KKPS

KKPS

Brownsville, Texas United States
Broadcast area	Rio Grande Valley
Frequency	99.5MHz
Branding	Fuego 99.5
Programming
Language(s)	Spanish English
Format	Bilingual Rhythmic CHR
Ownership
Owner	Entravision Holdings, LLC
Sister stations	KFRQ,KNVO-FM,KVLY
History
First air date	January 1978(1978-01)
Former call signs	KRIX (1978–1991) KRGY (1991–1992) KVSE (1992)
Call signmeaning	Que Pasa (former branding)
Technical information
Licensing authority	FCC
Facility ID	56483
Class	C
ERP	100,000watts
HAAT	316.0 meters
Transmitter coordinates	26°4′53″N97°49′44″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	Fuego 99.5

KKPS(99.5FM) "Fuego 99.5" is aradio stationbroadcasting aBilingual Rhythmic CHRformat. Licensed toBrownsville, Texas,United States, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Entravision Holdings, LLC.It shares a studio with its sister stations,KFRQ,KNVO-FM,andKVLY,located inMcAllen, Texas,while its transmitter is located nearBluetown, Texas.

History

KRIX signed on in January 1978. The station was initially co-owned withKRIOand aired arockformat under the name "99X" through the 1980s. KRIX was sold twice in the decade, to H&H Communications in 1982 and Norman Drubner's Daytona Group in 1986.

In February 1991, KRIX flipped toRhythmic CHRas KRGY "Energy 99.5" under Sunbelt Media ownership. KRGY made an immediate dent in the ratings of established CHR stationKBFMand boosted its own ratings from a 3.6 as KRIX in the summer of 1990 to 6.5 with the new format in 1991.Despite the improvement, KRGY relaunched again as KVSE "Sunny 99.5" on September 1, 1992.

However, the format and call letters would be short-lived. On December 28, 1992, upon the acquisition of KVSE by Spectrum Broadcasting of the Valley, the station relaunched as aTejano-formatted station in Spanish known asQué Pasa 99( "What's Up 99" ) with new KKPS call letters.

In 2011, KKPS dropped most of the Tejano music content from the 1990s, thus becoming more of aRegional Mexicanradio station than just a Tejano radio station. The format change gave the American side of the Rio Grande Valley area twoRegional Mexicanradio stations, with KKPS competing againstKGBT-FM.Later in the year, the station rebranded asLa Nueva 99.5( "The New 99.5" ). On January 8, 2018, another name change took place, this time toLa Tricolor 99.5.

On March 30, 2020, Entravision dropped the La Tricolor format and branding for the Fuego format and branding found on sister stationsKHHMinSacramento, Californiaand simulcasterKCVR-FMinModesto, California,which broadcast aBilingual Rhythmic CHRformat.The change comes after the station received a 3.1 share in the Fall 2019 Nielsen Audio ratings, behind rivalKGBT-FM,which received a 4.8 share.

External links

• Facility details for Facility ID 743565 (KKPS)in theFCCLicensing and Management System
• KKPSinNielsen Audio's FM station database
• FCC History Cards for KKPS