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Bergdorf Goodman

Coordinates:40°45′48″N73°58′27″W/ 40.7634°N 73.9741°W/40.7634; -73.9741
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"Bergdorf" redirects here. For other uses, seeBergdorf (disambiguation).

Bergdorf Goodman Inc.
Company typeSubsidiary
IndustryRetail
GenreDepartment stores
Founded1899;125 years ago(1899)inNew York City,U.S.
FounderHerman Bergdorf
Headquarters754 5th Ave, New York, NY USA 10019
40°45′48″N73°58′27″W/ 40.7634°N 73.9741°W/40.7634; -73.9741
Number of locations
2 (both on 700 block 5th Ave, New York City)
Key people
  • Linda Fargo (women'sCD)
  • Bruce Pask (men'sCD)[1]
Products
Parent
Websitebergdorfgoodman

Bergdorf Goodman Inc.is an Americanluxurydepartment storebased inNew York City,founded in 1899 by Herman Bergdorf. As of 2024,it operates awomen's storeand a men's store across the street from each other onFifth AvenueinMidtown Manhattan.It has been owned by theNeiman Marcus Groupsince 1987, and is a sister brand to theDallas-basedNeiman Marcusdepartment store chain through this ownership.[2]

History

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Founding and early history (1899–1951)

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The company traces its origins to 1899 when Herman Bergdorf, an immigrant fromAlsace,opened a tailor shop just aboveUnion Squareindowntown Manhattan.

Edwin Goodman, a 23-year-oldAmerican Jewish[3]merchant, based inLockport, New York,moved toNew York Cityto work as an apprentice for Bergdorf.[4]Within two years, Goodman had raised enough money to purchase an interest in the business, which was renamed Bergdorf Goodman in 1901. In 1906, Bergdorf Goodman moved to a new location on 32nd Street, just west of Fifth Avenue and "Ladies' Mile".While Bergdorf preferred the less expensive side street location, Goodman prevailed with the new location and bought Bergdorf's interest in the company. Bergdorf would retire toParis.

Although Goodman had developed a good business as a ladies' tailor on 32nd Street, he decided tomove uptownin 1914. He constructed a five-story building at 616 Fifth Avenue, on the site of what is todayRockefeller Center.[5]In 1914, he became the first couturier to introduceready-to-wear,making Bergdorf Goodman a destination for American and French fashion.

The store moved to its present location at Fifth Avenue and 58th Street in 1928, building itsBeaux-Arts styleBergdorf Goodman Buildingon the site of theCornelius Vanderbilt II House.Goodman was unsure of the success of the new store's location, as he was uncertain whether customers would follow the store uptown and so designed the new store so that it could be subdivided into sections with storefronts that could be let if needed. Early tenants includedVan Cleef & Arpels,theGrande Maison de Blancand Dobbs the Hatter.[6]During the Great Depression, however, Goodman thrived, buying the entire building. Throughout the 1930s, he purchased the mortgages of the surrounding businesses, eventually acquiring the entire block. During this period, Bergdorf Goodman was successful enough to have merited an expansion beyond the single store. However, Goodman preferred to operate in a single location where he would be able to personally maintain the quality of the merchandise and service.

The second generation (1951–1972)

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"The Neptune Bracelet," An early Alwand Vahan Design made for Bergdorf Goodman in 1969
Miss Bergdorf dress fromTaffy,designerAnne T. Hill,1956

Goodman's son, Andrew, assumed the role of president in 1951 and succeeded as head of the company in 1953, following the death of his father.[7]Andrew was responsible for enhancing Bergdorf's reputation and expanding its range of merchandise and services.

During Andrew's tenure as chairman, Bergdorf opened a fur salon (headed byEmeric Partosfrom 1955 to 1975),[8]developed the successful Bergdorf Goodman Number Nine perfume ( "Love Potion Number Nine" ), and created Miss Bergdorf, a ready-to-wear line for younger customers.

The Bergdorf Goodman Building began a $1 million expansion in 1959 ($10.5 million today) into two adjacent buildings. The Boys and Girls gift shop expanded into a whole floor, and the beauty salon and bridal, fur and men's departments also expanded.[9]A $2.5 million expansion in 1967 ($22.8 million today) nearly doubled the store's area, to 120,000 square feet (11,000 m2).[7]A branch in Chicago was proposed in 1965[10]but canceled two years later.[11]

New ownership (1972–1990)

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Broadway-Hale Storesproposed merging with Bergdorf Goodman in 1971,[12]and theFederal Trade Commissionapproved the merger the next year.[13]Broadway-Hale Stores, which would becomeCarter Hawley Hale Stores(CHH), completed its acquisition of Bergdorf Goodman in June 1972.[14]CHH had acquiredNeiman Marcus,a three-unit operation at the time, in 1969. By the time of the sale, Bergdorf Goodman was the only large high-quality specialty store in the U.S. that remained independently owned. However, its decision not to build suburban branches left it with a relatively modest profit margin. Goodman remained the landlord of the store and kept apenthouse apartmenton the building's top floor.[7]

