Value meal
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Avalue meal(not to be confused with avalue menu) is a group of menu items at arestaurantoffered together at a lower price than they would cost individually. They are common atfast food restaurants.A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g.,french fries) and a soft drink. Value meals are a commonmerchandisingtactic to facilitatebundling,up-selling,andprice discrimination.The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with theLoyalty Marketingschool of thought.[1]Additionally, the term is based onvalue theory,which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase.