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WFXB

Coordinates:34°11′20″N79°10′59″W/ 34.18889°N 79.18306°W/34.18889; -79.18306
From Wikipedia, the free encyclopedia

WFXB
CityMyrtle Beach, South Carolina
Channels
BrandingFXB Fox TV
Programming
Affiliations
Ownership
Owner
History
First air date
July 5, 1984(40 years ago)(1984-07-05)
Former call signs
WGSE (1984–1996)
Former channel number(s)
  • Analog:43 (UHF, 1984–2009)
  • Digital:18 (UHF, 2001–2019)
Call signmeaning
"Fox Myrtle Beach"
Technical information[1]
Licensing authority
FCC
Facility ID9054
ERP1,000kW
HAAT459 m (1,506 ft)
Transmitter coordinates34°11′20″N79°10′59″W/ 34.18889°N 79.18306°W/34.18889; -79.18306
Links
Public license information
Websitewww.wfxb.com

WFXB(channel 43) is atelevision stationlicensed toMyrtle Beach, South Carolina,United States, serving theGrand StrandandPee Deeregions of South Carolina as an affiliate of theFoxnetwork. Owned byBahakel Communications,the station maintains studios on Huger Street in Myrtle Beach, west ofMyrtle Beach International Airport,with an advertising sales office on East Evans Street inFlorence;its transmitter is located on Grices Ferry Court nearUS 76east ofMullins.

Established as a Christian independent station under the call sign WGSE in 1984, the station gradually became a more secular outlet; in 1996, it was sold and obtained the Fox affiliation for the market. In addition to Fox network programming, the station produces several local talk and news shows and airs additional news programming produced for it by localCBSaffiliateWBTW.

History

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Channel 43 began broadcasting asindependent stationWGSE, the first TV station in Myrtle Beach, on July 5, 1984. It was owned by Carolina Christian Broadcasting ofGreenville,owner ofWGGS-TVin that city. Its lineup consisted of religious programs, both national and regional (such asNitelinefrom WGGS), as well as family-friendly secular shows and content from the short-lived Prime of Life Network, targeting seniors.[2][3]The station's early years were far from a financial success. In 1987,Cox Cable,then the main cable provider in the Grand Strand, moved WGSE from channel 4 to channel 23 on its Myrtle Beach and Conway systems. This caused a "crisis" for the station, as it was now inaccessible to viewers without a converter.[4]Even before the rash of televangelist scandals in 1987 and 1988, channel 43 struggled to survive. It was entirely subsidized by money from WGGS-TV and bank loans; operations manager and news director Jim Rizutti admitted in 1988, "It would not be an overstatement to say we've lost our shirt down here." He added that the station came close to shutting down several times, and believed that in the long run it would have to be sold.[5]

Beginning in 1991, the station slowly added more secular programs, as well asCharlotte Hornetsbasketball.[6]WGSE became a charterWBaffiliate on January 11, 1995.

With viewership never supporting the station adequately, Carolina Christian Broadcasting sold WGSE to James McGregor Everett in 1996.[7]Religious programming was cut back that fall from a third to 12 percent of channel 43's broadcast day, with some CCB-produced programming remaining as part of the sale agreement.[8]Everett also pursued the Fox affiliation for the market. Two years prior,WWMB-TVchannel 21, a new station licensed to Florence, had gone so far as to have a verbal agreement with the network, which instead opted to useWSFX-TVout ofWilmington, North Carolina(and owned by James Everett's father,Robinson O. Everett), to cover the Grand Strand; Fox had even helped WWMB pick syndicated programming with a view to moving there.[8]However, Fox's desire to use an independent business instead of WWMB, whose operations were managed by ABC affiliateWPDE-TV,steered the network to channel 43. Beginning on November 10, 1996, channel 43 became the Fox affiliate for Florence and Myrtle Beach; With this, the station changed its call letters to the current WFXB. Florence–Myrtle Beach had been the only area of South Carolina, and one of the few in theEastern Time Zone,without a full-power over-the-air Fox affiliate. Florence proper had a low-power Fox affiliate,WEYB-LPchannel 56, which was ousted from the network with WFXB joining; co-owned WSFX-TV had been serving Myrtle Beach-area cable systems since it switched from CBS in 1994, and some parts of the market received a signal fromWTAT-TVinCharleston.[9]

The station retained the WB affiliation for another two years on a secondary basis, giving it up upon the launch ofThe WB 100+,which launched the cable-only station "WFWB" for the market. By this point, more talk and reality shows as well as recent sitcoms were added. Children's programming left the station in 2002 when Fox ended its weekday kids block. Current owner Bahakel Communications purchased the station in 2006.[10]In late-February 2009, the station added a 24-hour local weather service on a new third digital subchannel and area cable systems. On June 7, 2011, WFXB began transmission of the 43.4 subchannel as aMeTVaffiliate.

