WUBL

WUBL

Atlanta, Georgia
Broadcast area	Atlanta metropolitan area
Frequency	94.9MHz(HD Radio)
Branding	94-9 The Bull
Programming
Format	Country
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WBIN,WBZW,WBZY,WRDG,WWPW
History
First air date	October 24,1962(as WAVQ)
Former call signs	WAVQ (1962–1965) WAVO-FM (1965–1972) WPCH (1972–2002) WLTM (2002–2006)
Call signmeaning	AnagramofBULin "bull"
Technical information
Facility ID	29735
Class	C1
ERP	80,000watts
HAAT	330 meters (1,080 ft)
Links
Webcast	Listen Live
Website	949thebull.iheart.com

WUBL(94.9FM) is acommercialradio stationknown as94-9 The Bull.It is owned byiHeartMediaand it plays acountry musicradio format.Thestudiosand offices are located at the Peachtree Palisades Building in theBrookwood Hillsdistrict of Atlanta. It has localDJsin the daytime and at nighttime it carries twosyndicatedPremiere Networkscountry music programs,The Bobby Bones ShowandAfter MidNite With Granger Smith. The station'sradio transmitteris located just northeast ofAtlantanear Druid Hills Road inNorth Druid Hills,withseveral other stations.

Along withWSB-FM,this station is the primary entry point (PEP) forEmergency Alert Systemmessages for thestate of Georgia.In an emergency, the two stations receive alerts via secure networks directly from theU.S. president,theGeorgia Emergency Management Agency,and theNational Weather Service.All otherradioandtelevision stationsandcable TVsystems inmetro Atlantamust monitor these two stations at all times with their EAS equipment. Alerts are thenrelayedacross the state by other stations.

History

Religious (1962–1972)

The station began on October 24, 1962, as religious WAVQ (changed to WAVO-FM in 1965), sister toWAVO(1420 AM). The station was signed on by the Great Commission Gospel Association, which was in the process of selling both outlets toBob Jones University.

Easy listening/Soft rock (1972–2006)

In 1972, theformatchanged toeasy listeningwith theWPCHcallsign. In the early 1980s, the station's format switched from easy listening tosoft ACas a response toWSB-FM's format change. The station was branded as "FM95 WPCH" until mid-1991, when the "Peach 94.9"name was adopted, reflecting its exact frequency for newer radios with digital tuning, and Atlanta's nickname as the" BigPeach".(This is derived from its main road ofPeachtree Street,andNew Yorkbeing the "Big Apple",as well as Atlanta being the" New York of theSouth";the callsign is now onWPCH-TVas "Peachtree TV" in Atlanta.)The format changed tosoft adult contemporaryin 1990. The easy listening format was revivedonlineas "The Peach" by Pretty Cool Media in 2021.The station enjoyed consistentratingssuccess through the 1990s and early 2000s.

In December 2002, the name "Peach" was dropped, and the station rebranded asWLTM"94.9 Lite FM".Prior toChristmaseach year, Lite FM played allChristmas music.

From 2005 to 2006, the station had Randy & Spiff as itsmorning show.After it was canceled, they moved their show to 640WGSTlater in 2007. The duo were formerly at WFOX "Fox 97" (nowWSRV"The River" ) and briefly at then sisterClear ChannelstationWLCLFM "Cool 105.7". Lite'smorning showfrom May 2003 until March 2005 was married couple Gene and Julie Gates. The nighttime show was thesyndicatedDelilah.(However, Delilah was not on the new 96.7; instead it was aired on former competitor WSB-FM, "B98.5FM" from late December 2006 until 2011.)

Country (2006–present)

In the middle of its all-Christmas music format, and more than a week beforeChristmas Day,Lite FM changed to country music as "The Bull" at noon on December 18, 2006.WLTM'scall letterswere then changed toWUBL.The oldadult contemporaryformat officially moved to96.7 FMtwo days later, and stayed there until December 26, 2007, when 96.7 switched to aclassic countryformat to accompany WUBL. On January 7, 2008, WUBL addedThe Cledus T. Party,starringcomedian/parodysingerCledus T. Judd,as itsmorning show.

Current personalities include: Kristen Gates (morning show co-host), Spencer Graves (morning show co-host), Art "Mad Man" Mehring (traffic),Angie Ward(mid-days), Otis "O-Man" (afternoons), Bobby Bones (Evenings), Aaron Micheal (Late Evenings)

HD radio

In 2011, the station changed itsHD Radiochannel2 tosimulcastImmanuel Broadcasting Network,whoseflagship stationisWCCVFM 91.7 inCartersville.Two IBN-ownedbroadcast translatorsare actually assigned to WUBL instead of WCCV as their primary station:W265AV100.9Woodstock,andW223BP92.5Lithia Springs(previouslyW221CG92.1 "Kennesaw",which was actually nearHiram/Dallas), both transmitting IBN programming. WGST AM 640 was carried on WUBL's HD3 channel, as well as onW222AFFM 92.3, which is also owned by Immanuel and formerly rebroadcast WCCV. However, W222AF was assigned directly to retransmit WGST, not WUBL.

Former logo

In October 2012, not long after WGST became Spanish-languageESPN Deportes,WUBL HD-3 and W222AF split from WGST and became "Comedy 92-3", thelocally insertedaffiliate name for thesatellite-fedradio network24/7 Comedy.This same local feed was also retransmitted onDTV radiobyWANN-CD29, onvirtual channel32.21, with 94-9 the Bull on 32.22. In early June 2013, WUBL HD-3 and WANN 32.21 reverted to airing WGST at the same time that station again started English-language programming. ESPN Deportes moved toWWPWFM 96.1 HD-3, and now that station simulcasts on W222AF, although the FCC database still indicates WUBL as itssupposed"primary" station. For a while in late 2014, WUBL HD-3 simulcasted theurban oldiesandclassic hip-hopformats of "Old School 99.3" (relayed on translator W257DF FM 99.3) through a lease agreement with owner Steve Hedgwood. After that translator was forced off-air due toco-channel interferencewithWCON-FM,the "Old School" format remained on the HD-3 channel for a time before returning to a simulcast of WGST.(The "Old School" format would be revived onWTBS-LPFM 87.7 in January 2016.)

External links

• 94.9 The Bull
• Facility details for Facility ID 29735 (WUBL)in theFCCLicensing and Management System
• WUBLinNielsen Audio's FM station database
• The Peach online