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Vice Media Group LLC
Company typeJoint venture
IndustryMass media
Founded1994;30 years ago(1994)
Founders
FateChapter 11 bankruptcy
Headquarters
Key people
Bruce Dixon(CEO)[1]
Brands
RevenueIncrease$125 million (2012)[6]
Owners
Number of employees
1,000+[11]
Websitewww.vicemediagroup.com

Vice Media Group LLCis a Canadian-Americandigital mediaandbroadcastingcompany. As of April 2024,Vice Media encompasses four main business areas: Vice Studios Group (film and TV production);Vice TV(a joint venture withA&E Networks,also known asViceland); Virtue (an agency offering creative services); andVice Digital(digital content).[2]It was cited as the largest independent youth media company in the world, with 35 offices.[12]

The originalVicemagazine was founded and based inMontrealand co-founded bySuroosh Alvi,[13]Shane Smith,andGavin McInnes,[14]Developed from the magazine, Vice Media expanded primarily into youth and young adult-focused digital media. This included online contentverticalsand relatedweb series,anewsdivision, a film production studio, and arecord label,among other properties. Vice re-located to New York City in 2001.

Vice Newswas known for broadcasting news programs onHBO;including theEmmy-winning[15]weeklyself-titled documentary series,which premiered in April 2013, and features segments on global issues hosted by co-founders Smith and Alvi, and a rotating cast of correspondents.[16][17]A spin-off,Vice News Tonight,premiered 10 October 2016 and showcased a nightly roundup of global news, technology,the environment,economics, and pop culture while eschewing traditional news anchors.[18][19][20]

On 10 June 2019, HBO announcedVice News Tonight's cancellation, in addition to ending relations with Vice Media, after a seven-year partnership.[21]In August 2019, it was reported that the company was laying off staff as part of a shift towards news that would involve merging Viceland and Vice News.[22]In April 2023, it was announced that Vice Media was restructuring and downsizing its news division.[23][24][25]In May, Vice filed forChapter 11 bankruptcy[26]and agreed to be acquired by a consortium led byFortress Investment Groupfor $350million in June.[9]

In February 2024, CEOBruce Dixonannounced additional layoffs and thatVice.comwould cease publishing content.[27][28]Vice has since partnered with other media companies, such as Savage Ventures, to distribute its content.[29]

History

[edit]

Founding and early years (1994–2005)

[edit]

Voice of Montreal was founded by Alix Laurent of Images Intercultural which was mandated with promoting Black History Month in Montreal. Gavin was on a welfare work program through that company. The trio eventually borrowed money from their parents to buy out Laurent and subsequently changed the name to Vice to avoid confusion with the Village Voice. Vice Media foundersShane Smith,[30]Suroosh Alvi[13]andGavin McInnes[31]launched the magazineVoice of Montrealin October 1994 in Montreal, Quebec, Canada with government funding, to cover music, art, trends and drug culture not covered in print.[32]The magazine was an alternative to theMontreal Mirror,then perceived as too mainstream by the Montreal alternative English-speaking scene. During the 1990s, Montreal'sPlateau Mont-Royal/Mile-Endneighbourhood was home to a burgeoning subculture with the advent of collectives such asGodspeed You! Black Emperor,Dummies Theatre,Bran Van 3000and laterArcade Fire.[33][34]

They changed the name toVicein 1996, and as the magazine became more successful, the company began to find it difficult to scale their operations while based in Canada.[35]Following an investment of $4 million by Canadian investor Richard Szalwinski, Vice relocated to New York City in 1999. In 2001, the co-founders boughtViceback and moved to new offices inWilliamsburg, Brooklyn.[36]

Digital expansion (2006–2011)

[edit]

In 2006, on the advice of creative directorSpike Jonze,Vice began expanding into digital video, launching new video serviceVBS.tvas a joint venture withMTV Networks.[37][38]VBS gained a fan base with shows likeThe Vice Guide To Travel,Epicly Later'd,ToxicandHamilton's Pharmacopeia.[39]

In 2007, Vice Media began expanding its digital video operation, launching new channels, such asMotherboard(tech),Noisey(music), andThe Creators Project,an arts/technology site founded in partnership withIntel.Vice Media would later launch sites aroundelectronic musicculture (Thump), global news (Vice News), food (Munchies) and sports (Vice Sports). Additionally, Vice Media launched Virtue Worldwide, a creative services agency, to expand their capabilities for work around their platforms.[40]During this time, Santiago Stelley was the director of content of VBS.tv (2006–2010) and creative director of Vice Media (2010–2012).[41]

In January 2008, co-founder Gavin McInnes left Vice Media due to "creative differences" with the company,[14]and founded the websitestreetcarnage.com.He later co-foundedRooster,an advertising agency, and became a far-right activist, founding theProud Boys.[42]

According toColumbia Journalism Review,Vice has altered shots during the editing process in pursuit of more entertaining or impressive scenes. In a 2011 documentary on Libya, a voiceover from the reporter claims that he had gone to the frontlines amidst an offensive, while in contrast a source claims the reporter did not make the trip, with only a cameraman going there.[43]

Further expansion (2012–2017)

[edit]

In 2012, Vice Media continued to expand its coverage focused around news and current events.

