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WJTC

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WJTC
ATSC 3.0station
CityPensacola, Florida
Channels
Branding
Programming
Affiliations
Ownership
Owner
OperatorSinclair Broadcast GroupviaLMA
WPMI-TV,WEAR-TV,WFGX
History
First air date
December 24, 1984(39 years ago)(1984-12-24)
Former channel number(s)
  • Analog:44 (UHF, 1984–2009)
  • Digital:45 (UHF, 2001–2020)
  • Independent (1984–1995)
  • UPN(1995–2006)
Call signmeaning
"JTC" stands for the surnames of the three original owners
Technical information[1]
Licensing authority
FCC
Facility ID41210
ERP1,000 kW
HAAT457 m (1,499 ft)
Transmitter coordinates30°35′16.7″N87°33′12.7″W/ 30.587972°N 87.553528°W/30.587972; -87.553528
Links
Public license information
Websiteutv44.com

WJTC(channel 44) is anindependenttelevision stationlicensed toPensacola, Florida,United States, serving northwest Florida and southwest Alabama. It is owned byDeerfield MediaalongsideMobile, Alabama–licensedNBCaffiliateWPMI-TV(channel 15); Deerfield maintains alocal marketing agreement(LMA) withSinclair Broadcast Group,owner of Pensacola-licensedABCaffiliateWEAR-TV(channel 3) andFort Walton Beach–licensedMyNetworkTVaffiliateWFGX(channel 35), for the provision of certain services.

WJTC and WPMI-TV share studios on Azalea Road in Mobile;master controland some internal operations are based at the shared facilities of WEAR-TV and WFGX on Mobile Highway (US 90) inunincorporatedEscambia County, Florida(with a Pensacolamailingaddress). WJTC's transmitter is located nearRobertsdale, Alabama.

History[edit]

WJTC signed on the air onDecember 24,1984 as an independent station; the station was founded by its original owners, the Mercury Broadcasting Company. The station—which was branded as "C44" —maintained a general entertainment programming format consisting of oldmovies,cartoons,westerns,dramas,and a few classicsitcoms.

In 1991,Clear Channel Communications,then-owner of WPMI, entered into alocal marketing agreementwith WJTC. Mercury Broadcasting retained the license, but Clear Channel owned local rights to programming broadcast on the station. WJTC affiliated with the United Paramount Network (UPN) upon its debut on January 16, 1995. Clear Channel acquired WJTC outright in 2001, creating a duopoly with WPMI.

On January 24, 2006,CBS CorporationandTime Warnerannounced the shutdown of both UPN andThe WBeffective that fall. A new "fifth" network— "The CW"(named after its corporate parents), to be jointly owned by both companies, would launch in their place, with a lineup primarily featuring the most popular programs from both networks.[2][3]On February 22, 2006,News Corporationannounced that it would launch a network of its own calledMyNetworkTV,which would be operated byFox Television Stationsand its syndication divisionTwentieth Television.[4][5]WJTC was passed over for both the CW affiliation (which went to WBPG; channel 55, nowWFNA) and that of MyNetworkTV (which went to WFGX), both former WB affiliates (from 2001 to 2006 and from 1995 to 2001, respectively). As a result, WJTC became an independent station once again on September 10, 2006, five days before UPN was to shut down.

On April 20, 2007, Clear Channel entered into an agreement to sell its entire television station group toProvidence Equity Partners.[6]On March 15, 2008, WJTC, WPMI and the other Clear Channel television properties were sold toNewport Television,a company created by Providence to run the newly acquired stations.

Newport announced on July 19, 2012, that it would sell five of its stations, including WJTC and WPMI, to theSinclair Broadcast Group.As Sinclair already owns WEAR-TV and WFGX in the Mobile–Pensacola market, which would violate FCC rules restricting the maximum number of television stations in a single market owned by one company to two, the stations' licenses were instead acquired by Deerfield Media; however, Sinclair began operating both stations through a local marketing agreement.[7]The sale was completed on December 3, 2012.[8]However, due to the stations' distance from Pensacola along with the Florida-Alabama border separating the two cities, the operations of WJTC and WPMI remain separate from those of WEAR-TV and WFGX.

2020 tower accident[edit]

On October 20, 2020, one individual was killed while a contracting crew was working on the WJTC television tower. According to Sheriff Hoss Mack, debris fell and hit the workers, killing one of them. The workers had climbed the tower to repair a guy cable as part of an ongoing maintenance project. Expert technical high-rise crews with the Mobile Fire Department, theFoleyFire Department andEscambia County, Florida,were called in. TheOccupational Safety and Health Administration(OSHA) is investigating the incident.[9][10]

2021 FCC fine[edit]

On July 28, 2021, theFCCissued a Forfeiture Order against Deerfield Media stemming from a lawsuit involving WJTC. The lawsuit, filed byAT&T,alleged that Deerfield Media failed to negotiate for retransmission consent in good faith for WJTC and other Sinclair-managed stations. Deerfield was ordered to pay a fine of $512,228 per station named in the lawsuit, including WJTC.[11]

Programming[edit]

Sports programming[edit]

WJTC broadcasts localhigh school footballgames on Friday nights during the fall season. Playoff games were aired as well, but unlike the regular season, these were tape-delayed because of theAlabama High School Athletic Association's regulations. This playoff coverage ended after the 2016 season.

