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Wattpad

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Wattpad.com
Current, rebranded logo since 2019
Type of businessSubsidiary
Type of site
Reading app,social networking service
Available inVarious; stories available in more than in 50 languages[1]
HeadquartersToronto,Ontario,Canada[2]
Area servedWorldwide
OwnerNaver Corporation[3]
Founder(s)Allen Lau
Ivan Yuen
Employees145[4]
URLwattpad.com
RegistrationRequired for nearly all actions.
Users500 million (2020)[5]
LaunchedDecember 2006;17 years ago(2006-12)
Current statusActive
Native client(s) onWeb,Android,iOS

Wattpadis awebsitefor reading and publishing originalwritten fiction[6]and connecting with fellow writers and readers.[7]Its most popular genres areromance,teen fiction,andfan fiction.[8]As of November 2021, Wattpad has more than 90 million monthly users[7](the majority of whom are younger women)[9]and there are over 665 million story uploads in total.[10][failed verification]

Some of its stories have been transformed into mainstream novels and TV series and movies, such as theAfterandThe Kissing Boothseries. In January 2019, Wattpad launched its ownpublishing divisionnamedWattpad Booksto ease the effort for its authors.[11]In January 2021,Naver Corporationannounced that it would be acquiring Wattpad and the deal was completed in May 2021.[12]

History and founders[edit]

Wattpad was developed in 2006, as the result of a collaboration betweenAllen Lauand Ivan Yuen.[13]The company is based inToronto,Ontario.[14]

Growth and funding[edit]

In February 2007, Wattpad had announced the addition of over 17,000e-booksfromProject Gutenberg,making them available to mobile users.[10]According to a June 2009 Wattpad press release, the application had been downloaded over 5 million times.[10]In March 2009, an iPhone version was released. This was followed by the launch onBlackBerry App Worldin April 2009,Google Androidin June 2009 andApple iPadin April 2010. In December 2015,Windows Phone 8.1andWindows 10 MobileVersion was released. Currently, Wattpad has more than 90 million users[15]who collectively spend 15 billion minutes each month using Wattpad.[15]As of 2018, there are more than 400 million fanfiction uploads on Wattpad.

An old Wattpad logo dated back from 2006 until 2018. The first letter "W" is an upside-down letter of M. According to Wattpad Corporation, it was pretty dated and static.
The old Wattpad logo (2006–2018)

As of January 2018, Wattpad had received almost USD $117.8M in funding from investors.[12]In 2011, Wattpad announced that it received $3.5M in total funding from its current investors, and from W Media Ventures, Golden Venture Partners, andUnion Square Ventures.[16]Then in June 2012, Wattpad raised $17.3M from a group of venture funds led byKhosla Ventures.[17]

In April 2014, Wattpad announced $46M in a Series C of funding led byOMERSventures.[18]In January 2018, Wattpad announced USD $51M in funding fromTencent Holdings Limited,BDC, Globe Telecom's Kickstart Ventures, Peterson Group, Canso, and existing investor Raine.[19]

Awards[edit]

In December 2011, Wattpad was selected as the hottest Digital Media company in the country at the Canadian Innovation Exchange.[20]In the same year, co-founder and CEO Ivan Yuen was also recognized as a top Canadian entrepreneur at the Impact Infused Awards, sponsored byDeloitte.[21]


In March 2014, Wattpad signed a contract with Pop Fiction, an imprint ofSummit Media,to print Filipino Wattpad stories in the Philippines.[22]Other publishers from the Philippines also publish stories from Wattpad.

Since then, some Wattpad stories have also been adapted intoteleseryes.Filipino television networkTV5,in partnership with Wattpad and Life is Beautiful Publishing Company, launchedWattpad Presents,a series of Wattpad stories turned into TV dramas. Wattpad stories aired on the show are usually those that were published by LIB Publishing.