Newscasts

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From the late 1980s to 1992, WGSE produced a local newscast.[6]Shortly after becoming a Fox affiliate, WFXB once again started a local news operation, first producing short news updates at 10 p.m. and later expanding to a full 30-minute news broadcast. This was cut back in January 2001, owing to poor ratings and a slowing economy.[11]

In 2004, WFXB entered into a news share agreement withCBSaffiliateWBTW(channel 13) for the production of a 35-minute 10 p.m. newscast on weeknights. On December 1, 2011, WBTW began producing an hour-long newscast for WFXB airing on weekday mornings at 7 a.m. titledFox Morning News.[12]That has since been expanded to two hours.

The WBTW-produced newscasts are augmented by three programs produced by WFXB itself: 9 a.m. talk showCarolina AM,the half-hourFox Midday Newsat 12:30 p.m., and the news and entertainment programNot the Newsat 10:30 p.m.

Subchannels

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The station's signal ismultiplexed:

Subchannels of WFXB[13]
Channel Res. Aspect Short name Programming
43.1 720p 16:9 WFXB-DT Main WFXB programming /Fox
43.2 480i QVC-TV QVC Over the Air
43.3 WFXB-ST Start TV
43.4 WFXB-ME MeTV
43.5 WFXB-HI Heroes & Icons
43.6 WFXB-JU True Crime Network
43.7 WFXB-CZ Cozi TV
43.8 WFXB-ST Story Television
43.9 MeTOONs MeTV Toons

References

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  1. ^"Facility Technical Data for WFXB".Licensing and Management System.Federal Communications Commission.
  2. ^Sharman, Georgetta (October 29, 1983)."New station to feature Christian programming".Sun-News.Myrtle Beach, South Carolina. p. 10-B.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  3. ^Sharman, Georgetta (July 13, 1984)."Cox Cable rearranges conversion box to make way for new station".Sun-News.Myrtle Beach, South Carolina. p. 5-A.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  4. ^Serwach, Joseph J. (July 30, 1987)."Channel switch causes 'crisis' at WGSE".Sun-News.Myrtle Beach, South Carolina. p. 1-A,21-A.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  5. ^Shannon, Lesia J. (February 25, 1988)."Religious TV station doesn't blame scandals for financial problems".Sun-News.Myrtle Beach, South Carolina. p. 1A,7A.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  6. ^abBestler, Bob (April 3, 1992)."Channel 43 fires news team, staff".Sun-News.Myrtle Beach, South Carolina. p. 9C.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  7. ^Shain, Andrew (February 11, 1996)."Changing channels: TV-43 in Myrtle Beach is changing owners and probably changing formats".Sun-News.Myrtle Beach, South Carolina. p. 1D,3D.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  8. ^abShain, Andrew (August 20, 1996)."Stations on Fox hunt: MB stations chase after Simpsons network".Sun-News.Myrtle Beach, South Carolina. p. 1D,2D.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  9. ^Hunter, Jeannine F.; Eddings, Toby (October 31, 1996)."WGSE-TV switching to Fox on Nov. 10".The Sun-News.p. 1D,2D.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022.
  10. ^Bryant, Dawn (January 20, 2006)."Station owner gets Fox affiliate".Sun-News.Myrtle Beach, South Carolina. p. 1D,3D.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  11. ^Vereen Dayton, Kathleen (January 31, 2001)."Local TV station cuts newscast, lays off 7".Sun-News.Myrtle Beach, South Carolina. p. 1D,4D.Archivedfrom the original on April 7, 2022.RetrievedApril 7,2022– via Newspapers.com.
  12. ^"WBTW Producing Morning News For WFXB".TVNewsCheck.November 29, 2011.Archivedfrom the original on April 7, 2022.RetrievedNovember 30,2011.
  13. ^"RabbitEars query for WFXB".rabbitears.info.Archivedfrom the original on August 3, 2020.RetrievedApril 6,2022.
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