Newscasts[edit]

When WJTC signed on the air in 1984, the station produced a morning news program calledMornin'along with the market's first prime time newscast at 9 p.m. (predating the launch of WALA's 9 p.m. newscast by 14 years). The broadcasts originated from studios in downtown Pensacola. The 9 p.m. weeknight newscast was moved to 10 p.m. in the hopes of attracting more viewers, while the weekend evening newscast continued to air in the 9 p.m. timeslot, supplemented with the syndicated national and international news programIndependent Network News.The morning and evening newscasts were discontinued by May 31, 1986. Another attempt at a 9 p.m. newscast on the station was made many years later (after WJTC was sold and its facilities moved to Mobile).

Outside of promotions for WPMI's newscasts and simulcasts of that station's severe weather coverage, WJTC did not air any news programming. However, on September 23, 2013, WPMI began producing two half-hour evening newscasts on WJTC that air weeknights at 6:30 and 9 p.m.;[12]the 9 p.m. newscast competes with WALA's longer-established prime time newscast (which comparatively runs for one hour) and ironically, also competes with fellow sister station WFGX's 9 p.m. newscast that is produced by WEAR-TV (a half-hour program that debuted one month earlier on August 12, 2013).

WJTC canceled its 6:30 newscast on July 29, 2016, and replaced it withInside Editionthe following Monday. The 9 p.m. newscast was moved to 7 p.m. in June 2018.

Technical information[edit]

Subchannels[edit]

The station's ATSC 1.0 channels are carried on themultiplexedsignals of sister stations WEAR-TV and WPMI-TV:

Subchannels provided by WJTC (ATSC 1.0)[13][14]
Channel Res. Aspect Short name Programming ATSC 1.0 host
44.1 1080i 16:9 WJTC-TV Main WJTC programming WPMI-TV
44.2 480i GRIT Rewind TV WEAR-TV
44.3 DABL Dabl

44.2 was silent until March 1, 2022, when it was reactivated with Rewind TV; it was the home ofGritfrom 2014 until 2021 when it moved to a fourth digital subchannel ofWFNA.

Analog-to-digital conversion[edit]

WJTC discontinued regular programming on its analog signal, overUHFchannel 44, on February 17, 2009, the original target date on which full-power television stations in the United States were totransition from analog to digital broadcastsunder federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 45,[15]usingvirtual channel44.

ATSC 3.0[edit]

Subchannels of WJTC (ATSC 3.0)[16]
Channel Res. Aspect Short name Programming
3.1 720p 16:9 WEAR ABC(WEAR-TV)
15.1 1080p WPMI NBC(WPMI-TV)
44.1 WJTC Main WJTC programming

References[edit]

  1. ^"Facility Technical Data for WJTC".Licensing and Management System.Federal Communications Commission.
  2. ^'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September,CNNMoney.com,January 24, 2006.
  3. ^UPN and WB to Combine, Forming New TV Network,The New York Times,January 24, 2006.
  4. ^"News Corp. to launch new mini-network for UPN stations".USA Today.February 22, 2006.RetrievedJanuary 21,2013.
  5. ^News Corp. Unveils MyNetworkTV,Broadcasting & Cable,February 22, 2006.
  6. ^"Clear Channel Agrees to Sell Television Station Group to Providence Equity Partners"(Press release).Clear Channel Communications.April 20, 2007. Archived fromthe originalon April 25, 2007.RetrievedApril 20,2007.
  7. ^"Newport Sells 22 Station For $1 Billion".TVNewsCheck.July 19, 2012.RetrievedJuly 19,2012.
  8. ^"Sinclair Broadcast Group".Archived fromthe originalon December 7, 2012.RetrievedDecember 3,2012.
  9. ^"Sheriff: One dead, two rescued in television broadcast tower accident in Robertsdale | WPMI".October 20, 2020.
  10. ^"Accident on TV tower kills worker, injures another | News | fox10tv.com".
  11. ^"Forfeiture Order"(PDF).Federal Communications Commission.July 28, 2021.RetrievedSeptember 8,2021.
  12. ^WPMI to produce newscasts for WJTC...Florida NewsCenter,August 29, 2013.
  13. ^RabbitEars TV Query for WPMI
  14. ^RabbitEars TV Query for WEAR
  15. ^"DTV Tentative Channel Designations for the First and Second Rounds"(PDF).Archived fromthe original(PDF)on August 29, 2013.RetrievedMarch 24,2012.
  16. ^RabbitEars TV Query for WJTC

External links[edit]