ABS-CBNalso made several adaptations of Wattpad stories such as "My App Boyfie" by Noreen Capili (noringai), starringJames ReidandNadine Lustre,and the coming-of-age seriesBagitostarringNash Aguas,Alexa IlacadandElla Cruz.[23][24][25]Pop Fiction's best-selling book,She's Dating the Gangster,written by Bianca Bernardino (SGWannaB) as a Wattpad original, became the first Wattpad story adapted into a full-length motion picture starringKathryn BernardoandDaniel Padilla.The movie adaptation was produced by ABS-CBN's film production arm, Star Cinema.[26]Liza SoberanoandEnrique Gilalso starred on the filmJust The Way You Are,based on the Wattpad story "The Bet" by Ilurvbooks. "Chasing Red" was published by isabelleronin, a Filipino-Canadian writer which got more than 200 million views.[27][28][29]In 2021,He's Into Her,a novel written by Maxinejiji (Maxine Lat Calibuso), will premiere oniWant TFC,starringBelle MarianoandDonny Pangilinan.[30][31]

GMA Networkhas also started making adaptations of Wattpad stories viaLuv Is,a series of stories turned into dramas similar to that of TV5 but the stories are longer.

Sister apps[edit]

In February 2015, Wattpad launched a second standalone app called "After Dark".[32]The app focuses specifically on the romance genre and is intended for adult readers.

On February 21, 2017, Wattpad launched achat storiesapp calledTap,[33][34]which offers stories in the form of text messages as if reading a private conversation on someone else's phone. The app was an early success, with over 240 million taps in the first few weeks after the launch.[35]On July 28, 2017, Tap launched "Tap Originals", a series of original stories produced by writers every week, with some of these series working on an episode-by-episode basis.[36]

[edit]

On November 13, 2018, WATTPAD introduced "Next Beta" to a few select countries for early testing.[37][38]The launch of the Next Beta featured over 50 stories tht were to be paid for with Watt Coins, which could be earned by having readers spend coins to unlock participating Next Beta stories. This offered writers the chance to earn money through their work and to provide support for readers. Wattpad planned a fast-follow launch for Next in Spanish-speaking regions and to expand the program. The program was available in Latin America and Spain beginning May 27, 2019, before expanding worldwide on July 11 the same year.[39]On September 17, 2019, the Wattpad Team announced the ending of the Next Beta program after results from the program showed that "Wattpadders are ready for a program that funds writers".[40]The program was later rebranded to "Paid Stories".

June 2020 data breach[edit]

In June 2020, Wattpad suffered a hugedata breachthat exposed almost 270 million records. The data was initially sold before being published on a public hacking forum where it was widely circulated. The incident exposed extensive personal information including names and usernames, email andIP addresses,genders, birth dates and passwords stored asbcrypthashes.[41][42]

Later that same year on July 14, researchers at Risk Based Security discovered that athreat actorfrom an unknown source was responsible for the breach, along with the sourcing of over 278 million password credentials and email addresses, with breakdown analysis suggested thatGmail,Yahoo,andOutlookaccounts were mostly affected.[43]The Wattpad Corporation has since investigated andpatchedthe issue.

Acquisition by Naver[edit]

In January 2021, Wattpad announced that it was to be acquired byNaver Corporationin a $600 million cash-and-stock deal.[44]In an interview, Lau states "it’s also been very clear from Naver, and we agree, that we should operate as independently as possible."[45]Wattpad will remain headquartered in Canada and under its current leadership.

Private message controversy[edit]

In April 2024, Wattpad announced that it would be removing aprivate messaging(PM) feature from the platform in response to a report onsexual groomingin PMs.[46]

Wattpad has stated that the feature has "only been relevant to a small percentage of our user base"[47]and removing it could foster "transparent dialogue."[48]However, proponents of retaining private messaging[49]have stated that private messaging allows for collaboration among other things.

Usage[edit]

Statistics[edit]

As of September 2020:

  • Nearly 300,000 writers from 35 countries take part in its yearly writing competition, The Watty Awards.[1]
  • More than 85% of its traffic and usage comes from mobile devices,[50]
  • The site has 90 million monthly users,[51]
  • There are over 665 million story uploads in total,[10][failed verification]
  • 80% of users are female, 80% of whom aremillennialsorGen Z.[9]

Professional authors[edit]

Famous authors such asMargaret AtwoodandR. L. Stinehave also joined Wattpad. Atwood has posted poetry and judged a poetry contest on the platform.[52]Stine has used Wattpad to post chapters of his books and done interactive events with readers.[53]

Fan fiction[edit]

Wattpad has increased in popularity among manyfandoms,who take to the platform to craft their ownfan fiction.[54]One of the most notable stories on the platform is theAfterseries byAnna Todd,which was originally published as aHarry Stylesfan fiction.[55]After its large popularity amongst theOne Directionfandom and the app's readers, the story became the most read book on Wattpad,[56]having achieved just under 10 million unique readers on the platform and been read more than one billion times.[57]The series went on to be published byGallery Booksand became aNew York TimesBest Seller.[56]

