Yendry
YEИDRY | |
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Birth name | Yendry Cony Fiorentino |
Also known as |
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Born | Santo Domingo,Dominican Republic | July 27, 1993
Genres | |
Occupations |
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Instruments |
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Years active | 2012–present |
Labels |
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Website | yendrymusic.com |
Yendry Cony Fiorentino(born 27 July 1993) known mononymously asYendry(stylized asYEИDRY) is a Dominican-Italian singer and songwriter. Yendry first achieved popularity in Italy in 2012 thanks to her participation in the sixth edition ofX Factor Italywhich earned her a record deal withSony Music Italy.From 2015 to 2018 she was thefrontwomanof thegroupMaterianera.In 2020 after the release of the singlesBarrioandNenashe achieved international popularity and she signed a double record deal contract withRCA Records[1]andSony Music Latin.[2]On April 15, 2021, she was one of the performers for theLatin American Music Awards of 2021.On June 7, 2021, she was nominated asBest New Artistat the2021 MTV Millennial Awards.On January 25, 2022, she received the nomination as Best New Female artist for the 2022Premio Lo Nuestro.
Early life
[edit]Yendry was born inSanto Domingo,[3]Dominican Republicto a single mother, Rosa Maria Polanco.[4]She grew up in Herrera, one of the poorest neighborhoods in the municipality ofSanto Domingo Oeste.She lived in Herrera with her mother and grandmother until the age of three. Yendry and her mother then migrated to the city ofTurinin Italy,[5]for economic reasons. A few years later her mother got married and started a new family. Yendry’s stepfather adopted her and she grew up with brothers from her mother's second marriage.[6]She began to discover her predisposition for music during the period of theliceo linguistico.[7]She started to attend singing class alongside a modeling career that led her to participate in the regional selections ofMiss Italiaand then to win the title of Miss Deborah Piemonte in 2012.[8][9]Also in 2012 she participated in the auditions of the sixth edition ofX Factor,passed the selections and became part of the program, even if she didn't reach the semi-final she managed to get however a recording contract withSony Music Italythat she ended in 2014. From 2015 to 2018 she was the voice of the groupMaterianera,again in 2018 she moved to London to work on her project as a solo artist in Spanish which will lead her to sign a double recording contract withSony Music LatinandRCA Records.Since 2020 she lives inMiamiwhere she regularly carries out her singing career.
Career
[edit]2012–2014: The Italian X Factor season 6 the first record deal with Sony Music Italy
[edit]In the summer of 2012, suggested by a friend she decided to take part to the audition of the sixth edition ofX Factor Italia,[10]at the audition she performedVideo GamesofLana Del Reyand she gained the four yeses of the judges.[11]She then successfully passes the bootcamp stages[12]as well the home visit stage[13]thus becomes an official contestant of the program[14]for the categoryUnder 24 Women[11][15]led byElio.[16]She comes up to the fifth episode of the program, one step away from the semi-finals, eliminated by televoting,[17]but despite the elimination she was approached bySony Music Italywho offered her a record deal.[18]In 2013 was released her debut single as Yendry Fiorentino entitledHere,[19]aDance popsong. The single does not achieve the desired results also due to the lack of promotion received. Not satisfied with the direction that the record company had decided for her and given the results obtained from her first single in 2014, Yendry decides to conclude the contract with Sony to undertake a path as an independent artist.
2015–2018: The years as frontwoman of Materianera
[edit]After the end of her contract withSony Music Italyat the end of 2014, she met with theDJand producer Alain Diamond and the musician Davide "Enphy" Cuccu, they formed the band Materianera for which Yendry is thefrontwoman.[20]The band mixtrip hop,elettroandAlternative R&B.Materianera debut officially in 2015 through the labelTainted Musicwith the singleSupernovawho anticipated the homonymEPreleased on December 8 of the same year.[21][22]In 2016 Yendry is one of the regular appearances as a backing vocalist in the program ofMaurizio Crozzacalled Crozza nel Paese delle Meraviglie[23]and in the same year she's also one of the backing vocalist for the Italian singerDolceneraat theSanremo Music Festival 2016.[24]In 2016 Materianera they received a nomination at the ItalianMTV Music Award[25]after having beenArtists of the month[26]on January of the same year chosen by MTV New Generation.[27]After the success of the debut EP, Materia near released in April 2017 their new single calledSpace,[28]in February 2018 they released the singleHole in the Water[29]the video of the song was shot inNaplesin thequartieri spagnoli[30]the single anticipated the albumAbyssreleased on March 16, 2018.[31][32]The album also marks the end of Materianera.
