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Viva Communications

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Viva Communications Inc.
Viva Entertainment Inc.
Company typePrivate
IndustryConglomerate
FoundedNovember 11, 1981;42 years ago(1981-11-11)
Founder
Headquarters7/F East Tower, Philippine Stock Exchange Centre, Exchange Road,
Ortigas Center,Pasig,Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr.(ChairmanandCEO)
  • Vincent del Rosario(PresidentandCOO)
  • Valerie S. del Rosario(Senior Vice President for Content Creation)
Products
Brands
Services
RevenueIncrease₱4.9 million (2023)
Number of employees
370 (2023)
Divisions
  • Viva Artists Agency
  • Viva Digital
  • Viva Interactive
  • Viva Live
  • Viva Networks
  • Viva Sports
Subsidiaries
  • Studio Viva
  • Ultimate Entertainment
  • Viva Films
  • Neo Films (1995–2003)
  • Viva International Food and Restaurants
  • Viva International Pictures
  • Viva Music Group
  • Viva Publishing Group
  • Viva Video
Websitewww.viva.com.ph

Viva Communications Inc.,also known asViva Entertainment Inc.and simplyViva(stylized inall caps)[1]is a Philippinemultinationalprivateconglomerateheadquartered inOrtigas Center,Pasig.It was founded in 1981 byVic del Rosario Jr.and his sister Tess Cruz.[2]

History

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Viva Communications was founded on November 11, 1981, byVic del Rosario Jr.and his sister Tess Cruz, originally incorporated asViva Films,afilm production studiolocated in New Manila,Quezon Cityto produce the films.[3]In 1988, the company establishedViva Television,which was followed byViva Recordsin 1986.[2]

In 1997, VCI established its owntalent agency,Viva Artists Agency (VAA).[4]

In 1999, the company acquiredVintage Television(VTV) following the effects of the1997 Asian financial crisis,making the Velez group being part of VCI. In February 2000, Vintage Television was renamed as Viva TV, a primetime sports and entertainment programming block onIBC,which ran until March 1, 2003.[5]

In 2013, Viva Communications acquired PSICOM Publishing Inc. from the Gabriel family, and later renamed as Viva PSICOM Publishing Corporation.[6]

In 2016, VCI established its food and beverage division, Viva International Food and Restaurants, with the grand opening of Botejyu restaurant in the Philippines, with its first store atSM Mall of AsiainPasay.[7]

In 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studioLionsgate.[8]

On January 29, 2021, VCI launched its ownvideo on demandstreaming platform,Vivamax.[9]

On January 29, 2023, during the second anniversary of Vivamax, the company launched its second streaming platform, Viva Prime, later renamed Viva One in February.[10]

Divisions

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Viva Communications logo from May 2010 to March 2018.

Viva Communications Inc. (VCI)

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Viva Music Group (VMG)

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Viva Music Group Inc.
Viva Music Group
Company typeSubsidiary
IndustryMusic
Founded1988;36 years ago(1988)
Headquarters
Ortigas Center,Pasig,Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
ProductsMusic albums
ServicesMusic publishing
ParentViva Communications
Divisions

Viva Publishing Group Inc. (Viva Books)

[edit]
Viva Publishing Group Inc.
Viva Books
FormerlyPSICOM Publishing Inc. (1990–2013)
Company type
IndustryPublishing
Founded1990;34 years ago(1990)
FounderArnel Jose Gabriel
Headquarters
Quezon City,Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
  • Arnel Jose Gabriel(Vice Chairman)
  • Jenelle Gabriel(President and COO)
Products
ParentViva Communications (2013–present)
Divisions
  • Viva PSICOM Publishing Corporation
  • Viva Starmometer Publishing Corporation
  • VRJ Books Publishing
  • Viva PSICOM Publishing Corporation (formerly PSICOM Publishing Inc., 50%) - joint venture with the Gabriel family
  • Viva Starmometer Publishing Corporation (formerly Starmometer Publishing Company, 50%) - joint venture with Edsel Roy
  • VRJ Books Publishing

Viva International Food and Restaurants Inc. (Viva Foods)

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Viva International Food and Restaurants Inc.
Viva Foods
Company typeSubsidiary
IndustryRestaurant
Founded2016;8 years ago(2016)
Headquarters
Ortigas Center,Pasig,Metro Manila
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
Products
ParentViva Communications
Divisions
  • Botejyu
  • Paper Moon Cake Boutique
  • Pepi Cubano
  • Yogorino
  • Wing Zone
  • Botejyu
  • Paper Moon Cake Boutique
  • Pepi Cubano
  • Yogorino
  • Wing Zone

Notable brands and subsidiaries

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Viva Networks

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Viva Networks
Company typeDivision
IndustryTelevision
FoundedAugust 1, 2003;20 years ago(2003-08-01)
FounderVicente del Rosario Jr.
Headquarters
Ortigas Center,Pasig,Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
  • Vincent del Rosario(President and COO)
ProductsPay television
ServicesTelevision channels
ParentViva Communications

Viva Networksis the cable television division of Viva Communications, that was established in 2003. It operates cable channels, includingPBO,Viva Cinema,Viva TV Plus,Tagalized Movie ChannelandCelestial Movies Pinoy.

