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Viz Media

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VIZ Media, LLC
Company typeSubsidiary
IndustryEntertainment
Genre
FoundedJuly 2, 1986;38 years ago(1986-07-02)(as VIZ, LLC)
FounderSeiji Horibuchi
Headquarters1355 Market Street, Unit 200,,
U.S.
Areas served
North America,Central America,South America,Oceania
Key people
Ken Sasaki(PresidentandCEO)
Hidemi Fukuhara(Vice-President)
Services
ParentShogakukan-Shueisha Productions/ShoPro[1]
DivisionsViz Productions(film and television)
Websitewww.viz.com

VIZ Media, LLCis an American entertainment company headquartered inSan Francisco,California,focused on publishingmanga,and distribution and licensing Japaneseanime,films, and television series.

The company was founded in 1986 asVIZ, LLC.In 2005, VIZ andShoPro Entertainmentmerged to form the current VIZ Media, which is owned by Japanese publishing conglomeratesShueishaandShogakukan,as well as Japanese production companyShogakukan-Shueisha Productions (ShoPro).[1]In 2017, Viz Media was the largest publisher ofgraphic novelsin the United States in the bookstore market, with a 23% share of the market.[2]

Their anime releases are currently distributed byStudio Distribution Services,a joint venture betweenWarner Bros. Home EntertainmentandUniversal Pictures Home Entertainment.

History

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Founding

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Former Viz Media logo

Seiji Horibuchi, originally fromTokushima PrefectureinShikoku,Japan, moved toCalifornia,United States in 1975. After living in the suburbs for almost two years, he moved toSan Francisco,where he started a business exporting American cultural items to Japan, and became a writer of cultural information. He also became interested in publishing Japanesemangain the United States, though he himself was not a fan of Japanese comics until a visit to Japan in 1985 exposed him toKatsuhiro Otomo's single-volume titleDomu: A Child's Dream.His idea came to fruition after he met Masahiro Ohga, then managing director ofShogakukan,in 1985 and shared his vision. Shogakukan provided Horibuchi with$200,000 in startup capital, which Horibuichi used in 1986 to foundVIZ Communications.[3]

The exterior of Viz Media's former headquarters inSan Francisco,California

VIZ Communications released its first titles in 1987, which includedLegend of Kamui;however, sales were mediocre due to the specialist comic market being averse to venturing into new territory. To counteract this problem, VIZ expanded into the general publishing business and began publishing various art related books in 1992. Into these titles, Horibuchi began publishing manga, calling themgraphic novelsso they would be carried by mainstream bookstores. The plan worked, and after several years, leading booksellers began to have dedicated shelves for manga titles. Sales also picked up when VIZ Communications acquired the license for the comedy seriesRanma ½,which became an instant hit.[3]

The company continued to see success when it expanded into theanimedistribution market, began publishingShonen Jump,an English adaptation of the popular Japanese magazineWeekly Shōnen Jump.It also acquired another huge selling title,Inuyasha.In the late 1990s, VIZ began making the push to move into the European and South American markets.[3]

Shueisha co-ownership (2000–2005)

[edit]

WhenShueishabecame a joint owner of Viz in 2002,[4]both Shogakukan and Shueisha began to release manga exclusively through Viz. Shueisha's deal with Viz may have been prompted by competition withRaijin Comics,a rival manga publisher created in 2002 by editors and artists who had split off from Shueisha, taking their properties with them.[citation needed]

Some exceptions to this exclusivity exist, however: Shueisha permittedDC Comics's subsidiaryCMX Mangato licenseTenjho Tenge(although it was later re-licensed and re-released by Viz Media) andKamikaze Kaito Jeanne,permittedDark Horse Comicsto licenseGantz,Lady Snowblood,Shadow Lady,The Monkey King,and recentlyYasuhiro Nightow'sBlood Blockade BattlefrontandCLAMP'sGate 7.[citation needed]

