Haystack News
 | |
| Formerly | Haystack TV |
|---|---|
| Industry |
|
| Genre | News |
| Founded | 2013 |
| Founder |
|
| Headquarters | United States |
Area served | Worldwide |
| Website | http://haystack.tv/ |
Haystack News(formerlyHaystack TV) is a free ad-supportedstreamingservice for local, national and international news video available onsmart TVs,over-the-top platformsand mobile apps.[1]Haystack uses data from each user—such as location, topics of interest and favorite publishers—to create a personalized playlist of short news clips.[2]The platform also hosts live channels from local, national and international news outlets.[3]
History
[edit]The company was founded in 2013 as Haystack TV by Daniel Barreto and Ish Harshawat.[4]The two software engineers said they both found it difficult to watch news content on TV without a cable subscription and decided to create an app to fill that void.[5]
Barreto and Harshawat first launched the app in 2014 oniOSandAndroidmobile platforms with funding from Zorlu Ventures, theNational Association of BroadcastersandStanford's StartX Fund.[6]
When Haystack News first launched, it was initially focusing on national news content but by May 2019, the company announced it was utilizing clips from more than 200 local TV stations.[7]
In May 2020, the company rebranded from Haystack TV to Haystack News and launched an interactive news ticker on its app.[8]
In November 2020, Haystack added live streaming news channels to its platform, competing with similar OTT news apps likeNewsONandLocal Now.[3]
Platforms
[edit]Haystack News is available onsmart TVsmanufactured byHisense,LG,Samsung,Sony,TCL,ToshibaandVizio;as well as OTT streaming platforms includingAmazon Fire TV,Android TV,Apple TV,ChromecastandRoku.[9]The app is also available onAndroidandiOSmobile devices.[10]
By January 2022, Haystack News was the third-most downloaded news app on Roku.[11]
News publishers
[edit]While Haystack initially used content from YouTube to populate its news playlists, news organizations slowly began sharing content directly with the company under revenue-sharing agreements.[10]
As of February 2021, more than 350 news organizations were sharing their content with Haystack News.[12]
Local media groups
[edit]- CBS Local
- Cox Media Group
- Fox Television Stations
- Hearst Television
- Hubbard Broadcasting
- Meredith Corporation
- Morris Multimedia
- Nexstar Media Group
- The EW Scripps Company
U.S.-based national news outlets
[edit]- ABC News
- AccuWeather Network
- Associated Press
- Bloomberg News
- Cheddar
- CNET
- CNN
- FedNet
- Newsmax
- Newsy
- Reuters
- Yahoo! News
International news outlets
[edit]See also
[edit]References
[edit]- ^Szalai, Georg (2020-06-17)."Ad-Supported News Streamer Haystack Adds Millions of Users, Rebrands (Exclusive)".The Hollywood Reporter.Retrieved2021-11-24.
- ^Roettgers, Janko (2020-07-23)."With 24/7 programming, the future of TV looks a lot like its past".Protocol — The people, power and politics of tech.Retrieved2021-11-24.
- ^abSzalai, Georg (2020-11-02)."Streamer Haystack News Launches Live Channels, Including ABC News and CBSN".The Hollywood Reporter.Retrieved2021-11-24.
- ^Roettgers, Janko (2018-09-04)."Haystack TV Raises $2 Million for TV News Streaming Service (EXCLUSIVE)".Variety.Retrieved2021-11-24.
- ^"Haystack TV Scores $1.7 Million For Its News Service Aimed At Cord Cutters".TechCrunch.Retrieved2022-01-09.
- ^"Haystack News adds 16 live news channels ahead of Election Day".TechCrunch.Retrieved2021-11-24.
- ^"Haystack TV is Now Streaming Local News From Over 200 Local TV Stations For Free on Roku, Apple TV, & Fire TV".Cord Cutters News.2019-05-29.Retrieved2022-01-09.
- ^Hayes, Dade (2020-05-26)."Haystack TV Launches Live, Interactive News Ticker On Its Roku Streaming App".Deadline.Retrieved2021-11-24.
- ^"Haystack News lets you watch the news tuned to your interests".Haystack News.Retrieved2022-01-09.
- ^abSchiff, Allison (2020-09-17)."Haystack Helps Local News Stations Go Wide With – And Monetize – Their Content".AdExchanger.Retrieved2022-01-09.
- ^Roku."Roku".Roku.Retrieved2022-01-09.
- ^Hayes, Dade (2021-02-26)."Golden Globes, Oscars And Grammys Get Dedicated Streaming Channels On Haystack News".Deadline.Retrieved2022-01-09.