up-selling,andprice discrimination.The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with theLoyalty Marketingschool of thought.Additionally, the term is based onvalue theory,which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase.

See also

• Combination meal