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XHRM-FM

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XHRM-FM
Broadcast areaSan Diego, California,United States
Frequency92.5MHz
Branding"Magic 92.5"
Programming
Language(s)English
FormatRhythmic adult contemporary
AffiliationsCompass Media Networks
Ownership
OwnerComunicación XERSA, S.A. de C.V.
OperatorLocal Media San Diego LLC
KFBG,XETRA-FM,XHITZ-FM
History
First air date
February1979
Call signmeaning
Last initials of José Luis Rivas Marentes, founding owner
Technical information
ClassC1
ERP100,000watts[1]
HAAT200 meters
Links
WebcastListen Live
Websitemagic925.com

XHRM-FM(92.5MHz"Magic 92.5" ) is an English-languagerhythmic adult contemporary[2]radio stationserving the areas ofTijuana, Baja California,MexicoandSan Diego, California,United States.XHRM's concession is held by the Mexican company Comunicación XERSA, S.A. de C.V., and XHRM is one of four Tijuana/San Diego stations programmed by Local Media San Diego LLC.[3]The station's studios are in San Diego'sSorrento Valleydistrict, with transmitting facilities located atop Mount San Antonio in Tijuana.

History

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XHRM was tentatively assigned in 1967 to José Luis Rivas Marentes, with the proposed frequency of 99.3 MHz.[4]Rivas Marentes, doing business as Radio Moderna Mexicana, S.A., obtained the concession—now for 92.5 FM—on January 19, 1972; while other concessions had been issued earlier, XHRM is recognized as Baja California's first FM station.[5]92.5 FM debuted in February 1979 as San Diego's firstUrban contemporaryFM station,featuring soul, rap, and gospel music.[6]Although owned by a Mexican company (as required by Mexican law), it was programmed by a U.S. company. At the time, it was the only San Diego station managed by blacks and programmed specifically for the black community.

XHRM became one of the first stations in the U.S. to regularly playFreestylesongs[dubious–discuss]as a part of their playlist. The combination of Latin-based Freestyle songs along with the station's original mainstreamR&Bsound was a success and was the station's signature for the decade.

In 1988 and 1989, a dispute opened between the US programmers and the Mexican concession holders. In January 1988, the Tijuana transmitter was toppled in a storm; it took nine months to build a new permanent tower, during which time XHRM's power was drastically cut and the station lost its national advertising accounts.[6]The station's studio equipment also began to fail, which exacerbated its problems. The programmers ceased to pay their monthly fees in a last-ditch effort to get Radio Moderna Mexicana to bail them out.

In November 1989, Radio Moderna Mexicana ordered the US programmers to cease operating the station for non-payment. The station, now operated directly by the concessionaire, then changed to "Power 92-5", playingsoft rockand dance music (in essence, aRhythmic Top 40) and whose flip predated another station that would later flip to the same format in April 1990,XHITZ,which would become XHRM's sister station more than a decade later.[6]

By May 1990, XHRM returned to their Urban direction and rebilled itself as "Hot 92.5." By that point, however,XHITZhad already made inroads by luring listeners to their station. XHRM later suffered a tragic setback when Rivas Marentes, the founding owner, died in a plane crash nearHermosillothat September.[7]On June 29, 1993, the format changed tomodern rockas "92.5 The Flash".[8]In January 1998, due to low ratings, the station shifted towards aAAAformat, and rebranded as "Independent Radio 92/5ive", though this resulted in lower ratings. On September 7, 1998, at 7 p.m. (afterXETRA-FMbecame its sister station), KMCG ( "Magic 95-7" ) and itsR&Bformat were moved to the 92.5 frequency.[9]The format would soon evolve torhythmic oldiesunder program director Rick Thomas. An on-air slogan, "San Diego's Old School", highlighted the oldies aspect of the programming. The transition to rhythmic oldies was successful, as XHRM was the top rated station in the San Diego market for a period; XHRM went to #1 again in 2007 and remained there for several years.

