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XEPRS-AM

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Coordinates:32°24′8.2″N117°5′12.2″W/ 32.402278°N 117.086722°W/32.402278; -117.086722
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XEPRS-AM
Broadcast areaSan Diego-Tijuana,Los Angeles-Orange County,Riverside-San Bernardino
Frequency1090kHz
BrandingThe Mightier 1090 ESPN Radio
Programming
Language(s)English
FormatSports/talk
AffiliationsESPN Radio
Ownership
Owner
  • Núcleo Radio Monterrey
  • (Interamericana de Radio, S.A. de C.V.[1])
OperatorBill Hagen
History
First air date
November 6,1944
Former call signs
XERB-AM (1936–1971)
Call signmeaning
Sounds like "Express" (former branding)
Technical information
ClassA
Power50,000watts
Transmitter coordinates
32°24′8.2″N117°5′12.2″W/ 32.402278°N 117.086722°W/32.402278; -117.086722
Links
WebcastListen Live
Websitethemightier1090.com

XEPRS-AM(1090kHz) is acommercialradio stationlicensedtoPlayas de Rosarito,a suburb ofTijuanainBaja California,Mexico.It broadcasts asports/talkradio format,branded "The Mightier 1090". The station can be heard across theSan Diego-Tijuana,Los Angeles-Orange County,Riverside-San Bernardinoand areas ofSouthern California.

XEPRS is aClass A,50,000-wattclear-channelstation using anon-directional antennain the daytime. Because it must protect other Class A stations on1090 AM,it uses a three-tower arraydirectional antennaat night.[2]Thetransmitteris just off ofMexican Federal Highway 1Din Fraccionamiento Rancho del Mar.[3]The daytime signal can be heard over much of coastalSouthern Californiaand parts ofBaja California.At night, theskywavesignal extends over much of theWest Coast of the United Statesand NorthwesternMexico.

History[edit]

XERB: The Mighty 1090[edit]

Today's 1090 AM started out as 150,000-wattXERBon 730 kHz.[4]The original concession was awarded to Manuel P. Barbachano, grandson of one-time Governor ofYucatán,Miguel Barbachano.The concession was sold to Radiodifusora Internacional, S.A., in 1939. As part of theNorth American Regional Broadcasting Agreementin 1941, the station moved from 730 to 1090, with a power of 50,000 watts. XERB was sold to Interamericana de Radio, S.A., in 1950.[5]

In the early 1960s, Robert Weston Smith (better known asWolfman Jack) was living inDel Rio, Texasand appearing on the 250,000-watt "border blaster"radio stationXERF(1570 AM), just over theRio GrandeinCiudad Acuña.In 1964, after several violent incidents at XERF's transmitter, Smith and partner Marvin Kosofsky (called "Mo Burton" in Wolfman Jack's autobiography) decided to relocate to an American radio station. They purchasedMinneapolis-areadaytimerstationKUXL1570. Smith moved to Minnesota and never appeared as Wolfman Jack on KUXL, but rather worked as the station's general manager while shipping Wolfman shows on tape to XERF.

In 1965, Smith made an arrangement with the U.S. agent to program another border blaster, XERB in Tijuana. Smith began selling ad time on the "Mighty 1090" and recording Wolfman Jack shows for his new affiliate. Initially, Smith controlled the station's affairs from Minneapolis, but in 1966, Smith, along with fellow KUXL staffers Ralph Hull (also known as Preacher Paul Anthony and The Nazz) and Art Hoehn (also known as Fat Daddy Washington), relocated to Southern California to run XERB full-time.

Wolfman and his associates were able to make the station turn a large profit by selling 15–30-minute blocks of time toradio proselytizers.The preachers were able to pay for the time by asking their listeners to send them donations. Because they had such a large following and made so much money, the radio evangelists were willing to pay sizable fees for airtime.

In addition to the paidbrokered programming,Wolfman began broadcasting his own pre-recorded shows on three different high-powered Mexican stations at different times of the day: XERB, XERF, andXEGinMonterrey, Nuevo León,powered at 100,000 watts. Wolfman courted advertisers who enjoyed his brand of rock and roll music and his howling personality.

