WRTO-FM

"WURM" redirects here. For other uses, seeWurm (disambiguation).

WRTO-FM

Goulds, Florida
Broadcast area	Miami-Fort Lauderdale-Hollywood
Frequency	98.3MHz(HD Radio)
Branding	Mix 98.3
Programming
Language(s)	Spanish
Format	Tropical music
Subchannels	HD2:Rock en español
Ownership
Owner	Uforia Audio Network (Univision Radio Stations Group, Inc.)
Sister stations	Radio:WAMR-FM TV:WLTV-DT,WAMI-DT
History
First air date	February 1976(1976-02)(as WGLY)
Former call signs	WGLY (1976–1984) WTHM (1984–1988) WAQI-FM (1988–1990) WRTO (1990–2003) WRTO-FM (2003–2010) WURM (2010)
Call signmeaning	"Ritmo"(" rhythm "in Spanish)
Technical information
Licensing authority	FCC
Facility ID	37253
Class	C
ERP	100,000watts
HAAT	429 meters (1407 ft)
Transmitter coordinates	25°32′24.00″N80°28′7.00″W
Repeater(s)	107.5WAMR-HD4(Miami)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	mix983.univision.com

WRTO-FM(98.3MHz"Mix 98.3" ) is acommercialFMradio stationlicensedtoGoulds, Florida,and serving theMiami-Fort Lauderdale-Hollywoodradio market.The station airs atropical musicradio format,broadcasting inSpanish.It is owned byUforia Audio Networkunder the name Univision Radio Stations Group, Inc.

WRTO-FM's studios and offices are inCoral Gables, Floridaand thetransmitteris off Coconut Palm Drive (SW 248th Street) inHomestead.WRTO-FM is aClass CFM station with aneffective radiated power(ERP) of 100,000wattsfrom a tower at 1407 feet (429 m) inheight above average terrain(HAAT). The signal reaches from north ofFort LauderdaletoMarathon Key.

The station also broadcasts using theHD radioformat.Its logo looks similar toKBBTinSan Antonio, Texas.

History

In February 1976, the station went on the air as WGLY.It was owned by the Fine Arts Broadcasting Company and aired acontemporary Christian musicformat. WGLY could only operate with 1,100 watts from a height of 460 feet, limiting its signal to southernDade County, Florida.For a short time, the station switched to asmooth jazzformat.

On November 1, 1984, the station changed to anurban contemporaryformat as WTHM "Rhythm 98."In 1986, the station was bought by Mambisa Broadcasting, which also ownedAM 710WAQI,aSpanish languagenews/talk outlet in Miami. On January 22, 1988, the FM station flipped to Spanishadult contemporary,and on September 15, 1988, itscall signwas switched to WAQI-FM to match its AMsister station.

On April 16, 1990, the station changed call letters to WRTO, to reflect its younger, more rhythmic sound. The call sign stands for "ritmo", the Spanish word for "rhythm."

In the mid-1990s, theFederal Communications Commissionrelaxed its rules which had limited the maximum power permitted forClass AFM frequencies. WRTO at 98.3 MHz, had been on a channel only for Class A stations. But it applied for and received aconstruction permitto greatly increase its power to 100,000 watts, to match other prominent Miami-area FM stations, and allowing it to become a Class C station.

In 2003, the current owner, Univision Radio, acquired WRTO. On October 21, 2003, the call sign was changed to WRTO-FM, concurrent with a Univision-owned AM station in Chicago becomingWRTO.The signal upgrade was completed a short time after Univision's take over. On June 24, 2010, the call letters switched to WURM, and on July 28, 2010, back to the current WRTO-FM.

External links

• Facility details for Facility ID 37253 (WRTO-FM)in theFCCLicensing and Management System
• WRTO-FMinNielsen Audio's FM station database