By late 2009, a San Diego company, Finest City Broadcasting, was the programming operator of not only XHRM, but also two other Mexican-licensed stations, XHITZ and XETRA-FM. In January 2010, Local Media of America acquired most of the assets of Finest City Broadcasting, including these programming rights.[10]Local Media of America changed their name to Local Media San Diego LLC in February, 2011.[11]

In September 2011, XHRM promoted one of its on-air personalities, Todd Himaka, to music director.[12]In following months, the station began leaning towardsRhythmic AC.This followedZ90.3,Channel 933,andQ96all tweaking their formats in theContemporary hit musicdirection, away fromMainstream Top 40/Dance Top 40,mostly to compete withKEGY.In December 2012, XHRM picked up new competition in the form ofKSSX,which happens to reside at the 95.7 frequency that was the previous home of XHRM's current format. After gaining little to no traction, despite frequent music and era tweaks, KSSX completely abandoned their "Old School" format, switching to a current, Rhythmic format in May 2016.[13]

On October 6, 2015, Midwest Television (owners ofKFMBandKFMB-FM) announced that it had entered into a joint operating agreement with Local Media San Diego LLC, forming an entity known as SDLocal to manage their collective cluster of stations. The intent of this agreement is to "[preserve the] local ownership and operation of San Diego's top-rated radio stations".[14]The agreement ended at the end of 2016.[15]Local Media San Diego eventually acquired KFMB and KFMB-FM outright fromTegna, Inc.on March 17, 2020, with KFMB (AM) being concurrently divested toiHeartMedia;[16]Tegna had purchased Midwest Television's stations in 2018.[17]

Current

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On January 10, 2013, the station changed its slogan to "The Beat of San Diego." On the same date, the station introduced a new logo. Currently, the station's playlist consists ofclassic soulandR&Bfrom the late 1960s to the 1990s (with occasional tracks from the 2000s),discoand classic dance tracks from the late 1960s to the early 1990s, someold school hip-hopandnew wavetracks, and no current songs, though the station has added many recent songs from artists such asBruno MarsandPharrell Williams.

In a nod to their previous rhythmic oldies format and "San Diego's Old School" slogan, XHRM carries an "Old School Block Party" program on Saturday nights.[18]

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References

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  1. ^Instituto Federal de Telecomunicaciones.Infraestructura de Estaciones de Radio FM.Last modified 2018-05-16. Retrieved 2015-06-09. Technical information from theIFT Coverage Viewer.
  2. ^"San Diego Market Profile".January 2018.Retrieved2018-01-13.
  3. ^"San Diego Radio Stations - Local Media San Diego".
  4. ^DOF 7 October 1967
  5. ^""Radio", Instituto Cultural de Baja California "(PDF).Archived fromthe original(PDF)on 2016-09-24.Retrieved2016-05-24.
  6. ^abcBrass, Kevin (1989-11-13)."MEDIA: Mexican Owners Oust GM, Change XHRM-FM Format".Los Angeles Times.
  7. ^Cramer, John D. (1990-09-05)."Plane Crash Kills Couple, Mexican Radio Mogul".Los Angeles Times.
  8. ^"XHRM Switches To 'Alternative Pop'"(PDF).The Industry's Newspaper(999): 3. 1993-07-02.Retrieved2023-09-09.
  9. ^"Jacor's South-Of-The-Border Magic!"(PDF).The Industry's Newspaper(1264): 24. 1998-09-04.Retrieved2023-09-09.
  10. ^"Thoma Bravo-Backed Local Media of America Acquires Finest City Broadcasting | Thoma Bravo".Archived fromthe originalon 2012-01-28.Retrieved2012-04-15.
  11. ^"Local Media San Diego LLC - Company Profile and News".Archived fromthe originalon April 10, 2013.
  12. ^"Cision - Global Cloud-Based Communications and PR Solutions Leader".
  13. ^"Jam'n 95.7 Drops Hip-Hop Into San Diego".RadioInsight.Retrieved2021-09-04.
  14. ^"Local Media, KFMB Stations announce joint-operating agreement".San Diego Union-Tribune.Retrieved6 October2015.
  15. ^"KFMB-A, KFMB-F (100.7 KFM-BFM)/San Diego, Local Media San Diego To End Joint Operating Agreement".All Access.September 28, 2016.RetrievedFebruary 15,2018.
  16. ^Venta, Lance (March 17, 2020)."Local Media San Diego Closes KFMB AM/FM Purchase; Sells 760 To iHeartMedia".RadioInsight.RetrievedMarch 17,2020.
  17. ^Miller, Mark K. (February 15, 2018)."Tegna Completes KFMB San Diego Purchase".TVNewsCheck.RetrievedMarch 17,2020.
  18. ^"On Air".

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