2019–2020: The solo projects in Spanish and the new record deal with RCA Records and Sony Music Latin
[edit]After the experience with Materianera, Yendry started to work on her solo music project[33]this time in Spanish to honor her Dominican heritage. She moved toLondon,met her manager Chris Hesketh,[34]and signed with his companyBlacksheep Music Managementand with the independent labelLiberator Music.In 2019 she started to travel between London andLos Angelesto record new music. In June 2019, she was the opening act for a London concert ofSean Paul.[35][36]On December 6, 2019, she released her first single entitled "Barrio", produced by B-CROMA and written by Yendry herself. The song, inspired by Yendry's mother's story, is an anthem to the independence and freedom of women represented in the official video, directed and produced by MYBOSSWAS, in which the story represented is that of a young mother who is a victim of abuse, and who decides to free herself thanks to her supernatural powers. On April 10, 2020, she released the singleNena,produced by Jeremia Jones and written by Yendry herself, the song is a Latin ballad with R&B elements, is a very autobiographical song that tells the story of Yendry's mother Rosa and of the moment of separation when she was forced to emigrate to Italy in search of a job leaving her two-year-old daughter Yendry with the grandmother Ramona,[37]The story is also represented in the official music video directed by Kieran Khan.Nenaearned Yendry international success, thanks also to the addition of the song to popular Spotify Latino playlists.[38]In September 2020 she performedNena[39]andBarrio[40]forColorsxStudios,both performances were a great success collecting millions of views. She was approached bySony Music LatinandRCA Records,with whom she signed a double recording contract and announced the news in October 2020.[41][42][43]Her first single with RCA Records and Sony Music Latin,El Diablo,was released on October 30, 2020. The song is a trilingual song written in English, Spanish and Italian by Yendry herself and produced by MAX JAEGER & SANTELL. Yendry recorded the song inLos Angelesa couple of months before the release.[44]The video for the single was directed by Alberto Chimenti Dezani and shot inTurin.El Diablohas been acclaimed by prominent international music outlets includingBillboard.[45]Also that year, Yendry moved toMiami.
2021-present: The mini documentary En El Patio, the performance for the 2021 Latin AMAs and the 2022 nomination for the 2022 Premio Lo Nuestro
[edit]On February 5, 2021, she released the mini documentaryEn El Patiodirected by Kieran Khan.[46]The documentary was filmed inHerrera, Santo Domingo Oeste,the neighborhood where Yendry grew up and where her grandmother and part of her family still live. The documentary is a narrative of Yendry's Dominican origins and her journey to Italy with her mother. Also on February 5, 2021, the singleSe Acabois released featuring the Dominican rapperMozart La Para.[47][48]The song is written by Yendry together Mozart La Para, it was produced by XAXO and Fux Beat, the video for the single was shot in Herrera. In February 2021 she performed forVevo Discoverywith the singlesEl DiabloandSe Acabo.[49]On April 15, 2021, she's one of the performers for theLatin American Music Awards of 2021where she performed her debut singleEl Barrio.[50][51]On May 21, 2021, she announced the collaboration with the Spanish fashion brandDesigualfor the campaignDesigual x Esteban Cortázar.[52][53]On May 28, 2021, she released the singleYAwritten by herself and produced by Federico Vindver. The song is an exhortation to self-confidence.[54]The video directed by Kieran Khan, was shot inMedellínin Colombia nearCauca River.[55][56]In December 2021, the singleYAwas selected byThe New York Timesas one of the best song of 2021 and is also part ofBarack Obama's2021 Spotify Playlist.[57][58]In June 2021 her collaboration with the Emotional Oranges for the songNo Wordswas released. On June 7, 2021, she was nominated as best new artists at the2021 MTV Millennial Awards.[59]On August 6, 2021, she released the singleYoufeaturingDamian Marley[60]On November 19, 2021, she releasedInstintowithJ Balvin,the song written by Yendry herself and J Balvin is produced by Lexus & Keityn and the music video for the song was filmed in New York directed by José Emilio Sagaró.[61]On January 14, 2022, she was part ofHotel Transylvania: Transformaniasoundtrack with the songLove Is Not Hard to Find.[62]On January 28, 2022, she released togetherLous and the Yakuzathe singleMascaradeforColorsxStudios.[63]On January 25, 2022, she was nominated in the categoryBest New Female artistfor the 2022Premio Lo Nuestro[64]On May 6, 2022 she released the singleKI-KIfor which she shot a video directed by herself, Christopher Hesketh and Becky Hern.[65]On February 10, 2023 she released the singleHerrera.[66][67]
Musical influences
[edit]Yendry's style is a mix betweenBachata,Merengue,salsa,R&Bandelectro. Among her influences, as she stated herself, are the likes ofBeyoncé,Ella Fitzgerald,Otis Redding,Etta James,Whitney Houston,Frank Ocean,James Blake,Yoskar Sarante and Juan Luis Guerra.[68][69]
Discography
[edit]Singles
[edit]As Yendry
[edit]- 2019 - "Barrio"
- 2020 - "Nena"
- 2020 - "El diablo"
- 2021 - "Se acabo" (feat.Mozart La Para)
- 2021 - "Ya"
- 2021 - "You" (feat.Damian Marley)
- 2021 - "Instinto" (withJ Balvin)
- 2022 - "Love Is Not Hard to Find"
- 2022 - "Mascarade" (withLous and the Yakuza)
- 2022 - "KI-KI"
- 2023 - "Herrera"
- 2023 - "La Puerta"
- 2024 - "Veinte Años" (withNella Rojas)
As Yendry Fiorentino
[edit]- 2013 - "Here"
Materianera discography
[edit]EPs
[edit]- 2015 -Supernova
Albums
[edit]- 2018 -Abyss
Awards and nominations
[edit]- 2021 -MTV Millennial Awards- Best New Artist -nominee
- 2022 -Premio Lo Nuestro- Best New Female artist -nominee
References
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