According to his biography, by 1971, Wolfman was making a profit of almost $50,000 a month. The Mexican company executives that leased XERB noticed this and got greedy. They wanted to throw him out and make all the money themselves. The owners bribed Mexican officials into politically squeezing Wolfman off the air. The Mexican government acquiesced by passing a law prohibitingPentecostalandEvangelicalreligious programming on Mexican airwaves. Since XERB made most of its profits from airtime sold to the prayer-cloth preachers, Wolfman could no longer make payments to the owners each month. "That was it," Wolfman remembered. "In one stroke they cleaned out 80 percent of all the money we were expecting to make." He and Kosofsky had to return control of the station to the Mexican owners.

Some years later, the Mexican government repealed that law and allowed radio preachers back on the air. But, without Wolfman Jack howling over the airwaves, XERB never duplicated the fame he had brought it. The XERB call sign was recycled in 1986 for aradio stationinCozumel,in the state ofQuintana Roowith no relation to the old XERB.

XEPRS: The Soul Express[edit]

With Wolfman out of the way, the station owners tried to duplicate his successful formula. They changed thecall letterstoXEPRS( “The Soul Express” ), programmed at night withsoul music,mostly for theAfrican-AmericanandLatinoneighborhoods aroundLos Angeles.[6]The Wolfman still broadcast for over a year while under the new ownership, until April 15, 1972. Airchecks of that last show are still available online; tapes of old Wolfman shows could be heard on XEPRS as late as 1980.[7]

In the summer of 1972,George Lucasfilmed Wolfman Jack using the studios of stationKRE1400 inBerkeley, Californiafor the film,American Graffiti.(Some artistic license was employed for the movie: Wolfman is shown doing his program live fromCalifornia,although theBrinkley Actmade such broadcasting illegal.)[8]

Daytime Spanish, nighttime oldies[edit]

Through the 1970s, '80s and '90s, XEPRS aired a variety of formats in Spanish in the daytime, while sometimes running English-language programming at night. From 1976 to the early 1980s, Rick Ward and Ron Beaton programmedoldiesduring the 6 p.m. to 6 a.m. skywave signal. Ron Beaton is now retired inGlendale, California,and Rick Ward is retired, living inLittle Rock, Arkansas.Wolfman's old shows were broadcast from 11 p.m. to 1 a.m. on Saturday nights during this period. Early in the 1980s, DJ Sean Green[9]hosted a daily oldies show, from 7 p.m. to midnight, in English, calling it "1090 Express Radio." The show's advertisements, announced byDick "Huggy Boy" Hugg,were mostly for oldies albums that appealed to theLowriderculture.[10][11]

The last Spanish-language format wassalsa,merengueand other forms ofTropical musicas "Radio Caliente." From2000to2002,XEPRS was the Spanish-language home of theAnaheim Angels,including itschampionship year of 2002.

Sports radio[edit]

In 2001, another powerful AM station in Tijuana, XETRA (nowXEWW), begansimulcastingmuch of the English-language sports programming also heard onKLAC570 in Los Angeles and a few other AM stations around Southern California, with the moniker "XTRA Sports". Several of the AM 690 hosts and sportscasters were released, includingBill Werndl,John Kentera, and others. That left the San Diego radio market without a local all-sports station. The former head of programming for XTRA Sports,John Lynch,saw the void and formed the Broadcast Company of the Americas, launching a new all-sports station on XEPRS in March 2003. He brought over most of the on-air talent released from 690 XETRA. John Lynch has another involvement in the world of sports; he's the father of the formerNFLdefensive back,also known asJohn Lynch.In addition, John Lynch Sr. helped introduceLee "Hacksaw" Hamiltonto San Diego sports radio.

In 2004, XEPRS acquired the rights to become theflagship stationof theSan Diego Padres.[12]XEPRS was the Padres' home station until 2016, whenEntercomwon the rights and began broadcasting the games onalternative rockstationKBZT.

Beginning February 1, 2006, XEPRS startedsimulcastingits sports talk programming onsister stationXHBCE-FM105.7, based inTecate, Baja California.This operation was aimed at improving the station's signal to EasternSan Diego Countyas well as giving XEPRS listeners the choice of hearing it on FM or AM. The station then became known as "XX (Double X) Sports Radio." News updates were produced by San Diego television stationKUSI.