With the end of VBS.tv,Vicebegan releasing films likeUK's Scariest Debt Collector,Swansea Love Story, World's Scariest DrugandInside the Superhuman World of the Icemanthrough their main website andYouTubechannel, as well as new series likeSlutever,Fringes,Love IndustryandHigh Society.[44]

In mid-August 2013,Rupert Murdoch's21st Century Foxinvested US$70 million in Vice Media, resulting in a 5% stake. Following the announcement, Smith explained: "We have set ourselves up to build a global platform but we have maintained control."[45]In 2013, Vice Media premiered a new 30-minute news program forHBOtitledVice,executive produced byBill Maher.In 2014, the second season of the show won aCreative Arts Emmy Awardfor Outstanding Informational Series or Special in the66th Primetime Creative Arts Emmy Awards.[46]In 2014, Vice Media launched its news channel,Vice News,which almost immediately gained global attention for its coverage of protests and conflict inUkraineandVenezuela.As of October 2014, the editor of BBC Radio 1'sNewsbeatclaimed the BBC was "playing catch-up" to Vice News.[47]

Vice Media has routinely advocated for their "immersionist" brand of journalism in the pursuit of more authentic and interesting stories. Their founders and editors have regularly garnered controversy from the likes ofThe New York Times'David Carr,who bristled in an exchange with Shane Smith in the 2011 documentaryPage One: Inside the New York Times.In a 2014Timecolumn, Carr said thatVicehad since grown into a strong news entity. In August 2014, Carr published aNew York Timescolumn further reversing his earlier criticism of Vice, saying: "Being the crusty old-media scold felt good at the time, but recent events suggest that Vice is deadly serious about doing real news that people, yes, even young people, will actually watch."[48]

On 2 July 2014, Vice Media announced that it would be relocating into a warehouse space in Williamsburg that had been occupied by the independent arts spaces and concert venues285 Kent,Death by AudioandGlasslands,among others. Vice and the building property owners facilitated the clearance of the building and the displacement of the existing creative tenants.[49]Vice spent US$20 million to renovate the 60,000-square-foot (5,600 m2) building as part of an eight-year lease,[50]facilitating the establishment of new production facilities with full broadcast capabilities, and received an offer of US$6.5 million in tax credits from New York state's Empire State Development.[51]In August 2014,A&E Networks,a television group jointly owned byThe Walt Disney CompanyandHearst Corporation,made a US$250-million investment in Vice Media for an ownership stake of 10%.[52]In November and December 2015, Disney made two additional individual investments of US$200 million totalling $400 million.[53][54]

On 26 March 2015, HBO announced it would renew its contract to broadcast the weeklyVicedocumentary series for four years, while expanding the annual broadcast schedule from 14 to nearly 30 episodes.[55]The network also announced Vice would be launching a nightly news program. The show, entitledVice News Tonight,premiered on 10 October 2016 and was planned to run 48 weeks each year, featuring pre-edited video and graphics segments covering global news, technology, the environment, economics and pop culture, while eschewing the use of live TV anchors.[18][19][20][56]In November 2015, Vice and A&E Networks announcedViceland,a then-upcoming cable network that would feature Vice-produced content.[57][58][59]

On 14 March 2017, Vice announced an expanded original programming deal withSnap Inc.The new deal built on Vice's previous deal to serve as a 2015 global launch partner on theSnapchatDiscover platform. The first program planned under the new deal wasHungry Hearts withAction Bronson,starring the titular rapper.[60]That same month, Vice announced a wide range of content deals which would make its programming available in more than 80 territories by the end of 2017.[61]

In June 2017, Vice secured a $450 million investment from private-equity firmTPG Capitalto increase spending on scripted programming and ongoing international expansion. As a result of the deal, Vice Media was valued at $5.7 billion.[62]In September 2018, Disney wrote down its investment in Vice by $157 million. Disney acquired Fox's stake in Vice whenits acquisition of 21st Century Foxcompleted in March 2019.[63]

