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WMXJ
Broadcast areaSouth Florida
Frequency102.7MHz(HD Radio)
Branding102.7 The Beach
Programming
Language(s)English
FormatClassic hits
Ownership
Owner
History
First air date
December 14, 1969(1969-12-14)
Former call signs
  • WRBD-FM (1969–71)
  • WCKO (1971–85)
Call signmeaning
"Majic" (former moniker)
Technical information[1]
Licensing authority
FCC
Facility ID30840
ClassC0
ERP98,000watts
HAAT307 meters (1,007 ft)
Transmitter coordinates
25°58′05″N80°12′32″W/ 25.968°N 80.209°W/25.968; -80.209
Links
Public license information
WebcastListen live(viaAudacy)
Websitewww.audacy.com/thebeachmiami

WMXJ(102.7FM,"102.7 The Beach" ) is a commercialradio stationlicensedtoPompano Beach, Florida,United States, and serving theMiamimedia market.The station is owned byAudacy, Inc.and airs aclassic hitsradio format.Its studios are located at Audacy's Miami office on Northeast Second Avenue.[2]Thetransmitteris off Northwest 210th Street, also in Miami Gardens.[3]

WMXJ broadcasts in theHD Radioformat.[4]

History

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R&B & Disco

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On December 14, 1969,[5]the stationsigned onas WRBD-FM, complementing co-owned WRBD (nowWWNN), inBroward County.WRBD aired a primarily automated "soul stereo" format, with a live evening show after daytime-only WRBD left the air.[6]In 1971, itscall signchanged to WCKO-FM, ending the simulcast and airing a more FM sound but still keeping itsurban contemporaryformat. In late 1977, WCKO changed its brand to "K-102" and switched to anautomateddiscoformat.

Rock

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In 1979, K-102 changed formats again to a tight rotation ofalbum-oriented rockhits withDJsBuddy Hollis, Bo Walker, Alan Michaels, Tom Stevens and Geoff Allen. By late 1980, K-102's audience share in South Florida had begun to rise; Zeta-4 (nowWZTU) had slipped to the number three rock station in the market and was about to switch to a top 40/CHR format sinceWMJXwas losing itsFCClicense. At this time, K-102 was calling itself "South Florida's Hottest Rock".[7]In early 1982, K-102 began playing anew waveformat. In 1983, K-102 moved to a more mainstream rock format programmed by broadcaster Neil Mirsky. This lasted until the station was sold.

Oldies

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In early 1985, the station was purchased by Sconnix Broadcasting, and on March 7 of that year, WCKO changed call letters to WMXJ-FM, changing the format toadult contemporaryas "Majic 102", and upgraded their signal, moving the station to the master antenna system serving South Florida, the result of another station moving from 92.1 to 92.3. In 1986, the station migrated to a full-time 50s and 60soldiesformat as "Majic 102.7", and was commercially successful in the 25-54demographicthrough 1991.

In 1994, the station was sold to Jefferson-Pilot Communications. In 2006, Jefferson-Pilot's television and radio operations were acquired as a division ofLincoln National Corporationand renamedLincoln Financial Media.At that point, the station slowly transitioned from oldies to a classic hits format, playing less 50s and more 70s.

In 2012, Sam Zniber became Program Director, steadfastly rebooting the station as "Magic 102.7" (swapping the "j" with a "g" ) and added some 80s selections to the playlist; this resulted in steady growth, which led to a 5.1% share in December 2013 (from 2.8% in April 2012) in the Arbitron PPM ratings.[8]In late 2013, the station rehired Ken Payne as Program Director who once held that position some 25 years prior.[9]Payne tried to revitalize the station back to its former prestige by allowing some earlier 60s singles to be played despite an ever-changing radio demographic. Nevertheless, the station later described itself as atop 40station aimed at adults, mainly playing hits from the 70s and 80s, with a small number of late 60s singles.

The lineup included former midday host Mindy Lang and prior evening host Vance Phillips paired together in morning drive, Joe Johnson in middays, and DJ Holiday (who had recently replaced longtime host Ron St. John) in the afternoons.

Purchase by Entercom

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On December 8, 2014,Entercomannounced that it was purchasingLincoln Financial Media's entire 15-station lineup (including WMXJ) in a $106.5 million deal, and would operate the outlets under alocal marketing agreement(LMA) until the sale was approved by the FCC.[10]The sale was consummated on July 17, 2015.

On December 8, 2015, the entire air staff of WMXJ with the exception of DJ Holiday were told that they were being released. This led to rumors of a format change, despite having placed sixth in the November 2015Nielsen AudioPPMs. WMXJ then ran a mix of classic hits and Christmas music with no live DJs through the rest of the month. On January 1, 2016, at midnight, WMXJ rebranded as "102.7 The Beach", keeping the classic hits format, but taking a decidedly more 80s-heavy approach. The last song on "Magic" was "The Tide Is High"byBlondie,while the first song on "The Beach" was "The Way You Make Me Feel"byMichael Jackson.[11]

References

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  1. ^"Facility Technical Data for WMXJ".Licensing and Management System.Federal Communications Commission.
  2. ^FCC Public Inspection File
  3. ^"WMXJ-FM Radio Station Coverage Map".
  4. ^http://hdradio.com/station_guides/widget.php?id=12HD Radio Guide for Miami-Ft. Lauderdale-Hollywood
  5. ^Woods, Sherry (December 21, 1969)."WRBD-FM on the Air; Anti-Smoking Series Set".Palm Beach Post.p. TV Magazine 7.RetrievedNovember 6,2020.
  6. ^"A Radio Station With 'Soul'".Palm Beach Post-Times.October 25, 1970. p. F4.RetrievedNovember 7,2020.
  7. ^Raymond, Betsy (13 January 1980)."inside a rock radio station".Boca Raton News.No. 37. Boca Raton News. pp. 10b.Retrieved26 November2022.
  8. ^results
  9. ^"Ken Payne Named PD At WMXJ/Miami".All Access Group.9 December 2013.Retrieved5 December2014.
  10. ^"Entercom Acquires Lincoln Financial Media"from Radio Insight (December 8, 2014)
  11. ^Magic 102.7 Moves to the 80s as 'The Beach'
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