Shueisha also permittedUdon Entertainmentto licenseThe Rose of Versailles,Seven Seas Entertainmentto licenseHayate X Blade,and will later permit Seven Seas Entertainment to licenseYuuna and the Haunted Hot SpringsandSuper HxEros,and permittedTokyopopto licenseKodocha,Marmalade Boy,andDigimon Nextand Manga Planet to licenseSilver Fang -The Shooting Star Gin-and allowed Kodansha USA to license theBattle Angel Alitamanga in America. Shogakukan permitted Tokyopop to licenseCorrector Yui(even though Viz Media licensed the anime) andYumi Tsukirino'sStitch! manga (because Tokyopop had the exclusive rights toDisneymanga in North America), Seven Seas Entertainment to licenseDai DarkandPolar Bear Cafeand Digital Manga to licenseThe Amazing 3and theHimitsu Sentai Gorengermanga,Udon Entertainmentto license theInfini-T Forcemanga (even though Viz Media licensed the anime), the now-defunctComicsOneto licenseWounded Man - The White Haired Demon,permittedDark Horse Comicsto licenseCrying Freeman(even though it was previously licensed by Viz),New Lone Wolf and Cub(however, this is because Dark Horse hasthe original series),The Legend of Zelda: Skyward Sword,andMob Psycho 100,and permittedHachette Book Group's subsidiaryYen Pressto licenseAzumanga Daioh,Silver Spoon,Karakai Jōzu no Takagi-san,My Teen Romantic Comedy SNAFU,andCirque du Freak(however forCirque du Freak,this is becausetheir sister companypublishes the original novels. ForAzumanga Daioh,Yen Press's license of the manga was a month beforeShogakukanreprinted the manga in May 2009, resulting in a change of license holders fromASCII Media Works(when Yen Press announced the license) toShogakukan(when Yen Press released it). The Yen Press edition is a newly translated and lettered version of ADV Manga's edition (taken from ASCII Media Works) as opposed to the 3-volume edition by Shogakukan. Yen Press has expressed interest in releasing the 3-volume edition although editor Kurt Hassler said he is not "sure this will be possible.", possibly because Shogakukan owns Viz and that they almost exclusively license their titles to them). In March 2010, Shogakukan began a partnership withFantagraphics Booksto issue a line of manga to be edited by Matt Thorn. In 2003, possibly in response to Shogakukan and Shueisha's co-ownership of Viz, Japanese publisherKodanshaformed a co-venture withDel Rey.[5]

ShoPro merger and Restructuring (2005–2013)

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In 2005, VIZ Communications merged with ShoPro Entertainment, an American subisidary of Shogakukan and was renamed toViz Media.[6]Horibuchi became the new company's chairman.[7]During the same year, Horibuchi started a related division, Viz Pictures, for releasing selected live-action films in the US to theaters and DVD.[8]

On December 17, 2008, Viz Media announced that starting on April 1, 2009, Warner Home Video (nowWarner Bros. Discovery Home Entertainment) would be handling the distribution of both its new and existing catalog releases. Viz itself is still the licensor and will do all production, while tapping the distribution powerhouse that distributes the works of other major companies such asDisney XD,Adult Swim,andCartoon Network.Viz president and CEO Hidemi Fukuhara stated that he believes the partnership will help the company grow its anime holdings more effectively.[9]Distribution was then transferred toStudio Distribution Services, LLC,a joint venture between WBDHE andUniversal Pictures Home Entertainment.

On February 20, 2009, Viz Media laid off an unknown number of employees in order to help be more streamlined to face the current economic climate.[10]On May 11, 2010, Viz Media again laid off a number of workers, 60 this time, again in order to try to become more streamlined.[11]This time they released a press release claiming that none of their current product lines would be affected.[12]

On April 2, 2012, it was announced that the senior vice-president and general manager of Viz Media Ken Sasaki would be succeeding executive producer Hidemi Fukuhara as president and CEO; Fukuhara will subsequently take up the position of vice-president at the end of the month.[13]

Partnerships and expansion (2013–present)

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In Fall 2013, Viz began distributing titles to the Philippines. In 2014, it announced it would do the same in India with 75 Shueisha titles being released in that country; Viz titles had been distributed unofficially to that country prior to the announcement.[14]

On July 3, 2019, Viz Media partnered withCrunchyrollto distribute select Crunchyroll licensed titles on home video and electronic sell-through in the United States and Canada.[15]

In 2020, Viz Media saw a 70% growth in the U.S. market, in line with a 43% increase in overall manga sales in the United States the same year.[16][17]

On July 3, 2020,Funimationannounced that they would begin streaming the originalNarutoseries on July 6.[18]More content from Viz Media started to launch in their catalog such asHunter × Hunter,Sailor Moon R: The Movie,and twoBerserkfilms.[19][20]

On September 9, 2020, Funimation announced that they had reached a distribution partnership with Viz Media, with Viz Media titles being made available to stream on Funimation's website. The deal was made after select Viz titles were previously made available on Funimation.[21][22]