On April 15, 2008, at 9 a.m., XX Sports Radio ended the simulcast on 105.7 MHz. XHBCE-FM became anoldiesradio station branded as "105.7 The Walrus." This was the first FM oldies station in San Diego sinceXHOCL-FMflipped to aSpanish languageformat on September 1, 2005. As a result of the simulcast's break-up (except for Padres games), XX Sports Radio was renamed "XX 1090."

In2009,the Padres simulcast was moved toXEPE-AM1700.

On October 6, 2010, XEPRS became a part-time affiliate ofESPN Radio,simulcasting sister station XEPE overnights and weekends, dropping theSporting News Radioaffiliation XEPRS held since2008.

The Mighty 1090 former logo used from 2012 to 2015

XEPRS has also carriedSan Diego Torerosmen's basketball,San Diego State Aztecscollege footballand basketball, and theSan Diego GullsAHLhockey,and has aired a few games for theAnaheim Ducks,the Gulls' parent club.[clarification needed][citation needed]Beginning with the 2018 season, XEPRS carriedLos Angeles Ramsfootballgames.[13]

Return of "The Mighty 1090"[edit]

On December 17, 2012, the station re-branded as "The Mighty 1090" to coincide with the return of the Scott & BR Show.[14]On January 2, 2013, the station became the San Diego outlet forCBS Sports Radiowith a line-up featuringJim Rome's syndicated show on CBS, plus local San Diego hosts heard mornings and afternoons. In 2014, the station signed Dan Sileo to host its morning drive show.

In April 2018, XEPRS got new competition on the FM dial whenEntercomswitchedKEGY97.3 to a sports format, branded as "97.3 The Fan."[15]It became the San Diego Padres' flagship station, taking over from co-ownedKBZT94.9. Dan Sileo, who left XEPRS earlier in the year, joined The Fan for a morningdrive timeshow. As a result, XEPRS gave up its affiliation with CBS Sports Radio, since Entercom owns a stake in that network and began carrying its programming on KEGY. On nights and weekends, XEPRS returned to airing ESPN Radio, also heard on co-owned XEPE.

Return to Spanish-language programming[edit]

In December 2018, it was reported that the Bichara family, owners of Interamericana de Radio, as well as stations inMonterreyandMcAllen, Texas,was not happy with its relationship with BCA. The Bicharas began looking for a new operator for the station for $100,000 a month in rent, or $11 million to buy the station. At the same time,Jaime Bonilla Valdez's Media Sports de México had halted BCA's program supply to two stations it owned in a rent dispute.[16]

On April 10, 2019, XEPRS replaced BCA's sports format with a simulcast of one of the Bichara family's McAllen stations,KJAV104.9. The BCA-operated webcast aired ESPN Radio programming for the remainder of the day.[17]The webcast resumed carrying "Mighty 1090" 's local sports shows on April 11.[18][19][20]

In several tweets, Andrés Bichara revealed that BCA had not paid its rent for XEPRS in four months and that issues between BCA and the Bicharas had dated back three years.[21]BCA shut down the "Mighty 1090" audio stream on April 29, 2019.[22]XEPE also halted its broadcasts of ESPN Radio, leaving the San Diego-Tijuana market without an ESPN English-language affiliate.

"The Mightier 1090"[edit]

The Mightier 1090 previous logo used from 2020 to 2022

In April 2020, Bill Hagen, owner of an advertising agency inFlagstaff, Arizona,signed a five-year lease with XEPRS owner Interamericana de Radio and announced plans to relaunch the station as "The Mightier 1090" with a mix of talk, sports and lifestyle features.[23]

On August 12, XEPRS begunstuntingwith a loop of the station's "History of 1090". The loop featured the history of the frequency and some of the station's eras withWolfman Jack"The Soul Express", and its prior "Mighty 1090" existence, while also taking pot shots at a previous management running it into the ground. The loop also promoted the newly relaunched station as "the first radio station in the cloud, with no studios".[24]The station, operated bySportsGrid,launched at 9 a.m. on August 17. XEPRS carriesSportsGridprogramming,The Rich Eisen Show,Scott Kaplan,andSportsMapprogramming.