ABadgley Mischkafur coat on display in the window of Bergdorf Goodman'sFifth Avenuestore in 2008

At first, CHH considered building branch locations,[15]ultimately only constructing one location, in nearbyWhite Plains, New York,in 1974. This location eventually became a Neiman Marcus branch in 1980.[16]To combat its image difficulties, the company hiredDawn Melloin 1975 as vice president of fashion. She was successful in reinvigorating the conservative store and became president in 1984. She left her post in 1989 to work for the floundering Italian fashion houseGucci,though she returned to her post as president in 1994.[citation needed]

Bergdorf Goodman's parent company became the object of takeover bids in the 1980s. As a way to maintain its independence,Carter Hawleycompleted a major financial restructuring. In 1987, Bergdorf Goodman was spun-off, together with Neiman Marcus andContempo Casuals,to formNeiman Marcus Group.The new company was headquartered inDallas,Texas,where the significantly larger Neiman Marcus had been based for 80 years.[citation needed]

Reaching the centennial (1990–present)

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ChairmanandCEOIra Neimarkexpanded the women's store three times in the 1990s. He moved the men's store across the street to the formerFAO Schwarzspace at 745 Fifth Avenue in 1990.[16]This move allowed more space for women's fashions. In 1997, the former Goodman family apartment on the building's ninth floor became theJohn Barrett Salonand Susan Ciminelli Day Spa. In 1999, the Beauty Level opened directly below the main floor, offering a luxury spa and Goodman's Café, serving lunch and afternoon tea.[17]

In 2002, the Bergdorf Goodman Building underwent a major restoration, including a restoration of the main floor of the women's store. In 2003, the store introduced new boutiques forChanel,Giorgio Armani,Gucci,Versace,andYves Saint Laurent.The Bergdorf Goodman Men's store features exclusive brands such asLoro Piana,Kiton,Brunello Cucinelli,John Lobb,Thom Browne,Bontoni,Tom Ford,andCharvet.

On May 2, 2005, twoprivate equityfirms,Texas Pacific GroupandWarburg Pincus,acquired the Neiman Marcus Group and its Bergdorf subsidiary, in aleveraged buyout(LBO).[18]

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The store has been the subject of two documentary films: the 2001 filmDita and the Family Business,[19]exploring the store from the point of view of its owners, and the 2013 feature documentaryScatter My Ashes at Bergdorf's,which features many testimonials from designers and celebrities. In 1953's movieHow to Marry a Millionaire,Lauren Bacall, Betty Grable, and Marilyn Monroe consider "the mink department at Bergdorf's" the ideal location to meet men. Cary Grant sends Doris Day on a shopping spree at the store in the 1962 movieThat Touch of Mink.The store has also made several appearances in the cartoonNeo Yokio.The protagonist, Kaz Kaan, and his rival, Arcangelo, both buy their suits from Bergdorf's. Most recently, Bergdorf Goodman was featured in a scene of the filmOcean's 8in whichSandra Bullock's character steals cosmetics from the store.[20]

The store was prominently featured in the filmArthurin 1981. The store was featured in the Miss Piggy/ Joan Rivers scene ofThe Muppets Take Manhattan.[21]It was also featured inSex and the Cityas a favorite shopping location of central character Carrie Bradshaw. It was particularly featured in theSex and the City 2movie.[22]In the television showParks and Recreation,the character April Ludgate pretends on multiple occasions to be an exaggerated socialite named "Janet Snakehole", whose husband keeps her in "the finest Bergdorf Goodman" clothing. The first time April plays this character within a character, she is mock arrested by another character-in-character, Andy Dwyer pretending to be FBI agent Burt Macklin. Macklin attempts to arrest Snakehole, causing Snakehole to shriek that she never stole the (assumedly Bergdorf Goodman) jewels, her sister did, "but now she's been eaten by wolves!"