On 23 December 2017,The New York Timesreported that there had been four settlements involving allegations ofsexual harassmentordefamationagainst Vice employees. In addition, over 20 other women stated that they had experienced or witnessedsexual misconduct,including unwanted kisses, groping, lewd remarks and propositions for sex at the company. In a statement provided toThe New York Times,Vice co-founders Shane Smith and Suroosh Alvi said, "from the top down, we have failed as a company to create a safe and inclusive workplace where everyone, especially women, can feel respected and thrive."[64][65][66]

In January 2018, Vice's COO/CFO Sarah Broderick sent a memo to staff on 2 January 2018 announcing President Creighton had volunteered to go on temporary leave whilst a new investigation into a $135,000 settlement from a case the company paid in 2016 to a former employee who alleged she was fired after turning him down, and the suspension of Mike Germano, who had served as chief digital officer. Germano founded Carrot Creative, which was acquired by Vice in 2013; he was accused of pulling a former colleague onto his lap at a company party, as well as telling his former strategist Amanda Rue he originally did not want to hire her "because he wanted to have sex with her."[67]Vice has also been criticized by current and former employees for featuring work byTerry Richardson,a photographer facing accusations ofsexual abuseby multiple models.[68]In another documentary, a former female employee covering a story about sex workers in a developing country said Vice attempted to "sensationalize and exploit" the women depicted. In one occasion, producers requested her to go undercover as a prostitute, which she refused. She also remarks being oriented to swear more while on camera.[43]

Decline (2018–2022)

[edit]

In March 2018, Vice Media co-founderShane Smithannounced he would no longer continue as CEO and would take on the new title of Executive Chairman. FormerA+E NetworksCEONancy Dubucsucceeded Smith as CEO.[69]"Smith will now be focused on creating content and strategic deals and partnerships to help grow the company."[70]On 20 August 2018, Vice's Munchies and Fremantle Media signed a deal with Triple Five Group to gain control of the food hall at American Dream Meadowlands. The food hall was expected to open in April 2019.[71][72]In November 2018,The Wall Street Journalreported that Vice Media was looking to trim its workforce by 10–15%, relying on attrition rather than layoffs.[73]The same month, CEO Nancy Dubuc told an audience atThe New York TimesDealbook conference that Vice would return to profitability the following year.[74][75][76]In March 2019, it was reported that Vice Media was looking to raise another $200 million in funding.[77][78]

On 1 May 2019, Vice consolidated many of its web channels back into one central platform turning them into feature sections. The move included independent Munchies, Noisey, Motherboard, Broadly, Free, Amuse, Tonic, Waypoint and Vice Sports. Vice also ended its block on the ad industry's keyword blacklist of 25 terms.[79]On 3 May 2019, Vice Media announced that it raised $250 million in debt fromGeorge Sorosand other investors.[80]In October, Vice Media announced that it was acquiringRefinery29.[81]The deal, worth a reported $400 million,[82]valued the combined company at $4 billion.[83]

In May 2020, Vice Media announced they were laying off more than 150 staff due to financial difficulties.[84][85]In June 2020, Vice Media launched an investigation into allegations of subsidiary Refinery29'stoxic work environment.[86]

In March 2020, Vice Media organized the Azimuth Music Festival inSaudi Arabia,less than two years after Vice paused all work in Saudi Arabia following theassassination of Jamal Khashoggi.Vice's brand was not used on marketing material, and contractors had to signnon-disclosure agreementsregarding Vice's involvement. Vice opened a commercial and creative office inRiyadhin 2022.[87]On 2 October 2020, Vice Media Group appointed Nadja Bellan-White as the global CMO, to be in charge of worldwide branding, communications and promotions. It was also announced that Meera Pattni had been promoted to VP Communications, directly reporting to Bellan-White.[88]

In April 2021, Van Scott, former ABC News communications executive, joined Vice as VP Corporate Communications to lead communications in the US. Scott would report to Laura Misselbrook, Global SVP Communications, based in London.[89]

In April 2021, Vice Media was criticized byCambodiansforphotoshoppingimages of the victims of theKhmer Rouge Genocide.Some victims hadsmileysphotoshopped onto their faces. Vice later admitted to the images being photoshopped and said that "We regret the error and will investigate how this failure of the editorial process occurred."[90]

In March 2021, it was claimed that "VICE Media Group is the world's largest independent youth media company", with offices in 35 cities across the world. Its five key businesses were listed as: Vice.com (digital content); Vice Studios (film and TV production); Vice TV; Vice News; and Virtue (an agency offering creative services).[12]In September 2021, it was reported that Vice raised another investment round following cancelled plans to go public viaspecial purpose acquisition company (SPAC).[91]

Bankruptcy and sale (2023–present)

[edit]

