WPLL

For the Trenton, Florida radio station that held the call sign WPLL-FM at 101.7 FM from 2011 to 2012, seeWDVH-FM.

WPLL

Cross City, Florida
Broadcast area	Gainesville, Florida
Frequency	106.9MHz
Branding	I Am Country 106.9
Programming
Format	Classic Country
Ownership
Owner	MARC Radio Gainesville, LLC
Sister stations	WDVH,WHHZ,WRZN,WTMG,WTMN
History
First air date	November 16, 1987 (as 106.3 WDFL-FM)
Former call signs	WDFL-FM (1987–1998) WKZY (1998–2012)
Former frequencies	106.3 MHz (1987–1998)
Technical information
Licensing authority	FCC
Facility ID	73409
Class	C1
ERP	100,000watts
HAAT	143 meters (469 ft)
Transmitter coordinates	29°36′31.73″N82°50′58.0416″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	IAmCountryRadio.com

WPLL(106.9MHz) is acommercialFMradio stationlicensedtoCross City, Florida,and broadcasting to theGainesvillearea. The station is owned by MARC Radio Gainesville and airs aclassic countryradio format.WPLL uses the slogan "I Am Country 106.9."

The studios and offices are on NW 76th Drive in Gainesville.Thetransmitteris on SW 25th Avenue inTrenton.

History

106.3 WDFL-FM

On November 16, 1987, the stationsigned onasWDFL-FM,simulcastingthe country format ofsister stationAM 1240WDFL (nowWZCC).It broadcast from the WDFL tower in Cross City, owned by Women in Florida Broadcasting, Inc. WDFL-FM was aClass AFM station with 3,000 watts of power carrying a satellite-fedcountry musicformat on 106.3 MHz.

Move to 106.9

In 1998, Women in Florida Broadcasting received approval from theFederal Communications Commissionto upgrade the signal to a C1, with 4,500 watts, and move it to its current transmitter site, about two miles west of Trenton, Florida. The signal upgrade required WDFL-FM to change its frequency to 106.9 MHz to avoid conflicts with WGUL-FM 106.3 inBeverly Hills, Florida(nowWGHRinSpring Hill, Florida).

In 2000, WDFL-FM becameWKZY( "Cozy" ) and its format changed toAdult Standards,fed via satellite fromWestwood One'sAmerica's Best MusicNetwork (then known as "AM Only" ).

Sale to Pamal Broadcasting

WKZY was sold toPamal Broadcastingin late 2000, and in April 2001 launched aSoft Adult Contemporaryformat as "Lite Rock, 106.9 KZY." This format never did well, mostly because it was going up against heritage AC station 98.5WKTKwhich has a better signal over the Gainesville-Ocala market. Pamal moved the studios from a single wide mobile home at the Trenton transmitter site to the studios of WLUS (nowWDVH) on the east side of Gainesville. From that location, the station consistently had trouble delivering a reliable program feed to the transmitter site.

In 2003, Pamal changed format toAdult Hitsas "106.9 KZY." In October 2005, WKZY along with Pamal's other Gainesville stations moved to a new studio facility in the Sunshine Broadcasting Building, located at 100 NW 76 Drive, in the Tower Hill Office Park. In order to comply with FCC 73.1225(a) (main studio rule), the station maintained its main studio at the Trenton transmitter site.

In 2007, the station was sold to Johnson Licenses, Inc. In December 2007, 106.9 KZY transitioned toHot Adult Contemporaryand later to anAdult Top 40sound with arhythmiclean. In 2009, the station changed its format from Adult Top 40 back to a Hot AC. WKZY also changed its slogan from "More Hit Music... Better Mix" to "The Best Mix of the 80's, 90's and today." The station also airedThe Kidd Kraddick Morning ShowsyndicatedfromDallas.

Contemporary Christian

On September 20, 2012, WKZY announced a switch toContemporary Christian Musicas 106.9 The Pulse. The Kidd Kraddick Morning Show was discontinued. On November 8, 2012, the station changed itscall signto the currentWPLL.

On August 9, 2017, WPLL announced it would end its Contemporary Christian format. The last day of operations was Sunday, August 12.WDVH-FM101.7 picked up the Christian Contemporary format as "The Joy FM," fed byWJISin theTampaarea.

On August 14, 2017, WPLL switched to aClassic Countryformat previously heard on WDVH-FM.

Previous logos

External links

• Facility details for Facility ID 73409 (WPLL)in theFCCLicensing and Management System
• WPLLinNielsen Audio's FM station database