By crafting a spot for fanfiction alongside its other genres, Wattpad prioritizes its teen readers and gives the platform a twist.[8]Deputy General Manager, Ashleigh Gardner, added the following about the genre: "What’s unique about Wattpad is that fanfic is treated like any other genre, living alongside other forms of fiction. This makes it more fluid for readers of an original fiction to discover a new fanfic, or inspire a fanfiction writer to start a new story and bring their audience along with them."[58]

Fan fiction is the third-largest category on Wattpad, closely behind Romance and Teen Fiction, many of which are also fan fictions.[8]

Contests[edit]

Wattpad hosts a number of writing contests each year, including the annual Watty Awards, the largest writing competition in the world.[59]In 2011, The Watty Awards introduced three entry levels (Popular, On The Rise, and Undiscovered) to allow greater chances of winning for every type of writer. Contests are open to anyone who has a Wattpad account.

During the summer of 2012, Wattpad in collaboration withMargaret Atwood,Canadian poet/novelist/literary critic, held the "Wattys": the first major poetry contest offering a chance to poets on Wattpad to compete against each other in one of two categories, either as an "Enthusiast" or a "Competitor". It has been going ever since, and now the contest is open to books of all genres.

Publishing[edit]

Wattpad has formed ties with publishing houses to try to help Wattpad authors to receive compensation for their works. A new branch, Wattpad Studios, was developed to connect popular writers to both the publishing and film industries.[60]Wattpad has, in the past, teamed up with publishing groups such asSourcebooksto help Wattpad authors receive book deals, and get their work into hard copies.[61]More traditional publishing houses such asRandom HouseandHarperCollinshave approached popular Wattpad writers to negotiate publishing deals, allowing the website to serve as a springboard into the more traditional publishing industry.[62]

AuthorAnna Todd,whose work "After "has received over a billion reads on the site, was given a publishing deal withSimon & Schusterto turn her online work into a multiple-book published saga. A film version starringJosephine Langford,Hero Fiennes Tiffin,Selma Blair, Jennifer Beals, Peter Gallagher, and Shane Paul McGhie was released by Aviron Pictured on April 12, 2019.

Wattpad Books[edit]

On January 24, 2019, Wattpad launched publishing division Wattpad Books led by Wattpad Studios' Publishing Deputy Manager Ashleigh Gardner, with operations managed by Wattpad Studios' Publishing Director Deanna McFadden.[63]According to CEO Allen Lau, this project was in an effort to take the "guesswork" out of publishing.[64]

Wattpad Books acquisitions use a mix of their Story DNA Machine Learning technology (algorithms) learning with human editors.[65]This human-and-digital acquisitions team looks to Wattpad's large and existing digital library (over half a billion titles) in order to select notable material for publication.[65][66]According to Wattpad Books leader Ashleigh Gardner, this is in an effort to combat bias inherent in human editors.[65]Gardner says that this technology analyses the data behind each title, looking at story structure and word use in addition to levels of reader engagement per title.[67]This data is then compared to analyses of other books on Wattpad and in the public domain.[67]Once all the data has been collected and engagement has been looked at, human staffers read the titles and create their list.[67]

All published titles are an combination of international hits and notable but known material from their digital library.[63]These titles are distributed by Macmillan in the United States of America, Raincoast Books in Canada, and Penguin Random House in India and the United Kingdom, with their Fall 2019 list available in leading North American retailers.[63][11][68]Outside North America, Gardner has sold the rights to Hachette (France) for Deanna Cameron'sWhat Happened Last Night.[69]Additionally, Lauren Palphreyman's rights toCupid's Matchhave been sold in French (Hachette) and German (S. Fischer Verlag).[70]

Wattpad's first list consisted of six young adult novels.[70]The QB Bad Boy & Meby Tay Marley (28.8 million reads) will be their lead title and was slated for release on August 13, 2019.[70]The remaining five books will be released[needs update]between September and October 2019 and include:Trapezeby Leigh Ansell (2.5 million reads),What Happened That Nightby Deanna Cameron (over 1 million reads),Saving Everestby Sky Reads (17.2 million reads),Cupid's Matchby Lauren Palphreyman (46.4 million reads), andI'm a Gay Wizardby V.S. Santoni (404,000 reads).[70]Wattpad hopes to publish 18 titles in their 2020 list.[70]