In January 2023, Vice began exploring the possibility of selling itself.[92]On 24 February 2023, Dubuc left as CEO as the company faced problems with turning an annual profit and finding a buyer.[93]Bruce Dixonand Hozefa Lokhandwala were appointed co-CEOs on 27 February, a few days after Dubuc's departure.[94]It was announced in April 2023 that Vice Media was restructuring and downsizing its Vice News division due to budget problems. This action included the cancellation ofVice News Tonightand other programs and the layoffs of dozens of employees.[23][24][25]

On 1 May 2023,The New York Timesreported that Vice was preparing to file forbankruptcy.[95]According toDeadline,Vice's primary debt-holder,Fortress Investment Group,would likely take control of Vice Media as a result of anyChapter 11 bankruptcyfiling.[96]

Two weeks later, on 15 May, Vice Media formally filed for Chapter 11 bankruptcy as part of a possible sale to a consortium of lenders includingFortress Investment Group,which would, alongside Soros Fund Management and Monroe Capital, invest $225 million as a credit bid for nearly all of its assets.[26][97]The following month, Vice accepted the consortium's increased offer of $350million prior to the bankruptcy auction.[98]The company drew criticism for generous executive compensation packages while employees dealt with layoffs and unpaid company bills.[99]The sale was closed in August 2023.[100]Lokhandwala resigned as co-CEO in December, leaving Bruce Dixon as sole CEO.[1]

On 22 February 2024, CEO Bruce Dixon announced "several hundred" additional layoffs as part of a company restructuring.[27]Dixon also announced that the Vice.com website would no longer publish content, instead partnering with other media companies to distribute its content, and that the company was discussing the sale ofRefinery29.[27][28]

The New York Timeshighlighted that "over the past half-decade, Vice has had near annual layoffs and mounting losses, and has filed for bankruptcy, making it the poster child for the battered digital-media industry" and that while "some observers hoped its new owners [...] would reinvest" in the company, Fortress Investment Group had instead "decided to make sweeping cuts".[101]Chris Thompson ofDefectorcommented that "admirers of Vice's journalism—Vice News and Motherboard, both of which were largely kerploded during Vice's bankruptcy, had made themselves essential with years of excellent reporting—have long daydreamed about a future where its owners and executives stopped trying to turn it into a leprechaun's pot of gold and just allowed it to be a good website. [...] Instead of protecting it as responsible stewards, they treated it more or less the way Paul Cicero treated the Bamboo Lounge inGoodfellas,fattening themselves at its expense until there was nothing left to rob, and then burning it to the ground ".[102]

In April 2024, Vice Media soldRefinery29toEssencemagazine owner Sundial Media Group.[103]Later that month, Vice Media announced it had restructured its global production business, now called Vice Studios Group, into five units: Pulse Films, UnTypical (formerly Vice Studios), Vice Studios LatAm, Vice Studios Canada and a news documentary unit. Vice Studios Group will be led by Jamie Hall and Danny Gabai as co-presidents.[2]In May, Vice Media announced it will create ajoint venturewith Savage Venture to relaunch its websites, such as Vice.com, Munchies, Motherboard, and Noisey.[29]

Key business properties

[edit]

Magazine

[edit]
Main article:Vice (magazine)

Vice began as a print magazine and website focused on arts, culture and news topics. It was Founded in 1994 inMontreal,Quebec,Canada.[36]

As of April 2017, the magazine's editor-in-chief was Ellis Jones.[104][105]The magazine switched to a quarterly publication schedule in 2018, though issues still generally explored a single theme.[106]

Vice News

[edit]
Main articles:Vice News,Vice News Tonight,andVice (TV series)

Vice News was Vice's current affairs brand. It consisted of ViceNews.com, and twoHBOprograms; the weekly documentary seriesVice,and the nightly news seriesVice News Tonight.[107]Vice News focuses on coverage of events that may not be as well covered by other news sources. On 24 May 2016, Vice Media promotedJosh Tyrangielto oversee a unified Vice News division consisting ofVice News,the weekly HBOViceshow, and the dailyVice News Tonight.[108]

Vice News creates content daily, distributing written articles and video on its website andYouTubechannel.[109]In 2015, the channel won twoPeabody Awardsfor its video seriesThe Islamic StateandLast Chance High.[110]

In 2013,HBOaired the first 10-episode season of a half-hournewsmagazineknown asVice,withBill Maheras executive producer. The initial season saw international coverage for the season one finale that had Vice play an exhibition basketball game inNorth KoreawithDennis Rodmanand theHarlem Globetrotters.The show was renewed for a second season, which aired in 2014 and won an Emmy award for Outstanding Informational Series or Special.[111]The show was picked up for two more 14-episode seasons by HBO in May 2014, which aired in 2015 and 2016. The program is currently in its fifth season, which was expanded to a total of 30 episodes.[17]