Pinoy Box Office

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Main article:Pinoy Box Office

Viva Cinema

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Main article:Viva Cinema

Viva TV Plus

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Viva TV Plus(formerly known asViva TV) is a Philippine international television channel owned by Viva Communications, that was launched in 2005. The channel broadcasts 24/7.

Halo Halo Radio

[edit]
Ultimate Entertainment Inc.
Company typeSubsidiary
IndustryMedia
Founded1993;31 years ago(1993)
Headquarters
Cebu City,Cebu
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
ProductsHalo-Halo Radio
ServicesRadio broadcasting
ParentViva Communications
Halo-Halo Radio
TypeBroadcastFM radionetwork (Contemporary MOR,Music)
Country
Philippines
AvailabilityNationwide
Founded1993;31 years ago(1993)
OwnerViva Communications
ParentUltimate Entertainment Inc.
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)

Halo Halo Radiois a brand name for Viva's radio stations. It was launched asOomph! Radiobefore the end of 2014 following the acquisition of Ultimate Entertainment and its FM stations (but spun-off its concert/theatrical production arm and became Ultimate Shows, which remained owned by the Manalang family), thus it is Viva's new venture into radio broadcasting. Its format playlist consisted of local and international songs.

In May 2016, Viva Live briefly dropped the Oomph! Radio brand and went to an independent branding among stations by adding 70s, 80s and 90s music to its playlist, despite retaining its format and the Ultimate Radio name. In July 2016, however, Viva Live brought back the Oomph! Radio brand and its Top 40/OPM format. In February 2017, the Oomph! Radio brand was dropped permanently due to management decision.

In May 2017, Oomph! Radio was relaunched as Halo Halo Radio, an all-OPM station. With this launch, Halo Halo Radio became thede factoprovincial counterpart of Manila-basedPinas FM 95.5(a radio station ofIglesia ni Cristo's for-profit broadcast armEagle Broadcasting Corporation), the country's first all OPM radio station.

Halo Halo Radio stations

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Branding Callsign Frequency Power (kW) Coverage
Halo Halo 105.1 Cebu DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 Davao DXUR 97.1 MHz 10 kW Davao City
Halo Halo 103.5 Zamboanga DXUE 103.5 MHz 10 kW Zamboanga City

Viva Video

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Viva Video Inc.
Viva Video
FormerlyViva Home Entertainment (1994–1998)
Company typeSubsidiary
IndustryHome entertainment
Founded1994;30 years ago(1994)
Headquarters
Ortigas Center,Pasig,Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
ProductsHome video releases
Services
ParentViva Communications

Viva Video Inc.(formerlyViva Home Entertainment,doing business asViva Video) is the exclusive distributor of video products for local and international studios in thePhilippines.Viva Video is thehome videoaffiliate of Viva Communications Inc.

Viva Video is the home video and DVD distribution arm of Viva Communications with the exclusive distributor of video products including films and television series.

The company releases titles from the film and television library ofViva Films,as well as programs from other Viva Entertainment companies. Currently, they also serve as the distributor for television and/or movie product licensed byNickeloedeon,Universal Pictures Home Entertainment,20th Century Studios Home Entertainment,Cartoon Network,Big Idea Productions(makers of VeggieTales DVDs),Turner EntertainmentCo.,Cookie Jar Entertainment(partnership withDIC Entertainmentfrom 1994 until 2008),Walt Disney Studios Home Entertainment(since 2014, distribution of Disney material had shifted to Magnavision Home Video), Skyfilms,Nine Network(makers ofHi-5DVDs),Summit Entertainment,Lionsgate Home Entertainment,Sesame Workshop(makers ofSesame Street),HIT Entertainment,andMGA Entertainmentinternationally for thePhilippinemarket, and local products fromViva Films,Star Cinema,GMA Pictures,APT Entertainment,OctoArts Films,Regal Entertainment,Solar Entertainment,Cignal TV#Cignal Entertainment,FPJ Productionsand Pioneer Films.

Viva Video holds licenses for:

Local

International

Video City

[edit]
Video City
Company typeSubsidiary
IndustryVideo rental
Founded1988;36 years ago(1988)
FounderVicente del Rosario Jr.
Defunct2015;9 years ago(2015)
FateClosed
Headquarters
Quezon City,Metro Manila
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
ProductsHome video rentals
ParentViva Communications

Video Citywas the video retail affiliate of Viva Video, the home video unit of Viva Communications, Inc. As of 2015, all of the stores in the country are closed.

Viva Sports

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Viva Sportsis a sports division of Viva Communications that was launched in 1996 showcases the previous boxing fights ofManny PacquiaoasBlow By Blowaired on IBC 13 &Viva Boxing Greatson RPN 9 & also the throwback episodes of a basketball coverage of PBA and a billiards game ofEfren Bata Reyes,Dennis Orcollo,Antonio GabicaandFrancisco Bustamante.