On May 9, 2023, Viz Media launched a digital manga service called "Viz Manga", featuring licenses fromShogakukanandShueishathat are not published on the digital "Shonen Jump" service, and has simultaneous English releases of ongoing manga.[23]

On July 5, 2024, Viz announced on their social media channels that they had acquiredRWBYfollowing the closure of its original parent company,Rooster Teeth,several months prior.[24]

Manga ratings

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In contrast to similar TV and film ratings, Viz also has set up certain "manga ratings" for their products based on their content.[25]

  • A (ALL AGES) 6+:May be suitable for readers or consumers of any age. For example, may contain mild language and fantasy violence but no swearing or nudity.
  • T (TEEN) 13+:May be suitable for early teens and older. For example, may contain violence, infrequent use of strong language, suggestive themes or situations, crude humor, alcohol and/or tobacco use.
  • T+ (TEEN PLUS) 16+:May be suitable for older teens and adults. For example, may contain intense and/or gory violence, sexual content, frequent strong language, alcohol, tobacco and/or other substance use.
  • M (MATURE) 18+:Suitable for adults only. May contain extreme violence, mature themes and graphic depictions.

Despite its name, Viz's manga ratings were also used on licensed anime titles, though, in the later 2000s, they instead relied on local countries' rating systems.

Reception

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Viz Media was awarded the Manga Publisher of the Year Gem Award byDiamond Comic Distributorsin 2007. VIZ continues to publish many titles, some of the most popular including:Dragon Ball,One Piece,Detective Conan(asCase Closed),Bleach,Inuyasha,andNarutowhich results a high success of the company as well as a large amount of the North American readers.

Viz also received an award for Manga Trade Paperback of the Year for its release of the fourteenth volume of theNarutoseries.[26]

Publication style

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By 2002, Viz Communications kept some publications in the original right-to-left format, while in other publications it mirrored pages from Japan's right-to-left reading format to fit the Western left-to-right reading style. During that year Dallas Middaugh, the senior marketing manager of Viz, stated that the left-to-right version ofNeon Genesis Evangelionoutsold the right-to-left version ofNeon Genesis Evangelionon a three to one basis; Middaugh concluded that readers wanted "an easy reading experience."Akira Toriyama,creator ofDragon Ball,requested that his work, which was separated by Viz intoDragon BallandDragon Ball Z,be published in the original right-to-left format.Vagabondwas printed in right-to-left to preserve historical accuracy. Middaugh said that younger readers ofDragon Balladapted to the right to left format more easily than their parents.[27]

VIZ hascensoredsome of its titles. Some titles, such asDragon Ball,were published in both censored and uncensored forms.[28]

Divisions

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Viz Productions

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Based inLos Angeles,Viz Productions coordinates the licenses of Japanese material (manga, books, and film) to American film companies. Their goal is to involve the Japanese creators in the production and facilitate communication between all parties in the US and Japan. VIZ Productions' first film is the live action adaptation ofAll You Need is Kill,Edge of Tomorrow,starringTom CruiseandEmily Blunt.Their second production was the American live-action adaptation to the supernatural thriller manga series:Death Note,which was directed byAdam Wingardand starredNat Wolff,as the film's lead.

Viz also has many partnerships with various authors and celebrities, perhaps the most famous being thecosplayfilm that debuted in the 2013 Tokyo Anime Festival with Kirata Uchiha, played by JadexRoyal. Winning multiple awards for the board includingMasashi Kishimoto.Others include Full Moon, and Last Quarter.

Films

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Television

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New People

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In November 2005,[30]New People was officially formed as a sister company for releasing live-action Japanese films as theatrical releases in selected markets called Viz Pictures. According to Horibuchi, the company will focus on films that focus on the "Japanese 'kawaii (cute) and cool' pop culture."[31]In 2007, the division released seven films to theaters, includingTrain Man: Densha OtokoandHoney and Clover.DVD releases for all VIZ Pictures films are distributed exclusively by its parent, VIZ Media.[31]Viz Pictures renamed themselves to New People and no longer shares office space or employees with Viz Media. Viz Media no longer distributes DVD and Blu-ray releases of their products.

Entertainment complex

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In August 2009, Viz Pictures (now known as New People and a separate entity from Viz Media) opened a three-story entertainment complex in San Francisco called New People. The center piece of the complex is a 143-seat movie theater that screens anime and Japanese live-action films. The center also has a cafe, a store selling anime and manga related items, and clothing stores offering Japanese clothing items.[8][32]

Neon Alley

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Neon Alley was a streaming service dedicated to anime and related programming established in October 2012. After moving streaming content from its own platform toHulu,the branding would be retired in May 2016.