In October 2016, a second Vice News program, a nightly news program calledVice News Tonight,premiered. The program is slated to run 48 weeks each year, featuring pre-edited video and graphics segments covering global news, technology, the environment, economics and pop culture, while eschewing the use of live TV anchors.[112]

Following the violent protests bywhite supremacists,white nationalistsand other groups at theUnite the Right rallyinCharlottesville, Virginia,Vice News Tonightbroke from its normal newsmagazine format to devote an entire episode to a documentary film on the events. The episode aired the same weekend as the rally, 14 August 2017.Charlottesville: Race and Terrorgarnered critical praise, withEsquireurging readers to "watch it and share it".[113]In addition to featuring the video on its subscription streaming channels, HBO agreed to post the entire video on YouTube. Within two weeks, it had more than 44 million views between HBO and online platforms and received many positive reviews.[114][115][116][117][118]The episode received a Peabody Award for public service journalism in April 2018.[119][120]

On April 27, 2023 it was first announced that Vice Media was restructuring and downsizing its news division due to budget problems. This action included the cancellation ofVice News Tonightand other programs and the layoffs of dozens of employees. In atweetmade by the Vice Union, they criticized the company for repeated layoffs and expressed disappointment over the loss of entire teams. They described the layoffs as part of a pattern where Vice has let go of many who have significantly contributed to the company's success. The Union also condemned the manner of the layoff announcements, which were made via a livestream without opportunity for dialogue and where the executives scarcely acknowledged the ongoing layoffs. The Vice Union has affirmed its support for the affected employees, implying a divergence from the company's past identity as a respected media organization.[23][24][25][121]

Vice TV channel

[edit]
Main articles:VicelandandVice (TV channel)

Vice's U.Scable televisionnetwork, operated by Vice Media, primarily features documentary-style programs targeted towardmillennials.[57][58][59]Originally known asViceland,branded TV networks operate under partnership with local cable and free-to-air television providers in the following regions:

Region Partner
United States A&E Networks[122]
Australia SBS[123]
France Canal+ Group[124]
Netherlands Ziggo[125]
United Kingdom Sky,Virgin Media[126](closed July 2020)[citation needed]
Serbia Prva TV
Belgium ProximusandTelenet
Spain and Portugal AMC Networks International Iberia[127]
New Zealand Sky Television[128]
Sub-Saharan Africa Econet[129]
Indonesia Jawa Pos Group[130]
Brazil Grupo Globo[131]
India The Times Group[132]
Israel Partner TV[133]

The channel is available through cable providers as well asOTTservices.[134][135]

Viceland was formerly available as a dedicated channel in Canada, through a partnership withRogers Communications;[136]however, this channel was shut down in March 2018 due to low viewership.[137]In August 2018, Vice signed a new content deal withBell Mediato relaunch Vice-branded content in Canada on various Bell-owned properties includingMuchandCraveTV.[138]

In August 2019, it was reported that Vice media is moving Viceland toward news and away from entertainment and other lifestyle programming, and has plans to merge Viceland with Vice News.[22]

UnTypical

[edit]
Not to be confused with§ Pulse Films.

Untypical,[2]formerlyVice Studios,is the film and TV production division of Vice Media. Since 2007, it has released documentaries and narrative films through theVice Filmslabel. Its first theatrical release wasWhite Lightnin'in 2009.[139]On 8 December 2014,20th Century Foxand Vice Media announced they would collaborate to finance, produce, distribute, market and acquire narrative films under the Vice Films brand.[140]

List of productions
Year Title Notes Type
2009 White Lightnin' Produced withUK Film Council,Film and Music Entertainment,Mainframe Productions, The Salt Company International and distributed byMomentum Pictures Documentary
2010 The Ride
2012 Reincarnated Produced withSnoopadelic Films
The Fourth Dimension Fiction anthology film
2013 Lil Bub & Friendz Documentary film
2014 Fishing Without Nets Produced with Think Media Studios Fiction film
A Girl Walks Home Alone at Night Only as distributor together with other studios
2015 Chemsex Documentary film
2016 The Bad Batch Produced withAnnapurna Picturesand Human Stew Factory and distributed byNeon Fiction film
2017 Jim & Andy: The Great Beyond – Featuring a Very Special, Contractually Obligated Mention of Tony Clifton Distributed byNetflix Documentary film
2019 Fyre Produced withJerry Media,Library Films and MATTE Projects

Distributed byNetflix

Documentary film
2021 Flee Distributed byNeon,Participant(United States),Curzon Artificial Eye(United Kingdom) and Haut et Court (France) Animated documentary film

The Vice Guide to Everything

[edit]