Viva Artists Agency

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Viva Artists Agency Inc.
Viva Artists Agency
Company typeDivision
IndustryTalent agency
Founded1997;27 years ago(1997)
Headquarters
Ortigas Center,Pasig,Metro Manila
,
Philippines
Area served
Philippines
Key people
  • Vicente del Rosario Jr.(Chairman and CEO)
  • Veronique del Rosario-Corpus(President and COO)
ProductsMusic and entertainment
ServicesTalent management
ParentViva Communications
Websitewww.vivaartistsagency.ph

Viva Artists Agency Inc.(VAA) is atalent agencyowned by Viva Communications that was founded in 1997. The agency is currently headed by Veronique del Rosario-Corpus.

Vivamax

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Vivamax
Type of site
OTTvideo on demandstreaming platform
Available inFilipino
HeadquartersOrtigas Center,Pasig,Metro Manila
Country of originPhilippines
Area servedWorldwide
OwnerViva Communications
Key people
IndustryEntertainment
Services
  • Film production
  • Film distribution
  • Television production
  • Television distribution
ParentViva Digital
URLvivamax.net
AdvertisingYes
RegistrationRequired
LaunchedJanuary 29, 2021;3 years ago(2021-01-29)
Current statusActive

Vivamax(stylized inlowercase) is a Philippinesubscription video on-demandover-the-topstreaming serviceowned and operated by Viva Communications, that was launched on January 29, 2021. The service mainly distributes television series and films produced by Viva. This streaming platform has asex themes.

Vivamax is one of the major video on demand streaming service in the world, along withNetflix,Viu,Viki,Disney+,Paramount+,Apple TV+,Max,Peacock,Amazon Prime VideoandiWantTFC.

Viva One

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Viva One
FormerlyViva Prime (2023)
Type of site
OTTvideo on demandstreaming platform
Available inFilipino
HeadquartersOrtigas Center,Pasig,Metro Manila
Country of originPhilippines
Area servedWorldwide
OwnerViva Communications
Key people
IndustryEntertainment
Services
  • Film production
  • Film distribution
  • Television production
  • Television distribution
ParentViva Digital
URLvivaone.ph
AdvertisingYes
RegistrationRequired
LaunchedJanuary 29, 2023;17 months ago(2023-01-29)
Current statusActive

Viva One(formerlyViva Prime) is a Philippinesubscription video on-demandover-the-topstreaming serviceowned and operated by Viva Communications, that was launched on January 29, 2023. It is the second video on demand streaming service of the company after Vivamax.

Viva-Psicom Publishing

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Viva PSICOM Publishing Corporation(Viva PSICOM) is a publishing company jointly owned by Viva Communications and the Gabriel family. It was founded in 1990 by Arnel Jose Gabriel as a small desktop publisher, which later evolved into publishing the first Filipino wholly owned trade newspaper, the now-defunctPhilippine IT Update.

The company, then known as PSICOM, rose to fame through theDiary ng Pangettetralogy authored byHaveYouSeenThisGirL.

In August 2013, Viva Communications acquired 50% of the company stocks, and it was later renamed as Viva-Psicom.

Products

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Magazines
[edit]
  • OtakuZine
  • Otaku Asia
  • OtakuZine Anime Recommendation
  • FH&S
  • The GOLD Magazine
  • Bare
Horror
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Books by well-known authors
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Wattpad
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Japanese manga
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Other genres
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  • Viva PSICOM Dark Series
  • Kilig Republic
  • GOLD Manga Series

References

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  1. ^Tomada, Nathalie (November 11, 2021)."Viva celebrates 40 years, plans to go public".Philstar.com.RetrievedJuly 7,2022.
  2. ^ab"About Viva Communications".viva.com.ph.RetrievedFebruary 5,2024.
  3. ^CCP Encyclopedia of Philippine Art: Volume VIII - Philippine Film.Cultural Center of the Philippines.1994. p. 335.ISBN971-8546-23-5.RetrievedSeptember 17,2022.
  4. ^"Viva Artists Agency".vivaartistsagency.ph.February 7, 2016.RetrievedFebruary 5,2024.
  5. ^"#FlashBackFriday: Viva TV on IBC-13 (2000–2003)".Facebook.February 11, 2021.RetrievedFebruary 4,2024.
  6. ^"Different publishers in the Philippines".WordPress.com.February 7, 2016.RetrievedFebruary 4,2024.
  7. ^"Botejyu in SM MOA".primer.com.ph.May 8, 2018.RetrievedFebruary 4,2024.
  8. ^abDave McNary(March 13, 2019)."Lionsgate's GlobalGate Adds Philippines' Viva Communications".Variety.RetrievedFebruary 4,2024.
  9. ^abPingol, Anna (September 17, 2020)."Viva to launch VIVAMAX, the country's biggest Filipino streaming platform".Pikapika.ph(in English and Filipino).RetrievedFebruary 4,2024.
  10. ^ab"Viva Prime, pang-GP na streaming platform na Viva, ilulunsad sa January 2023".PEP.ph(in Tagalog). December 21, 2022.RetrievedFebruary 5,2024.
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