In 2019, news journalistE. Jean Carrollalleged thatDonald Trumphad sexually assaulted her in a Bergdorf Goodman dressing room in the 1990s.[23]Trump was foundliable of sexually assaulting herby a jury in 2023, but not liable of raping her.[24]In March 2024, Trump referred to Carroll as "Miss Bergdorf Goodman" in an interview on theCNBCshow "Squawk Box",[25]which led to Carroll's attorney threatening a third defamation lawsuit against Trump.[26]

See also

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References

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  1. ^Palmieri, Jean E. (March 13, 2014)."Bruce Pask Takes Men's Fashion Post at Bergdorf Goodman".Women's Wear Daily.RetrievedMarch 13,2014.
  2. ^Lerma, Martin (May 7, 2020)."Neiman Marcus and Bergdorf Goodman File for Bankruptcy — But Pledge to Return".Robb Report.
  3. ^American Jewish Year Book, Volume 95, Cyrus Adler, Henrietta Szold VNR AG, 1995, page 587
  4. ^"The New York Times Biographical Service".The New York Times Biographical Service: A Compilation of Current Biographical Information of General Interest.Vol. 2. Arno Press. 1971. p. 3390.ISSN0161-2433.
  5. ^"Fight in Fifth Ave. Tailors' Strike"(PDF).The New York Times.February 20, 1915.RetrievedNovember 19,2011.
  6. ^Gray, Christopher (August 30, 1998)."The Bergdorf Goodman Building on Fifth Avenue; From Architectural Links to Common Ownership".The New York Times.RetrievedNovember 19,2011.
  7. ^abcLambert, Bruce (April 5, 1993)."Andrew Goodman, 86, Bergdorf's Innovator, Dies".The New York Times.RetrievedNovember 19,2011.
  8. ^Lambert, Eleanor (October 4, 1957)."Coty 'Winnie' Awards go to Three Top Designers".Corpus Christi Times.RetrievedJune 26,2022.
  9. ^"Expansion Plan Is Confirmed, at Bergdorf Goodman".Women's Wear Daily.Vol. 98, no. 51. March 16, 1959. p. 8.ProQuest1565384416.
  10. ^Bender, Marylin (August 18, 1965)."Bergdorf Heading West; Chicago Branch Planned".The New York Times.ISSN0362-4331.RetrievedAugust 3,2024.
  11. ^"Bergdorf's Drops Chicago Plans".The New York Times.September 13, 1967.ISSN0362-4331.RetrievedAugust 3,2024.
  12. ^Auerbach, Alexander (March 25, 1971). "Broadway-Hale Plans Merger With Bergdorf's".Los Angeles Times.pp. E13.ISSN0458-3035.ProQuest156602586;Sloane, Leonard (March 25, 1971)."West Coast Chain To Buy Bergdorf's".The New York Times.ISSN0362-4331.RetrievedAugust 3,2024.
  13. ^"Broadway-Hale Stores Allowed by FTC to Buy Bergdorf Goodman Co.: Panel Agrees New York Retailer Likely Would Close Without Merger for Lack of Funding".The Wall Street Journal.April 14, 1972. p. 30.ISSN0099-9660.ProQuest133647487;Barmash, Isadore (April 13, 1972)."Approval of Bergdorf Store Sale To Broadway‐Hale Due Today".The New York Times.ISSN0362-4331.RetrievedAugust 3,2024.
  14. ^"Chris‐Craft Clears Sale of TV Station To Metromedia, Inc".The New York Times.June 23, 1972.ISSN0362-4331.RetrievedAugust 3,2024.
  15. ^Barmash, Isadore (June 14, 1973)."First Bergdorf Branch to Open in 1974".The New York Times.ISSN0362-4331.RetrievedAugust 3,2024.
  16. ^abBarmash, Isadore (August 31, 1988)."Bergdorf Will Open A 2d Store".The New York Times.ISSN0362-4331.RetrievedAugust 3,2024.
  17. ^Barmash, Isadore (August 18, 1988)."Bergdorf Weighs a Satellite Store".The New York Times.RetrievedNovember 19,2011.
  18. ^"Neiman Marcus in $5.1B buyout".CNNMoney.May 2, 2005.
  19. ^"Dita and the Family Business".Turner Classic Movies.RetrievedJuly 5,2011.
  20. ^Brody, Richard (June 7, 2018).""Ocean's 8" Isn't Up to the Talents of Its Stars ".The New Yorker.RetrievedMay 6,2019.
  21. ^"The Muppets Take Manhattan (1984)".IMDb.
  22. ^"Sex and the City 2 at Bergdorf Goodman Store – filming location".
  23. ^Jones, Sarah (June 21, 2019)."E. Jean Carroll:" Trump attacked me in the dressing room of Bergdorf Goodman. "".Intelligencer.RetrievedJune 21,2019.
  24. ^Halpert, Madeline; Matza, Max (May 9, 2023)."Jury finds Trump sexually abused writer in NY store".BBC News.RetrievedMay 10,2023.
  25. ^Fortinsky, Sarah (March 11, 2024)."Trump dubs Carroll 'Miss Bergdorf Goodman' in dig at defamation verdict".The Hill.RetrievedMarch 11,2024.
  26. ^Breuninger, Kevin (March 11, 2024)."E. Jean Carroll lawyer suggests third Trump defamation lawsuit possible after new comments".CNBC.RetrievedMarch 11,2024.
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