TheMTVseriesThe Vice Guide to Everything,which premiered in December 2010, was a weekly news magazine featuring short video segments on various global issues, hosted by Shane Smith and roster of correspondents. The segments sought to cater to a younger audience with a more condensed, entertaining approach to the news.[141][142][143][144][145]The series aired until 2011.[146]

Virtue Worldwide

[edit]

On 26 January 2017, Vice announced the consolidation of its in-house agency Virtue with Carrot Creative, a digital and mobile agency Vice acquired in 2013, Pulse Films, a production company Vice acquired in 2016 into the new Virtue Worldwide.[147][148]Based in Brooklyn, New York, the combined 450-person global consultancy provides the services of a full agency network and multi-platform content creation studio. Virtue Worldwide will be led by CEO Lars Hemming Jorgensen.[149]

Relying on these in-house and acquired agencies, apart from its editorial operations, Vice works with advertisers to create global ad campaigns tailored to the company's younger audience.[150][151]The ads generate revenue from the production of the ad and placement within a given media property.[152]Vice maintains the separation between the production of branded and hard news content, while some critics contend that their operation "blurs the line between editorial and sponsorship".[153]This practice is sometimes referred to as "native advertising",due to how ads are often mingled with regular content.[154]Co-founder Alvi has also said that Vice has had "franchises that were underwritten by sponsors – that's our goal, to get a lot of our news franchises and stories and reports sponsored by advertisers. It's kind of the way news used to be in the fifties: 'Brought to you by Gillette' or whatever it was. We love that model."[155]

Some of the brands that Vice has worked with areGoogle,Unilever,Bank of America,Samsung,Toyota,Levi Strauss & Co.andIntel.[156]However, some advertisers have been controversial; Edition Worldwide, a subsidiary of Vice UK, was called "highly irresponsible" by the Campaign for Tobacco Free Kids and other anti-smoking groups for their work producing content for tobacco giantPhilip Morris International.This was seen as unethical by anti-tobacco groups due to the young audience which Vice News usually attracts.[157][158]In March 2019, Vice accepted £5M from Philip Morris to promote e-cigarettes to young people.[159]

Other business operations

[edit]

Vice Media holds a range of online and offline properties. Digital channels include:

Name Years Genre
Vicemagazine 1996- Culture
VBS.tv 2007-
Vice News 2013- News
Noisey 2012 Music
Motherboard 2010 Technologyandscience

Former business operations

[edit]
Name Year Genre Notes
Broadly 2015-2019[160] Women's interestandLGBT community
Munchies 2014-2022[161] Foodandcooking
Vice Sports 2014-2020[1] Sports
i-D 2013-2023[162] Fashion Sold to Karlie Kloss[162]
Garage 2016-2021[163] Arts
Amuse 2015-2020 Lifestyle
Vice Impact 2017-2020 Advocacy
Waypoint 2016-2023[164][165] Video games
Tonic 2016[166]-2018 Health and wellness
Free 2018 Personal finance
Refinery29 2019-2024[103] Culture Sold to Sundial Media Group[103][167]
  • ^Launch refers to year where the first Vice-produced video was released on their respectiveYouTubechannels.
  • ^In 2014, Vice Media took over theYouTube-fundedchannelThe NOC,which was launched in 2012.

Global expansion

[edit]

Vice Media has steadily acquired media properties and firms and closed deals in order to expand its global operations.

In June 2014, it was reported thatTime Warnerwas negotiating to acquire up to a 40% stake in Vice Media;[168]among the company's plans were to give Vice Media control over the programming ofHLN—a spin-off network ofCNNwhich had recently struggled in its attempts to re-focus itself as a younger-skewing, social media-oriented news service. However, the deal fell through as the companies were unable to agree on a proper valuation,[169]and Vice Media chose to partner withA&E Networksfor a 10% minority stake.[170]A&E's co-ownerDisneymade a second investment of $200 million.[53]

On 30 October 2014, Vice Media announced a CDN$100 million joint venture withRogers Communicationsthat to facilitate the construction of production facilities inToronto,as well as the introduction of a Vice-branded television network and digital properties in Canada in 2015. Rogers CEO Guy Laurence described the proposed studio as "a powerhouse for Canadian digital content focused on 18- to 34-year-olds" that will be "exciting" and "provocative." The content of the partnership will be aimed primarily toward digital platforms.[171][172]

In November 2014, Vice Media announced thatAlyssa Mastromonaco,who formerly worked in theObama administration,would come on board as the company's chief operating officer in January 2015,[173]and that James Schwab, who had previously advised Vice and DreamWorks on media deals, would be joining as co-president.[174]