On January 10, 2022, XEPRS added programming fromESPN Radio,including its live NFL, MLB, and NBA play-by-play broadcasts.[25]XEPRS addedThe Jim Rome Showto its afternoon lineup on June 2 that year; the show's previous San Diego affiliate,KWFN,dropped it in February.[26]

See also[edit]

References[edit]

  1. ^Instituto Federal de Telecomunicaciones.Infraestructura de Estaciones de Radio AM.Last modified 2018-05-16. Retrieved 2015-06-10. Technical information from theIFT Coverage Viewer.
  2. ^"FCC Query results" XePRS "".
  3. ^FCCdata.org/XEPRS
  4. ^RPC: Concession for XERB, 8-31-36
  5. ^Broadcasting Yearbook 1960 page B-91
  6. ^Fowler, Gene; Crawford, Bill (1987).Border Radio.University of Texas Press.ISBN0-87719-066-6.
  7. ^Gene Fowler and Bill Crawford."Border Radio".Texas State Historical Association.Texas State Historical Association.Retrieved18 September2014.
  8. ^Pullman, Kip."Wolfman Jack".American Graffiti Page.Archived fromthe originalon 2009-10-26.Retrieved2009-05-14.
  9. ^Barrett, Don."LARadio.com, Los Angeles Radio People, G".Retrieved2011-09-13.
  10. ^There's More to Clear Channel Than 'The Larry King Show'.Billboard Magazine. 1982-08-14. p. 22.Retrieved2011-09-05.
  11. ^XPRS Signs Off Oldies.Billboard Magazine. 1985-02-16. p. 12.Retrieved2011-09-05.
  12. ^"Padres extend contract with XX Sports Radio".press release.Major League Baseball. 2007-02-21.Retrieved2009-05-14.
  13. ^"L.A. Rams Get San Diego Presence"June 7, 2018,Inside Radio
  14. ^"Mighty Changes At XX1090 San Diego".Radio Insight.December 10, 2012.Retrieved18 September2014.
  15. ^InsideRadio.com "Entercom Unplugs ‘The Machine,’ Launches ‘The Fan." Apr 12, 2018
  16. ^Leighton, Ken (14 December 2018)."Mexicans cut off the Max 105.7".San Diego Reader.Retrieved17 December2018.
  17. ^Venta, Lance (April 10, 2019)."Mighty 1090 San Diego Off The Air".RadioInsight.RetrievedApril 10,2019.
  18. ^Ong, Jermaine (April 11, 2019)."Sports talk station Mighty 1090 returns, but not on radio".KGTV.RetrievedApril 11,2019.
  19. ^First Max Now Mighty A Mexican Operators BCA Bounce(Retrieved from Radio and Business Report, rbr.com 12 April 2019)
  20. ^Sports Prograrmming Abruptly Off-The-Air at XERPS(Retrieved 12 April 2019 from All Access Music Group website)
  21. ^Weisberg, Lori (April 11, 2019)."Mighty 1090 won't be back on the air until it makes its payments, station licensee says".San Diego Union-Tribune.RetrievedApril 12,2019.
  22. ^Togerson, Derek (April 29, 2019)."Mighty 1090 Permanently Off the Air".NBC 7 San Diego.RetrievedApril 29,2019.
  23. ^"Investor Leases XEPRS; Will Launch 'The Mightier 1090' This Summer".Talkers.com.April 27, 2020.RetrievedAugust 17,2020.
  24. ^Venta, Lance (August 12, 2020)."1090 XEPRS Begins Stunting In Preparation Of Mightier Launch".RetrievedAugust 17,2020.
  25. ^"The Mightier 1090 Adds ESPN Radio Programming".RadioInsight.11 January 2022.Retrieved2022-01-11.
  26. ^"Jim Rome Show Gets Mightier In San Diego".RadioInsight.2 June 2022.Retrieved2022-06-03.
  • Gilder, Eric (2003).Mass Media Moments in the United Kingdom, the USSR and the USA.University of Sibiu Press, Romania.ISBN973-651-596-6.

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External links[edit]

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