WYRB
 | |
| |
|---|---|
| Broadcast area | Rockford–DeKalb |
| Frequency | 106.3MHz(HD Radio) |
| Branding | Power 106.3 FM |
| Programming | |
| Format | Rhythmic contemporary |
| Subchannels | HD2:Urban adult contemporary(WSRBsimulcast) HD3:Urban contemporary gospel(WYCAsimulcast) |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| History | |
First air date | 2001 |
Former call signs |
|
Call signmeaning | "YourR&B"(previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 21202 |
| Class | A |
| ERP | 3,800watts |
| HAAT | 126 meters (413 ft) |
| Links | |
Public license information | |
| Webcast | live |
| Website | Listen live |
WYRB(106.3FM), known locally asPower 106is arhythmic contemporaryradio station servingRockford, Illinois,licensed to nearbyGenoa.It is owned byCrawford Broadcasting.WYRB broadcasts inHD.[2]
History
[edit]Up until June 2010, WYRB was a simulcast of Chicago'sWSRBand offered anurban adult contemporaryformat. However, realizing that there was a hole for a rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHRWZOK,Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a rhythmic top 40. According to sales manager DiAnna Cantele Mazzola, "They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market," and added "Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot."[3]
References
[edit]- ^"Facility Technical Data for WYRB".Licensing and Management System.Federal Communications Commission.
- ^"HD Radio Station Guide for Rockford, IL".Archived fromthe originalon March 4, 2016.RetrievedSeptember 11,2023.
- ^"Power 106.3 brings more hits, hip-hop to local radio"fromRockford Register Star(June 8, 2010)
External links
[edit]- www.mypower106.com
- Facility details for Facility ID 21202 (WYRB)in theFCCLicensing and Management System
- WYRBinNielsen Audio's FM station database
42°04′26″N88°49′23″W/ 42.074°N 88.823°W
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