KISF
 | |
| |
|---|---|
| Broadcast area | Las Vegas Valley |
| Frequency | 103.5 |
| Branding | Zona MX 103.5 |
| Programming | |
| Format | Regional Mexican |
| Subchannels | HD2: SpanishAdult Hits"LA 103.5 HD2 Exitos De Siempre" MHz(HD Radio) |
| Ownership | |
| Owner |
|
| KRGT,KLSQ | |
| History | |
First air date | February1989(as KLTN) |
Former call signs |
|
Call signmeaning | "Kiss FM" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 28893 |
| Class | C |
| ERP | 100,000watts |
| HAAT | 353 meters (1,158 ft) |
| Links | |
Public license information | |
| Webcast | Listen live(viaiHeartRadio) |
KISF(103.5FM,"Zona MX 103.5" ) is a commercialradio stationlocated inLas Vegas, Nevada.KISF airs aregional Mexicanmusic format, and is the Las Vegas affiliate for El Bueno, La Mala, Y El Feo in the morning and El Free-Guey in the afternoon. Its studios are inSpring Valleyand its transmitter is onBlack MountaininHenderson.KISF is owned by Latino Media Network; the station was programmed by previous ownerTelevisaUnivision'sUforia Audio Networkuntil 2024.
History
[edit]Adult contemporary (1989–1992)
[edit]KISF signed on as KLTN with anadult contemporaryformat as "Lite 103.5" in February 1989. In January 1991, the station rebranded as "Magic 103.5" under new call sign KMMK.
Modern rock (1992–1998)
[edit]On May 22, 1992, the station changed itscall signto KEDG, and adopted amodern rockmusic format, branded as "The Edge".[2]The station debuted at #1 in the Las Vegas ratings and was influential in other stations nationwide flipping to the format. In 1996, KEDG gained a direct competitor as KFBI adopted a harder edgedmodern rockmusic format under the call signKXTE.
R&B oldies (1998–1999)
[edit]On June 5, 1998, at noon, KEDG flipped tourban oldiesunder the call sign KISF, and branded as "Kiss-FM".[3]
Spanish (1999–present)
[edit]In March 1999, Heftel Broadcasting Corporation (which eventually became Univision Radio and thenUforia Audio Network) acquired the frequency, and flipped 103.5 toRegional Mexicanas "La Nueva 103.5", becoming the first Spanish FM radio station serving the Las Vegas Hispanic community.[4]On March 24, 2016, KISF rebranded as "Zona MX 103.5".
KISF was one of eighteen radio stations thatTelevisaUnivisionsold to Latino Media Network in a $60 million deal announced in June 2022, approved by theFederal Communications Commission(FCC) that November,[5]and consummated on December 30, 2022.[6]Under the terms of the deal, Univision agreed to continue programming the station for up to one year under alocal marketing agreement.[5]
In June 2023,TelevisaUnivisionturned over full operations of the three stations to Latino Media Network, making the Las Vegas market the second market from the company to turn over its operations from TelevisaUnivision, with the first one being theMcAllen-Brownsville-Harlingenmarket in the spring of 2023.
References
[edit]- ^"Facility Technical Data for KISF".Licensing and Management System.Federal Communications Commission.
- ^http:// americanradiohistory /Archive-RandR/1990s/1992/RR-1992-11-20.pdf[bare URL PDF]
- ^http:// americanradiohistory /Archive-RandR/1990s/1998/RR-1998-06-12.pdf[bare URL PDF]
- ^"Heftel Broadcasting to acquire KISF-FM - 1999-03-08 - Dallas Business Journal".Archived fromthe originalon 2000-10-07.
- ^abVenta, Lance (November 22, 2022)."FCC Approves Latino Media Network Purchase Of 18 Univision Stations".RadioInsight.RetrievedFebruary 23,2023.
- ^"Latino Media Network Completes Purchase Of 18 Radio Stations From Univision".Inside Radio.January 5, 2023.RetrievedFebruary 23,2023.
External links
[edit]- Facility details for Facility ID 28893 (KISF)in theFCCLicensing and Management System
- KISFinNielsen Audio's FM station database
36°00′29″N115°00′22″W/ 36.008°N 115.006°W
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