WROM (AM)

WROM

Rome, Georgia
Broadcast area	Rome, Georgia
Frequency	710kHz
Branding	103.1 Radio M
Programming
Format	Variety hits
Ownership
Owner	Howard Toole (Rome Radio Partners, LLC)
History
First air date	Dec. 26, 1946
Call signmeaning	ROMe, Georgia orRadiO M,per branding
Technical information
Licensing authority	FCC
Facility ID	66283
Class	D
Power	1,000watts(Days Only)
Translator(s)	103.1 W276CL (Atlanta Junction)
Links
Public license information	Public file LMS
Webcast	Listen LIve
Website	1031radiom.com

WROM(710kHz"Radio M" ) is acommercialAMradio stationinRome, Georgia.It airs avariety hitsradio formatblendingTop 40,Dance,AlternativeandRock music.The station is owned by Howard Toole, with Rome Radio Partners, LLC, holding thebroadcast license.

By day, WROM is powered at 1,000watts.Because it shares the same frequency asClass Aclear channelstationWORinNew York City,WROM is adaytimer.To avoid interference, it must go off the air at night, when radio waves travel farther. It is also heard around the clock on 250 wattFM translatorW276CL,103.1MHz,from Atlanta Junction, a section of Rome.

History

AM 710

On December 26, 1946, the station firstsigned onthe air.It was owned by the Coosa Broadcasting Company, with H. Dean Covington serving as president and general manager. The studios were at 121 Broad Street.

In 1999, the LGV Corporarion acquired the station for $150,000.The station carried aSouthern Gospel musicformat.

WROM-TV

In 1953, immediately after a freeze on new television stations was lifted, H. Dean Covington and associates, the owners of WROM Radio, applied for and received aFederal Communications Commission(FCC) license to construct a TV station on Channel 9 (analog 186-192 MHz). Aconstruction permitwas issued for WROM-TV, and the new TV station began broadcasting from the WROM studios at 121 Broad Street in downtown Rome. The station's transmitter was located on Mt. Alto Road, on the highest peak ofHorseleg Mountain,west of Rome. WROM-TV Channel 9 was mainlyaffiliatedwithABC,and secured secondary affiliations withNBC,CBSand theDuMont Television Network.

In late 1957, the TV station was sold to Martin Theaters of Georgia, Inc., which had received permission from the FCC to switch its WDAK-TV, Channel 28 inColumbus, Georgia,to Channel 9, necessitating the move of the Channel 9 frequency in Rome farther away to alleviate co-channel interference. Covington and associates owners also agreed to sell their station to Martin Theaters, which then moved Channel 9 from Rome 70 miles north toChattanooga, Tennessee,and re-license it asWTVC.The station remains affiliated with ABC, now serving the Chattanoogatelevision market.

External links

• Facility details for Facility ID 66283 (WROM)in theFCCLicensing and Management System
• WROMinNielsen Audio's AM station database
• Facility details for Facility ID 148874 (W276CL)in theFCCLicensing and Management System
• W276CLat FCCdata.org