Velour
Velour,occasionallyvelours,is a plush,knittedfabric ortextilesimilar tovelvetorvelveteen.It can be made frompolyester,spandex,orcotton,or a cotton-polyester blend.[1]Velour is used in a wide variety of applications, includingclothingandupholstery.[2]Velour typically has a medium-lengthpile,shorter than velvet but longer than velveteen.[3]
Uses
[edit]Velour originated in France, although it is unclear who first created it. Velour is a knitted fabric, which makes it stretchy (unlike velvet and velveteen, which are woven). Velour is soft, allows freedom of movement, and is used for activewear and loungewear.[4]Historically, velour was cheaper than velvet and was thus often used for home furnishings and decor which would take heavy wear and tear. However, modern manufacturing techniques make velvet affordable for home furnishings.[5]The low cost of velour allows for its use by people of all economic classes.[6]
In contemporary fashion culture
[edit]Breakthrough in late 20th century
[edit]Pop culture was revolutionized in the 1970s,[7]mainly through fashion. Velour gained popularity through clothing trends and appearances in multimedia genres.[8]Through athleisure tracksuits,[9]the fabric established itself as a culture-challenging textile of the decade.[8]
Rise in early 2000s
[edit]Juicy Couture’s velour tracksuits were the fabric’s biggest claim to fame in pop culture. Velour tracksuits created countless iconic fashion moments in the early 2000s. In 2001,Jennifer Lopezbegan to popularize both the brand and fabric by wearing a pink Juicy Couture tracksuit in a music video.[10]The fabric was popularized with the likes ofBritney Spearsfashioning her bridesmaids in matching pink velour tracksuits andLindsay Lohangiving the Juicy Couture velour tracksuit its red carpet debut.[11]
The tracksuit’s popularity continued to increase throughNicole RichieandParis Hilton.They wore countless matching velour sets while filming their reality TV show, TheSimple Life.[10]The fabric became a defining feature of Y2K fashion. With the rise in celebrity engagement for the Juicy Couture brand, the brand’s velour tracksuit took over Hollywood’s music, and television scenes. This provided a similar effect for the velour fabric itself.[10]
Return in early 2020s
[edit]From 2003-2008, McBling fashion branched from the Y2K style.[12]This movement was characterized by cropped clothing, bright colours, sparkles, and textured fabrics.[12]Velour was often used in the McBling fashion period. By 2008, the McBling style lost its popularity among young people and was countered by a rise in minimalist fashion, but the trend had a resurgence in the 2020s.[12]Rediscovered through social media duringCOVID-19,many celebrities returned to wearing velour clothing. Brands, including Juicy Couture, regained popularity.[13]
See also
[edit]References
[edit]- ^"Velvet vs Velour vs Velveteen: how to Choose, Sew and Care".Dalston Mill Fabrics.Retrieved23 January2024.
- ^"What is Velour and How Does it Differ From Velvet? | Contrado".Contrado Blog.2018-02-16.Retrieved2021-04-07.
- ^"WHAT THE HECK IS THE DIFFERENCE BETWEEN VELVET, VELVETEEN & VELOUR?".Modexclusive.3 November 2016.
- ^"Velvet vs Velveteen vs Velour: Uses & Comparison Videos".Threads Monthly.8 January 2022.Retrieved23 January2024.
- ^"What is Velour and How Does it Differ From Velvet?".Contrado.16 February 2018.Retrieved23 January2024.
- ^"What is Velour Fabric: Properties, How its Made and Where?".Sewport.Retrieved20 March2024.
- ^Luther Hillman, Betty (2015).Dressing for the Culture Wars: Style and the Politics of Self-Presentation in the 1960s and 1970s.University of Nebraska Press.ISBN9780803284463.
- ^ab"Velour | Encyclopedia.com".www.encyclopedia.com.Retrieved2024-03-23.
- ^Abraha, Magdalene; Parszeniew, Marta (2021-03-18)."The Tracksuit Has Been Evolving For Almost a Century".Vice.Retrieved2024-03-23.
- ^abcRoyce, Aaron (2020-10-29)."Looking Back at Juicy Couture's Iconic Moments in Pop Culture".Paper.Retrieved2024-03-23.
- ^Khupe, Thelma (2023)."The Juicy Tracksuit: An Emblem Of Y2K Nostalgia".New Wave Mag.Retrieved2024-03-23.
- ^abcYang, Xiaochun (2023)."Retro Futurism: The Resurgence of Y2K Style in the Fashion Field".SHS Web of Conferences– via Research Gate.
- ^Cameron, Irene Anna Kim, Steve."The rise and fall of Juicy Couture".Business Insider.Retrieved2024-03-23.
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External links
[edit]
Media related toVelourat Wikimedia Commons
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