Publications

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Animerica

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Animericais a quarterly anime and mangadigestthat initially started as a monthlymagazinefeaturing reviews ofanimeandmangatitles, as well as related works. After a preview issue was released in November 1992, the magazine's first issue was released in February 1993 with a March 1993 cover date.[33]The magazine originally featured articles and reviews on manga, anime, and related media, as well as manga preview chapters. In 1998,Animerica Extrawas launched as a manga anthology that eventually focused specifically onshōjotitles. It was canceled in 2004.

VIZ changed the magazine's format in April 2005, with the new magazine really being two free publications of the same name. One is advertising-oriented and created specially for distribution at anime and manga conventions while the other is more general in scope and distributed through retail stores. Both versions have fewer and briefer articles and a lower page count.[34]The last monthly issue of the original formatAnimericahad a cover date of June 2005 (Volume 13, No. 6).[35]

Animuricawas one of the first professional anime and manga magazines released in the United States, and one of the most popular in the 1990s. In 2004, it had a circulation of 45,000 readers, but low sales and high competition fromNewtype USAresulted in the essential cancellation of the original magazine and its reformatting as a free digest.[36]

Game On! USA

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Game On! USAwas a monthly magazine that focused primarily on Japanese-developed video games, with an emphasis on the import scene. It served as the American counterpart to Shogakukan'sGame On!magazine. It was published in May 1996 and ran for 7 monthly issues before being discontinued that same year in November. The magazine had news and reviews and other articles about classic fighting games likeStreet Fighter,Samurai ShodownandVirtua Fighter.Two video game-based manga series,Super Street Fighter II: Cammyby Masahiko Nakahira, andSamurai Shodownby Kyoichi Nanatsuki and Yuki Miyoshi, were serialized in the magazine. A one shot story based onBattle Arena Toshinden,illustrated by the game's character designerTsukasa Kotobukiwas published in the magazine as well.

Manga Vizion

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Manga Vizion,sometimes misspelledManga Vision,is a manga anthology introduced by VIZ in 1995. It is believed to be the first manga anthology published in the United States. The premiere issue was dated March 1995 and featured three series:The Tragedy of P,Samurai Crusader: The Kumomaru Chronicles,andOgre Slayer.It ran for three and a half years until it was canceled in August 1998.

Pulp

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Pulpwas a monthly manga anthology introduced by Viz in 1997. The magazine featured more mature titles, marketed at adults rather than teenage readers. Some of titles serialized in the magazine included:Uzumaki,Banana Fish,andDance Till Tomorrow.The magazine was canceled in 2002.[37]

Shonen Jump

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Shonen Jumpis ashōnen mangaanthologythat debuted in November 2002, with a January 2003 cover date. Based on the popular Japanese anthologyWeekly Shōnen Jump,published byShueisha,Shonen Jumpis retooled for English readers and the American audience and is published monthly, instead of weekly. It features serialized chapters from seven manga series, and articles on Japanese language and culture, as well as manga, anime, video games, and figurines. In conjunction with the magazine, Viz launched new imprints for releasing media related to the series presented in the magazine, and other shōnen works. This includes two new manga imprints, ananimeDVD imprint, a fiction line for releasinglight novels,a label for fan and data books, and a label for the release of art books.

Prior to the magazine's launch, Viz launched an extensive marketing campaign to promote the magazine and help it succeed where other manga anthologies in North America have failed.[38]Shueisha purchased an equity interest in Viz to help fund the venture,[39]andCartoon Network,Suncoast,andDiamond Distributorsbecame promotional partners in the magazine.[38]The first issue required three printings to meet demand, with over 300,000 copies sold. It was awarded the ICv2 "Comic Product of the Year" award in December 2002, and has continued to enjoy high sales with a monthly circulation of 215,000 in 2008.

