Horizontal and vertical market
(Redirected fromVertical market)
Avertical marketis amarketin whichvendorsoffergoodsandservicesspecificto anindustry,trade,profession,or other group ofcustomerswith specialized needs.
Ahorizontal marketis a market in which a product or service meets the needs of a wide range of buyers across different sectors of aneconomy.[1][2]
Types
[edit]There are three types of vertical markets which encompass successive market stages of production and distribution: corporate, administered and contractual.
- Corporate vertical markets combine market stages under single ownership.
- Administered vertical markets are coordinated by one company due to its size and power.
- Contractual vertical markets are created by independent companies that combine market stages through legal agreements.[3]
See also
[edit]- Vertical integration
- Vertical market software
- Vertical monopoly
- Supply and demand
- Product-market fit
References
[edit]- ^Jakki J. Mohr; Sanjit Sengupta; Stanley F. Slater (2010).Marketing of High-technology Products and Innovations.Prentice Hall.p. 251.ISBN9780136049968.
- ^Robert W. Haas (1992).Business Marketing Management, An Organizational Approach: Text and Cases.PWS-KENT Publishing Company. p. 107.ISBN9780136049968.
- ^Charles Doyle (2011).A Dictionary of Marketing (3 ed.).Oxford University Press.doi:10.1093/acref/9780199590230.001.0001.ISBN9780191727962.
 | Thiseconomics-related article is astub.You can help Wikipedia byexpanding it. |