Besides Wattpad Books, Wattpad announced a partnership with Anvil Publishing, Inc., one of the Philippines' leading publishers, to create Bliss Books, a YA imprint with Filipino Young Adult and romance fanatics as their target market.[71]

Entertainment[edit]

NetflixfilmThe Kissing Boothwas written in 2011 by authorBeth Reekles.It originated as a story on Wattpad where it won a Watty Award for "Most Popular Teen Fiction" in Wattpad's annual writing contest.[72]By 2012 it had amassed over 19 million reads on Wattpad and, in 2013, was published byPenguin Random House.[73]In an interview withForbes,Reekles explains what drew her to Wattpad: "I loved the feeling of community on the site, and when I began to share, I liked the anonymity of it because I was so self-conscious about my writing and hadn't shared it with anyone before."[74]

SinceThe Kissing Boothpremiered on Netflix on May 11, 2018,Ted Sarandoscalled it "one of the most-watched movies in the country, and maybe in the world".[74]The Kissing Boothwas the fourth most-popular movie inIMDb's popularity rankings in June 2018.[75]Wattpad has also signed deals with Asian distribution partners, such as pan-Asian streaming platformIflixto co-produce dozens of original movies based on Wattpad stories out of Indonesia,[76]and Singapore'sMediacorp,to bring Wattpad stories to Mediacorp's FTA channels such asChannel 5(with exception ofCNA) and its streaming service Toggle.[77]

On December 8, 2021, it was announced that ViacomCBS would be partnering with Wattpad to produce some of its original stories.[78]

Wattpad, withAwesomenessTV,producesHulu's popularLight as a Feather.

Effects on writers[edit]

According to a study, online writing communities like Wattpad help young writers learn and grow their craft from constructive feedback and criticism.[79]Composed of students and their experiences on online writing platforms, the study aims to show how constructive criticism affects their writing process. Most participants prefer serious feedback over subtle critiquing, based on the results.[79]

Wattpad as well as similar online writing communities help young authors build and construct their self perception as writers, as well as establishes an audience and interact with readers.[80]It acts as a gateway into the publishing realm and offers hands-on experience with digital writing. This type of experience helps writers develop personal authorship.[80]

Wattpad offers unique features that other writing platforms do not, such as the interactive margin commenting. Registered readers can add comments and feedback by individual lines and paragraphs as they are reading rather than after the chapter or story is finished.[81]These comment sections are available to be viewed by all readers (guests and non-guests alike, so far as of 2021). Registered users can also use them for reacting to the chapter, offering feedback, or just for personal input, allowing readers to see what others are thinking and writers to see how readers are responding.[81]If a guest attempts to view replies to a comment, or wishes to give feedback themselves, they will be prompted to create an account or log in to do so.

Copyright issues[edit]

Early in its history, some of the large volumes of user-uploaded material hosted on Wattpad wascopyrighted materialcreated by authors who did not grant republication rights. In May 2009, an article inThe New York Timesnoted, "Sites likeScribdand Wattpad, which invite users to upload documents like college theses and self-published novels, have been the target of industry grumbling in recent weeks, as illegal reproductions of popular titles have turned up on them ".[82]

The Wattpad website notes, "We do not welcome upload of material that violates its copyright terms," but also states "it is simply not possible to screen and verify all posted content."[83]In response to industry criticism, in April 2009 (before the publication of theNew York Timesarticle that named Wattpad as a vehicle for user-generated e-book infringement) Wattpad announced an "Authors In Charge" program, designed to allow authors or their representatives to identify and directly remove infringing content from the site, but this program is designed specifically for "authors with published books for sale."[83]Authors may begin their stories on Wattpad and then choose to publish their work. In most cases, the work on Wattpad is only a sample to ensure funds going to them in regard to their writing.

Competitors and similar sites[edit]

Bookmateand the long-established and popular sitesFanFiction.NetandFiction Press(a spin-off site for original fiction) also serve as hubs for online prose. An alternative site which is free and open source isArchive of Our Own,or AO3.[84]

Monogatary.com[ja]– Named after a stylized romanization ofmonogatari(Vật ngữ,'story'),which is also a novel-centeredsocial networking serviceabout creative writing and illustrations founded in October 2017.

Explanatory notes[edit]

References[edit]

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