Shojo Beat

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Shojo Beatwas ashōjomangamagazine Viz launched in June 2005 as a sister magazine forShonen Jump.[40][41]It featured serialized chapters from six manga series as well as articles on Japanese culture, manga,anime,fashion and beauty.[41][42]Viz launched related "Shojo Beat"imprintsin its manga,light novel,and anime divisions to coordinate with the magazine's contents.[43][44]

Targeted at women ages 16–18, the first issue ofShojo Beatlaunched with a circulation of 20,000 copies.[41][45]By 2007, average circulation was approximately 38,000 copies. Half of its circulation came fromsubscriptionsrather thanstore sales.[45]In May 2009, the magazine was discontinued after 49 issues, with the July 2009 issue being the last released.[46]Viz stated the "difficult economic climate" was behind the magazine's cancellation, and that it would continue releasing the magazine's titles, as well as others, using the "Shojo Beat" imprint.[47]

Haikasoru

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In January 2009, Viz Media announced plans to launch a Japanesescience fictionnovel line called Haikasoru. The first novels were scheduled to be released in the summer of the same year, with four novels:The Lord of the Sands of TimebyIssui Ogawa,ZOObyOtsuichi,All You Need Is KillbyHiroshi Sakurazaka,andUsurper of the SunbyHōsuke Nojiri.[48]In addition, the imprint released an expanded edition ofKōshun Takami'sBattle Royale.In 2010, the imprint releaseProject Itoh's novelHarmony,which later won a Special CitationPhilip K. Dick Award.The imprint is distributed to trade bySimon & Schuster.

SuBLime

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In October 2011, Viz Media launched SuBLime as an imprint forboys' lovetitles. The imprint was formed in collaboration with the Japanese publisherLibreand its parent companyAnimateto publish English-language boys' love manga for the print and worldwide digital market.[49][50]Although the first slate of books announced under SuBLime are Libre titles, the imprint will potentially offer titles from other Japanese publishers in the future.[50]

Business partnerships

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In March 2016, Viz Media announced that they are collaborating withUnited Talent Agencyon their live action projects based on anime series.[51]On July 3, 2019, Viz Media announced that they had partnered withCrunchyrollto distribute select Crunchyroll licensed titles on home video and electronic sell-through in the United States and Canada, as well as stream selected Viz Media titles on Crunchyroll.[15]

Titles

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Manga

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Currently licensed

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Viz Originals
[edit]
Viz Media
[edit]
Shojo Beat
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Shonen Jump
[edit]
Shonen Sunday
[edit]
Studio Ghibli Library
[edit]
Viz Select
[edit]
Viz Signature
[edit]
Ito-verse
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† - New volumes currently being released

†† - Series not published in its entirety

††† -Yen Presshas the rights to series' digital release due to being aSquare Enixtitle.[55]

Formerly licensed

[edit]

†† - Series not published in its entirety

Anime

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Currently licensed

[edit]

† - Not currently dubbed or released outside of streaming

†† - Only has home video rights

Formerly licensed

[edit]

Live-action films

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Currently licensed

[edit]

Formerly licensed

[edit]

Novels

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Currently licensed

[edit]
Haikasoru
[edit]
Viz Media
[edit]
Shojo Beat
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Shonen Jump
[edit]
Studio Ghibli Library
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†† - Series not published in its entirety

Formerly licensed

[edit]

†† - Series not published in its entirety

Website

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For a period, Viz offered an e-mail service called Viz Mail. In the first two weeks of service, it had 1,000 members.[58]The service allowed users to use stationery and letterheads decorated with characters from Viz Media properties.[59]

Despite the fact that Viz Media's licensed distribution territory includesCanada,the company has been criticized[60]for not providing online anime simulcasts to that country.[61]

See also

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References

[edit]
  1. ^ab"About VIZ Media".Viz Media.Archivedfrom the original on April 4, 2016.RetrievedOctober 9,2016.
  2. ^Magulick, Aaron (October 8, 2017)."Viz Manga Sales are Destroying DC, Marvel in Comic Market".GoBoiano.Archived from the original on October 10, 2017.{{cite news}}:CS1 maint: unfit URL (link)
  3. ^abcOikawa, Tomohiro (September 1, 2007)."Weekend Beat: Cashing in on over-the-counter culture".Asahi Weekly.Asahi Shimbun Company. Archived fromthe originalon March 16, 2008.RetrievedMarch 12,2008.
  4. ^"Shueisha Buys Equity Interest in Viz".ICv2. August 2, 2002.Archivedfrom the original on May 7, 2015.RetrievedSeptember 30,2006.
  5. ^"Random House Preps Manga Releases".ICv2. June 23, 2004.Archivedfrom the original on May 8, 2015.RetrievedSeptember 30,2006.
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  7. ^"Viz/Shopro Merger Complete"(Press Release). Anime News Network. April 4, 2005.RetrievedMarch 15,2024.
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  23. ^Cayanan, Joanna (May 9, 2023)."Viz Media Simultaneously Releases Shogakukan Manga Titles in New VIZ Manga App".Anime News Network.Archivedfrom the original on May 10, 2023.RetrievedMay 9,2023.
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