In June 2016, at theCannes Lions Awards,the company announced its planned expansion into over 50 countries, including partnerships withThe Times of India Groupand Moby that will see Vice enter the India and Middle East markets with digital, mobile and linear operations.[175]New Viceland channels have already launched in Southeast Asia, Australia, New Zealand, and Africa.[176][177]

In late 2016, Vice announced a news and content expansion into the Indonesian market, with the goal of reaching the country's roughly 100 million young adults aged between 18 and 34 years. As of 7 November 2016, Vice had struck digital and cable programming deals with Google and Indonesian television network Jawa Pos TV to broadcast its original lifestyle, culture and news content.[178][179]

On 1 March 2017 atMobile World Congress,Vice announced new content deals with mobile operators in multiple regions, including an extensive Asia Pacific expansion and renewed partnership with Verizon's Go90 branch. The new deals will bring Vice's content into more than 80 global territories by the end of 2017.[61]

Shane Smith of Vice Media during Mobile World Congress 2017

On 22 March 2017, Vice Media finalized a deal with French digital media studio Blackpills for the creation of a line-up of original short-form programming, set to premiere on Vice's digital video hub, video.vice.com. Blackpills would enlist international filmmakers includingLuc Besson,Bryan Singer,andZoe Cassavetesin the creative effort. Vice London subsidiary Pulse Films contributed original content to air on video.vice.com, andVicelandin both the US and Canada aired Blackpills' first series, French/Canadian co-productionYou Got Trumped: The First 100 Daysstarring Donald Trump impersonatorJohn Di Domenicoand comedianRon Sparks.[180]

Later in March 2017, while in India, Shane Smith discussed his partnership with theTimes Group.The company launched Vice India as well as their agency business, Virtue.[181]Smith also revealed that the company had "held India back as a launch partner because it's so important to get it right. We didn't just want to come in, set up a studio and go. We wanted to have a plan, make sure we did it correctly."[182]In June 2017, Vice announced a partnership with Brazilian media giantGrupo Globothat will see Vice grow its existing presence in the region through increased local production capabilities and increased mobile programming.[183][184]

In November 2017, Vice announced the launch of a new Asia Pacific office with a dedicated CEO to oversee programming and business operations inIndia,Thailand,Malaysia,Indonesiaand elsewhere in the region.[185]The headquarters, in Singapore, will include "studio space that will be used for original documentary, drama, and film projects as well as by Vice's branding agency, Virtue."[186]

In March 2021, thePedestrian Groupannounced a multi-year deal to become the Australian digital publishing home of the brand.[187][188]In January 2022, a new team of five, headed by Brad Esposito, was announced to head up Vice Australia and New Zealand.[189]In July 2024, it was reported that Vice Australia would shut down amid a restructuring at Pedestrian.[190]

Ventures, acquisitions, and mergers

[edit]

Vice Music

[edit]

Vice RecordsorVice Music,launched in 2002, is Vice's in-houserecord label.It has released albums and singles by the following artists through variousmajor labeldistributors:[191][192][193]

Old Blue Last Pub

[edit]
The Old Blue Last pub in 2012
Old Blue Last at Wikimedia Commons

In 2004 Vice acquired apuband music venue inShoreditch,East Londonnamed The Old Blue Last,[194]in which a live music program entitledLive at the Old Blue Lastis filmed. After Vice bought the Old Blue Last in 2004,[195]it underwent a series of improvements, with most taking place in 2010.[196]In 2012, Vice began selling beer under the Old Blue Last label.[citation needed]

i-Dmagazine

[edit]

Vice acquired British fashion magazinei-Din December 2012,[197][198]with Vice president Andrew Creighton calling it "one of the only fashion publications in the world we actually respect."[199]Fashion modelKarlie Klossacquired i-D magazine from Vice in November 2023.[162]

VRSE.farm

[edit]

In 2015, Vice announced it invested an "undisclosed sum" in VRSE.farm, a virtual reality company founded by acclaimed directorChris Milk.The announcement came alongside a debut VR experience at the Sundance Festival, a "virtual-reality journalism broadcast" made in partnership with Spike Jonze and Vice News.[200]

Pulse Films

[edit]
Not to be confused with§ Vice Films.

