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WIAL

Coordinates:44°49′48″N91°26′49″W/ 44.830°N 91.447°W/44.830; -91.447
From Wikipedia, the free encyclopedia
WIAL
Broadcast areaEau Claire-Chippewa Falls
Frequency94.1MHz
BrandingI-94
Programming
FormatHot adult contemporary
Ownership
Owner
WAXX,WAYY,WEAQ,WECL,WISM
History
First air date
1948
Former call signs
WEAU-FM (1948-59)
Call signmeaning
Short forInterstate 94(skirts around Eau Claire)
Technical information[1]
Licensing authority
FCC
Facility ID7063
ClassC1
ERP84,000watts
HAAT114 m (374 ft)
Links
Public license information
WebcastListen Live
Websitei94online.com

WIAL(94.1FM) is aradio stationin theEau Clairearea ofWisconsin,with its studio/offices located inAltoona, Wisconsin.Its transmitter is located inEau Claire, Wisconsin.

History

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The station began in 1948 as an easy listening station with the call letters WEAU-FM. In 1959, the callsign was switched to WIAL, similar to "The Wonderful WAIL" (WAYL, nowKXXR) in Minneapolis.[2]On November 1, 1982, WIAL switched formats to becomeAdult Contemporary,in the wake of the transition of pop/rock formats from AM to FM stations and debuted the name "I-94" afterInterstate 94which runs along the south and west side of Eau Claire. Right when 1986 rolled along, the station upgraded its format toTop 40to compete againstWBIZ-FM.It currently airs a Hot Adult Contemporary format, with Tom Stryker mornings, Sue Kelly middays, and Jesse afternoons.[3]

WIAL was sold to Midwest Family Communications in 1991 along with sister WEAQ-AM. In 1993 Midwest Family purchased WECL-FM. Then the stations were sold to Central Communications (consisting of WAXX-FM & WAYY-AM) in 1996 and moved to the Central studios in Altoona, WI. The five stations, along with the "then" new sister station WDRK-FM, were sold to Maverick Media, LLC, in 2003. In 2013, Mid-West Family Broadcasting Inc re-purchased WIAL (along with WEAQ-AM).

WIAL switched to aHot Adult Contemporaryformat in March 2003, and unveiled its current logo soon after. In 2005, the station shifted to a mainstreamAdult Contemporaryformat. On August 17, 2012, the station returned to aHot ACformat.

WIAL and its Eau Claire sister stations, along with Maverick Media'sRockford, Illinoisstations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

Effective March 29, 2021, WIAL changed its city of license fromEau ClairetoElk Mound.

Previous logos

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WIAL logo 1982 to circa-1987
WIAL logo circa 1987-mid-1990s
WIAL logo mid-1990s to 2003
WIAL logo 2003 to 2020

References

[edit]
  1. ^"Facility Technical Data for WIAL".Licensing and Management System.Federal Communications Commission.
  2. ^"FCC history cards"(PDF).Retrieved26 February2021.
  3. ^"I-94 airstaff".Retrieved26 February2021.
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44°49′48″N91°26′49″W/ 44.830°N 91.447°W/44.830; -91.447