Pulse Films was founded in 2005 by Thomas Benski and Marisa Clifford.[201]

In March 2016, Vice acquired controlling stake in UK television and film production company Pulse Films, to bolster its original programming efforts.[202][203]As of 22 March 2017, Pulse Films produces original content, including the seriesPillowtalkandTwiz and Tuck Bucket Listfor exclusive release on video.vice.com, Vice's digital video hub.[citation needed]As of March 2022Pulse Films has offices inLos Angeles,New York,Paris,BerlinandMilan.[12]It specializes in producingfeature films,musicdocumentariesanddrama-documentaries.[201]

Garagemagazine

[edit]

Vice acquired UK magazineGaragein July 2017 to expand its foothold in the youth market, and announced plans to launch a digital channel focused on art, fashion and literature.[204]

Villain

[edit]

In May 2018, Vice announced the acquisition of experiential events company Villain at its NewFronts presentation, but did not reveal what they paid for it. Villain is based in a 15,000 ft warehouse near Vice's headquarters in Williamsburg, NYC. The company works with a host of major brands, including PepsiCo, Toyota and Red Bull.[205]

Unionization

[edit]

On 7 August 2015, the roughly 70-person writing staff of Vice Media US voted to unionize, joining theWriters Guild of America, East.Vice management quickly recognized the union. The successful union drive followed in the footsteps ofSalon,GawkerandThe Guardian.[206][207]

Then, in September 2017, employees and freelancers who "work on video content for Vice.com, cable channel Viceland, and Vice programming on HBO" unionized through Writers Guild of America, East and theMotion Pictures Editors Guild.[208]At the time, a leader from one of the unions said: "We have built a constructive relationship with Vice management and applaud the company for continuing to respect the right of its employees to engage in collective bargaining."[209]

On 2 May 2017, Vice Media ratified a three-year collective bargaining agreement with 170 employees of the company's Canadian division who had joined the Canadian Media Guild union in 2016.[210]

In February 2016, staff members at Vice UK called forunionizationwith an officially recognised trade union by theNational Union of Journalists(NUJ). Staff members said this was following the steps of Vice US (which unionized with the Writers Guild of America, East[211]), in order to allow the staff to "share in the success of the company", to strengthenjob securityby Vice providing better contracts, to address "pay issues... so everyone gets a fair deal, including freelancers" and enhance career progression opportunities.[212]

This proposition was rejected by Vice UK; the company refused to recognise the NUJ, but instead said that they were free to set up an internal staff council. Vice chief executive, Matt Elek, claimed the NUJ had displayed "a concerning lack of transparency from them about who they are purporting to represent here [and had] not been able to provide us with any numbers to demonstrate the degree of support they have in this office", adding that: "The NUJ are used to working with old print media businesses and structures – they are not used to innovative, digital workplaces like this where the culture has always been to encourage flexibility and allow people work across different departments."[213]

In response,Michelle Stanistreet(General Secretary of the NUJ) said:

"The accusation that the NUJ has not been transparent in its discussions with Vice management is simply untrue. It's a shame that the company has proven so resistant to listening to its own staff and facilitating what they want – a collective voice at work. That the NUJ and its 30,000 members – including those at Vice – are not used to the reality of a digital workforce is laughable and shows it's the company who are out of date with 21st century trade unions. Rejecting calls for union recognition from their own journalists and then trying to fob them off with aRupert Murdoch-style staff association is a pretty old-fashioned union-busting ruse that misses the point. NUJ officials and reps at Vice will continue with the push for recognition and if the company wants that to be gained through the law forcing their hand rather than through sensible engagement with their staff, so be it. "[214]

The NUJ submitted a new request for recognition in March 2019. Following talks atAcas,the company agreed to recognise the NUJ for purposes of collective bargaining on 25 July 2019.[215]

Office expansion in Brooklyn

[edit]
Vice Media expanded its offices to 55 Washington Street inDumbo, Brooklyn

In July 2014, Vice Media announced it would be moving its headquarters to a new building inWilliamsburg, Brooklyn,where their New York office had been since 1999. According to an article inThe Wall Street Journal,the move would allow them to double their current office size and hire about 500 new employees.[216]

Following this announcement, the two music venues occupying the building,Glasslands GalleryandDeath By Audio,soon announced the news they would be closing. Following the announcement from Glasslands management in October 2014 that the arts venue would close at the end of 2014, thereby making it the third Williamsburg music space to close through Vice Media's expansion—alongside 285 Kent and Death By Audio—Big Shot Magazineclaimed that the Brooklyn music community had received a "proverbial kick in the groin."[217]

After a series of articles covering the venues' eviction,BrooklynVeganreported on the deals that led to Vice Media moving into the new office, including terms buying out tenants and covering past overdue rent, that contradicted some press around the renovation of the building and Vice Media's dealings with the current tenants. Regardless, as the article puts it, "The concept of 'Vice vs. DIY' in Williamsburg is officially a thing."[218]

After expanding into the Glasslands Gallery and Death by Audio space in 2014, Vice further expanded its Brooklyn footprint by leasing a 74,000 square foot property at 55 Washington Street. The new property houses agency acquisitions Carrot Creative along with other Vice corporate staff.[219][220]

See also

[edit]

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